High Point X Design
High Point X Design is a non-profit showroom collective in High Point, NC that keeps 55 member furniture and décor showrooms open year-round. It serves interior designers, design firms, students, and consumers via a directory, design tourism, and educational programming, funded by annual membership dues.
- Company typePrivate
- Founded2020
- HeadquartersCharlotte, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What High Point X Design does
High Point X Design (HPxD) is a non-profit membership organization headquartered in High Point, North Carolina, founded in Spring 2020 during the COVID-19 pandemic as a response to the pause of High Point Market. The organization's stated purpose is to keep member furniture and home décor showrooms operating year-round rather than only during the twice-yearly Market events, thereby extending the commercial utility of High Point's design district. HPxD aggregates 55 member showrooms — split between 'Open to All' consumer-facing locations (e.g., Golden Oldies, Chelsea on Green, 214 Modern Vintage) and 'Trade Only' by-appointment locations (e.g., Bernhardt, Baker-McGuire, Theodore Alexander, Eichholtz, Sunpan) — into a single curated network that serves interior designers, design firms, students, and consumers.
HPxD's core offerings are a showroom directory ('The List' distributed via Google Sheets), design tourism experiences for visiting design firms and organizations, educational programming for design students, and signature events such as the Vacation Rental Design Summit. There is no proprietary software product or technology platform; the underlying 'technology' is a WordPress-based website (hpxd.org) combined with Instagram and member-driven group marketing channels. Marketing relies on the website directory, organic social media, and reciprocal inclusion in member showroom messaging.
The business model is membership-based: annual dues are paid by showroom members in exchange for inclusion in The List, group marketing participation, and trade-pricing commitments to approved design accounts. Additional revenue (if any) is generated from custom design tourism packages and event programming, with specific pricing not publicly disclosed. The organization is privately operated with no disclosed investors, parent company, or funding rounds, and is a member of the BHP Chamber of Commerce.
High Point X Design firmographics
Firmographics- Name
- High Point X Design
- Legal name
- High Point x Design
- Website
- https://hpxd.org
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- High Point X Design is a non-profit showroom collective in High Point, NC that keeps 55 member furniture and décor showrooms open year-round. It serves interior designers, design firms, students, and consumers via a directory, design tourism, and educational programming, funded by annual membership dues.
- Ownership category
- akta.pro rank
High Point X Design industry classification
Industry- Product category
- Interior Design Showroom Collective
- NAICS
- Indoor and Outdoor Display Advertising (541850), Interior Design Services (54141)
- SIC
- Household Furniture (2510)
- akta.pro primary industry
- Observation Decks & Viewing Platforms (THAJACAA)
- akta.pro secondary industry
- Architectural Design Services (BPAHAKAA)
Keywords
Where High Point X Design is headquartered
LocationHeadquarters
- HQ city
- Charlotte
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
High Point X Design business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Membership Dues: Annual membership dues are required from showrooms to support the growth of the platform and communications program. Contributions are also welcome. The organization is member-supported with flagships contributing to group marketing initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Showroom Membership |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
High Point X Design product offering
Product offeringCore offering
High Point X Design (HPxD) is a membership-based non-profit organization that operates a collective of 55+ furniture and home décor showrooms in High Point, North Carolina, keeping them open year-round rather than only during Market events. The organization provides an A-Z directory (The List), design tourism experiences for design organizations and firms, and educational programming for design students, supported by annual showroom membership dues.
Product overview
High Point X Design (HPXD) is a membership-based organization and year-round design hub that promotes High Point, North Carolina as a destination for furniture and home furnishings. Rather than offering a software product, HPXD provides a directory of member showrooms, design tourism services, educational programming, and community engagement initiatives. The organization connects designers and consumers with a curated network of furniture, decor, and home furnishings brands through its flagship showroom program and The List—a comprehensive guide of member locations.
Differentiator
Problem solved
Functional benefit
Brands
- HPXD List: An A-Z guide of member showrooms who are open throughout the year.
Products and services
- Showroom Membership Annual membership program for furniture and home décor showrooms in the High Point design district. Members pay dues to participate in group marketing, receive inclusion in The List directory, and gain access to the HPxD collective platform for year-round showroom operations between major Market events. Members must commit to trade pricing for approved design accounts and participate in reciprocal member messaging.
- Design Tourism Experiences Custom single or multi-day designer-centric tours of High Point manufacturing facilities, showrooms, and creative spaces. Tailored for design organizations, firms, and trade groups seeking immersive design experiences including manufacturing plant tours, hands-on activities, and networking with industry professionals.
- Educational Programming Educational programming partnerships with design schools for students studying interior design, industrial/furniture design, textiles, entrepreneurship, merchandising, and marketing. Programming includes walking through manufacturing plants, learning design inspiration, and networking with industry professionals.
- The List (HPXD List) An A-Z guide of HPxD member showrooms open throughout the year, distributed via Google Sheets. Shows how each showroom operates (by appointment, open daily, trade only, etc.) and serves as a directory connecting designers and consumers to member showroom locations in the High Point design district.
- Signature Events HPxD-organized and promoted events that draw interior designers and design enthusiasts to the High Point design district year-round. Events serve as community engagement initiatives and bottom-of-funnel activations to drive traffic to member showrooms.
Companies that use High Point X Design
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles5 records
High Point X Design technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
High Point X Design partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- BHP Chamber of CommerceminorHPxD is a proud member of the BHP Chamber of Commerce, supporting community engagement and economic development in the High Point area.
- HPxD Member Showrooms (55+)coreHPxD member showrooms include major furniture brands like Bernhardt, Baker-McGuire, Theodore Alexander, Eichholtz, and many others. Members are brands that design and source/manufacture proprietary home décor items and must open showrooms between Markets. Membership requires trade pricing commitment and participation in group marketing.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
High Point X Design competitors and assessment
Company assessmentDirect peers
- High Point Market Authority: The organization behind the biannual High Point Market events that HPxD complements year-round. Both serve the same designer and furniture brand ecosystem in the High Point district, with the Market Authority focusing on concentrated twice-yearly events and HPxD providing continuous between-market access.
- Dallas Market Center: A major wholesale trade center hosting home furnishings, gifts, and apparel markets. Operates a similar showroom-collective model in Dallas, serving interior designers and retailers with year-round access plus concentrated market events—directly comparable to HPxD's High Point positioning.
- Las Vegas Market: International Market Centers' Las Vegas design market, another major furniture and home décor trade destination. Offers similar designer-focused programming, showroom access, and educational events as HPxD, serving an overlapping customer base of interior designers.
- Design Center of the Americas (DCOTA): A design showroom center in Dania Beach, Florida, hosting to-the-trade home furnishings showrooms. Operates a similar trade-only showroom collective model serving interior designers in a concentrated geographic location, directly comparable to HPxD's showroom district concept.
- ASID (American Society of Interior Designers): The leading professional association for interior designers in the US, serving the same primary customer base as HPxD. Both organizations serve interior designers with educational programming, networking, and industry resources, though ASID focuses on professional development rather than showroom access.
- New York Design Center: Manhattan's premier to-the-trade home furnishings showroom center with 100+ showrooms. Functions as a year-round design destination for interior designers in NYC, paralleling HPxD's model of keeping showrooms accessible continuously rather than only during events.
- IIDA (International Interior Design Association): A global commercial interior design association serving interior designers and design firms. Comparable to HPxD as a membership organization supporting the interior design community with educational programming and industry connections.
Emerging players
- 1stDibs: An online marketplace for high-end furniture, décor, and jewelry connecting designers and consumers with dealers and makers. Represents the digital alternative to physical showroom districts—relevant as a competitive threat to HPxD's physical-access value proposition.
- WantedDesign: A design platform producing exhibitions, talks, and programming at major design fairs including NYCxDESIGN. Comparable to HPxD in fostering design community through events and educational programming, though focused on broader design beyond furniture showrooms.
Broad incumbents
- Architectural Digest (AD): The leading design media brand covering interior design, architecture, and home furnishings. AD serves an overlapping audience of interior designers and design enthusiasts with editorial content and AD PRO trade resources, operating at much larger scale across print, digital, and events.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
High Point X Design social profiles
Digital presenceHigh Point X Design financial estimates
Financial estimateRevenue estimate
Valuation estimate
High Point X Design leadership team
Management profileNumber of profiles
High Point X Design funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
High Point X Design M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about High Point X Design
What does High Point X Design do?
High Point X Design (HPxD) is a membership-based non-profit organization that operates a collective of 55+ furniture and home décor showrooms in High Point, North Carolina, keeping them open year-round rather than only during Market events. The organization provides an A-Z directory (The List), design tourism experiences for design organizations and firms, and educational programming for design students, supported by annual showroom membership dues.
Is High Point X Design a public or private company?
High Point X Design is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was High Point X Design founded?
High Point X Design was founded in 2020. It employs 11 to 50 people.
Where is High Point X Design based?
High Point X Design is headquartered in Charlotte, United States, in the North America region.
How does High Point X Design make money?
One revenue line is on record: membership Dues.
Who are High Point X Design's main competitors?
Direct peers on record are High Point Market Authority, Dallas Market Center, Las Vegas Market, Design Center of the Americas (DCOTA), ASID (American Society of Interior Designers), New York Design Center and IIDA (International Interior Design Association). Emerging players are 1stDibs and WantedDesign. Architectural Digest (AD) is listed as a broad incumbent.
Does High Point X Design have an API?
No public API is recorded for High Point X Design.
What industry is High Point X Design in?
High Point X Design's product category is Interior Design Showroom Collective. Its primary akta.pro industry code is THAJACAA, Observation Decks & Viewing Platforms, with a secondary code of BPAHAKAA, Architectural Design Services. Its NAICS code is 541850 and its SIC code is 2510.