PROveletrhy

What PROveletrhy does

PROveletrhy s.r.o. is a Prague-based trade fair representation and marketing services company founded around 2007, operating as the exclusive Czech Republic representative of two of Europe's largest trade fair organizers — NürnbergMesse Group (Nuremberg) and Deutsche Messe AG (Hannover) — as well as YONTEX GmbH, organizer of the BrauBeviale and drinktec beverage trade fairs. The company mediates between German fair organizers and Czech exporters, manufacturers, trade visitors, and industry associations, providing PR and communications services, information dissemination, and organization of joint Czech national exhibitions under patronage of Czech ministries and industry bodies.

The business model is that of an authorized agency or representative office: PROveletrhy does not set pricing for fair participation (which is determined by the German principals), but rather earns commissions or service fees by generating Czech exhibitor and visitor participation in international fairs. The go-to-market relies on direct sales (phone, email, in-person consultations), content marketing through the company website and subdomains for Nuremberg and Hannover fairs, social media presence on Facebook, LinkedIn and YouTube, and channel partnerships with CzechTrade, the Ministry of Industry and Trade (MPO ČR), the Ministry of Agriculture, and multiple Czech industry associations. State-subsidized participation programs (NOVUMM, NOVUMM2, NOVUMM KET) are a key demand-side lever for attracting Czech SME manufacturers to foreign fairs.

The company has no proprietary technology product, software platform, or AI component; its "products" are services (representation, PR, joint-stall organization, event promotion). It operates with 1–10 employees from a single Prague office (Římská 37, Praha 2), with a related entity PROveletrhy plus s.r.o. handling Deutsche Messe representation. Sole executive director is Ing. Naděžda Lichte, supported since July 2025 by project manager Mgr. Pavla Hynčíková. The business is privately held, founder/owner-operated, with no external institutional investors, parent company, or disclosed funding history.

Name

PROveletrhy

Legal name

PROveletrhy s.r.o.

Website

https://proveletrhy.cz

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

PROveletrhy is a Prague-based marketing services firm that serves as the exclusive Czech Republic representative of NürnbergMesse Group, Deutsche Messe AG, and YONTEX GmbH, promoting trade fair participation and organizing joint Czech national exhibitions for Czech exporters, manufacturers, and trade visitors.

Ownership category

akta.pro rank

Product category

Trade Fair Representation Services

NAICS

Convention and Trade Show Organizers (56192), Convention and Trade Show Organizers (561920)

akta.pro primary industry

General & Multi-Industry Trade Show Organizers (THAHABAA)

akta.pro secondary industries

Export Promotion & Market Access Support (BPADAMAC), Value Chain Development & Supplier Upgrading (BPADAMAI), Vendor Sourcing & Contract Management (HSACAAAE)

Keywords

• Trade fair representation
• Exhibition promotion services
• International trade fairs
• Czech export support
• Business event coordination

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Distribution channels1 record

Marketing channels5 records

Core offering

PROveletrhy serves as the exclusive representative office in the Czech Republic for two major German trade fair companies — NürnbergMesse Group and Deutsche Messe AG — as well as YONTEX GmbH (organizer of BrauBeviale and drinktec). The company provides PR activities, informs Czech exhibitors, visitors, and media about trade fairs organized by these companies in Germany and worldwide, helps partners build new business relationships, and organizes joint Czech national exhibitions at selected trade fairs in cooperation with Czech ministries, industry associations, and CzechTrade.

Product overview

PROveletrhy is a trade fair representation company (not a software product company) that serves as the exclusive representative of two major German trade fair companies—NürnbergMesse Group and Deutsche Messe AG—in the Czech Republic. The company provides representation services, PR activities, information dissemination to Czech exhibitors and visitors, and organizes joint Czech national exhibitions at trade fairs. Their portfolio consists of promotion and coordination services for trade fairs organized by these German companies, not software products or technology platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Trade Fair Representation Services for NürnbergMesse Group Exclusive representation of NürnbergMesse Group in the Czech Republic, providing PR activities, information services for Czech exhibitors and visitors, and organization of joint exhibitions for Czech companies at trade fairs in Nuremberg and worldwide.
• Trade Fair Representation Services for Deutsche Messe AG Exclusive representation of Deutsche Messe AG in the Czech Republic, helping Czech companies participate in trade fairs organized by Deutsche Messe in Hannover, including Hannover Messe, DOMOTEX, LIGNA, EMO Hannover, parts2clean, Pro Care, and INTERSCHUTZ.
• Joint Exhibition Organization Organization of joint Czech national exhibitions at selected trade fairs in cooperation with ministries, industry associations, and CzechTrade, supporting Czech companies in their international activities under ministry and association patronage.
• NürnbergMesse Events Promotion and Information Services Promotion and information services for NürnbergMesse trade fairs including BIOFACH, it-sa, embedded world, EUROGUSS, FeuerTrutz, IWA OutdoorClassics, SENSOR+TEST, FACHPACK, and HOLZ-HANDWERK.
• YONTEX GmbH (BrauBeviale and drinktec) Promotion Representation and promotion of YONTEX GmbH trade fairs BrauBeviale and drinktec to Czech beverage industry companies.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• NürnbergMesse GroupcoreStrategic or Co-development PartnerExclusive representative of NürnbergMesse Group in the Czech Republic. NürnbergMesse is among the 15 largest trade fair companies in the world with approximately 120 national and international professional trade fairs and congresses. The company has subsidiary companies in China, North America, Brazil, Italy, and India, and a network of 50 representative offices in over 100 countries.
• Deutsche Messe AGcoreStrategic or Co-development PartnerExclusive representative of Deutsche Messe AG in the Czech Republic. Deutsche Messe is one of the five largest trade fair companies in Germany and one of the ten largest in the world. The company organizes more than 113 trade fairs annually worldwide and has 10 subsidiaries and a network of 55 representative offices in more than 100 countries.
• YONTEX GmbHcoreStrategic or Co-development PartnerRepresents YONTEX GmbH which organizes BrauBeviale and drinktec trade fairs. PROveletrhy promotes these beverage industry trade fairs to Czech companies.
• CzechTradecoreChannel Partner/ Reseller/ DistributorCzechTrade organizes joint exhibition stands for Czech companies at international trade fairs. PROveletrhy collaborates with CzechTrade to facilitate Czech company participation in German trade fairs, with subsidies available through NOVUMM and NOVUMM KET programs.
• Ministerstvo průmyslu a obchodu ČR (MPO ČR)coreChannel Partner/ Reseller/ DistributorThe Ministry of Industry and Trade of the Czech Republic organizes official Czech participations at foreign trade fairs. PROveletrhy facilitates Czech company participation in these official programs.
• Ministerstvo zemědělství ČRminorChannel Partner/ Reseller/ DistributorThe Ministry of Agriculture of the Czech Republic supports Czech company participation in certain trade fairs, particularly those related to agricultural and food products.
• Czech Industry Associations (Svaz sléváren, etc.)minorChannel Partner/ Reseller/ DistributorVarious Czech industry associations collaborate with PROveletrhy to promote trade fair participation among their members. Partner associations include RESEA, CzechICT, and others.

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Reed Exhibitions (RX): Global trade fair organizer (RX) running hundreds of events across dozens of industries. Comparable as a peer principal with a worldwide subsidiary and representative network serving the same Czech exporter audience that PROveletrhy targets.
• Fiera Milano: Italy's leading trade fair organizer (Salone del Mobile, HOST, MIPEL, GIC). Comparable as a competing European trade fair principal that runs its own international subsidiary and representative-office network targeting exhibitors across European markets, including Central Europe.
• Koelnmesse: Major German trade fair organizer (Anuga, ISM, gamescom, Orgatec, IDS). Comparable as a peer principal whose Czech exhibitor recruitment is handled by its own representative network — a structure directly analogous to PROveletrhy's role for NürnbergMesse and Deutsche Messe.
• MCH Group: Swiss exhibition company operating Art Basel, Swissbau and other major events. Comparable as an international trade fair organizer with a multi-country representative structure similar to PROveletrhy's niche, though with a stronger luxury/arts focus.
• IFEMA: Madrid-based trade fair institution running FITUR, ARCO, SIMA, and other major events. Comparable as a peer European fair organizer with its own international representative structure competing for the same Czech exhibitor budgets as PROveletrhy's principals.
• Messe Düsseldorf: German trade fair organizer running events like drupa, K, MEDICA, ProWein, and interpack. Comparable as a competing principal organizer with a similar international subsidiary/representative structure whose Czech representative agents compete with PROveletrhy for Czech exhibitor mindshare.
• Messe München: German trade fair organizer hosting bauma, IFAT, BAU, and IAA MOBILITY. Comparable as a competing principal that maintains its own international representation network, including for Czech exhibitor outreach — directly competitive with PROveletrhy's position.
• Messe Frankfurt: One of the world's largest trade fair organizers (Ambiente, Heimtextil, Light+Building, ISH, Automechanika). Comparable as a direct competitor principal whose own country representatives overlap with PROveletrhy's target Czech exhibitor base, particularly in consumer goods, textiles, and mobility verticals.

Direct peers

• NürnbergMesse Group: One of PROveletrhy's two principals and one of the 15 largest trade fair companies globally (~120 trade fairs and congresses annually). Directly comparable because it operates the same trade fair organizer business that PROveletrhy represents in Czech Republic, with overlapping event categories (BrauBeviale, embedded world, BIOFACH, etc.).
• Deutsche Messe AG: PROveletrhy's other principal — one of the top 10 global trade fair organizers (>113 fairs annually, including Hannover Messe, DOMOTEX, LIGNA). Comparable because it runs the same trade fair organizer category that PROveletrhy sells into, with sister subsidiaries and representative offices in 100+ countries mirroring PROveletrhy's local-representation function.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights3 records

Customer concentration

• YouTubeyoutube.com/user/NuernbergMesse
• Facebookfacebook.com/proveletrhy
• LinkedInlinkedin.com/company/proveletrhy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PROveletrhy