Badgemore Park

What Badgemore Park does

Badgemore Park is a privately-owned, family-operated leisure and lifestyle estate on a 120-acre parkland site on the edge of Henley-on-Thames, Oxfordshire, less than 40 miles from Central London. Established in 1972 and acquired by the Connell family in 1997, the business operates an interconnected portfolio of amenities on a single footprint: an 18-hole parkland golf course designed by Robert Sandow; the FOCUS boutique gym (opened 2018) running 180+ fitness classes per month; the Coach House bar and restaurant open daily from 7:30am; Snooze, a 4-star 8-bedroom B&B set within a private walled garden; wedding and events facilities across three settings (the Coach House, the Fairway function room, and the Courtyard) hosting up to 200 guests; 16 serviced offices in Badgemore House rented from £650 per month; meeting and conference facilities (boardroom up to 12, Fairway up to 100); and a Wellness Hub hosting on-site partner clinics including Healthium, TA Physiotherapy, Ventura Fine Jewellery, and Holly Blenkinsopp Nutrition.

The business serves a diversified consumer and SMB customer base across six identifiable revenue streams: recurring subscriptions (golf membership, FOCUS gym membership, office rental), transaction-based F&B and afternoon tea (£26.95 per person), B&B nightly stays (10% direct-booking discount), one-time wedding and corporate event packages, and visitor/day green fees. Distribution is conducted through a direct-to-consumer website, third-party booking platforms (Intelligent Golf for tee times and membership management, Viivo for B&B, Giftpro for vouchers), a corporate partner programme (Ninety-Two Wealth Management, Healthium, Hamptons, Ventura Fine Jewellery, Savile Row Travel), and earned media (Golfshake 'Highly Recommended'/'Outstanding Venue', Travelmyth 2022 rankings, SquareMeal afternoon tea recognition, England Golf Junior Hub). No proprietary technology platform exists; all booking, member management, and payment infrastructure is outsourced. Marketing relies on the badgemorepark.com website, a B:MORE email newsletter, social media, local press (Henley Herald), word-of-mouth within the 45+ year member community, and an active Captain-led annual charity fundraising programme that has cumulatively raised over £390,000 for the Charlie Waller Trust. The venue is run under Managing Director Jon Connell and Business Director Marc Goodwin with no external institutional investment or parent company structure.

Name

Badgemore Park

Legal name

Badgemore Park

Website

https://badgemorepark.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

51–100 employees

Short description

Badgemore Park is a privately-owned 120-acre leisure estate in Henley-on-Thames operating an 18-hole golf course, the FOCUS boutique gym, Snooze 4-star B&B, weddings and events venues, the Coach House restaurant, and serviced offices under the B:MORE brand, serving golfers, fitness members, event clients, and SMB office tenants.

Ownership category

akta.pro rank

Product category

Golf and country club leisure destination

NAICS

Golf Courses and Country Clubs (713910), Fitness and Recreational Sports Centers (713940), Golf Courses and Country Clubs (71391)

SIC

Services-Membership Sports & Recreation Clubs (7997), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Golf & Leisure Full-Service Hotels (THAGAAAH)

akta.pro secondary industry

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF)

Keywords

• Country club golf course
• Boutique fitness gym
• Weddings and events venue
• Bed and breakfast accommodation
• Office rental services

Headquarters

HQ city

Henley On Thames

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Golf Operations: Revenue from green fees (visitor and society/corporate golf days), golf memberships, pro shop sales, golf lessons, and tournament entry fees. Includes Society & Corporate Golf Days packages and Stay & Play packages bundling golf with accommodation.
2. Gym & Fitness (FOCUS): Monthly and annual gym memberships for FOCUS, a boutique fitness hub offering over 180 classes per month. Complementary access included with B&B guest stays.
3. Events, Weddings & Celebrations: Venue hire revenue from weddings, private parties, corporate events, conferences, and celebrations. Revenue from food & beverage during events. Afternoon tea at £26.95 per person. Christmas party packages. Wedding coordinator services included in packages.
4. B&B Accommodation (Snooze): Bed and breakfast accommodation across 8 individually designed bedrooms (5 doubles, 1 family, 2 triples) rated 4-star. Revenue from direct bookings. 10% discount for direct bookings. Packages bundled with golf and spa.
5. Bar & Restaurant (Coach House): Food and beverage revenue from the Coach House Bar & Restaurant, open daily from 7:30am. Covers breakfast, brunch, lunch, afternoon tea, and dinner. Outdoor kitchen with BBQ and pizza oven in summer. Friday Night Live and Sunday Afternoon Live events drive additional F&B revenue.
6. Office Rental: Monthly rental income from 16 office areas (100–900 sq ft) in Badgemore House. Rent starts from £650 per month inclusive of utilities, cleaning, parking, and reception services. Boardroom hire for meetings and conferences. Office tenants receive complimentary social membership with 10% discount at the bar/restaurant.

Pricing tiers

Go-to-market motion3 records

Distribution channels9 records

Marketing channels12 records

Core offering

Badgemore Park is a multi-faceted leisure and lifestyle destination on a 120-acre parkland estate in Henley-on-Thames, offering an 18-hole Robert Sandow-designed golf course with visitor access and memberships, the FOCUS boutique gym with more than 180 classes per month, 4-star eight-bedroom B&B accommodation branded Snooze, weddings and events across The Coach House, The Fairway, and The Courtyard, the Coach House Bar & Restaurant with afternoon tea and daily dining, and 16 serviced offices in Badgemore House under the B:MORE for Business brand. The site also houses a Wellness Hub of on-site health, beauty, and fitness practitioners serving members, guests, and B&B visitors.

Product overview

Badgemore Park is a leisure and lifestyle destination offering a portfolio of interconnected hospitality and leisure services. Its core offerings include an 18-hole golf course (designed by Robert Sandow) and the FOCUS boutique gym with over 180 monthly classes, alongside the Coach House Bar & Restaurant (an 18th-century converted coach house serving as restaurant, bar, and events space), bed and breakfast accommodation branded as Snooze (4-star, 8 rooms), and meeting/conference facilities including a boardroom and The Fairway. Rented office space within Badgemore House is offered under the B:MORE for Business brand. The venue also provides wedding services across three settings (The Coach House, The Fairway, and The Courtyard) and operates a Wellness Hub hosting on-site health and beauty service providers. These products share the site's 120-acre parkland estate, clubhouse infrastructure, and hospitality operations, and are marketed both individually and under the B:MORE umbrella brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Golf Course and Membership An 18-hole Robert Sandow-designed parkland golf course set within a 120-acre estate, offering visitor green fees, annual memberships, society and corporate golf day packages, stay-and-play bundles, a Pro Shop with TrackMan 4 fitting, golf lessons, and WHS handicapping. Membership includes unlimited course access, member rates on shop purchases, and access to club championships and member events.
• FOCUS Boutique Gym State-of-the-art boutique gym on the parkland estate offering more than 180 fitness classes per month with the best class-to-member ratio in the Henley-on-Thames area, with monthly and annual membership options and complimentary access for B&B guests.
• Snooze B&B Accommodation Four-star bed and breakfast with eight individually designed rooms (five doubles, one family, two triples) set within a private walled garden, including breakfast at the Coach House, complimentary FOCUS gym access during the stay, free parking, and WiFi; 10% discount for direct bookings.
• Weddings Full-service wedding venue offering ceremonies and receptions across three settings — The Coach House (licensed for ceremonies, up to 80), The Fairway (up to 124 seated), and The Courtyard (outdoor receptions) — with a bespoke wedding coordinator, custom menus, and optional Stay & Play packages.
• Coach House Bar & Restaurant Restaurant and bar open daily from 7:30am, serving breakfast, brunch, lunch, afternoon tea, and dinner using locally sourced and free-range ingredients, with an outdoor kitchen featuring BBQ and a pizza oven in summer and recurring social events including Friday Night Live and Sunday Afternoon Live.
• Meeting & Conference Hire Boardroom hire in Badgemore House for up to 12 delegates with breakout areas, tea, coffee, and working lunch, plus The Fairway (up to 100 delegates) for seminars and conferences, available as half-day or full-day sessions.
• Rented Office Space (B:MORE for Business) Sixteen private offices within Badgemore House ranging from 100 to 900 sq ft, let on monthly agreements from £650 inclusive of rent, rates, utilities, cleaning, parking, and reception services, with fast fibre broadband, access to a private boardroom, and complimentary social membership at the Coach House bar and restaurant.
• Wellness Hub An on-site health and wellbeing hub hosting independent practitioners offering osteopathy, aesthetic and cosmetic beauty treatments, podiatry, sports therapy, tonic massage, hypnotherapy, HydraFacials, and nutritional therapy, plus partner Healthium Clinics providing spa and medical treatments to B&B guests and members.

Quantifiable outcome

• 97% of Golfshake reviewers would play again or recommend Badgemore Park, surpassing the 90% threshold for 'Highly Recommended' status
• +4 more outcomes

Named customers12 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core and minor.

• Ninety-Two Wealth ManagementcoreGTM or Marketing Partner · 1 February 2026Local financial advisory business (Henley-on-Thames) and Appointed Representative of St. James's Place. Joined as a Corporate Partner in early 2026, sponsoring monthly medal prizes for both Men's and Ladies' sections, supporting club competitions, hosting quarterly events, and providing financial insights to members.
• Healthium Clinics (Wellness Partnership)coreStrategic or Co-development Partner · 1 February 2025Formal Health & Wellbeing Partnership announced in February 2025. Collaboration to embed health and wellbeing into the Badgemore Park experience, hosting exclusive wellness retreats, advanced health screenings, and premium networking events. Combines Healthium's cutting-edge medical treatments with Badgemore's exceptional facilities.
• Ventura Fine JewellerycoreGTM or Marketing Partner · 1 March 2024Oxfordshire's only private jeweller, operating from Badgemore House since March 2024. Offers bespoke jewellery and limited collections. Provides Badgemore members with 15% off (limited time) and 10% off ongoing. Made a red carpet debut at the 2025 BAFTAs, raising Badgemore Park's profile. Founded by former De Beers executive Neil Ventura and designer Kanta Ventura.
• Savile Row TravelcoreGTM or Marketing Partner · 1 June 2022Bespoke travel agency based in Henley-on-Thames, founded in 2022. Official Travel Provider and Club Partner. ATOL bonded, ABTA member. Specialises in luxury golf travel. Badgemore members receive exclusive benefits including access to services normally requiring a membership fee. Has previously sponsored the club's Pro-Am with golfing holidays.
• Henley Town Ladies FCminorOthers · 1 January 2022Football club sponsorship as part of Badgemore Park's commitment to female participation in sport. Club introduced ladies squad to golf at Badgemore Park and Gym Manager Jules Greenaway conducted pre-season fitness sessions for the squad.
• Hamptons HenleyminorGTM or Marketing PartnerEstate agent based in Henley-on-Thames listed as a corporate partner. Provides cross-promotional visibility to the Badgemore Park community. Nature of partnership primarily involves mutual brand visibility and referral activity.
• Healthium ClinicscoreStrategic or Co-development PartnerOn-site wellness partner based at Badgemore Park offering aesthetic, spa, and medical treatments. In 2025, a formal Health & Wellbeing Partnership was announced combining Healthium's medical expertise with Badgemore's facilities. The partnership aims to host wellness retreats, health screenings, and premium networking events. Healthium won Safety in Beauty Awards 2024 finalist and Maidenhead & Windsor Business Awards 2024 finalist.
• Henley NaturalsminorGTM or Marketing PartnerLocal business listed as a corporate partner. Nature of partnership primarily involves cross-promotional visibility within the Henley-on-Thames community.
• Charlie Waller TrustcoreOthersMental health charity partnership spanning over 25 years. Annual Texas Scramble charity golf day has raised over £390,000 total for the Trust. Jon Connell's father Sir Michael was a friend of Sir Mark Waller (Trust founder). The relationship includes a memorial bench (10th anniversary) and a sculpture 'It's good to talk' (20th anniversary) by local artists on-site.
• Field Seymour Parkes; dunnhumbyminorGTM or Marketing PartnerCorporate supporters of the annual Charlie Waller Trust charity golf day. Participate as teams and sponsors in the event, which attracts 80–100 players annually.
• Holly Blenkinsopp NutritionminorStrategic or Co-development PartnerRegistered Nutritional Therapist (MSc, mBANT, CNHC) based in Badgemore House. Offers complimentary 30-minute initial sessions. Specialises in digestive health, tiredness, anxiety, joint pain, and IBS. Personalised 8+ week nutrition and lifestyle programmes available. Part of the Wellness Hub offering.
• TA PhysiotherapyminorStrategic or Co-development PartnerPhysiotherapy practice operating within the Wellness Hub. Owner Tom Astley provides golf injury prevention content for the club's blog, positioning Badgemore Park as a health-conscious venue. Specialises in sports therapy and rehabilitation.
• TravelmythminorChannel Partner/ Reseller/ DistributorOnline travel accommodation platform where Snooze at Badgemore Park was recognised in the 2022 Travelmyth Awards (Top 3 Small in Henley, Top 10 Henley, Top 50 Oxfordshire). Extends B&B reach to online accommodation searchers.
• England GolfcoreOthersNational governing body for golf. Badgemore Park is a signatory to the Women in Golf Charter and was awarded Junior Hub status (second club in Oxfordshire). The club participates in England Golf initiatives including Girls Golf Rocks and is subject to England Golf Data Protection Policy for member data monitoring.
• SquareMealminorGTM or Marketing PartnerFeatured on SquareMeal as one of Oxfordshire's best afternoon tea destinations alongside Blenheim Palace and Crazy Bear. Featured on SquareMeal's wedding venues platform. This editorial recognition drives venue awareness for weddings and dining.
• Maggie's Cancer CareminorOthers2022 Men's Captain John Tugwell's chosen charity. Badgemore Park raised £10,000 for the charity through fundraising during his captaincy year.
• Natasha Allergy Research FoundationminorOthers2022 Ladies' Captain Sue Jenkins' chosen charity. Badgemore Park raised over £5,000 for the charity through fundraising during her captaincy year.
• Action for M.E.minorOthers2023 Men's Captain Les Hines' chosen charity. Badgemore Park raised £11,560 through fundraising during his captaincy year.
• CURE UsherminorOthers2024 Men's Captain Melvyn Keen's chosen charity (funding research for Usher Syndrome affecting hearing and vision). Raised £12,853.92 in 2024.
• The Chiltern CentreminorOthers2024 Ladies' Captain Sandy Johnson's chosen charity (supporting young people with disabilities and their families). Raised £6,406 in 2024.
• PapyrusminorOthersUK charity focused on preventing young suicide. 2025 Men's Captain Mark Stevens' chosen charity, raised £13,771.77, exceeding his £10,000 target. Supports HOPELINE 24/7 crisis service.
• Project 90/10minorOthersCharity educating and protecting children from child sexual abuse. Caitlin Stevens completed a 24-hour, 135-hole golf marathon raising funds for Project 90/10 days before winning the 2025 Ladies Club Championship.

Scale indicators10 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Foxhills Club & Resort: Surrey-based members' club and resort combining an 18-hole championship golf course, leisure facilities (gym, spa, tennis), hotel rooms, F&B outlets and extensive weddings/events business. Closely comparable multi-revenue leisure destination model in the South East.
• The Belfry Hotel & Resort: Major UK golf resort in the Midlands with multiple golf courses, hotel rooms, spa/leisure, F&B and a large weddings and conferences business. Comparable integrated golf-led hospitality destination at greater scale.
• Hanbury Manor Marriott Hotel & Country Club: Hertfordshire country estate hotel with an 18-hole championship golf course, spa/leisure, F&B and event/wedding facilities. Similar blend of golf, hospitality and events in a heritage estate setting.
• Cowdray House & Estate: West Sussex heritage estate offering golf, sport (polo, shooting), hospitality, weddings and events across a large parkland. Comparable UK heritage estate hospitality and leisure destination.
• Wentworth Club: Iconic private members' golf and country club in Surrey with three courses, clubhouse dining and event facilities. Comparable premium South East golf club proposition, though at significantly higher scale and prestige.
• East Sussex National Hotel, Spa & Golf Resort: Resort combining two 18-hole golf courses, hotel rooms, spa, F&B and weddings/conferences. Comparable integrated golf resort model in the South East.
• St. Mellion Estate: Cornwall resort with two golf courses, hotel rooms, leisure club, spa, F&B and event venues. Comparable multi-stream golf and leisure destination, albeit at a larger scale and regional rather than London-adjacent catchment.

Broad incumbents

• QHotels (collection including Belton Woods, Slaley Hall, etc.): UK collection of country house hotels with golf courses, leisure clubs, spas, F&B and large conferences/events operations. Comparable multi-site golf-and-hospitality portfolio competing for similar leisure and corporate event customers.
• Pennyhill Park Hotel & Spa: Large luxury country house hotel and spa in Surrey offering extensive F&B, weddings, conferences and leisure facilities. Comparable luxury country estate proposition overlapping on weddings, F&B and corporate events, but without a golf course as the central anchor.
• Cliveden House: National Trust-leased luxury country house hotel with F&B, spa, weddings and corporate events. Comparable heritage estate hospitality venue competing for the same London-adjacent wedding and staycation market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/badgemore_park

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Badgemore Park