What FisioStore does

FisioStore is a Brazilian direct-to-consumer e-commerce platform founded in 2008 and headquartered in São Paulo, specializing in the retail of orthopedic, compression therapy, rehabilitation, and physiotherapy products. The company originated from the clinical practice Fisioterapia Yeda Bellia, lending it professional-health credibility in a niche traditionally served through medical offices and specialty retailers. Its catalog spans compression stockings in multiple pressure levels (15-20, 20-30, 30-40 mmHg), ankle and knee braces, orthopedic boots, insoles, bunion correctors, posture correctors, prosthetics/liners, incontinence products, cryotherapy, mobility aids, and pressotherapy devices. Brands carried include both Brazilian manufacturers (Mercur, Hidrolight, Ortho Pauher) and imported clinical brands (Sigvaris, Venosan, DonJoy, Ottobock, Medi, Breg, Dr Scholl's).

The platform is built on a Shopify-based storefront with filtering by body part, brand, compression level, and use case, supplemented by an educational blog organized into four condition-themed categories (Circulação, Fisioterapia, Ortopédicos, Sintomas e Patologias) that drives organic search traffic. There is no physical retail footprint; the company explicitly states it has no physical stores and ships nationwide across Brazil with express delivery available in São Paulo Capital. Payment options include major credit cards with installment plans up to 4x interest-free. Headcount is 1-10 employees, the company is privately held with no disclosed external funding, and it holds ANVISA registration for orthopedic knee products. Customer acquisition is dominated by organic search, educational content, and an active presence on six social platforms (Facebook, X, Instagram, TikTok, Pinterest, YouTube).

Revenue is generated entirely through one-time product sales (no subscription model), with over 100,000 cumulative customers and 18,298+ verified reviews accumulated over 17+ years of operation. Customer segments include patients with vascular/circulation conditions, orthopedic rehabilitation patients, elderly and mobility-impaired individuals, athletes, and a smaller cohort of healthcare professionals who prescribe or recommend products.

Name

FisioStore

Legal name

FisioStore

Website

https://fisiostore.com.br

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

FisioStore is a São Paulo-based, online-only Brazilian e-commerce platform founded in 2008 that sells orthopedic, compression therapy, rehabilitation, and physiotherapy products to patients, caregivers, and healthcare professionals across Brazil.

Ownership category

akta.pro rank

Product category

Orthopedic and Rehabilitation Retail

NAICS

Health and Personal Care Retailers (456)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Discount Drugstores with DME/Home Medical (Value Medical Supply) (CRAEAHAG)

akta.pro secondary industry

Comfort, Orthopedic & Medical Footwear Retail (CRAAADAG)

Keywords

• Orthopedic supplies retail
• Compression therapy products
• Rehabilitation equipment store
• Medical orthotics e-commerce
• Physiotherapy products online

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel

Revenue model

1. Product Sales: FisioStore generates revenue through direct retail sales of orthopedic, compression, and rehabilitation products. Products are sold as one-time purchases with installment payment options (up to 4x interest-free). The company carries a curated selection of national and imported brands including Sigvaris, Venosan, DonJoy, Ottobock, Medi, Breg, Mercur, Hidrolight, Ortho Pauher, and Dr Scholl's. Pricing ranges from approximately R$10 to R$4,500 per item, covering compression stockings, ankle braces, knee braces, orthopedic boots, insoles, heel cups, bunion correctors, mobility aids, incontinence products, and post-operative items.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

FisioStore is an online-only retailer based in São Paulo, Brazil that sells orthopedic supports (ankle, knee, spine, wrist, elbow braces and immobilizers), medical compression stockings at multiple pressure levels (15-20, 20-30, 30-40 mmHg, plus anti-thrombosis, travel, sports, and ulcer variants), post-operative boots, orthopedic insoles, bunion correctors, Baruk sandals, mobility aids, incontinence products, cryotherapy items, and prosthetic liners. The catalog carries both national and imported brands such as Sigvaris, Venosan, DonJoy, Ottobock, Medi, Breg, Mercur, Hidrolight, Ortho Pauher, and Dr Scholl's, sold through a Shopify storefront with installment payments and nationwide Brazilian shipping.

Product overview

FisioStore is a Brazilian e-commerce platform specializing in orthopedic products, compression therapy, rehabilitation equipment, and health care products. Founded in 2008 and operating as an online-only store, it offers a comprehensive catalog of products organized into categories including: compression therapy (compression stockings in various pressure levels 15-20mmHg, 20-30mmHg, 30-40mmHg, anti-thrombosis, travel, and sports); orthopedic supports (ankle braces, knee braces/immobilizers/articulated braces, orthopedic boots); foot care (orthopedic insoles, silicone heel cups, bunion correctors, Baruk post-operative sandals); spinal/posture products (posture correctors, back braces, lumbar supports, cervical collars, orthopedic pillows); limb orthoses (wrist-hand-finger, shoulder slings, AFO for drop foot); prosthetics (liners, breast prostheses); incontinence products; cryotherapy; comfort products (anti-bedsore cushions, mattresses); and mobility aids (grab bars, bath benches, walkers, crutches, canes). The store features over 18,000 customer reviews and serves customers throughout Brazil with express delivery in São Paulo capital.

Differentiator

Problem solved

Functional benefit

Products and services

• Meia de Compressão (Compression Stockings)

Quantifiable outcome

• Over 100,000 customers served over 17+ years
• +2 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hidrolight: Brazilian orthopedic and rehab products brand that sells direct to consumers through its own channels; competes directly with FisioStore on insoles, heel cups, bunion correctors, and compression items.
• Mercado Livre: Latin America's largest marketplace; hosts a deep selection of orthopedic braces, compression stockings, mobility aids, and rehab products from third-party sellers, directly competing with FisioStore's specialist catalog in Brazil.
• Mercur: Established Brazilian healthcare and orthopedic brand with its own e-commerce channel; sells directly to consumers and competes with FisioStore on compression, orthopedic supports, and rehab products, even though Mercur brands are also stocked by FisioStore.
• Drogasil: Major Brazilian drugstore chain with nationwide e-commerce presence; stocks compression stockings, orthopedic supports, and personal care products that overlap materially with FisioStore's range.
• Raia Drogasil (RD): Brazil's largest drugstore chain with a robust online channel; sells DME, compression products, mobility aids, and personal care items overlapping directly with FisioStore's assortment, with the advantage of physical stores for fitting.
• Shopee Brasil: Fast-growing marketplace with aggressive pricing on health, personal care, and orthopedic basics; increasingly a substitute for specialist retailers on commodity orthopedic SKUs.
• Pague Menos: Large Brazilian drugstore chain with growing e-commerce operations; carries orthopedic, DME, and personal care categories that overlap with FisioStore's specialty assortment.

Broad incumbents

• Amazon Brasil: Global marketplace with a growing Health and Personal Care category in Brazil; competes for the same orthopedic and compression product searches with broader assortment, faster fulfillment, and Prime convenience.
• Magazine Luiza (Magalu): Major Brazilian general retailer with marketplace and growing health/lifestyle categories; competes in compression wear, mobility, and wellness products alongside FisioStore.
• Americanas: Large Brazilian general marketplace with health, wellness, and personal care categories that overlap with FisioStore's assortment; competes on price and assortment breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FisioStore
• YouTubeyoutube.com/@fisiostore?sub_confirmation=1
• Facebookfacebook.com/fisiostore
• Instagraminstagram.com/fisiostore.com.br
• TikToktiktok.com/@fisiostore.br
• Pinterestpinterest.com/fisiostore_br

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FisioStore