U-MAS
UMAS is a London-based maritime decarbonisation consultancy and software firm, spun out of UCL in 2013, that provides scenario modelling (GloTraM), vessel/fleet analytics (FUSE suite), and strategic advisory to international regulators, development banks, governments, and shipping industry stakeholders.
- Company typePrivate
- Founded2013
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What U-MAS does
UMAS is a London-based maritime decarbonisation advisory and software firm that operates as a collaboration between UMAS International Ltd and University College London (UCL), founded in 2013. The company provides consultancy and proprietary analytics products that help international shipping stakeholders navigate the energy transition, with a particular focus on scenario modelling, fleet-level emissions analysis, and policy evidence. Its core technology is GloTraM (Global Transport Model), a proprietary simulation engine that performs scenario-based analysis of global shipping fleet evolution, CO2 emissions, and decarbonisation pathways out to 2050, taking into account transport demand, macroeconomic variables (fuel and carbon prices), technology availability, and regulation. The FUSE product suite — comprising FUSE Vessel, FUSE MRV, FUSE Benchmark, FUSE Fleet, and BetterFleet — extends the platform into shippable vessel- and fleet-level analytics built on AIS data for monitoring, reporting, verification, and benchmarking use cases.
The firm serves a diversified institutional client base spanning international regulatory bodies (International Maritime Organisation), development banks (World Bank, European Investment Bank, EBRD), national governments (UK Department for Transport), classification societies and industry associations (Lloyd's Register, Danish Shipowners Association, Methanol Institute), financial institutions (Poseidon Principles Banks), non-governmental organisations (Smart Freight Centre, Carbon War Room), and ship owners, operators, charterers, and fuel suppliers. UMAS monetises through three streams: (1) bespoke multi-year consultancy engagements with proposal-led pricing; (2) sale of pre-defined GloTraM scenario outputs on a one-time licence basis; and (3) sale of GloTraM bespoke analyses and FUSE vessel/fleet reports on a pay-as-you-go basis, with payments required before delivery. Go-to-market blends enterprise field sales for institutional clients with a website-based request system for FUSE and GloTraM product orders. The company holds knowledge partner or founding expert positions in major coalitions (Getting to Zero Coalition, coZEV, First Movers Coalition, Global Centre for Maritime Decarbonisation) and contributes to COP-level joint statements, embedding it deeply within the maritime decarbonisation policy and standards infrastructure.
U-MAS firmographics
Firmographics- Name
- U-MAS
- Legal name
- Dragon-Zero-One (MATRANS) Limited
- Website
- https://u-mas.co.uk
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UMAS is a London-based maritime decarbonisation consultancy and software firm, spun out of UCL in 2013, that provides scenario modelling (GloTraM), vessel/fleet analytics (FUSE suite), and strategic advisory to international regulators, development banks, governments, and shipping industry stakeholders.
- Ownership category
- akta.pro rank
U-MAS industry classification
Industry- Product category
- Maritime Decarbonisation Consulting
- NAICS
- Support Activities for Water Transportation (4883), Computer Systems Design and Related Services (54151)
- SIC
- Water Transportation (4400)
- akta.pro primary industry
- Retrofits, Upgrades & Compliance Conversions (Scrubbers, BWTS, Alternative Fuels, Energy-Saving Devices) (TLAHAMAI)
- akta.pro secondary industries
- Operational Controls, SOPs & Environmental Work Instructions (EUAHAIAJ), Maritime Single Window & Regulatory Reporting Systems (TLAHAOAB)
Keywords
Where U-MAS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
U-MAS business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Others
Revenue model
- Consultancy Services: Bespoke consultancy and research services tailored to client specific needs for decarbonisation of maritime and international shipping sector
- GloTraM Scenario Outputs: Purchase of pre-defined scenario outputs including business as usual and range of decarbonisation scenarios with aggregate fleet statistics by ship size and type out to 2050
- GloTraM Bespoke Analysis: Bespoke scenario analysis based on client specification; commissioned analysis for specific client needs
- FUSE Products: FUSE Vessel reports generated for individual vessels; FUSE MRV, FUSE Benchmark, FUSE Fleet, BetterFleet products available through order request process
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | GloTraM Pre-defined Scenario Outputs |
| Other | Multi-year contract | GloTraM Bespoke Scenario Analysis |
| One time/ perpetual license | Pay-as-you-go | FUSE Vessel Report |
| Other | Multi-year contract | Consultancy Engagements |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
U-MAS product offering
Product offeringCore offering
UMAS delivers applied maritime consultancy and software solutions focused on shipping decarbonisation and energy transition. The company provides bespoke research, strategic advice, system modelling, sustainability development and sustainability reporting services to UN bodies, governments, development banks, ship owners, operators, charterers, fuel suppliers and NGOs. Its proprietary software products include the FUSE suite (vessel and fleet analysis tools) and GloTraM, a multi-disciplinary simulation model for scenario-based analysis of shipping fleet evolution and CO2 emissions out to 2050.
Product overview
UMAS delivers maritime consultancy services and software products focused on decarbonisation and sustainability for the shipping sector. The product portfolio consists of two main software offerings: FUSE (a suite of vessel and fleet analysis tools including FUSE Vessel, FUSE MRV, FUSE Benchmark, FUSE Fleet, and BetterFleet) and GloTraM (Global Transport Model - a simulation model for shipping scenario analysis and CO2 emissions forecasting to 2050). These are complemented by professional services including Modelling, Strategic Advice, Sustainability Development, and Sustainability Reporting. UMAS operates as a collaboration between UMAS International Ltd and UCL, established in 2013.
Differentiator
Problem solved
Functional benefit
Brands
- GloTraM: Global Transport Model - a simulation model used for analysing future scenarios of the shipping industry to estimate CO2 emissions and perform scenario-based analysis of fleet evolution out to 2050.
- FUSE
Products and services
- GloTraM (Global Transport Model) Multi-disciplinary simulation model performing scenario-based analysis of shipping fleet evolution and CO2 emissions out to 2050. Considers changes in shipping demand, macroeconomic factors (fuel, carbon, newbuild prices), technology availability, and GHG and air emissions regulation. Sold as pre-defined scenario outputs (one-time license) or as bespoke scenario analysis based on client specification.
- FUSE Vessel Individual vessel analysis tool that generates reports based on AIS data, providing detailed performance and emissions metrics for specific vessels. Sold as a one-time report product with payment required before generation and delivery.
- FUSE MRV Monitoring, Reporting and Verification module that supports regulatory compliance with maritime emissions reporting requirements for shipping companies and operators.
- FUSE Benchmark Comparative analysis tool that benchmarks vessel or fleet performance against industry standards and similar vessel types.
- FUSE Fleet Fleet-wide analytics module providing aggregated performance and emissions reporting across multiple vessels for ship owners and operators.
- BetterFleet Enhanced fleet management and analysis module within the FUSE suite, providing improved fleet operational insights for shipping operators.
- System Modelling Consultancy service providing advanced modelling and scenario analysis using state-of-the-art data and rigorous models to support maritime decarbonisation planning. Delivered as bespoke, project-based engagements with defined budgets, milestones, and timelines.
- Strategic Advice Consultancy service providing strategic guidance for navigating the complexities of the maritime energy transition, helping clients make informed investment, policy, and compliance decisions.
- Sustainability Development Advisory service focused on developing sustainability strategies and decarbonisation pathways for shipping companies, governments and maritime stakeholders.
- Sustainability Reporting Service supporting regulatory compliance and voluntary reporting on environmental performance and sustainability metrics for maritime operators and stakeholders.
Quantifiable outcome
- International shipping can achieve 95%+ reductions in well-to-wake GHG emissions from 2018 levels by 2050 with policy support
- +4 more outcomes
Companies that use U-MAS
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles5 records
U-MAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
U-MAS partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered core and secondary.
- UCL (University College London)coreUMAS is a collaboration between UMAS International Ltd and UCL; draws upon deep relationships with wide range of research partners; UCL Energy Institute researchers contribute to UMAS publications and research; Dr Tristan Smith serves as Director of UMAS and Researcher at UCL Energy Institute
- ERM (Environmental Resources Management)coreReport from ERM, UMAS and UCL commissioned by UK Department for Transport as part of evidence base for maritime decarbonisation policies
- Global Maritime ForumcoreUMAS joined industry leaders at COP27 for climate-smart maritime sector; joint statement supported by Global Maritime Forum; UMAS part of Getting to Zero Coalition led by Global Maritime Forum; partnered on Green Shipping Corridors analysis
- Lloyd's RegistercorePublished techno-economic assessment of zero-carbon fuels; Low Carbon Pathways 2050 study; Global Marine Fuel Trends 2030 report; ground-breaking research into Zero-Emission Vessels and transition pathways
- Methanol InstitutesecondaryCollaborative assessment of methanol role in shipping's transition to low carbon economy; UMAS work with Methanol Institute recognised in reports on zero-carbon fuel pathways
- Maersk Mc-Kinney Moller Center for Zero Carbon ShippingcorePart of joint statement at COP27 supported by Maersk Mc-Kinney Moller Center; collaborative work on shipping decarbonisation pathways
- Global Centre for Maritime DecarbonisationcorePart of joint statement at COP27; collaborative research on maritime decarbonisation
- The Aspen InstitutecoreUMAS founding expert partner of coZEV (Cargo Owners for Zero Emissions Vessels) facilitated by Aspen Institute; supports development of Zero Emission Maritime Buyers Alliance (ZEMBA)
- United Nations Global CompactcorePart of joint statement at COP27 supported by UN Global Compact; UMAS provides underpinning evidence for UN-related shipping decarbonisation initiatives
- World Economic ForumsecondaryPart of joint statement at COP27; collaboration on shipping decarbonisation initiatives
- High Level Climate ChampionscorePart of joint statement at COP27; co-created breakthrough target of at least 5% scalable zero-emission fuels in international shipping by 2030
- Getting to Zero CoalitioncoreUMAS is knowledge partner in Getting to Zero Coalition led by Global Maritime Forum; contributed to Strategy for Transition to Zero-Emission Shipping; co-created 5% scalable zero-emission fuels by 2030 target
- coZEV (Cargo Owners for Zero Emissions Vessels)coreUMAS is founding expert partner of coZEV; supports development of Roadmap to 2040; facilitates Zero Emission Maritime Buyers Alliance (ZEMBA); includes major retailers such as Amazon and IKEA
- First Movers CoalitionsecondaryUMAS understanding of zero emission fuel pathways informs First Movers Coalition commitments on shipping decarbonisation
- Science Based Target Initiative (SBTi)coreUMAS provided technical support for development of SBTi maritime tool; Dr Jean-Marc Bonello provided technical input; tool enables corporations to benchmark maritime activity against 1.5°C target
- Smart Freight CentrecoreCollaborated with Smart Freight Centre on development of Science Based Target Initiative maritime tool for shipping sector
- Poseidon Principles BankssecondaryResearch on shipping financiers' beliefs and behaviours; Poseidon Principles align bank portfolios to downward CO2 trajectories; 11 major shipping banks involved
- Danish Shipowners AssociationsecondaryBespoke scenario analysis on CO2 emissions reduction targets and pathways for Danish shipping
- Carbon War RoomsecondaryCollaborated on report: Navigating Decarbonisation - approach to evaluate shipping's risks and opportunities associated with climate change mitigation policy
- MarsoftsecondaryPartnership with UMAS to supply data for PoseidonConnector - flagship for Poseidon Reporting
- ArupsecondaryResearch highlights UK's potential to kick-start shipping's transition to zero emission fuel; collaborative modelling of emissions savings potential
- Ricardo Energy & EnvironmentsecondaryJoint report on domestic shipping fuel consumption showing industry consumes 250% more fuel than previously estimated
- GMF (Global Maritime Forum)coreReport from UMAS, UCL and GMF on Green Shipping Corridors needing additional support under global fuel standard; $1M partnership with P4G Global Network
- P4G (Partnering for Green)core$1M partnership through GMF-led consortium with P4G Global Network for shipping decarbonisation initiatives
- Zero-Emission Shipping MissioncorePart of Mission Innovation initiative; data on first mover shipping routes made available on Green Corridors Hub during COP27
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
U-MAS competitors and assessment
Company assessmentDirect peers
- DNV: DNV is the largest maritime classification society and a leading provider of maritime decarbonisation advisory, modelling, and verification services. It directly competes with UMAS on shipping emissions scenario analysis, alternative fuel pathways, and fleet transition strategy for shipowners and regulators.
- Carbon Trust: Carbon Trust is an independent decarbonisation consultancy with a strong maritime practice, advising ports, shipowners and governments on low-carbon shipping pathways. It competes head-to-head with UMAS for maritime decarbonisation mandates and policy evidence work.
- Ricardo Energy & Environment: Ricardo Energy & Environment is an environmental consultancy that has already partnered with UMAS on domestic shipping fuel analysis. It competes for the same government and public-sector evidence mandates on transport decarbonisation policy.
- RightShip: RightShip provides vessel environmental ratings, emissions data and risk analytics to charterers and shipowners. Its vessel-level decarbonisation benchmarking overlaps directly with UMAS's FUSE Vessel and BetterFleet offerings for individual ship performance analysis.
- Lloyd's Register: Lloyd's Register combines classification with a dedicated decarbonisation advisory practice (Low Carbon Pathways 2050, Global Marine Fuel Trends 2030). It is both a competitor to and a documented client of UMAS, delivering overlapping scenario modelling and regulatory advisory for shipping.
Broad incumbents
- Bureau Veritas: Bureau Veritas is a global classification society offering a wide portfolio that includes maritime decarbonisation advisory and emissions verification. While broader in scope than UMAS, it is increasingly active in the same regulatory and scenario-modelling space.
- Wood Mackenzie: Wood Mackenzie is a global energy and commodities research consultancy with established shipping and bunker fuel analysis. It overlaps with UMAS on long-horizon scenario work for fuel suppliers and financiers in the maritime transition.
- ERM (Environmental Resources Management): ERM is a global environmental consultancy that has partnered with UMAS on UK DfT-commissioned maritime decarbonisation work. It is a broader incumbent competing for the same high-level policy and industrial decarbonisation engagements.
- RINA: RINA is an Italian classification society with a growing decarbonisation and energy-transition advisory practice. It serves overlapping shipowner and government clients with compliance and emissions advisory, competing for mandates UMAS currently wins.
Emerging players
- Kpler: Kpler is a data analytics platform for maritime commodity flows, vessel tracking and freight markets. It overlaps with UMAS's data-driven analytics ambitions and could expand into emissions and fuel-transition analytics that compete with GloTraM.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
U-MAS social profiles
Digital presenceU-MAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
U-MAS leadership team
Management profileNumber of profiles
Profiles1 record
U-MAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
U-MAS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about U-MAS
What does U-MAS do?
UMAS delivers applied maritime consultancy and software solutions focused on shipping decarbonisation and energy transition. The company provides bespoke research, strategic advice, system modelling, sustainability development and sustainability reporting services to UN bodies, governments, development banks, ship owners, operators, charterers, fuel suppliers and NGOs. Its proprietary software products include the FUSE suite (vessel and fleet analysis tools) and GloTraM, a multi-disciplinary simulation model for scenario-based analysis of shipping fleet evolution and CO2 emissions out to 2050.
Is U-MAS a public or private company?
U-MAS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was U-MAS founded?
U-MAS was founded in 2013. It employs 11 to 50 people.
Where is U-MAS based?
U-MAS is headquartered in London, United Kingdom, in the Europe region.
How does U-MAS make money?
Four revenue lines are on record. Consultancy Services are the primary driver. The others are gloTraM Scenario Outputs, gloTraM Bespoke Analysis and FUSE Products.
Who are U-MAS's main competitors?
Direct peers on record are DNV, Carbon Trust, Ricardo Energy & Environment, RightShip and Lloyd's Register. Broad incumbents are Bureau Veritas, Wood Mackenzie, ERM (Environmental Resources Management) and RINA. Kpler is listed as an emerging player.
Does U-MAS have an API?
No public API is recorded for U-MAS.
What industry is U-MAS in?
U-MAS's product category is Maritime Decarbonisation Consulting. Its primary akta.pro industry code is TLAHAMAI, Retrofits, Upgrades & Compliance Conversions (Scrubbers, BWTS, Alternative Fuels, Energy-Saving Devices), with a secondary code of EUAHAIAJ, Operational Controls, SOPs & Environmental Work Instructions. Its NAICS code is 4883 and its SIC code is 4400.