Assistancekaren Sweden

What Assistancekaren Sweden does

Assistancekåren Sweden AB operates Sweden's only nationwide roadside-assistance and vehicle-recovery organization, covering all 290 municipalities through a federated network of approximately 135 independently owned stations operating under a single brand. The company delivers 24/7 emergency response including passenger-car and light-truck towing, on-site road assistance, jump starts, tire repair, lockout service, fuel and wrong-fuel assistance, heavy-rescue (tungbärgning up to 60 tons), specialized recovery missions, and vehicle transport for boats, classic cars, and work equipment. Operations are coordinated through the proprietary ASSIST digital platform (launched 2006), which manages alarm intake, in-vehicle dispatch, and integration with insurance-company and workshop partners, supplemented by an in-house Servicecenter (since 2018) and a Digital In SMS-positioning customer ordering flow.

The business combines subscription-based insurance products — Väghjälp road-assistance insurance from 529 SEK/year and Laddassistans EV charging assistance at 289 SEK/year — with transaction-based fees for uninsured customers, deductibles paid through comprehensive or third-party auto insurance, and contract pricing for commercial traffic and specialized transport. Go-to-market is primarily direct-to-consumer via the 020-912-912 hotline, the assistancekaren.se website, and digital self-serve purchase, supplemented by channel partnerships including Charge Amps (Laddassistans bundled with laddbox purchases) and referrals from Swedish insurance companies, workshops, and rescue services (Räddningstjänst). Customer segments are dominated by private vehicle owners, with secondary focus on commercial traffic (Yrkestrafik) and emerging EV owners. The company is led by CEO Linda Gyllensvärd and operates from Sundbyberg with approximately 800 employees, has earned Branschvinnare 2025 and UC Nordiskt Tillväxtcertifikat recognition, and reports a consistent 99% customer satisfaction rate.

Name

Assistancekaren Sweden

Legal name

Assistancekåren Sweden AB

Website

https://assistancekaren.se

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Assistancekåren Sweden is the only nationwide roadside-assistance and vehicle-recovery network covering all 290 Swedish municipalities, delivering 24/7 towing, road assistance, EV charging assistance, and specialized transport through 135 federated stations coordinated by its proprietary ASSIST platform.

Ownership category

akta.pro rank

Product category

Roadside Assistance and Vehicle Recovery Services

NAICS

Motor Vehicle Towing (48841), Support Activities for Road Transportation (4884)

SIC

Transportation Services (4700)

akta.pro primary industry

Roadside Assistance & Towing Memberships (Bundled with Service Contracts) (FSAJALAL)

akta.pro secondary industry

Emergency Traffic Control & Scene Management (Lane Closures, Detours, TTC) (TLAJAJAG)

Keywords

• Roadside assistance services
• Vehicle towing recovery
• EV charging assistance
• Vehicle transport services
• Roadside assistance insurance

Headquarters

HQ city

Sundbyberg

HQ country

Sweden

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Roadside Assistance Insurance (Väghjälp): Annual subscription-based roadside assistance insurance for vehicles. Covers no-deductible breakdowns, towing, flat tire, lockout, fuel delivery, jump start, and more. Priced from 529 SEK/year with various tiers including BAS and Premium.
2. Charging Assistance Insurance (Laddassistans): Annual subscription-based insurance specifically for electric vehicles, covering emergency charging and towing to nearest charging station. Priced at 289 SEK/year.
3. Service fees for non-insured customers: Customers without roadside assistance insurance pay for services directly. Those with comprehensive or third-party insurance pay their insurance deductible (typically 1000-1500 SEK). Uninsured customers pay the full cost.
4. Vehicle transport services: Transport services for boats, heavy vehicles, work equipment, and special vehicles. Both private individuals and businesses can book transport services.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Assistancekåren Sweden provides nationwide roadside assistance, vehicle towing, EV charging assistance, and vehicle transport services through a network of 153 stations across all 290 Swedish municipalities. The company sells annual subscription insurance products (Väghjälp and Laddassistans) that cover breakdowns, towing, lockouts, fuel delivery, jump starts, and electric vehicle charging emergencies. Services are available 24/7 with rapid response times via phone, digital ordering, and direct station contact.

Product overview

Assistancekåren Sweden is a nationwide roadside assistance and vehicle recovery organization offering a comprehensive suite of services centered around emergency road assistance, vehicle towing, and transport. The core offering consists of Assistancekåren Väghjälp (road assistance insurance) and Laddassistans (electric vehicle charging assistance), supported by a network of Bilbärgning (towing), Vägassistans (road assistance), Fordonstransport (vehicle transport), and specialized services including Tungbärgning (heavy towing), Båttransport (boat transport), and classic vehicle transport. The company operates 142+ staffed stations nationwide with approximately 500 vehicles, coordinated through the proprietary ASSIST digital platform. Services are available 24/7 throughout Sweden with rapid response times.

Differentiator

Problem solved

Functional benefit

Brands

• Assistancekåren Väghjälp: Road assistance insurance without deductible, covering breakdown, towing, flat tire, lockout, fuel delivery, and jump start services for vehicles across Sweden
• Laddassistans
• Väghjälp Premium

Products and services

• Assistancekåren Väghjälp Annual roadside assistance insurance for passenger cars, motorhomes, light trucks, and caravans. Covers towing, jump starts, tire repairs, lock opening, fuel delivery, and wrong fuel assistance with zero deductible, valid regardless of who drives the vehicle, available 24/7 throughout Sweden.
• Laddassistans (Charging Assistance) Annual electric vehicle charging assistance insurance covering emergency charging or transport to the nearest charging station when battery is depleted. Available 24/7 nationwide from 289 SEK/year, including jump start assistance for electric vehicles.
• Bilbärgning (Car Towing) Vehicle towing and recovery services using various tow trucks (garage, flatbed, heavy-duty) to transport vehicles from breakdown locations to repair shops. Available nationwide across all 290 municipalities in Sweden.
• Vägassistans (Road Assistance) Emergency road assistance services including jump starts, tire repairs, lock opening, fuel delivery, and on-site repairs. Available 24/7 nationwide with rapid response times for both insured and uninsured customers.
• Fordonstransport (Vehicle Transport) Vehicle transport services for cars, work vehicles, special vehicles, and boats. Flatbed tow trucks transport vehicles up to 12 tons for both private individuals and businesses.
• Tungbärgning (Heavy Towing) Heavy-duty towing services for large vehicles including trucks, buses, and construction equipment. Tow trucks have capacity up to 60 tons with winches of 15-35 tons pulling force.
• Bärgaruppdrag (Special Recovery Missions) Specialized recovery missions including demolition work, bridge construction support, boat recovery, and other unique tasks requiring heavy equipment and specialized towing capabilities.
• Båttransport (Boat Transport) Safe boat transport services for motorboats, sailboats, and jet skis. Services include pickup, delivery, and launching/retrieving from water for boats throughout Sweden.
• Transport av Veteranbilar (Classic Car Transport) Specialized transport for classic cars, sports cars, and special vehicles. Features careful handling and crane-equipped flatbeds for vehicles that cannot be driven onto trucks.
• Transport av Arbetsfordon (Work Vehicle Transport) Construction and work vehicle transport including excavators, wheel loaders, tractors, and trucks. Services available for both single vehicles and large-scale operations with contracts.

Quantifiable outcome

• 99% customer satisfaction (consistently across multiple sources)
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Charge AmpscoreStrategic or Co-development PartnerPartnership where Laddassistans is automatically included for all customers purchasing Charge Amps laddboxes. Activated directly in the Charge Amps app. This partnership addresses range anxiety for electric vehicle owners at the moment they purchase their charging equipment.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Falck A/S: Denmark-headquartered roadside assistance, towing, and emergency services operator with strong Nordic presence (Denmark, Norway, Sweden, Finland). Direct overlap with Assistancekåren on automobile club roadside products, motor vehicle towing, and subscription-based assistance memberships in the Scandinavian market.
• Green Flag: UK-based roadside assistance and vehicle recovery provider offering 24/7 rescue, towing, and membership products with a network of independent contractors — directly comparable to Assistancekåren's franchise-station model and subscription roadside product.
• SOS International A/S: Nordic roadside assistance and travel assistance provider serving Scandinavian insurance companies. Closely comparable business model to Assistancekåren's consumer subscription Väghjälp and insurance-channel referral model, with overlapping operations across Sweden and the Nordics.
• Viking (Viking Redningstjeneste / Viking Assistance): Norwegian rescue and roadside assistance operator with Nordic-wide service including Sweden, offering towing, roadside assistance, and subscription-based membership products analogous to Assistancekåren Väghjälp.

Others

• If Skadeförsäkring: Major Nordic insurance company (and Assistancekåren referral partner) operating roadside assistance and motor claims handling in Sweden. Comparable end-customer value chain overlap and channel relationship — If insures drivers and dispatches work across multiple tow networks including Assistancekåren.
• Folksam Ömsesidig Livförsäkring: Sweden's largest customer-owned insurance company providing motor, home, and life cover with embedded roadside assistance benefits. Comparable as the insurance-channel partner/competitor that ultimately funds a significant share of Assistancekåren's tow revenue through deductible payments.

Broad incumbents

• ADAC e.V. Germany's largest automobile club with ~21M members providing roadside assistance, towing, and recovery across Europe. Comparable membership-driven roadside business model and broad service portfolio, though operating at significantly larger scale and with broader product scope than Assistancekåren.
• Allianz Partners / Europ Assistance: Global roadside assistance, travel assistance, and concierge provider covering automotive, travel, and home services across 200+ countries including Sweden. Comparable on the assistance-insurance, multi-product subscription dimension even though Sweden is one of many markets.
• RAC (Royal Automobile Club): UK's leading roadside assistance and recovery provider offering subscription memberships (RAC Breakdown Cover), vehicle recovery and towing, with modern digital dispatch and patrol network. Comparable consumer subscription roadside model to Väghjälp.

Regional players

• BergningsAssistans i Stockholm AB: Stockholm-area automobile towing and roadside company with comparable light/medium tow fleet, jump-start and lockout services. Comparable regional peer on the operational, light-duty tow dimension though lacking Assistancekåren's nationwide footprint and subscription membership product.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Assistancekaren Sweden