Baule Volante

What Baule Volante does

Baule Volante is an Italian organic food brand operating as a brand of HEALTION Srl Società Benefit, headquartered in Calenzano (Florence), Italy. Founded in 1987 in Bologna as a small family business distributing the Rapunzel organic products brand, it has grown over 35+ years into a reference player in Italy's organic food sector. The company curates and distributes certified organic products across 21+ categories — including beverages, cereals, grains and legumes, condiments, fresh vegetable creams and hummus, sweeteners, flours, sweet and savory baked goods, fresh prepared foods, baking ingredients, jams, dairy alternatives, snacks, and household products — under EU organic certification standards (IT-BIO-005 and IT-BIO-007).

The brand has been part of the EcorNaturaSì group since 2008 and is a founding member of the BiotoBio alliance (formed 2018 with Fior di Loto and joined in 2020 by La Finestra Sul Cielo), which provides shared distribution and producer-network synergies across Italy's organic retail channel. Distribution is primarily domestic, channeled through health food and organic specialty retailers (locatable via a store locator on the brand's website) and through the Probios e-commerce platform (shop.probios.it/baule-volante), with content marketing via the 'Diario Volante' blog and email newsletter supporting consumer engagement.

Revenue is generated through product sales transactions to consumers and retail partners; no subscription, SaaS, or contract-based pricing model is present. The company employs 51-100 people, operates solely within Italy, and is privately held within the EcorNaturaSì/BiotoBio alliance rather than as an independent entity. No revenue, funding, AI/technology depth, or leadership data is publicly disclosed.

Name

Baule Volante

Legal name

HEALTION Srl Società Benefit

Website

https://www.baulevolante.it

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

51–100 employees

Short description

Baule Volante is an Italian organic food brand founded in 1987, operating under HEALTION Srl Società Benefit and the EcorNaturaSì / BiotoBio alliance. It sells 21+ categories of certified organic products to Italian health-conscious consumers via specialty retail and the Probios e-commerce platform.

Ownership category

akta.pro rank

Product category

Organic Food Products

NAICS

Food Manufacturing (311), Other Specialty Food Retailers (44529), Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)

SIC

Food And Kindred Products (2000), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Health, Organic & Natural Grocery Wholesale (AFAIABAI)

akta.pro secondary industry

Natural/Organic Bulk & Supplement Grocers (CRAHAMAF)

Keywords

• Organic food products
• Organic groceries
• Certified organic foods
• Italian pantry staples
• Organic snacks

Headquarters

HQ city

Bentivoglio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Baule Volante generates revenue through the sale of organic food products directly to consumers via its e-commerce platform and through retail distribution channels. The product portfolio spans multiple categories including beverages, cereals, fresh prepared foods, baked goods, snacks, and household cleaning products.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Baule Volante curates and sells a comprehensive range of certified organic food products under its own brand, spanning categories such as beverages, breakfast cereals, grains and legumes, flours, fresh prepared foods (gnocchi, fresh pasta, ready meals), baked goods, sweeteners, jams and spreads, snacks, and household cleaning products. Products are sold directly to Italian consumers through the Probios online shop and through a network of physical organic and health food retailers across Italy. The brand is owned by HEALTION Srl Società Benefit and operates as part of the EcorNaturaSì group and BiotoBio alliance.

Product overview

Baule Volante is an Italian organic food brand operating as part of HEALTION Srl Società Benefit. Founded in Bologna in 1987, it offers a comprehensive range of organic food products across 21+ product categories. The portfolio includes beverages, coffee and surrogates, breakfast cereals, grains and legumes, condiments and sauces, preserves, fresh vegetable creams and hummus spreads, sweeteners (honeys, syrups, sugars), flours, sweet and savory baked goods, fresh and dry prepared foods, baking ingredients, jams and spreads, dairy alternatives, household products, seasonal holiday items, and snacks. The company is part of the EcorNaturaSì group (since 2008) and BiotoBio alliance (formed 2018 with Fior di Loto, joined by La Finestra Sul Cielo in 2020). Products are primarily organic certified (IT-BIO standards) and sold through physical stores and online via shop.probios.it.

Differentiator

Problem solved

Functional benefit

Products and services

• Bevande (Beverages)

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• La Finestra Sul CielocoreStrategic or Co-development Partner · 1 January 2020In 2020, La Finestra Sul Cielo joined the BiotoBio alliance formed by EcorNaturaSì, Baule Volante, and Fior di Loto, expanding the alliance's reach and product offerings.
• Fior di LotocoreStrategic or Co-development Partner · 1 January 2018In 2018, EcorNaturaSì and Baule Volante formed the BiotoBio alliance with Fior di Loto, combining their organic food distribution expertise to strengthen their position in the Italian organic market.
• EcorNaturaSìcoreStrategic or Co-development Partner · 1 January 2008In 2008, Baule Volante became part of the EcorNaturaSì group. This strategic alliance positioned the company within one of Italy's largest organic food distribution networks, enabling broader market reach and operational synergies.
• RapunzelminorChannel Partner/ Reseller/ Distributor · 1 January 1987At its founding in 1987, Baule Volante was a small family business that distributed the already established Rapunzel organic product brand in Italy, marking its entry into organic food distribution.
• ProbioscoreChannel Partner/ Reseller/ DistributorProbios operates the e-commerce platform (shop.probios.it) through which Baule Volante products are sold online. Probios is part of the BiotoBio alliance network.

Scale indicators2 records

Recent moves7 records

Expansion highlights3 records

Direct peers

• Probios: Italian organic food distributor and e-commerce operator that is part of the same BiotoBio alliance; operates shop.probios.it, the primary online channel for Baule Volante products, and overlaps directly in Italian organic wholesale and DTC.
• Fior di Loto: Italian organic food brand and BiotoBio alliance co-member alongside Baule Volante; competes in overlapping organic grocery categories and shares the BiotoBio distribution platform in Italy.
• La Finestra Sul Cielo: Italian organic food brand specializing in plant-based, gluten-free, and specialty health products; joined BiotoBio in 2020 and is one of the closest direct comparables to Baule Volante in category mix and channel.
• Rapunzel: German-headquartered organic food brand that was the original distributed brand for Baule Volante in 1987; highly comparable in multi-category organic portfolio and European organic distribution approach.
• Probios Alimenti: Italian organic food manufacturer/distributor (related to Probios group) producing organic bakery, pasta, and pantry staples under its own brand; competes directly with Baule Volante's grains, flours, and bakery categories.
• Brio (Gruppo La Linea Verde): Italian brand specializing in organic fresh ready meals, salads, and convenience produce under Gruppo La Linea Verde; directly comparable to Baule Volante's fresh gastronomy (gnocchi, fresh pasta, ready meals) range.

Broad incumbents

• EcorNaturaSì: Parent group of Baule Volante and operator of the NaturaSì organic retail chain; the dominant incumbent in Italian organic distribution with which Baule Volante has both partnership and internal competitive dynamics.
• NaturaSì: Italy's largest organic supermarket chain, owned by EcorNaturaSì; provides the retail storefront network where much of Baule Volante's wholesale product is sold and represents the most established channel incumbent.

Regional players

• Alnatura: Major German organic retailer and brand with a broad private-label organic assortment; serves a different geography but operates a near-identical one-stop-shop organic model in DACH.
• Bio Company: Berlin-based organic supermarket chain with its own private-label brand covering groceries, fresh, and household items; comparable model of organic retail plus in-house brand portfolio, primarily active in Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/baulevolante
• Facebookfacebook.com/baulevolante
• LinkedInlinkedin.com/company/baule-volante

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baule Volante