Apell

What Apell does

Apell S.p.A. is an Italian manufacturer of premium kitchen sinks and related kitchen products, headquartered in San Giovanni Teatino (Chieti province, Abruzzo). Founded in 1979, the company has over 40 years of operating history and operates as a privately held Società per Azioni (S.p.A.) with 51–100 employees. Its operations are centered on a single industrial site in the Sambuceto industrial zone, where it designs and produces stainless-steel sinks with proprietary finishing capabilities including brushed and PVD coatings (Black, Copper, Gold).

The product portfolio is built around two core sink categories — Incasso (built-in/flush-mount) and Sottotop (undermount) — supplemented by Miscelatori (kitchen mixer taps), Cappe (range hoods), and a range of kitchen accessories including cutting boards, colanders, baskets, and waste disposers. The Incasso line spans seven design collections (Metamorfosi, Spazio, Idea, Design, Lux, Premium, Color), each with multiple sub-lines, allowing Apell to cover a wide price-and-design spectrum from functional to premium tiers. The company supports its channel with online configurators for sinks and mixers, a downloadable technical catalog, and CAD drawings.

Apell generates revenue primarily through a B2B partner network supplying kitchen furniture manufacturers, architects, and interior designers who specify its products for residential and commercial projects, with a secondary direct-to-consumer e-commerce channel for individual sink purchases. Pricing is quote-based and not publicly disclosed, and the customer mix is described as a hybrid segmentation across specifiers, OEM partners, and end consumers. The company emphasizes its 'Made in Italy' design heritage, collaboration with international architects, and award-recognized products as core brand pillars, and currently focuses its market presence on Italy and broader Europe.

Name

Apell

Legal name

Apell S.p.A.

Website

https://apell.it

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

51–100 employees

Short description

Apell S.p.A. is a privately held Italian manufacturer (founded 1979, 51–100 employees) of premium stainless-steel kitchen sinks, mixers, hoods, and accessories, sold primarily through a B2B network of kitchen furniture manufacturers, architects, and designers across Europe.

Ownership category

akta.pro rank

Product category

Kitchen Sinks and Fixtures

NAICS

Metal Kitchen Cookware, Utensil, Cutlery, and Flatware (except Precious) Manufacturing (332215), Major Household Appliance Manufacturing (33522)

akta.pro primary industry

Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF)

Keywords

• Kitchen sinks
• Kitchen faucets
• Stainless steel sinks
• Kitchen accessories
• Kitchen range hoods

Headquarters

HQ city

San Giovanni

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Kitchen Sink Sales: Manufacture and sale of built-in and undermount kitchen sinks in stainless steel with various finishes. Products include single and double-bowl configurations with standard dimensions.
2. Faucet/Mixer Sales: Sale of kitchen faucets and mixers including models like AP6050SS, AP6040SS, AP6030, AP6020, AP6010SS, APL10CR, APL30CR, APL2670CR in various finishes including Stainless Steel and PVD coatings.
3. Accessories: Sale of kitchen accessories including glass cutting boards, wooden chopping boards, polyethylene chopping boards, colanders, baskets, garbage disposal units, and other kitchen accessories.
4. Hood/Ventilation Systems: Sale of kitchen hoods and ventilation systems as part of the complete kitchen solution offering.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Apell manufactures and supplies premium stainless steel kitchen sinks (built-in "Incasso" and undermount "Sottotop" lines), kitchen mixer taps ("Miscelatori"), kitchen range hoods ("Cappe"), and related accessories including cutting boards, colanders, baskets, and waste disposers. Its offering is positioned around "Made in Italy" design with multiple collections spanning value, premium, and designer tiers, and is supported by an online product configurator.

Product overview

Apell is an Italian manufacturer of premium kitchen sinks and accessories. The product portfolio centers on three core sink types: Incasso (flush-mount/built-in sinks), Sottotop (undermount sinks), supplemented by Miscelatori (kitchen mixer taps), Cappe (range hoods), and Accessori (accessories). The Incasso line includes seven distinct collections (Metamorfosi, Spazio, Idea, Design, Lux, Premium, Color) with multiple sub-lines each, offering various finishes and materials. The Sottotop line features the Ferrara family. Products are designed for architects and international designers, with a focus on combining elegance with practical daily use. The company offers online configurators for both sinks and mixers, along with downloadable CAD files and technical drawings. Apell operates on a B2B partner model rather than direct consumer sales.

Differentiator

Problem solved

Functional benefit

Products and services

• Incasso built-in kitchen sinks Built-in ("Incasso" / flush-mount) kitchen sinks installed into the countertop surface, available in seven collections (Metamorfosi, Spazio, Idea, Design, Lux, Premium, Color) with multiple sub-lines, dimensions, depths, and bowl configurations. Targeted at architects, interior designers, and kitchen furniture manufacturers specifying premium Italian sinks for residential and commercial kitchens.
• Sottotop undermount kitchen sinks Undermount ("Sottotop") kitchen sinks installed beneath the countertop surface, including Ferrara, Ferrara Plus, and Ferrara Zero product families. Designed for mounting beneath solid surface countertops and targeted at kitchen furniture manufacturers, architects, and designers.
• Miscelatori kitchen mixer taps Kitchen mixer taps / faucets (Miscelatori) available in multiple models with stainless steel and PVD finish options. Targeted at end consumers, kitchen manufacturers, and design professionals specifying coordinated kitchen fixtures.
• Cappe kitchen range hoods Kitchen range hoods ("Cappe") sold as part of Apell's complete kitchen solution alongside sinks and mixers. Targeted at kitchen furniture manufacturers and end consumers building or renovating fully fitted kitchens.
• Accessori kitchen sink accessories Kitchen sink accessories including glass cutting boards, wooden chopping boards, polyethylene chopping boards, colanders, baskets, garbage disposal units, and other supporting accessories designed to complement Apell sinks and mixers in fitted kitchens.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Reginox: Dutch kitchen sink specialist with a broad portfolio of stainless and composite sinks, mixers, and accessories. Comparable in mid-premium positioning and kitchen furniture manufacturer channel.
• Franke: Swiss global kitchen systems company with a leading kitchen sink franchise (Mythos, Maris) and a broad mixer line. Directly comparable on product scope, premium-tier offering, and global spec-in distribution.
• Schock: German premium sink manufacturer, inventor of the CRISTADUR/Cristalite composite sink. Comparable in premium positioning and B2B specification selling, though differentiated by composite (vs. stainless) core material.
• Blanco: German global leader in kitchen sinks, mixers, and water systems, with strong premium design lines (e.g., Subline, Dalago). Directly comparable in product mix, premium positioning, and B2B specification model.
• Foster S.p.A. Italian premium stainless steel kitchen sink and hood manufacturer with a B2B/specification model. Most direct comparable: same country, same premium design positioning, same product categories (sinks, hoods, mixers).

Broad incumbents

• Grohe: German global leader in kitchen and bathroom mixers/faucets, with sink systems in some markets. Comparable on the mixer/faucet side of the portfolio and B2B specification model, though sinks are not Grohe's core.
• Smeg: Italian premium kitchen appliance brand with a sinks/mixers extension. Comparable in 'Made in Italy' premium design positioning and design-led marketing, but its core is small/large kitchen appliances.
• Elkay: US-based major sink and faucet manufacturer serving residential and commercial channels. Comparable on product scope (sinks, mixers, accessories) and B2B/spec channels, though broader in commercial and stainless commodity segments.
• Villeroy & Boch: European premium houseware and sanitary brand with a meaningful kitchen sinks line. Comparable in premium design heritage and architect/dealer channels, but operates across ceramics, bathrooms, and tableware rather than sink specialization.

Emerging players

• Ruvati: US-based premium kitchen sink brand with strong direct-to-consumer e-commerce presence. Comparable in stainless steel sink focus and premium positioning, but with a markedly different (online D2C) go-to-market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apell