What PIYAS does

PIYAS (Prajna Institute of Yoga & Allied Sciences) is a Bengaluru-based holistic health centre that integrates ancient Indian medical systems — Yoga, Naturopathy, Ayurveda, and Meditation — with modern Allopathic Diagnostics under a single clinical roof. The centre operates a 30-bed inpatient facility across general ward, deluxe rooms, and a super-deluxe penthouse at its Chamrajpet headquarters, complemented by out-patient services, in-house diagnostics, and a healthy-dining facility (Arogya Aharam). Its core technology is an integrative therapeutic framework organised around the five great elements of nature (Earth, Water, Fire, Air, Space/Ether), delivered through proprietary programs including the UTSAV 3-day residential bundle, the Shanti Meditation technique, and condition-specific protocols covering over 100 acute and chronic conditions.

The business operates direct-to-consumer through multiple revenue streams: subscription-style inpatient stays (5–30 days), multi-month outpatient courses (1/3/6 month), standalone therapy sessions, packaged wellness offerings (Therapeutic Yoga, Naturopathy, Detox/Spa, Special Massage), clinical and diagnostic services, and merchandise. Pricing is not publicly disclosed; reservations require minimum 3-day advance payment, with refunds issued as store credit only. Geographic reach extends beyond Bengaluru to an Ooty wellness resort (6 acres, 58 cottages), a Dubai yoga and healing centre, and contact/information centres across six Indian cities plus Lagos, Nigeria. Marketing combines community-led engagement (monthly free laughter sessions, testimonials), digital channels (website, SEO, YouTube, email), and the UTSAV residential programme as a flagship demand-generation event.

PIYAS is an initiative of the Surajbai Sardarmull Navyas Trust, a not-for-profit organisation founded by Dr. Mahendra Balar, MD, and Dr. Neetu Jain, PhD, with operational leadership under a CMO/CAO and a small team of 11–50 employees including naturopaths, a pathologist, therapists, and admin staff. The organisation holds ISO 9001:2015 certification and Government Gazette approval, claims to have touched over one million lives, and has stated an aspiration to reach ten million lives within five years. No external funding, M&A activity, or institutional investors are evidenced in the source data.

Name

PIYAS

Legal name

Prajna Institute of Yoga & Allied Sciences

Website

https://piyas.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

PIYAS is a Bengaluru-based holistic health centre integrating Yoga, Naturopathy, Ayurveda, and Allopathic Diagnostics to treat chronic and lifestyle conditions for individual consumers across India, the Middle East, and Africa.

Ownership category

akta.pro rank

Product category

Integrative Holistic Healthcare Services

NAICS

Nursing and Residential Care Facilities (623), Other Residential Care Facilities (62399)

SIC

Services-Health Services (8000), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Ayurveda & Traditional Healing (Ayurvedic Retreats, Panchakarma, Herbal Therapies) (THAJAHAE)

akta.pro secondary industries

Ayurveda & Traditional Medicine Retreats (THAGAMAF), Shiatsu & Thai Massage (Eastern Modalities) (HSADAHAJ)

Keywords

• Holistic health services
• Yoga therapy programs
• Naturopathy treatments
• Ayurveda medicine
• Integrative healthcare

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. In-Patient (IP) Residential Programs: In-patient stays ranging from 5 to 30 days with accommodation across general ward, Deluxe Rooms (twin sharing), and Super-deluxe Penthouse Room (for two couples). Minimum 3-day advance payment required. Pricing based on prevailing rates during the stay. Additional charges for special treatments.
2. Out-Patient (OP) Consultations and Courses: Out-patient programs offered in 1-month, 3-month, or 6-month durations, with daily intensive sessions including doctor's rounds, consultations, yoga, naturopathy treatments, and diet. Minimum 20 sessions required for short-stay patients.
3. Clinical and Diagnostic Services: State-of-the-art in-house diagnostic facilities including blood and urine tests, imaging studies, and stress analysis to support accurate holistic health planning.
4. Wellness Packages: Pre-designed therapeutic packages including Therapeutic Yoga, Naturopathy Therapy, Detox/Spa/Wellness, General Yoga, Special Massage, and other specialised offerings sold as individual sessions or packages.
5. Arogya Aháram (Healthy Diet and Merchandise): On-site healthy dining (7 servings per day) included in residential programs. Additional sale of health merchandise through the on-site shop and healthcare merchandise centre.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

PIYAS provides holistic, drug-free healthcare through personalized programs integrating Yoga, Naturopathy, Ayurveda, Physiotherapy, Diet & Nutrition, and in-house Allopathic Diagnostics. The center operates a 30-bed inpatient facility in Bengaluru, a 6-acre residential wellness centre with 58 cottages in Ooty, and a healing centre in Dubai. Treatment programs are customized per individual consultation and address over 100 acute and chronic conditions, plus preventive wellness, de-addiction, weight management, and maternal/child health.

Product overview

PIYAS (Prajna Institute of Yoga & Allied Sciences) is a holistic health and wellness center in Bengaluru offering an integrated approach combining Yoga, Naturopathy, Ayurveda, Physiotherapy, and Allopathic Diagnostics. The center provides both inpatient (IP) and outpatient (OP) facilities with a 30-bed capacity. Core services include personalized yoga sessions, drug-less naturopathy treatments, ayurvedic care, physiotherapy, diet counseling, and in-house diagnostics. The portfolio includes various packages such as Therapeutic Yoga Packages, Naturopathy Therapy Packages, Detox/Spa & Wellness Offerings, Special Massage Packages, and IP Residential Packages (5-30 days). Specialized programs include the UTSAV 3-Day Residential Program, Mother's Training Program, Obesity/Weight Management, De-Addiction & De-Stress Programs, and weekend/corporate wellness courses. Treatments encompass acupuncture, acupressure, reflexology, magnetotherapy, chromotherapy, hydrotherapy, and meditation techniques. The center also offers Integrative Medicine Consultations combining holistic and conventional medical approaches.

Differentiator

Problem solved

Functional benefit

Products and services

• Yoga Personalized yoga sessions synchronized for physical, mental, social and spiritual development, delivered as both inpatient and outpatient services.
• Naturopathy Complete drug-less therapy system using nature's abundance and the body's capacity to self-heal, covering hydrotherapy, colon hydrotherapy, sitz bath, steam, sauna, enema, acupuncture, and other nature-cure modalities.
• Ayurveda Ancient Indian medical science for balancing body systems using specialized diet and herbal treatment, including Shirodhara and other Ayurvedic therapies.
• Physiotherapy Physiotherapy services focused on restoring movement and function to the highest possible level for patients with musculoskeletal and rehabilitation needs.
• Diet & Nutrition Customized diet and nutrition counseling focused on a natural and balanced diet, including the Arogya Aaharam on-site healthy dining program (7 servings per day, detox drinks, herbal punch).
• Diagnostics State of the art in-house diagnostic facilities including blood and urine tests, imaging studies, and stress analysis to support accurate holistic health planning.
• IP Residential Packages Inpatient residential packages offering accommodation with treatment programs ranging from 5–30 days stay, with options for general ward, Deluxe Rooms (twin sharing), and Super-deluxe Penthouse Room.
• Therapeutic Yoga Packages Customized therapeutic yoga programs for addressing specific health conditions and supporting patient wellness goals.
• Naturopathy Therapy Packages Drug-less therapy programs using nature's healing elements, available as pre-designed packages for patients seeking naturopathy-based care.
• Detox, Spa & Wellness Offerings Detoxification and wellness programs for cleansing, rejuvenation, and lifestyle optimization, including General Yoga Packages for Wellness.
• Special Massage Packages Therapeutic massage treatments including Shirodhara, Swedish massage, and other specialized bodywork offered as standalone or packaged services.
• Consultations Doctor consultations including naturopath, integrative medicine, and diet counseling sessions, with initial consultation running 30–45 minutes covering symptoms, diet, sleep, bowel habits, physical examination, and diagnostic tests.
• UTSAV 3-Day Residential Program A 3-day residential holistic transformation program combining consultations, diagnostics (QRMA Full Body Check, Stress Analysis), customized Yoga/Pranayama/Kriyas, treatments (Shirodhara, Colon Hydrotherapy, Sitz Bath, Steam, Sauna), nutrition (7 servings per day, detox drinks, herbal punch), and inner transformation practices including Shanti Meditation.
• Mother's Training Program Program that trains mothers of young children to handle common childhood ailments using comprehensive nature cure treatment and home remedies for health maintenance and graceful upbringing.
• Obesity/Weight Management Program Customized weight reduction program based on dietary modifications, lifestyle change, exercise, and emotional management to address obesity and related metabolic conditions.
• De-Addiction & De-Stress Programs Programs for overcoming addictions (such as smoking and alcohol) and managing chronic stress through holistic, drug-free approaches including Yoga, meditation, and lifestyle modification.
• Weekend Yoga Courses Yoga and wellness courses offered on Saturdays and Sundays, designed for working professionals who cannot attend weekday sessions.
• Corporate Wellness Programs Weekend courses and wellness programs designed for corporate clients, including stress management workshops and team-based wellness offerings.
• Integrative Medicine Consultations Consultations combining holistic evaluation with conventional medical understanding to design customized integrative health approaches for patients with complex medical histories.

Quantifiable outcome

• Over 1 million people touched and transformed across India and beyond
• +3 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Surajbai Sardarmull Navyas TrustcoreStrategic or Co-development PartnerPIYAS is an initiative of Surajbai Sardarmull Navyas Trust, a not-for-profit organisation. The trust backs PIYAS's mission to promote holistic health, nature cure, and wellness. The founding Jain family, involved in the trust, has lived a natural, drug-free life for over 70 years across four generations and is involved in all aspects of the organisation's operations.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Somatheeram Ayurveda Resort: Kerala-based resort-style ayurveda hospital offering Panchakarma, yoga, and wellness packages with on-site physicians. Matches PIYAS's combination of clinical Ayurveda delivery with hospitality-style accommodation.
• Atmantan Wellness Resort: Maharashtra-based destination wellness retreat combining Ayurveda, yoga, fitness, nutrition and detox programs in a residential resort setting. Closely mirrors PIYAS's combination of therapeutic programs with wellness retreat hospitality.
• Kairali Ayurvedic Centre: Established Kerala-based ayurvedic group with residential treatment centres, wellness packages, and yoga programs across India and internationally. Comparable portfolio of residential packages, yoga therapy, and Panchakarma offerings.
• Soukya Holistic Health Centre: Bengaluru-based holistic health centre offering integrated yoga, naturopathy, ayurveda and conventional diagnostics with inpatient and outpatient facilities. Operates on a very similar integrative-medicine model as PIYAS and competes head-to-head in the same city and customer segment.
• Sitaram Ayurveda: Kerala-based Ayurveda hospital and pharmacy offering classical Panchakarma treatments, residential programs and outpatient services. Directly comparable in clinical Ayurveda depth and inpatient treatment offerings.
• CGH Earth (SwaSwara): SwaSwara by CGH Earth in Karnataka offers yoga, ayurveda and holistic wellness programs in a residential retreat setting on the coast. Comparable as a Southern-India holistic retreat targeting international and domestic wellness seekers.
• Ananda in the Himalayas: Luxury destination spa and wellness retreat in the Himalayas combining ayurveda, yoga, meditation and international wellness therapies with multi-night residential programs. Comparable in retreat format and high-touch residential wellness positioning to PIYAS's Ooty centre.
• Vaidyagrama Ayurveda Hospital: Coimbatore-based authentic Ayurveda healing village offering residential Panchakarma and integrative care with eco-friendly cottages — comparable residential ayurveda retreat format and treatment depth as PIYAS's Ooty centre and inpatient services.

Broad incumbents

• Arya Vaidya Sala (Kottakkal): One of India's oldest and largest ayurvedic institutions with hospital, manufacturing, clinics, and retail footprint. Serves as the broad incumbent benchmark for clinical Ayurveda in India against which smaller integrative players like PIYAS are positioned.
• Sri Sri Tattva / Sri Sri Ayurveda: Large Ayurveda, yoga and wellness brand with pan-India clinics, Panchakarma centres, retreats, and consumer products. Comparable in product breadth and integrative Ayurveda-plus-yoga offering, but at significantly larger scale and brand recognition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/piyasyoga
• Facebookfacebook.com/piyas.yoga
• LinkedInlinkedin.com/company/piyasyoga

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PIYAS