KIWI Consulting
KIWI Consulting is a family-owned German business consultancy (GmbH & Co. KG) headquartered in Leipzig with branch offices in Halle/Saale and Geislingen, serving solo self-employed, freelancers, and SMEs across Central Germany with startup, crisis, business development, marketing, funding advisory, and AZAV-certified entrepreneur training services.
- Company typePrivate
- Founded-
- HeadquartersLeipzig, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
KIWI Consulting firmographics
Firmographics- Name
- KIWI Consulting
- Legal name
- KIWI Consulting GmbH & Co. KG
- Website
- https://kiwiconsulting.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- KIWI Consulting is a family-owned German business consultancy (GmbH & Co. KG) headquartered in Leipzig with branch offices in Halle/Saale and Geislingen, serving solo self-employed, freelancers, and SMEs across Central Germany with startup, crisis, business development, marketing, funding advisory, and AZAV-certified entrepreneur training services.
- Ownership category
- akta.pro rank
KIWI Consulting industry classification
Industry- Product category
- Business Consulting Services
- NAICS
- Management Consulting Services (54161), Administrative Management and General Management Consulting Services (541611), Other Management Consulting Services (541618), Human Resources Consulting Services (541612)
- SIC
- Services-Management Consulting Services (8742)
- akta.pro primary industry
- Performance Management & Productivity Consulting (BPAHAGAL)
Keywords
Where KIWI Consulting is headquartered
LocationHeadquarters
- HQ city
- Leipzig
- HQ country
- Germany
- HQ region
- Europe
Offices3 records
Markets served
KIWI Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Others
Revenue model
- Consulting Services Revenue: Professional consulting services billed through project-based engagements. Services include founding consulting, crisis consulting, business development, business training, marketing & sales consulting, and funding advisory.
- AZAV-Certified Training Programs: Cost-free entrepreneur training programs for individuals receiving ALG I or ALG II benefits, delivered through sister company KIWI Akademie. The consulting service itself qualifies for BAFA subsidies, making it eligible for government funding as a listed business consultant.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free initial consultation for all prospects |
| Freemium | Multi-year contract | AZAV-certified entrepreneur training - free for eligible participants |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
KIWI Consulting product offering
Product offeringCore offering
KIWI Consulting provides project-based business consulting services for solo self-employed individuals, freelancers, and SMEs in Central Germany. Core offerings include startup consulting, crisis consulting, business development, business training, marketing and sales consulting, funding advisory, and succession planning, supplemented by AZAV-certified entrepreneur training delivered through sister company KIWI Akademie.
Product overview
KIWI Consulting is a diversified business consulting firm offering a comprehensive portfolio of consulting services for solo self-employed, freelancers, and small-to-medium enterprises (SMEs). The company operates as a generalist covering the entire spectrum of business requirements, including Gründungsberatung (startup consulting), Krisenberatung (crisis consulting), Unternehmensentwicklung (business development), Business-Training, Marketing & Vertrieb (marketing and sales), Förderberatung (funding advisory), and a certified entrepreneur training program (Unternehmerausbildung nach AZAV) delivered through its sister company KIWI Akademie. The firm positions itself as providing individualized consulting with strategic business advisory services starting from the first steps into self-employment.
Differentiator
Problem solved
Functional benefit
Products and services
- Gründungsberatung (Startup Consulting) Comprehensive startup consulting service that accompanies entrepreneurs from pre-founding phase through founding phase to growth phase, providing business, financial, and organizational support.
- Krisenberatung (Crisis Consulting) Crisis consulting for businesses in difficulty, focusing on existential security, financial support, and strategic realignment including post-crisis planning.
- Unternehmensentwicklung (Business Development Consulting) Business development consulting that actively manages change processes, identifies and evaluates relevant changes, and supports implementation of strategic goals, visions, and corporate strategies.
- Business-Training Trainer education, experience-oriented training, sales workshops, and management seminars delivered as in-house or external workshops by experienced trainers using modern learning methods.
- Marketing & Vertrieb (Marketing and Sales Consulting) Marketing and sales consulting that develops customized marketing concepts for startups and SMEs to expand customer bases and enhance competitiveness in the digital age.
- Förderberatung (Funding Advisory) Funding advisory service that supports companies in identifying financing needs and researching suitable subsidies and grants, with assistance from application preparation through to financing.
- Unternehmensnachfolge (Succession Planning) Succession planning service for business owners seeking the right successor.
- Unternehmerausbildung nach AZAV (AZAV-Certified Entrepreneur Training) AZAV-certified entrepreneur training program consisting of 80 teaching units over three months, covering business planning, investment, accounting, marketing, sales, business law, taxes, and funding advice; delivered free of charge via KIWI Akademie for individuals receiving ALG I or ALG II benefits.
Quantifiable outcome
- Hundreds of business ideas successfully implemented across various industries over more than 10 years
- +1 more outcomes
Companies that use KIWI Consulting
Customer profileNamed customers1 record
Ideal customer profiles2 records
KIWI Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
KIWI Consulting partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- KIWI Akademie GmbH & Co. KGcoreSister company (Schwestergesellschaft) operating as a certified training provider (AZAV). KIWI Akademie delivers free entrepreneur training programs (Unternehmerausbildung) for individuals receiving unemployment benefits, while KIWI Consulting provides business consulting services. The two entities work together to serve clients at different stages of their entrepreneurial journey.
- BAFA (Bundesamt für Wirtschaft und Ausfuhrkontrolle)coreFederal Office for Economic Affairs and Export Control. As a BAFA-listed business consultant, KIWI Consulting can deliver subsidized consulting services to eligible businesses. This qualification enables them to offer government-funded advisory services under specific programs.
- Agentur für Arbeit (Employment Agency)coreGovernment employment agency that issues Aktivierungs- und Vermittlungsgutscheine (AVGS) enabling unemployed individuals to access free consulting and training through KIWI Akademie and KIWI Consulting.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
KIWI Consulting competitors and assessment
Company assessmentDirect peers
- RKW Hessen GmbH: German productivity and SME consulting organization offering similar founding, funding, and development advisory for small and medium-sized businesses, often in conjunction with BAFA-funded programs. Comparable mission, client base, and revenue model.
- Industrie- und Handelskammer (IHK) Leipzig: Regional Chamber of Commerce providing free startup and SME founding advisory in the same Leipzig/Halle geography as KIWI, including IHK-facilitated BAFA-subsidized consultations. Directly comparable as a public-sector alternative for the same core founder/small-business client segment.
- Haufe Group (Haufe Akademie): German business services and corporate training provider covering SME training, sales, and business development topics. Comparable offering for the business-training and trainee-development segments of KIWI's portfolio.
- KfW Bankengruppe (Mittelstandsbank): German state development bank that advises SMEs on funding and provides subsidized financing programs. Comparable as the upstream funder in many BAFA ecosystems and a frequent counterparty in SME Förderberatung work.
Broad incumbents
- Bain & Company: Global management consultancy with active German Mittelstand practice. Comparable management consulting positioning, differentiated by scale and typical engagement size.
- Kienbaum Consultants International: Germany-based consultancy specializing in HR, leadership, transformation, and organizational consulting. Comparable to KIWI's training, coaching, and organizational development lines at a larger enterprise scale.
- Roland Berger GmbH: Major Germany-headquartered management consulting firm serving German Mittelstand and large enterprises across strategy, operations, and transformation. Overlaps with KIWI's business development consulting at the upper end of the SME client base.
- The Boston Consulting Group (BCG): Global consulting firm with significant German presence and SME/Mittelstand engagements. Overlaps with KIWI's business development and strategy offerings at the upper-mid-market tier.
- McKinsey & Company: Global management consulting leader with a dedicated German Mittelstand practice covering strategy, organization, and transformation. Comparable business consulting category but operates at vastly larger scale and client size.
Others
- BDU (Bundesverband Deutscher Unternehmensberater): German Federal Association of Management Consultants, which qualifies and certifies business consultants including BAFA-listed advisors. A comparator on certification, methodology, and ecosystem positioning rather than direct client competition.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
KIWI Consulting social profiles
Digital presenceKIWI Consulting compliance and trust
Trust signalCompliance1 record
KIWI Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
KIWI Consulting leadership team
Management profileNumber of profiles
Profiles4 records
KIWI Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
KIWI Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about KIWI Consulting
What does KIWI Consulting do?
KIWI Consulting provides project-based business consulting services for solo self-employed individuals, freelancers, and SMEs in Central Germany. Core offerings include startup consulting, crisis consulting, business development, business training, marketing and sales consulting, funding advisory, and succession planning, supplemented by AZAV-certified entrepreneur training delivered through sister company KIWI Akademie.
Is KIWI Consulting a public or private company?
KIWI Consulting is a private company. It is classified as family owned and is currently operating.
When was KIWI Consulting founded?
KIWI Consulting was founded in -1. It employs 11 to 50 people.
Where is KIWI Consulting based?
KIWI Consulting is headquartered in Leipzig, Germany, in the Europe region.
How does KIWI Consulting make money?
Two revenue lines are on record. Consulting Services Revenue is the primary driver. The others are AZAV-Certified Training Programs.
Who are KIWI Consulting's main competitors?
Direct peers on record are RKW Hessen GmbH, Industrie- und Handelskammer (IHK) Leipzig, Haufe Group (Haufe Akademie) and KfW Bankengruppe (Mittelstandsbank). Broad incumbents are Bain & Company, Kienbaum Consultants International, Roland Berger GmbH, The Boston Consulting Group (BCG) and McKinsey & Company. BDU (Bundesverband Deutscher Unternehmensberater) is listed as an others.
Does KIWI Consulting have an API?
No public API is recorded for KIWI Consulting.
What industry is KIWI Consulting in?
KIWI Consulting's product category is Business Consulting Services. Its primary akta.pro industry code is BPAHAGAL, Performance Management & Productivity Consulting. Its NAICS code is 54161 and its SIC code is 8742.