Pillivuyt

What Pillivuyt does

Pillivuyt (legal entity PILLIVUYT SAS) is a privately held French porcelain manufacturer founded in 1818 and headquartered at a single historic manufacture in Mehun-sur-Yèvre, in the Berry region of France. The company produces hard-paste porcelain tableware across six core collections — Plissé (since 1850), Eden, Toulouse, Sancerre, Bourges Europe, and Générale — all designed, glazed, and fired at the Mehun-sur-Yèvre site. Materials are sourced predominantly from France (75%) and Europe (15%), supporting a 'Made in France' positioning. Pillivuyt also offers a Sur-Mesure à la Française custom/bespoke porcelain service for professional clients seeking tailored designs or branded pieces.

The company sells through a hybrid go-to-market model: a global network of distributors, a direct-to-consumer e-commerce storefront (on Shopify), and a dedicated B2B/PRO channel for hospitality and bespoke clients. Pillivuyt serves two primary customer segments — professional hospitality (restaurants, hotels, brasseries) requiring durable, high-performance porcelain, and individual consumers seeking premium everyday and entertaining tableware. Pricing is quote-based and not publicly disclosed; professional partners access dedicated pricing through the PRO espace. Marketing is conducted through the corporate website, a digital flip-book catalog, Instagram, Facebook, LinkedIn, and an email newsletter.

Pillivuyt holds the Entreprise du Patrimoine Vivant (Living Heritage Company) designation granted by the French Ministry of Economy in 2009, and has historically received medals at the Exposition Universelle. The brand is positioned as a guardian of French artisanal porcelain-making know-how, with 200+ years of continuous operation cited as a core differentiator. With 101-250 employees and no public revenue disclosure, Pillivuyt operates as an independently owned, mid-sized specialty industrial maison with a global distribution footprint.

Name

Pillivuyt

Legal name

PILLIVUYT SAS

Website

https://pillivuyt.fr

Company type

Private

Founded year

1818

Operating status

Operating

Headcount range

101–250 employees

Short description

Pillivuyt is a privately held French porcelain manufacturer founded in 1818, producing premium tableware across six collections at a single historic manufacture in Mehun-sur-Yèvre, and serving both individual consumers and hospitality clients globally through distributors, e-commerce, and a bespoke PRO service.

Ownership category

akta.pro rank

Headquarters

HQ city

Mehun-sur-yèvre

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Porcelain Tableware Sales: Standard porcelain products sold through distributors and e-commerce channels, including collections such as Plissé (since 1850), Eden, Toulouse, Sancerre, Bourges Europe, and Générale. Revenue generated from one-time product purchases by both individual consumers and professional clients (restaurants, hotels).
2. Custom/Bespoke Porcelain (Sur-Mesure): Custom porcelain manufacturing services for professional clients, offering tailored designs and specifications to meet specific professional needs.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pillivuyt manufactures and sells high-quality French porcelain tableware across six core collections (Plissé, Eden, Toulouse, Sancerre, Bourges Europe, and Générale) at its historic facility in Mehun-sur-Yèvre, France. The portfolio serves individual consumers through retail and e-commerce channels and serves hospitality professionals through distributors and dedicated B2B services, including a custom/bespoke porcelain manufacturing service (Sur-Mesure à la Française). All products emphasize durability, hygiene, mechanical resistance, and timeless French design.

Product overview

Pillivuyt is a French porcelain manufacturer established in 1818, producing high-quality tableware and serving pieces. The company offers a unified portfolio of six core product collections (Plissé, Eden, Toulouse, Sancerre, Bourges Europe, and Générale), all manufactured in their historic facility in Mehun-sur-Yèvre, France. The collections range from iconic pleated designs and refined everyday pieces to professional-grade oven-to-tableware. Additionally, Pillivuyt provides custom/bespoke porcelain manufacturing services (Sur-Mesure à la Française) for professional partners. All products are characterized by their durability, hygiene, mechanical resistance, and French artisanal craftsmanship.

Differentiator

Problem solved

Functional benefit

Brands

• Collection Plissé: The iconic Plissé collection embodies everyday elegance and the art of French hospitality. Its timeless design features delicate pleats inspired by haute couture, available across a wide range of table and service pieces.
• Collection Eden
• Collection Toulouse
• Collection Sancerre
• Collection Bourges Europe
• Collection Générale

Products and services

• Collection Plissé An iconic porcelain tableware collection featuring delicate pleats inspired by haute couture. Conceived, glazed, and fired in the Pillivuyt manufacture since 1850, it includes a wide range of tableware and serving pieces for daily use and entertaining.
• Collection Eden A refined porcelain collection with clean, pure lines designed to integrate with other Pillivuyt collections. Includes pairs of cups, mugs, and bowls in various sizes for everyday elegance.
• Collection Toulouse An oven-to-table porcelain collection that reinterprets Pillivuyt's culinary heritage in a clean, contemporary design. Includes gratin dishes, molds, blown bowls, and oven-to-table plates built for resistance, practicality, and elegance.
• Collection Sancerre An elegant and classic collection embodying the tradition of great French tables. Combines fineness, brilliant whiteness, and mechanical resistance, designed for refined restaurants and demanding domestic users.
• Collection Bourges Europe A porcelain assortment dedicated to hot beverages—coffee, tea, and chocolate—combining robustness, elegance, and Pillivuyt heritage in the authentic bistro tradition.
• Collection Générale A collection of emblematic pieces of French white porcelain combining professional resistance with timeless aesthetics, designed to enhance daily dining and prestigious occasions.
• Sur-Mesure à la Française (Custom/Bespoke Porcelain) A custom French porcelain manufacturing service for professional partners (restaurants, hotels, brands) that allows bespoke designs and personalized pieces tailored to specific needs, including branded or signature tableware programs.

Quantifiable outcome

• Products designed to last a lifetime and be passed down through generations rather than replaced
• +1 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Wedgwood: Wedgwood (now part of Fiskars Group) is a heritage British porcelain and tableware brand with a similar mix of iconic heritage collections, premium positioning, and global distribution. It competes with Pillivuyt in both consumer giftware and hospitality tabletop markets.
• Haviland: Haviland is another historic French Limoges-based porcelain manufacturer producing premium tableware for both consumer and fine-dining hospitality markets. It directly competes with Pillivuyt in the French premium porcelain category and shares a similar bespoke/decorative offering.
• Degrenne: Degrenne is a French tableware company producing porcelain, flatware, and glassware for both professional hospitality and consumer markets. Its French manufacturing heritage and B2B hospitality focus make it a comparable peer to Pillivuyt in the French tabletop industry.
• Bernardaud: Bernardaud is a French heritage porcelain manufacturer founded in 1863 in Limoges, producing premium tableware and bespoke services for hospitality clients. It is the closest direct competitor to Pillivuyt in the French artisanal porcelain category, sharing the same Made-in-France positioning, B2B hospitality channel, and luxury consumer base.
• Lenox: Lenox is an American heritage porcelain tableware brand (founded 1889) offering consumer and hospitality tabletop products. It shares Pillivuyt's premium heritage positioning, multi-channel distribution, and gift/collectible business model.
• Revol: Revol is a French porcelain manufacturer founded in 1768, also producing professional-grade and consumer porcelain tableware. Like Pillivuyt, it emphasizes durability for hospitality use and operates across both B2B and consumer channels, making it a strong direct competitor in the French professional porcelain segment.

Broad incumbents

• Rosenthal: Rosenthal is a German premium porcelain brand (part of the Sambonet Paderno Industrie group) serving both consumer and professional hospitality markets. Its designer-led collections and global hospitality footprint make it a comparable broad incumbent to Pillivuyt's professional and consumer lines.
• Mikasa: Mikasa is a broad consumer tabletop brand offering porcelain and bone china dinnerware across mid-to-premium price tiers. It competes with Pillivuyt in the consumer tableware segment, though it lacks Pillivuyt's Made-in-France artisanal positioning.
• Villeroy & Boch: Villeroy & Boch is a major European tableware and bathroom brand with a long-established porcelain tableware line. It is much larger and broader than Pillivuyt, serving both premium hospitality and mass-market consumer channels globally, but its porcelain collections directly overlap with Pillivuyt's offerings.
• Noritake: Noritake is one of the world's largest porcelain and tableware manufacturers, offering both premium bone china and broader consumer-grade lines. While its scale and price points are different, it competes globally with Pillivuyt for hospitality and consumer tableware share.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pillivuyt.porcelaine
• LinkedInlinkedin.com/company/pillivuyt-sas
• Instagraminstagram.com/pillivuyt.porcelaine

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pillivuyt