Multifamily USA

What Multifamily USA does

Multifamily USA (legal entity Multifamily USA Inc) is a privately held, full-service investment advisory brokerage firm founded in 2012 by Scott Bayer and headquartered at 215 N. Pine, Charlotte, NC, with regional offices in Greensboro and Raleigh. The company operates exclusively in the multi-housing sector, executing acquisitions, dispositions, and capital-sourcing transactions for institutional and private investors, property owners, and developers across North and South Carolina. Per the firm, it has executed over $750,000,000 in total investment real estate transactions and built more than 1,000 multifamily units in the past three years (note: the homepage shows a conflicting $500M+ figure).

The firm's offering is organized into four integrated service lines: Brokerage Services (investment advisory and transaction execution for conventional, value-add, distressed, and diverse multifamily property types), Development Services (land identification, product research, architectural planning, underwriting, and investor syndication across North and South Carolina), Construction Services (general contracting with stated 15 years of in-house multifamily build experience), and Investment Advisory (joint ventures, real estate limited partnerships, and syndicates where Multifamily USA participates as equity partner). Revenue is generated through transaction-based brokerage commissions on investment sales, professional-services fees for development and construction engagements, and equity participation in development deals. The technology stack is standard industry off-the-shelf: CoSTAR and LoopNet for listings and investor leads, and ClientLook as CRM, with no proprietary platform or AI capabilities disclosed.

Distribution is relationship-driven enterprise field sales executed through the firm's own brokers, supplemented by an investor referral network and direct outreach to developers seeking capital partners. The firm has held the CoStar Power Broker designation for six consecutive years and was named the top sales broker for the Greensboro/Winston-Salem/High Point market in 2020. Pricing is quote-based and not publicly disclosed; the firm recruits brokers on a commission-only structure with Year 1 targets around $50,000 rising to $125,000 by Year 2. The customer base is segmented across institutional investors, private developers, and property owners, all concentrated in the Carolinas multifamily submarket.

Name

Multifamily USA

Legal name

Multifamily USA Inc

Website

https://multifamilyus.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Multifamily USA is a privately held, full-service investment advisory brokerage firm founded in 2012 in Charlotte, NC, serving institutional investors, developers, and property owners with multifamily brokerage, development, construction, and JV equity syndication services across the Carolinas.

Ownership category

akta.pro rank

Product category

Commercial Real Estate Brokerage

NAICS

New Multifamily Housing Construction (except For-Sale Builders) (236116)

SIC

Services-To Dwellings & Other Buildings (7340)

akta.pro primary industry

Multifamily Brokerage (BPAJABAD)

Keywords

• Multifamily brokerage services
• Commercial real estate advisory
• Investment property sales
• Property development services
• Construction general contracting

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Brokerage Commissions: Transaction-based brokerage fees for buying and selling multifamily properties. The firm earns commissions on investment sales, including conventional, value-add, and distressed asset transactions.
2. Development Services: Fees from multifamily development projects including land acquisition, project planning, underwriting, and investor syndication. The company also participates as equity partners in developments.
3. Construction Services: General contracting services for multifamily construction projects, delivering projects from groundbreaking through completion with quality assurance and safety oversight.
4. Joint Venture Equity: Equity participation in development deals through joint ventures, general partnerships, real estate limited partnerships, and syndicates. The company contributes expertise, credibility, and deal structuring while investors contribute capital, land, or construction capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Multifamily USA is a full-service investment advisory brokerage firm that specializes exclusively in the multifamily/multi-housing industry. The company provides four integrated service lines: brokerage (acquisition and disposition of multifamily properties for institutional and private investors), development services (land sourcing, design, underwriting, and investor syndication for new multifamily communities), construction services (general contracting for multifamily projects), and investment advisory (joint venture and equity syndication opportunities).

Product overview

Multifamily USA is a full-service investment advisory and commercial real estate firm offering an integrated platform of four core services: Brokerage Services (acquisition and disposition of multifamily properties for investors), Development Services (land sourcing, design, and project planning for new multifamily communities), Construction Services (general contracting with 15 years of experience), and Investment Advisory (joint venture structures for capital partnership). These services are complemented by transaction listing modules including Current Listings, Sold Properties, Sold Developments, and Current Projects, creating a vertically-integrated value chain from property identification through development, construction, and investor partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• Brokerage Services Investment advisory and transaction execution for multifamily property acquisitions and dispositions, including conventional and value-add properties. Serves institutional and private investors, property owners, and developers seeking to buy or sell multifamily assets across North and South Carolina.
• Development Services End-to-end multifamily development services including land identification, product type research, unit mix design, architectural planning, underwriting, and investment modeling for garden and mid-rise projects in North and South Carolina.
• Construction Services General contracting services for multifamily construction projects, delivered with quality assurance and safety management from groundbreaking through completion.
• Investment Advisory Joint venture investment opportunities for multifamily developments structured as general partnerships, real estate limited partnerships, and real estate syndicates. Multifamily USA contributes expertise, credibility, and deal structuring while investors contribute capital, land, or construction capabilities.

Quantifiable outcome

• Over $750 million in total sales volume
• +2 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• CBRE: CBRE is the world's largest commercial real estate services firm, with a multifamily investment sales practice competing for institutional mandates. Competes for the same brokerage assignments Multifamily USA targets, but as part of a much broader services portfolio.
• JLL: JLL is a global commercial real estate services firm with a Capital Markets group that includes multifamily investment sales. Competes with Multifamily USA on larger multifamily assignments while serving broader CRE needs across geographies and asset classes.
• Colliers: Colliers is a global commercial real estate services and investment management firm providing investment sales, including multifamily capital markets. Competes for the same institutional multifamily mandates Multifamily USA targets at the larger end of the market.
• Cushman & Wakefield: Cushman & Wakefield is a global commercial real estate services firm with investment sales capability across multifamily and other asset classes. Comparable to Multifamily USA on multifamily investment sales while operating across a far broader service portfolio.

Direct peers

• Northmarq: Northmarq is a privately held commercial real estate capital markets intermediary providing investment sales, debt, and equity placement across multifamily and other asset classes. Comparable to Multifamily USA's brokerage and capital-sourcing role in regional markets.
• Marcus & Millichap: Marcus & Millichap is the largest US investment real estate brokerage focused on multifamily and commercial property transactions, providing investment sales, financing, research, and advisory across the country. Direct competitor to Multifamily USA on multifamily investment sales assignments.
• Newmark: Newmark Group provides commercial real estate services including investment sales, capital markets, and multifamily brokerage, with dedicated multifamily capital markets expertise. Directly comparable investment sales platform to Multifamily USA's brokerage services.
• Berkadia: Berkadia is a multifamily-focused commercial real estate finance and investment sales platform offering mortgage banking, investment sales, and servicing. Comparable to Multifamily USA across multifamily investment brokerage and capital sourcing.
• Walker & Dunlop: Walker & Dunlop is a leading multifamily-focused capital markets intermediary providing investment sales, debt origination, and equity placement. Comparable through investment sales and capital sourcing for multifamily transactions.

Regional players

• RangeWater Real Estate: RangeWater Real Estate is a Sun Belt-focused multifamily developer, owner, and operator actively building rental communities across the Southeast US. Comparable to Multifamily USA's development services in overlapping Carolinas and Southeast geography and a likely JV partner or competitor for developer clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Multifamily USA