Persuasion Strategies

What Persuasion Strategies does

Persuasion Strategies is a litigation consulting practice structured as a law-related service of Holland & Hart LLP and headquartered in Denver, Colorado. The firm delivers six integrated service lines — Jury Research (mock trials, focus groups, online jury research), Witness Preparation, Jury Selection (voir dire support, juror questionnaires, social media analysis, proprietary Juror Risk Profiles and Juror Scorecards), Strategy & Analysis (case themes, opening/closing recommendations), Arbitrations/Bench Trials & Settlements (mock proceedings, case valuation), and Videos & Trial Graphics (3D animations, demonstratives, trial presentation) — applied across eight vertical specializations including Energy, Professional Liability, Construction, IP, Products Liability, Commercial Litigation, Employment, and Personal/Sports Injury. Its underlying technology is a decades-long proprietary dataset of U.S. juror behavior, operationalized through custom scoring tools and an in-house graphics/data-analytics production capability.

The firm is led by Ph.D.-trained consultants with collectively ~60 years of experience in legal communication and persuasion, with named principals Dr. Ken Broda-Bahm, Dr. Shelley Spiecker, and Dr. Ava Zwolinski. Its go-to-market is enterprise field sales targeting law firms and corporate legal departments — explicitly Fortune 500/50 in-house teams are referenced as clients — with engagement driven by direct relationships, often routed through Holland & Hart's law-firm network. The firm pursues content marketing via the Your Trial Message blog (formerly Persuasive Litigator, launched 2011, ABA Journal-recognized), speaking engagements at venues including ABA, DRI, NARTC, and the Institute for Energy Law, and earned media such as Law360 expert analyses and its ABA Press publication The Online Courtroom.

The revenue model is professional-services fees for project-based work and ongoing retainers quoted per engagement based on case complexity and scope; pricing is not publicly disclosed. Geographic reach is reported across more than 35 U.S. states and 19 countries, anchored in the Denver office at 555 17th Street. The entity is privately held and consolidated within Holland & Hart (founded 1947), with no external funding events, M&A activity, or independent financial reporting identified in the source materials.

Name

Persuasion Strategies

Legal name

Persuasion Strategies, A Service of Holland & Hart LLP

Website

https://persuasionstrategies.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Persuasion Strategies is a Denver-based litigation consulting practice (a service of Holland & Hart LLP) that provides jury research, witness preparation, jury selection, trial strategy, arbitration/settlement support, and trial graphics to law firms and Fortune 500/50 corporate legal departments across the U.S. and internationally.

Ownership category

akta.pro rank

Product category

Litigation Consulting Services

NAICS

Offices of Lawyers (54111)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Litigation Support & Expert Witness Services (BPAHALAG)

Keywords

• Litigation consulting services
• Jury research consulting
• Witness preparation services
• Trial graphics production
• Jury selection consulting

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Litigation Consulting Services: Professional consulting fees for jury research, witness preparation, jury selection assistance, strategy analysis, and trial graphics services. Engagement types include project-based work and ongoing retainer arrangements with law firms and corporate clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Persuasion Strategies is a litigation consulting firm that provides jury research, witness preparation, jury selection assistance, case strategy and theme development, mock arbitrations/bench trial research, and trial graphics and video services to law firms and corporate legal departments. The firm uses Ph.D.-trained consultants, proprietary juror research data, and an integrated team of graphics professionals to support high-stakes civil litigation. It operates as a law-related service of Holland & Hart LLP under Colorado Rule of Professional Conduct 5.7(b).

Product overview

Persuasion Strategies is a litigation consulting firm (a service of Holland & Hart LLP) offering an integrated suite of consulting services led by Ph.D.-trained consultants. The portfolio consists of six core service areas: Jury Research (mock trials, focus groups, online jury research), Witness Preparation (deposition, hearing, trial preparation), Jury Selection (voir dire, questionnaires, social media analysis, juror risk profiles), Strategy & Analysis (case strategy, themes, opening/closing recommendations), Arbitrations/Bench Trials & Settlements (mock proceedings, case valuation), and Videos & Trial Graphics (visual demonstratives). The firm specializes across eight practice areas: Energy, Professional Liability, Construction, Personal and Sports Injury, Intellectual Property, Products Liability, Commercial Litigation, and Employment.

Differentiator

Problem solved

Functional benefit

Brands

• Your Trial Message: Company blog containing timely information and practical tips on legal persuasion spanning pretrial and trial phases.

Products and services

• Jury Research Comprehensive jury research services including mock trials, focus groups, online jury research, and case assessment surveys designed to evaluate juror decision-making processes and case strengths. Targeted at trial attorneys and corporate legal teams preparing for high-stakes litigation.
• Witness Preparation Expert witness preparation services for deposition, hearing/arbitration, and trial testimony, improving verbal and non-verbal communication through video playback and other rehearsal tools. Aimed at attorney and corporate witness clients in complex litigation matters.
• Jury Selection Jury selection assistance including in-court jury selection support, voir dire recommendations, supplemental juror questionnaires, social media analysis, and proprietary Juror Risk Profiles and Juror Scorecard tools. Built for litigators seeking data-driven juror profiling and strikes.
• Strategy & Analysis Case strategy development, theme development, and opening statement and closing argument recommendations to elevate and articulate case messaging. Targets attorneys and corporate counsel preparing civil trials and major hearings.
• Arbitrations, Bench Trials & Settlements Non-jury resolution consulting including mock arbitration/bench trial research, message preparation, case valuation, settlement recommendations and statements, settlement videos, and case valuation mock trials. Designed for matters decided by arbitrators, judges, or resolved through settlement.
• Videos & Trial Graphics

Quantifiable outcome

• More than 100 medical malpractice matters consulted annually
• +3 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles8 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Holland & Hart LLPcoreOthersPersuasion Strategies is a law-related service provided by Holland & Hart LLP as defined by Rule 5.7(b) of the Colorado Rules of Professional Conduct. The firm operates as an integrated service within the law firm structure, providing non-lawyer litigation consulting services to support the firm's litigation practice and external clients.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• DecisionQuest: DecisionQuest is a jury research and trial consulting firm offering mock trials, focus groups, jury selection, and witness preparation — directly overlapping Persuasion Strategies' core service stack and serving similar law firm and corporate clients.
• Courtroom Sciences: Courtroom Sciences provides jury research, mock trials, focus groups, and trial consulting to attorneys nationwide, making it one of the closest direct competitors to Persuasion Strategies in the litigation consulting niche.

Broad incumbents

• Magna Legal Services: Magna Legal Services is an established provider of end-to-end litigation support including court reporting, record retrieval, and trial support services, competing with Persuasion Strategies in serving law firms with high-stakes matters.
• IMS Consulting & Expert Services: IMS Consulting provides trial and jury consulting services (built in part through its acquisition of DOAR), serving large law firm and corporate clients on a national scale and competing head-to-head with Persuasion Strategies for Fortune 500 jury research engagements.
• TrialGraphix (an Epiq company): TrialGraphix offers trial graphics, presentation technology, and litigation support as part of Epiq's broader legal services platform, overlapping with Persuasion Strategies' videos/trial graphics and jury research capabilities but at much larger scale and broader scope.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/litigationtips
• Facebookfacebook.com/PersuasionStrategies
• LinkedInlinkedin.com/company/persuasion-strategies

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Persuasion Strategies