Advanced Planning Group of New York

What Advanced Planning Group of New York does

Advanced Planning Group of New York is a private, fee-based financial advisory firm founded in 2013 that delivers retirement, investment, life insurance, estate, and tax planning services to individuals across 38 U.S. states. Its primary customer segments are pre-retirees and retirees seeking retirement income, Social Security, and required minimum distribution planning, alongside high-net-worth individuals requiring comprehensive wealth, tax, and estate management. The firm employs 1–10 staff and operates from a Celebration, FL headquarters and a New York, NY office.

The firm's core service offering is structured around three pillars: a Fee-Based Financial Planning engagement built on a comprehensive planning process, Investment Planning aimed at goal-based asset allocation, and Life Insurance Planning for family protection. These are supported by a content-heavy Resource Center containing educational articles, interactive calculators, educational videos, tax tools (calendar, IRS forms, rate tables), and a 200+ term financial glossary. The underlying technology stack is described as financial planning software and tools for retirement, investment, estate, and tax planning; no proprietary platform, app, API, or AI/ML capabilities are disclosed.

The business model is fee-based rather than commission-based, marketed as 'pure unbiased advice,' with billing likely tied to AUM or flat-fee arrangements on a recurring (noted monthly) cadence. Distribution is direct-to-client via licensed financial professionals, with securities execution, custody, and compliance infrastructure provided through a core affiliation with Cambridge Investment Research, Inc. (Broker/Dealer, FINRA/SIPC member) and Cambridge Investment Research Advisors, Inc. (RIA). The firm is independently owned, has no disclosed external funding or parent company, and shows no M&A, leadership change, or product launch history in the source data.

Name

Advanced Planning Group of New York

Legal name

Advanced Planning Group of New York

Website

https://advancedplanningny.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Advanced Planning Group of New York is a private, fee-based financial advisory firm founded in 2013 that delivers retirement, investment, life insurance, estate, and tax planning services to pre-retirees, retirees, and high-net-worth individuals across 38 U.S. states.

Ownership category

akta.pro rank

Product category

Financial Advisory Services

NAICS

Portfolio Management and Investment Advice (523940), Insurance Agencies and Brokerages (52421)

SIC

Investment Advice (6282), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Comprehensive Financial Planning (FSAEAAAA)

akta.pro secondary industries

Financial Planning–Led RIAs (FSAAACAB), Fee-Based Advisory (FSAEAAAM), Estate & Legacy Planning Advisory (FSAEAAAG)

Keywords

• Financial planning services
• Retirement planning
• Investment advisory
• Life insurance planning
• Wealth management

Headquarters

HQ city

Jericho

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Fee-Based Financial Planning: The firm operates on a fee-based model rather than commission-based compensation, providing what they describe as 'pure unbiased advice.' Services include financial planning, investment planning, life insurance planning, and related advisory services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Advanced Planning Group of New York delivers fee-based financial advisory services to individuals, centered on three core offerings: Fee-Based Financial Planning providing unbiased advice through a comprehensive process; Investment Planning guiding clients' savings toward financial goals via strategy and asset allocation; and Life Insurance Planning providing customized coverage. The firm operates through licensed financial professionals affiliated with Cambridge Investment Research, Inc. (broker/dealer) and Cambridge Investment Research Advisors, Inc. (RIA), and is licensed to serve clients in 38 U.S. states.

Product overview

Advanced Planning Group of New York is a fee-based financial advisory firm offering a unified suite of financial planning services centered around three core offerings: Fee-Based Financial Planning (providing unbiased advice through a comprehensive process), Investment Planning (guiding clients toward their financial goals), and Life Insurance Planning (protecting families as desired). The firm supports these core services with a Resource Center containing educational articles, calculators, and videos, plus Tax Resources (calendar, forms, publications, rates) and a Financial Glossary. The company operates as a financial services advisory practice rather than a technology product platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Fee-Based Financial Planning A fee-based financial planning service delivering "pure unbiased advice" through a detailed and comprehensive financial planning process for individual clients, including pre-retirees, retirees, and high-net-worth individuals.
• Investment Planning Investment planning service that guides individual clients' savings toward reaching their financial goals through strategy development and asset allocation, delivered by licensed advisors affiliated with Cambridge Investment Research.
• Life Insurance Planning Life insurance planning service that protects families with customized life insurance coverage based on individual needs and preferences, delivered as part of the firm's comprehensive advisory offering.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Cambridge Investment Research, Inc.coreOthersSecurities broker/dealer, member FINRA and SIPC. Provides the regulatory and custodial infrastructure for the firm's advisory business. Securities offered through Cambridge Investment Research, Inc.
• Cambridge Investment Research Advisors, Inc.coreOthersRegistered Investment Advisor affiliated with Cambridge Investment Research. Provides investment advisory services oversight and compliance infrastructure for the firm's fee-based advisory offerings.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• Creative Planning: One of the largest independent, fee-only RIAs in the U.S., offering comprehensive financial planning, investment management, tax, and estate services to HNW and mass-affluent clients. Direct peer given shared fee-based model, comprehensive planning emphasis, and similar cross-sell across investments, tax, and estate.
• Edelman Financial Engines: Large U.S. fee-based RIA focused on retirement income, investment management, and financial planning for mass-affluent and pre-retiree households. Closely comparable target segment, fee-only model, and service suite (planning + investments + retirement income) make it a directly comparable peer to APGNY's core offering.
• Mariner Wealth Advisors: National independent RIA providing comprehensive financial planning, investment advisory, tax, estate, and retirement services to HNW individuals and families. Comparable in service breadth, client profile, and fee-based model.

Emerging players

• Wealthfront: Leading automated investment advisor offering goal-based planning, retirement projections, and portfolio management at low fees. Comparable in targeting younger pre-retirees and mass-affluent clients with planning-centric services, representing a low-cost competitive threat to traditional planning-led advisors.
• Empower (Personal Capital): Hybrid digital RIA combining automated planning tools and human advisors, targeting mass-affluent and HNW clients for retirement and wealth planning. Comparable target segment and planning-led offering, and a key disruptive threat given its technology-enabled, lower-fee positioning.

Broad incumbents

• LPL Financial: Largest independent broker-dealer and RIA custodian in the U.S., supporting thousands of independent advisors. Comparable to APGNY's Cambridge model as an infrastructure platform for fee-based independent advisory practices, though at vastly greater scale and with broader product scope.
• Cetera Financial Group: Independent broker-dealer and RIA network supporting independent financial advisors with compliance, custody, and product infrastructure. Comparable as a platform model similar to APGNY's Cambridge affiliation, with overlapping retirement- and planning-oriented advisor base.
• Fisher Investments: Large fee-based RIA primarily serving HNW individuals and institutions with discretionary portfolio management. Comparable client segment and fee-only positioning, though much larger scale and narrower product focus than APGNY's planning-led approach.
• Northwestern Mutual: Major U.S. financial services firm combining life insurance, investment, and comprehensive financial planning through a captive advisor network. Directly comparable in offering life insurance planning alongside investment and retirement planning, though at far larger scale and with a hybrid compensation model.

Others

• Cambridge Investment Research: APGNY's core broker-dealer and RIA platform partner. Included as a relevant ecosystem participant rather than a competitor, since the firm offers its services through Cambridge rather than alongside it; understanding the platform is essential to assessing APGNY's structural economics and risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/advancedplanningny
• LinkedInlinkedin.com/company/advancedplanningny

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Planning Group of New York