Wally Paraguay
Wally Paraguay, operated by Netel Paraguay S.A., is a Banco Central del Paraguay-regulated digital wallet serving Paraguayan consumers aged 14+ and enterprise clients with mobile payments, peer transfers, bill payment, QR acceptance, and a dual-function prepaid card integrating Jaha public transport ticketing.
- Company typePrivate
- Founded2020
- HeadquartersAsunción, Paraguay
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
Wally Paraguay firmographics
Firmographics- Name
- Wally Paraguay
- Legal name
- Netel Paraguay S.A.
- Website
- https://wally.com.py
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wally Paraguay, operated by Netel Paraguay S.A., is a Banco Central del Paraguay-regulated digital wallet serving Paraguayan consumers aged 14+ and enterprise clients with mobile payments, peer transfers, bill payment, QR acceptance, and a dual-function prepaid card integrating Jaha public transport ticketing.
- Ownership category
- akta.pro rank
Wally Paraguay industry classification
Industry- Product category
- Digital Wallet / Mobile Payments
- akta.pro primary industry
- General-Purpose Digital Wallets (P2P + Merchant) (FSAMAEAA)
- akta.pro secondary industries
- QR Code Payments Wallets (FSAMAEAC), In-App / Online Checkout Wallets (FSAMAEAH), Merchant & Commercial Acquiring (POS/eCommerce acquiring for corporates) (FSABAIAH)
Keywords
Where Wally Paraguay is headquartered
LocationHeadquarters
- HQ city
- Asunción
- HQ country
- Paraguay
- HQ region
- Latin America
Offices2 records
Markets served
Wally Paraguay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Infrastructure, Personnel, Marketing or Sales, Others
Revenue model
- Transaction Commissions: Wally charges commissions on specific transaction types: 4% for sending money to other digital wallets (EMPES) or from points of sale, 1% for bank transfers to other entities, and 3% (Mi Billetera pocket), 1.5% (Mi Negocio pocket), or 0% (Mis Acreditaciones pocket) for cash withdrawals. Free services include loading money, Wally-to-Wally transfers, bill payments, POS/QR purchases, phone recharges, and bus pass recharges.
- Prepaid Card Sales: One-time acquisition fee for the Wally Jaha prepaid card (card has no annual maintenance costs). The card is available for purchase at authorized points throughout Paraguay.
- Enterprise Solutions: B2B services including bulk disbursements for salary/benefit payments, QR payment acceptance for merchants, and payment button for e-commerce websites. Enterprises access these services through a self-service portal and receive personalized commercial support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free core wallet services |
| Transaction based/ take rate | Pay-as-you-go | Cash withdrawal fees by pocket |
| Transaction based/ take rate | Pay-as-you-go | Money transfer commissions |
| One time/ perpetual license | Pay-as-you-go | Prepaid card one-time fee |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels7 records
Wally Paraguay product offering
Product offeringCore offering
Wally is a non-bank digital wallet mobile application operated by Netel Paraguay S.A. as an EMPE (Entidad de Medio de Pago Electrónico) regulated by the Banco Central del Paraguay. The wallet enables users aged 14+ to load cash at 8,000+ Pago Express and Aquí Pago points, send/receive instant P2P transfers, pay bills, recharge mobile phones and JAHA bus passes, and pay at merchants via QR or POS. It is paired with the Wally Jaha 2-in-1 prepaid card that combines a financial prepaid card (POS, e-commerce, ATM) with JAHA public transport ticketing on a single physical card carrying two independent balances. Wally Empresas extends the platform with B2B mass disbursements, merchant QR acceptance, and an e-commerce payment button.
Product overview
Wally Paraguay is a non-bank digital wallet and financial services platform operated by Netel Paraguay S.A. The core offering is the Wally Digital Wallet app, which provides a comprehensive suite of mobile financial services including money transfers, bill payments, phone and transit reloads, QR payments, and cash-in/cash-out through a national network of physical agents. The product portfolio includes the Wally Jaha — the flagship 2-in-1 prepaid card that uniquely combines a financial prepaid card (processing over Bancard POS/VPOS and Infonet ATMs) with the JAHA public transport ticketing system (operated by EPAS S.A.) in a single physical card with two independent balances. Enterprise-grade B2B functionality is delivered through Wally Empresas, enabling mass disbursements, QR-based merchant collections, and an e-commerce payment button. A loyalty layer — Wally Plus — rewards app usage with points convertible to wallet credits. Financial analytics are provided via the built-in Mi Analista feature. The platform is available to users from age 14 (with parental/tutor oversight) and is regulated by the Banco Central del Paraguay under Resolution No. 6/2014 and Resolution No. 10/2019.
Differentiator
Problem solved
Functional benefit
Brands
- Wally Jaha: 2-in-1 prepaid card combining financial services and electronic ticketing for public transportation (billetaje electrónico) in partnership with EPAS S.A. under the JAHA brand
- Wally Plus
Products and services
- Wally Digital Wallet A non-bank digital wallet mobile application available on iOS and Android for Paraguayan residents aged 14 and above. The wallet enables users to load cash, send and receive instant P2P transfers, pay utility bills, recharge mobile phones, pay at merchants via QR or POS, withdraw cash at physical points and ATMs, and access the built-in Mi Analista spending analyzer. Onboarding is free with no minimum balance or maintenance fees.
- Wally Jaha Prepaid Card A dual-function 2-in-1 prepaid card, the first of its kind in Paraguay, combining a financial prepaid card (for purchases at Bancard POS terminals, e-commerce VPOS checkouts, and Infonet ATM cash withdrawals using the Wally wallet balance) with the JAHA electronic ticketing system for public transport (bus fare payments). The card carries two independent balances managed through a single physical card with no annual maintenance fees.
- Wally Empresas (Enterprise Solutions) A B2B platform for Paraguayan businesses offering three services: mass digital disbursements of salaries, benefits, and commissions directly into employee Wally wallets; QR-code-based payment collection for merchants accepting payments at the point of sale; and a digital payment button that local e-commerce websites can integrate as a checkout option for Wally wallet payments. Enterprises access services through a self-service web portal with dedicated commercial support via [email protected].
- Wally Plus Loyalty Program A standalone points-based rewards program where Wally users earn 1 point per Gs. 5,000 spent on QR purchases, bill payments, phone recharges, and JAHA bus pass recharges. Points convert into redeemable coupons after the user completes at least 50% of monthly challenges, and coupons can be exchanged for direct cash credits to the user's wallet balance.
Quantifiable outcome
- 8000+ physical cash-in/cash-out points nationwide
- +3 more outcomes
Companies that use Wally Paraguay
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Wally Paraguay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature7 records
Wally Paraguay partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Pago ExpresscorePrimary physical distribution partner providing 8000+ cash-in/cash-out points throughout Paraguay. Pago Express locations allow Wally users to load money to their wallet and withdraw cash from their balance.
- Aquí PagocorePrimary physical distribution partner providing nationwide cash-in/cash-out points throughout Paraguay. Aquí Pago locations enable Wally users to load money to their wallet and withdraw cash from their balance.
- BancardcoreCard processing and acquiring entity for Wally Jaha prepaid card. Bancard provides the POS and VPOS infrastructure enabling card purchases at physical merchants and e-commerce websites.
- InfonetcoreATM network operator enabling Wally Jaha card cash withdrawals. Also provides debit card integration for loading money to wallet from the app.
- EPAS S.A. (Jaha)coreOperator of the national public passenger transport electronic ticketing system. EPAS enables the Jaha transport functionality on the Wally Jaha card through a licensing agreement. The card contains dual independent balances managed by Wally and Jaha respectively.
- Enabled Home Banking InstitutionssupportingParaguayan banks with home banking systems enabled for loading money to Wally wallet digitally, providing alternative to physical cash loading.
Scale indicators5 records
Recent moves2 records
Expansion highlights4 records
Wally Paraguay competitors and assessment
Company assessmentMarket position
Weaknesses2 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Wally Paraguay social profiles
Digital presenceWally Paraguay compliance and trust
Trust signalCompliance8 records
Wally Paraguay financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wally Paraguay leadership team
Management profileNumber of profiles
Wally Paraguay funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wally Paraguay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wally Paraguay
What does Wally Paraguay do?
Wally is a non-bank digital wallet mobile application operated by Netel Paraguay S.A. as an EMPE (Entidad de Medio de Pago Electrónico) regulated by the Banco Central del Paraguay. The wallet enables users aged 14+ to load cash at 8,000+ Pago Express and Aquí Pago points, send/receive instant P2P transfers, pay bills, recharge mobile phones and JAHA bus passes, and pay at merchants via QR or POS. It is paired with the Wally Jaha 2-in-1 prepaid card that combines a financial prepaid card (POS, e-commerce, ATM) with JAHA public transport ticketing on a single physical card carrying two independent balances. Wally Empresas extends the platform with B2B mass disbursements, merchant QR acceptance, and an e-commerce payment button.
Is Wally Paraguay a public or private company?
Wally Paraguay is a private company. It is classified as unknown and is currently operating.
When was Wally Paraguay founded?
Wally Paraguay was founded in 2020. It employs 11 to 50 people.
Where is Wally Paraguay based?
Wally Paraguay is headquartered in Asunción, Paraguay, in the Latin America region.
How does Wally Paraguay make money?
Three revenue lines are on record. Transaction Commissions are the primary driver. The others are prepaid Card Sales and enterprise Solutions.
Does Wally Paraguay have an API?
No public API is recorded for Wally Paraguay.
What industry is Wally Paraguay in?
Wally Paraguay's product category is Digital Wallet / Mobile Payments. Its primary akta.pro industry code is FSAMAEAA, General-Purpose Digital Wallets (P2P + Merchant), with a secondary code of FSAMAEAC, QR Code Payments Wallets.