WERTPRÄSENT

What WERTPRÄSENT does

WERTPRÄSENT GmbH is a privately held Austrian B2B promotional products (Werbeartikel) and workwear distributor headquartered in Marchtrenk, Upper Austria, with a registered office in Wels. The company serves corporate buyers across the DACH region (primarily Austria, with activity in Germany) and operates two ecommerce properties — werbeartikel-shop.wertpraesent.com for promotional products and mascotwebshop.at for workwear — alongside a custom corporate webshop solution that includes EDI integration for procurement automation. Its offering spans product sourcing, design/branding, custom webshop build, and in-house logistics including a warehouse and CO2-neutral delivery within Austria.

The business model is full-service B2B distribution: WERTPRÄSENT sources branded merchandise and workwear, applies customer-specific branding, and fulfills orders through its own logistics center. Distribution channels include annual physical catalogs (including a 2026/27 main catalog and a "Best of Sustainability" sub-line), digital flip catalogs (Blätterkataloge), trade show participation (marke[ding] Vienna and Linz 2026), SEO/LinkedIn marketing, and a CleverReach newsletter. The company is led by Managing Directors Helmuth Kratky and Dipl. Ing. Christian Pühringer and holds the "Leitbetriebe Austria" certification, a credibility mark for vetted Austrian SMEs. There is no disclosed funding, no headcount figure, and no public revenue disclosure; the company is privately held and operates as a sole legal entity (GmbH, VAT ATU 74758826).

Name

WERTPRÄSENT

Legal name

WERTPRÄSENT GmbH

Website

https://wertpraesent.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

WERTPRÄSENT GmbH is an Austrian B2B distributor of promotional products and workwear, serving corporate clients across the DACH region with sourcing, custom branding, EDI-integrated corporate webshops, and in-house logistics from its Marchtrenk headquarters.

Ownership category

akta.pro rank

Product category

Promotional Products & Corporate Apparel

NAICS

Clothing and Clothing Accessories Merchant Wholesalers (42435), Apparel, Piece Goods, and Notions Merchant Wholesalers (4243), Footwear Merchant Wholesalers (42434)

SIC

Wholesale-Apparel, Piece Goods & Notions (5130), Services-Advertising Agencies (7311)

akta.pro primary industry

Branded Merchandise & Promotional Apparel Wholesale (CRAOADAI)

akta.pro secondary industry

Workwear, Uniforms & Corporate Apparel Wholesale (CRAOADAF)

Keywords

• Promotional products
• Corporate workwear
• Branded merchandise
• Promotional logistics
• Custom webshop solutions

Headquarters

HQ city

Marchtrenk

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Promotional Articles & Giveaways Sales: WERTPRÄSENT sells a wide range of finished, ready-made, and custom-manufactured promotional articles (Werbeartikel, Werbegeschenke, Give-aways) and workwear. Products are sold via own e-commerce shops, third-party marketplace links (mascotwebshop.at), catalog ordering, and direct sales. Pricing is volume-tiered per unit, with customization branding as an add-on.
2. Fullservice (Design + Branding + Logistics): Full-service offering covering idea conceptualization, innovative design, printing/branding/embroidery/engraving, and logistics/delivery — from concept to doorstep. This bundling of design, production, and fulfillment creates a managed-services revenue stream for B2B clients.
3. Custom Webshop Solutions: WERTPRÄSENT builds and operates dedicated branded webshops for clients, including EDI integration, fan shops, and corporate stores. Revenue likely derives from setup fees, recurring platform/hosting fees, and transaction-based margins.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

WERTPRÄSENT sells finished and custom-branded promotional articles (Werbeartikel) and corporate workwear (Arbeitskleidung) to Austrian businesses, complemented by a fullservice bundle covering concept, design, branding (printing, embroidery, engraving), warehousing, and delivery. They also design and operate dedicated branded webshops with EDI integration for enterprise clients (corporate stores, fan shops, employee merch), enabling automated B2B ordering in the client's corporate identity.

Product overview

WERTPRÄSENT operates as a B2B promotional products and workwear specialist in Austria, offering a unified portfolio centered on three core product lines: promotional products (Werbeartikel) including giveaways and custom-made items, and work clothing (Arbeitskleidung) encompassing workwear and safety clothing. These are supported by four service pillars: Fullservice (end-to-end solution from concept to delivery), Webshop Solutions (custom e-commerce platforms with EDI capability), Logistics services (warehousing, fulfillment, and CO2-neutral shipping), and Digital Catalogs (online flip-through catalogs for product discovery). The company operates two dedicated e-commerce platforms—the Werbeartikel E-Shop for promotional articles and the Mascot Workwear Shop for occupational clothing—and maintains a dedicated sustainable products sub-category featuring eco-certified items.

Differentiator

Problem solved

Functional benefit

Products and services

• Werbeartikel (Promotional Products)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature2 records

Partnerships

Two partnerships are on record, tiered minor and moderate.

• seoCon (Online Marketing Agency)minorImplementation/ SI/ Consulting PartnerseoCon (Landstraße 82, 4020 Linz) is credited as the web design and implementation partner responsible for the WERTPRÄSENT website conception and realization (Webkonzeption & Realisierung). They are a local Austrian digital agency.
• Leitbetriebe AustriamoderateOthersWERTPRÄSENT is a certified member of Leitbetriebe Austria, a network of recommended Austrian companies. The Leitbetriebe Austria logo is displayed on their website, indicating recognized business quality and credibility in the Austrian market.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• PSI Group: PSI Group is one of the largest networks of promotional products distributors in Europe, with strong DACH presence. Highly comparable as a B2B promotional merchandise supplier offering catalog breadth, branding services, and webshop solutions for enterprise clients.
• PF Concept: PF Concept is a major European promotional products supplier with broad assortment and sustainability positioning. Comparable to WERTPRÄSENT in category (Werbeartikel), customer base (B2B), and go-to-market through catalogs and digital channels.
• Brand Addition: Brand Addition is a global branded merchandise and promotional products company serving enterprise B2B customers. Comparable to WERTPRÄSENT in its focus on corporate promotional merchandise, custom branding, and end-to-end service for marketing campaigns.
• Mascot International: Mascot International is a workwear manufacturer whose dedicated Austrian webshop (mascotwebshop.at) is directly linked from WERTPRÄSENT. Comparable as a workwear/occupational apparel supplier serving B2B buyers and offering branded uniforms — a parallel go-to-market.

Broad incumbents

• 4imprint: 4imprint is a large publicly-listed North American promotional products distributor with a broad catalog and B2B ordering platform. Comparable as a direct competitor in promotional merchandise distribution but operates at materially larger scale and across a different geography.
• midocean: midocean is one of Europe's largest promotional products companies with broad assortment, multiple own brands, and pan-European distribution. Comparable to WERTPRÄSENT in product category and customer type, but operates at substantially larger scale across more geographies.
• Cimpress (Vistaprint parent): Cimpress, through Vistaprint and related brands, offers custom-branded merchandise and printed products to SMB and enterprise customers globally. Comparable to WERTPRÄSENT in custom-branded promotional products category but with vastly broader scale and a primarily digital go-to-market.

Regional players

• HALFAR: HALFAR is a German manufacturer and supplier of bags, backpacks, and promotional accessories sold B2B to resellers and corporate buyers. Comparable as a promotional products supplier in the DACH region serving similar corporate merchandise use cases.
• Kariban: Kariban is a European business apparel and workwear brand marketed through B2B distributors. Comparable to WERTPRÄSENT's workwear/Arbeitskleidung business, particularly for branded corporate clothing and uniform programs.

Emerging players

• Inspirion: Inspirion is a smaller-scale promotional products distributor in the DACH market with assortment-based Werbeartikel sales. Comparable to WERTPRÄSENT in customer type and product category, but with less emphasis on fullservice bundling and EDI webshop infrastructure.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInat.linkedin.com/company/wertpraesent

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WERTPRÄSENT