Hotel Spec International

What Hotel Spec International does

Hotel Spec International is a hotel development management and hospitality procurement consultancy founded in 2003 by Mark Martinovic. The firm provides turn-key advisory and execution services to hotel developers, hotel operating companies, and residential developers with hospitality elements, covering the full lifecycle of planning, design, construction, renovation, and refurbishment. Its seven core service modules are Development Management, Project Co-ordination, Development & Technical Services, Property Improvement Plans (PIP), Procurement (FF&E and OS&E sourcing), Warehouse & Logistics, and Installation & Hand-Over. Services are offered individually or as an integrated package, and the company positions itself around its membership in the International Society of Hospitality Consultants and a team carrying over 100 years of combined hotel industry experience.

The company's principal technical asset is proprietary cloud-based procurement software that tracks every line item from tender stage through final handover and asset register, enabling detailed reporting from any location, supplemented by an automated freight and warehouse management system for inventory, clearing, and logistics. There is no software product sold to customers, no public API, and no AI/ML capability; technology functions as internal operational tooling that supports the services rather than as a standalone platform.

Hotel Spec operates a professional-services and managed-services revenue model, billing on a project basis with pricing generated from project scope, scale, and requirements (no public rate cards). Go-to-market is direct enterprise business development led by the founder and executive team, reinforced by participation and speaking engagements at hospitality investment conferences (AHIF, HICA, HD Expo), content marketing, and PR. The firm began in Africa with offices in Mauritius, South Africa, and Nigeria, completing 98 projects across 22 African countries, and expanded into the Americas via a Florida office in September 2016. It is a founding member of the Hotel Partners Africa (HPA) alliance and has served major hospitality brands including Mandarin Oriental, Hilton Worldwide, and Radisson Hotel Group.

Name

Hotel Spec International

Legal name

Hotel Spec International Inc.

Website

https://hotelspec.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Spec International is a hotel development management and hospitality procurement consultancy serving hotel developers, operators, and residential developers, providing turn-key development management, FF&E/OS&E procurement, logistics, and installation services across Africa and the Americas.

Ownership category

akta.pro rank

Product category

Hospitality Consulting Services

NAICS

Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Hospitality (Hotel) Property Management (BPAJAGAG)

Keywords

• Hospitality consultancy services
• Hotel development management
• FF&E procurement services
• Hotel fit-out solutions
• Property improvement planning

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Development Management Services: Complete hotel development management services including advice on product type, negotiations, project coordination, programme and quality assessment, design oversight, contractual management, and budget management from inception to completion.
2. Procurement Services: FF&E (Furniture, Fixtures, and Equipment) and OS&E (Operating Supplies & Equipment) procurement including sourcing, budgeting, purchasing, and delivery management. The company leverages bulk purchasing power and relationships with manufacturers to access quality products.
3. Warehouse & Logistics Services: Automated tracking, inventory, warehousing and freight management system to ensure shipments arrive on site when needed. Includes freight clearing, forwarding, paperwork, packaging, routing and storage.
4. Installation & Handover Services: Receiving and installing all furniture, fittings and equipment with attention to design specifications, including inventory checking, positioning furniture, hanging artworks, testing equipment, staff training, and preparing asset registers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Hotel Spec International is a hotel development management consultancy delivering turn-key solutions for hotel developers and operators. The firm provides end-to-end services spanning development management, project coordination, technical services, FF&E and OS&E procurement, warehouse and logistics, and installation and handover of new and refurbished hotel properties.

Product overview

Hotel Spec International is a hotel development management and procurement consultancy company offering a comprehensive suite of services for hotel developers and operators. The company provides seven core service modules: Development Management, Project Co-ordination, Development & Technical Services, PIP (Property Improvement Plans), Procurement Services, Warehouse & Logistics, and Installation & Hand-Over. These services are offered individually or as a turn-key package covering all processes in Planning, Design, Construction, Renovation and Refurbishment of new and existing hotels. The company operates proprietary procurement software and freight management systems to support its operations.

Differentiator

Problem solved

Functional benefit

Products and services

• Development Management Complete hotel development services including advice on product type, negotiations, project coordination, programme and quality assessment, design oversight, contractual management, and budget management from inception to completion. Offered to hotel developers, owners, and operators.
• Project Co-ordination Overall coordination between all consultants to ensure brand requirements and specifications are fully met to deliver the correct product to market. Targeted at hotel chains and developers.
• Development & Technical Services Technical and development services delivered by in-house project managers including guidance on IT, AV, MATV, PBX, security, fire and life safety systems, and mechanical, electrical, and lighting installations. For hotel developers and operators.
• PIP (Property Improvement Plans) Quality audits on existing hotels to assist clients preparing for minor and major refurbishments, including detailed budgets and project timelines. For hotel owners seeking to renovate or reposition properties.
• Procurement Services Sourcing, negotiating, and purchasing of FF&E (Furniture, Fixtures, and Equipment) and OS&E (Operating Supplies & Equipment) at competitive global prices, supported by proprietary procurement software for tracking from tender through to asset register. For hotel developers, owners, and operators.
• Warehouse & Logistics

Quantifiable outcome

• 98 projects completed in 22 African countries over 14 years
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor and core.

• Jade HospitalityminorStrategic or Co-development Partner · 2 May 2018Collaborated with Jade Hospitality at HD Expo 2018 in Mandalay Bay Las Vegas to showcase hospitality products and essential services. Joint exhibition booth that won an award at the event.
• Hotel Partners Africa (HPA)coreStrategic or Co-development Partner · 1 January 2013Hotel Partners Africa is an alliance of three leading hospitality consultancies: W Hospitality Group, Hotel Spec, and Leisure Property Services. Founded in 2013, HPA provides comprehensive services for hotel owners, operators, and investors from initial feasibility through sale and exit. Hotel Spec serves as a founding member providing development management and procurement expertise.
• W Hospitality GroupcoreStrategic or Co-development Partner · 1 January 2013Award-winning hospitality consultancy based in West Africa that has advised on over 3,000 projects. Co-founder of Hotel Partners Africa alliance with Hotel Spec. Known for authoritative Hotel Chain Development Pipeline reports for Africa.
• Leisure Property ServicescoreStrategic or Co-development Partner · 1 January 2013Leader in hospitality valuations and transactions, with founder instrumental in over €30 billion of hotel transactions. Has written an acclaimed book on hotel valuation. Co-founder of Hotel Partners Africa alliance.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• HVS Global Hospitality Services: Global hospitality consulting firm specializing in hotel feasibility, valuations, and development advisory. Comparable to Hotel Spec in delivering hotel owner/operator advisory across new-build, conversion, and refurbishment mandates.
• Horwath HTL: Global hotel-focused consulting network (strategy, valuations, asset management, development advisory). Closest international peer to Hotel Spec's full-lifecycle hotel development and asset advisory work, with similar ISHC-adjacent positioning and global brand coverage.
• W Hospitality Group: Award-winning Lagos-based hospitality consultancy advising on 3,000+ African hotel projects and co-founding partner of Hotel Partners Africa. Directly comparable as a hotel development advisory firm targeting the same African hotel owner/investor base as Hotel Spec.
• Leisure Property Services: Hospitality valuations and transactions advisor with founder track record on €30B+ hotel deals; co-founding partner of Hotel Partners Africa. Directly comparable advisory peer serving the same hotel investor and operator client base.

Broad incumbents

• JLL Hotels & Hospitality Group: Global real estate services firm with a substantial hotels and hospitality practice spanning investment advisory, asset management, and project services. A much larger incumbent that competes on full-service owner/developer mandates.
• Cushman & Wakefield (Hospitality): Global commercial real estate services firm with a hospitality platform providing valuations, investment advisory, and project consultancy to hotel owners and operators. Competes with Hotel Spec on larger cross-border mandates.
• CBRE Hotels: Global real estate services giant with a dedicated hotels practice covering investment sales, valuations, and development advisory. Competes with Hotel Spec for large owner/developer mandates but offers broader capital-markets capabilities.
• Colliers International (Hospitality): Global professional services and investment management firm with a hospitality team serving hotel owners, operators, and investors across development advisory and asset management. A broader-scope competitor to Hotel Spec's development management offering.
• Newmark Hospitality: Global commercial real estate advisory with hospitality investment sales, valuation, and consulting capabilities serving hotel owners and developers. A broader incumbent comparable to Hotel Spec on the advisory layer of hotel transactions.

Others

• Hirsch Bedner Associates (HBA): Global hospitality interior design firm and design partner on Hotel Spec's Mandarin Oriental Boca Raton project. Adjacent ecosystem participant that often co-engages with development managers on the same luxury hotel projects.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HotelSpec
• Facebookfacebook.com/Hotelspecint
• LinkedInlinkedin.com/company/hotel-spec

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Spec International