Radio Exe
Radio Exe is a privately held local commercial radio station based in Exeter, UK, serving Devon-area listeners with personality-driven music, breakfast and drivetime shows, monetised primarily through local advertising and competition sponsorships under parent Nation Broadcasting.
- Company typePrivate
- Founded2012
- HeadquartersExeter, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Radio Exe does
Radio Exe is a privately held local commercial radio station serving the Devon area of southwest England, operating as part of the Nation Broadcasting group of UK regional and format-specific stations. The station delivers personality-driven programming with Matt Rogers at Breakfast and Ashley Jeary at Drivetime on weekdays, alongside curated music output. Distribution is multi-channel: traditional FM/DAB terrestrial broadcast in Devon, web-based live streaming via the Nation Player platform, and native iOS and Android applications, with a supporting Facebook presence.
The underlying technology stack is not proprietary to Radio Exe; it consists of the shared Nation Player broadcast and streaming platform (operated by parent Nation Broadcasting) and the Aiir radio website CMS for web content management. The product portfolio comprises the core radio station, the Nation Player listening platform, the mobile apps, and an add-on gift voucher programme at radioexevouchers.co.uk.
The business model is advertising-led, monetising the Devon-area listener base through spot sales, sponsored segments, and competition/affiliate tie-ups with in-network brands such as Nation Bingo and Nation Singles. The station is free-to-listen with no consumer subscription, and advertising pricing is not publicly disclosed, with sales handled via direct enquiry. Operations are based in Exeter; the station has no disclosed funding rounds, no patents, no M&A activity, and no senior leadership information beyond on-air presenters.
Radio Exe firmographics
Firmographics- Name
- Radio Exe
- Legal name
- Radio Exe
- Website
- https://radioexe.co.uk
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Radio Exe is a privately held local commercial radio station based in Exeter, UK, serving Devon-area listeners with personality-driven music, breakfast and drivetime shows, monetised primarily through local advertising and competition sponsorships under parent Nation Broadcasting.
- Ownership category
- akta.pro rank
Radio Exe industry classification
Industry- Product category
- Local Radio Broadcasting
- NAICS
- Radio Broadcasting Stations (516110), Radio and Television Broadcasting Stations (5161)
- SIC
- Radio Broadcasting Stations (4832)
- akta.pro primary industry
- Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)
- akta.pro secondary industries
- Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Local Radio Station Groups (Owned & Operated/Station Chains) (MPABACAC)
Keywords
Where Radio Exe is headquartered
LocationHeadquarters
- HQ city
- Exeter
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Radio Exe business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Advertising: Radio Exe generates revenue through selling advertising spots to local and national advertisers. The station offers an 'Advertise' page indicating commercial revenue as a primary income source. The website also features promotional content and sponsored segments.
- Voucher and Competition Revenue: The station operates voucher programs (radioexevouchers.co.uk) and competitions (Win prizes, Free Film Friday, Mid Devon Show tickets, Peppa Pig stage show tickets) which likely generate sponsorship and promotional revenue from featured partners.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Radio Exe product offering
Product offeringCore offering
Radio Exe is a Devon-based local radio station broadcasting music, traffic, weather, and personality-driven programming weekdays from 7am (Breakfast with Matt Rogers) and 3pm (Drivetime with Ashley Jeary). The station monetizes its audience through on-air advertising spots, website ad placements, sponsored competitions, and a voucher program. Content is distributed via FM/DAB radio, the Nation Player web streaming platform, and iOS/Android mobile apps.
Product overview
Radio Exe operates as a regional radio station within the Nation Player digital broadcasting network owned by Nation Broadcasting. The core offering is live radio programming, accessible via the Nation Player web player and mobile applications (iOS and Android). The portfolio consists of the Radio Exe station itself as the primary broadcast product, the Nation Player platform/app as the listening interface, and Radio Exe Vouchers as a promotional add-on. The station competes with other Nation Broadcasting sister stations including Nation Radio London, Nation Radio Scotland, Nation Radio Wales, and genre-specific stations such as Nation 80s and Nation Hits.
Differentiator
Problem solved
Functional benefit
Products and services
- Radio Exe Broadcast Station A local FM/DAB radio station based in Devon, UK, broadcasting music, local news, traffic, weather, and personality-driven shows including Matt Rogers at Breakfast (7am weekdays) and Ashley Jeary at Drivetime (3pm weekdays). Targeted at Devon-area residents and commuters seeking local content.
- Nation Player Web Streaming A web-based live radio streaming player that lets users listen to Radio Exe and other Nation Broadcasting stations in real time from any browser, with a 'Playing Now' track display and on-demand content access.
- Nation Player Mobile App Native iOS and Android mobile applications branded as Nation Player that let users stream Radio Exe and other Nation Broadcasting stations on smartphones and tablets.
- Radio Exe Vouchers A gift voucher program promoted via a dedicated vouchers website (radioexevouchers.co.uk) that drives audience engagement with partner businesses in the Devon area.
Companies that use Radio Exe
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Radio Exe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Radio Exe partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Nation BroadcastingcoreNation Broadcasting is the parent company and owner of Radio Exe. The station operates within the Nation Broadcasting portfolio alongside multiple sister stations including Nation Radio London, Scotland, Wales, South, Westcountry, Yorkshire, Suffolk, North East, and various format-specific stations. Nation Broadcasting provides the Nation Player platform technology.
- Nation BingominorNation Bingo is featured as an advertising sponsor on Radio Exe's website, with promotional imagery linking to nationbingo.co.uk. This represents a cross-promotional partnership between entertainment brands under the Nation Broadcasting umbrella.
- Nation SinglesminorNation Singles (nationsingles.co.uk) is featured as an advertising sponsor on Radio Exe's website. Similar to Nation Bingo, this represents a cross-promotional partnership within the Nation Broadcasting family of brands.
- Mid Devon ShowminorRadio Exe partners with the Mid Devon Show for a competition offering tickets to the event. This local partnership engages the Devon community and promotes local events.
- Princess TheatreminorRadio Exe runs a competition in partnership with the Princess Theatre offering tickets to Peppa Pig stage show performances. This local entertainment partnership engages the family audience demographic.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Radio Exe competitors and assessment
Company assessmentDirect peers
- Nation Radio Westcountry: A sister station within the same Nation Broadcasting network and Nation Player app, serving the broader Westcountry region that overlaps with Radio Exe's Devon footprint. It is a direct competitor for the same Devon/Westcountry audience, advertisers, and platform inventory.
- Pirate FM (Cornwall): Bauer-owned commercial local station broadcasting to neighbouring Cornwall, with a comparable local-radio, presenter-led, ad-funded model. It is a near-twin operating model serving an adjacent regional UK market, useful for benchmarking local commercial radio unit economics.
- Nation Radio South: Another Nation Broadcasting sister station with geographic overlap into southern England, including parts of Devon's catchment. It competes for listeners on the same Nation Player platform and for advertisers buying regional rather than purely Devon-focused campaigns.
- Heart Devon: Heart Devon is a Bauer-owned commercial local station in the same Devon market with overlapping music-led, presenter-driven programming and a much larger national parent. It competes directly for Devon listeners and local ad spend, and benefits from Bauer's national ad-sales scale.
- Greatest Hits Radio Devon: Bauer-owned format-specific station covering Devon with an older-demographic music focus. It competes with Radio Exe for the same Devon listenership, particularly in drivetime dayparts, and shares the same ad-funded local radio model.
- BBC Radio Devon: BBC Radio Devon is the publicly funded local radio station serving the same Devon geography as Radio Exe. It is a direct competitor for local listenership, local news/traffic/weather utility, and local advertiser attention (via its dominance of the Devon market).
Broad incumbents
- Planet Rock: Bauer-owned digital-first UK rock music station available via DAB and online. It is a broad incumbent competing for the same music-radio listening occasions as Radio Exe, particularly via in-car and online DAB in the Devon region.
- Bauer Media Audio UK: Bauer is the UK's largest commercial radio operator (Absolute, Kiss, Magic, Hits Radio, Greatest Hits, Heat, Planet Rock, etc.) and a broad incumbent in the same commercial-radio space. It competes indirectly through scale, national ad-sales infrastructure, and multi-station Devon presence (Heart, Greatest Hits).
- Global (Global Media & Entertainment): Global is a major UK commercial radio broadcaster (Capital, Classic FM, LBC, Radio X, Smooth, etc.) and a broad incumbent in commercial radio. It competes with Radio Exe primarily through national sales and through any local/Global-affiliated stations in the South West of England.
Regional players
- Radio Plymouth: Independent community and local radio presence serving Plymouth and the wider Devon/South West area. It is a regional player with comparable local-radio content and ad-funded model, useful for understanding the independent local-radio competitive layer that does not sit inside national networks.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights5 records
Customer concentration
Radio Exe social profiles
Digital presenceRadio Exe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Radio Exe leadership team
Management profileNumber of profiles
Profiles2 records
Radio Exe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Radio Exe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Radio Exe
What does Radio Exe do?
Radio Exe is a Devon-based local radio station broadcasting music, traffic, weather, and personality-driven programming weekdays from 7am (Breakfast with Matt Rogers) and 3pm (Drivetime with Ashley Jeary). The station monetizes its audience through on-air advertising spots, website ad placements, sponsored competitions, and a voucher program. Content is distributed via FM/DAB radio, the Nation Player web streaming platform, and iOS/Android mobile apps.
Is Radio Exe a public or private company?
Radio Exe is a private company. It is classified as corporate owned and is currently operating.
When was Radio Exe founded?
Radio Exe was founded in 2012. It employs 11 to 50 people.
Where is Radio Exe based?
Radio Exe is headquartered in Exeter, United Kingdom, in the Europe region.
How does Radio Exe make money?
Two revenue lines are on record. Advertising is the primary driver. The others are voucher and Competition Revenue.
Who are Radio Exe's main competitors?
Direct peers on record are Nation Radio Westcountry, Pirate FM (Cornwall), Nation Radio South, Heart Devon, Greatest Hits Radio Devon and BBC Radio Devon. Broad incumbents are Planet Rock, Bauer Media Audio UK and Global (Global Media & Entertainment). Radio Plymouth is listed as a regional player.
Does Radio Exe have an API?
No public API is recorded for Radio Exe.
What industry is Radio Exe in?
Radio Exe's product category is Local Radio Broadcasting. Its primary akta.pro industry code is MPAIAEAA, Commercial Terrestrial Radio Broadcasting (AM/FM), with a secondary code of MPAIAEAE, Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only). Its NAICS code is 516110 and its SIC code is 4832.