Waller Hall Research

What Waller Hall Research does

Waller Hall Research is a private, for-profit survey research and data analytics firm founded in 1986 and headquartered in Greybull, Wyoming. The company provides custom survey design, data collection, statistical analysis, and contact center services to clients across the Rocky Mountain West and Great Plains regions, with operating costs reportedly 20-40% below coastal metropolitan competitors due to its rural base. Its named client base includes federal agencies (CDC, FDA), state health departments (Wyoming Department of Health), and large federal contractors (Booz Allen Hamilton, Westat, Acumen), and the firm is led by founder Jeff Henne with 35+ years of survey research experience.

The firm's service stack combines traditional survey research methodology with AI-augmented capabilities including sentiment analysis, predictive analytics, anomaly detection, and a branded "Narrative & Sentiment Intelligence" product. Its contact center operation reportedly automates 60-80% of tier-1 interactions using AI. Waller Hall holds multiple compliance certifications relevant to federal and healthcare work — HITRUST CSF, ISO 27001, HUBZone, and a GSA Multiple Award Schedule contract (47QRAA25D00C1) — that collectively lower procurement friction for federal buyers.

The business operates on a project-based professional services model priced competitively against larger coastal consultancies. Its primary forward growth vector is positioning for the Centers for Medicare & Medicaid Services' $50 billion Rural Health Transformation Program (FY2026-2030), anchored by a strategic partnership with the Montana Hospital Association following Montana's $233.5 million initial RHTP award. The firm has 11-50 employees and is privately held with no disclosed outside funding.

Name

Waller Hall Research

Legal name

Waller Hall Research

Website

https://wallerhallresearch.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

Waller Hall Research is a Wyoming-based survey research and data analytics firm founded in 1986, serving federal, state, and prime-contractor clients in the Rocky Mountain West with AI-augmented survey design, data collection, and call center services.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (54172), Other Scientific and Technical Consulting Services (54169)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Due Diligence & Investigative Research (BPAHALAI), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Market research services
• Survey design consulting
• Data collection analysis
• Call center services
• Public health research

Headquarters

HQ city

Greybull

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Market Research Services: Comprehensive market research and data collection services including qualitative research, quantitative research, research recruitment, study design, and usability studies for government agencies, healthcare organizations, and industrial companies in regulated settings
2. Call Center Solutions: Helpdesk, hotlines, contact tracing, and IT tech support services primarily serving public health and healthcare sectors in the Rocky Mountain West and Great Plains regions
3. Policy and Program Evaluation: Needs assessments, feasibility studies, program effectiveness evaluation, policy evaluation, and narrative intelligence services for public sector clients

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Waller Hall Research provides survey design, data collection, and analysis services for public and private industries across the Rocky Mountain West and Great Plains regions. The firm delivers qualitative and quantitative research, research recruitment, study design, and usability studies for government, healthcare, pharmaceutical, energy, mining, and higher education clients. It also operates multi-channel call center services including helpdesk, hotlines, contact tracing, and IT tech support for healthcare and government clients.

Product overview

Waller Hall Research is a Greybull, Wyoming-based market research and call center firm serving the Rocky Mountain West and Great Plains. The company operates as a unified platform combining qualitative and quantitative research consulting with technology-enabled call center services. The core offering spans Research Consulting (including Study Design, Qualitative Research, Quantitative Research, and Usability Studies), Call Centers (Helpdesk, Hotlines, Contact Tracing, and Tech Support), and specialized Solutions (Narrative & Sentiment Intelligence, Quality-of-Life Research, Real-world Evidence, Needs Assessment, Feasibility Studies, Program Effectiveness, and Policy Evaluation). The company specializes in hard-to-reach rural populations, public health research, and stakeholder intelligence for industrial projects requiring Social License to Operate.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Consulting Comprehensive research consulting services including study design, research recruitment, and usability studies for complex public health and market research projects serving government, healthcare, and industrial clients.
• Qualitative Research In-depth qualitative research including focus groups, interviews, and community engagement to capture nuanced stakeholder perspectives in rural and hard-to-reach populations for government and healthcare clients.
• Quantitative Research Survey-based quantitative research with statistical analysis for evidence-based decision-making across healthcare, energy, and public policy sectors.
• Call Center Services Multi-channel call center solutions providing helpdesk, hotlines, contact tracing, and tech support services for healthcare, government, and industrial clients in the Rocky Mountain West and Great Plains regions.
• Narrative & Sentiment Intelligence Advanced sentiment analysis and stakeholder intelligence solutions that capture and interpret public opinion to support Social License to Operate (SLO) for industrial projects.
• Public Opinion & Governance Research Research services focused on public opinion polling, policy evaluation, and governance research for state and federal agencies.
• Needs Assessment Community needs assessment services to identify gaps in healthcare access, public services, and infrastructure in rural communities.
• Feasibility Studies Regional feasibility assessments and market analysis for healthcare providers, energy companies, and government organizations.
• Program Effectiveness Evaluation Evaluation services measuring the impact and outcomes of public health programs, workforce initiatives, and community interventions.
• Quality-of-Life Research (QOL) Health-related quality of life research focused on patient-centered outcomes and community wellness metrics.
• Real-world Evidence Collection and analysis of real-world data to support healthcare decision-making and policy development.
• Policy Evaluation Assessment of public policy impacts on rural communities, healthcare systems, and economic development.
• Contact Tracing Services Public health contact tracing operations for disease surveillance and outbreak management.
• Tech Support Services Reliable IT and technology support services for businesses and healthcare organizations.
• Helpdesk Services 24/7 helpdesk support for healthcare providers, government agencies, and enterprise clients.
• Hotline Services Dedicated hotline services for community inquiries, crisis support, and industrial stakeholder engagement.

Quantifiable outcome

• Reduced emergency department visits by 34% through digital integration tools in rural settings
• +1 more outcomes

Named customers6 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and strategic.

• QTS Data CenterscoreTechnology or IntegrationQTS (Quality Technology Services) provides HITRUST and ISO27001-certified colocation data center services in Sacramento, CA. WHR leverages this certified facility for secure on-premises infrastructure, biometric-monitored entry, and NIST 800-53 compliant network security for protecting sensitive research data.
• MicrosoftcoreTechnology or IntegrationWHR utilizes Microsoft's Business-level licensed online products including TEAMS, OneDrive, and SharePoint for data storage and collaboration. Microsoft implements multi-layered encryption (256-bit AES) through Azure Storage Service Encryption for data at rest and in transit.
• RAPID 7coreTechnology or IntegrationRAPID 7 provides threat management SIEM (Security Information and Event Management) solution that collects data from on-premises servers and Microsoft 365 environment, with automated alerts dispatched to staff for real-time security monitoring.
• FortinetcoreTechnology or IntegrationFortinet provides NIST 800-53 compliant firewall and Multi-Factor Authentication VPN for WHR's secure network boundary and access control.
• Sentinel OnecoreTechnology or IntegrationSentinel One provides antivirus protection for WHR's on-premises servers and network infrastructure as part of the comprehensive enterprise-grade data security framework.
• Montana Hospital AssociationstrategicStrategic or Co-development PartnerMHA acts as strategic partner in administering RHTP grants and ensuring local rural facilities can successfully navigate competitive bidding processes for federal funding in Montana.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Booz Allen Hamilton: Tier-one federal consulting prime with a large public health practice that subcontracts regional research work to firms like WHR. Comparable in serving CDC, FDA, and state health department clients but at vastly larger scale and with broader technical, engineering, and management consulting capabilities.
• Ipsos: Global market research and public opinion firm operating across healthcare, public sector, and consumer research. Comparable in survey methodology and public opinion polling offerings, though at vastly larger scale and without WHR's rural niche specialization.
• ICF International: Global consulting and digital services firm with a large federal health and survey research practice. Comparable in pursuing CDC, FDA, and state health contracts, but with significantly broader energy, environment, and infrastructure consulting capabilities.
• Kantar: Global market research and insights firm providing survey design, data collection, and consumer research. Comparable in offering research consulting services, though focused on commercial brands rather than WHR's public health and rural government niche.

Direct peers

• Westat: Large employee-owned research firm providing statistical research, survey design, and evaluation services for federal agencies. WHR is listed as a customer-partner and the two firms subcontract together on government research; both compete for similar federal health and social science research contracts.
• NORC at the University of Chicago: Independent research institution affiliated with the University of Chicago conducting social science survey research for federal agencies. Directly comparable methodology (mixed-methods, large-scale federal surveys) and similar focus on hard-to-reach populations.
• RTI International: Independent nonprofit research institute providing survey research, program evaluation, and policy analysis for federal health and human services clients. Highly comparable to WHR in methodology, federal contract mix, and focus on health-related social science research.
• Abt Associates: Mission-driven research and consulting firm conducting survey research, impact evaluation, and program assessment for federal health agencies. Directly comparable to WHR in federal contract portfolio, public health focus, and use of mixed-methods research.
• Mathematica Policy Research: Policy research organization specializing in survey research, program evaluation, and data analytics for federal and state agencies. Overlaps with WHR in health policy evaluation, social program research, and federal procurement (GSA Schedule holder).

Regional players

• Great Blue Research: Regional market research firm with comparable offerings in qualitative and quantitative research, focus groups, and survey design for healthcare and public-sector clients. Comparable in size, methodology, and vertical mix, though operating in a different U.S. region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/wallerhallresearchcompany

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Waller Hall Research