Ishop Mixup

What Ishop Mixup does

iShop Mixup is the consolidated retail banner combining the former iShop and Mixup chains, operating as the authorized Apple reseller in Mexico under Grupo Sanborns, a retail division of Carlos Slim's Grupo Carso. The company sells the full Apple portfolio — iPhone (15 through 17 series plus Air and 16e), Mac (MacBook Neo, Air, Pro, iMac, mini, Studio), iPad (Pro M5, Air M4, A16, mini), AirPods (Pro 3, Max 2, Max USB-C, 4), Apple Watch, Apple TV, and HomePod — together with Beats audio, certified pre-owned devices, and category-specific accessories. Its e-commerce site runs on VTEX, supplemented by physical stores across Mexico, click-and-collect, and same-day delivery through a Didi integration.

The business model is omnichannel retail with multiple monetization layers: one-time hardware sales, recurring AppleCare+ service revenue, Trade-In device-exchange economics, and customer-financing economics through Banamex (iPhone for Life), BBVA (Plan GET), and a broad BNPL/digital-wallet stack (KueskiPay, Aplazo, Mercado Pago, PayPal, RappiCard, Stori, Scotiabank, Mifel, Fintoc, Didi). Customer segments span individual Mexican consumers, enterprise buyers served through iShop Empresas, and educational institutions served via AcadeMix. Supporting functions are outsourced or shared within Grupo Carso — including technical support through TechPeople and charity integration with IPPLIAP — keeping the operating model asset-light relative to its scale.

Strategically, iShop Mixup functions as Apple's premium authorized channel in Mexico, leveraging the broader Grupo Carso retail footprint (Sears, Sanborns, Claro Shop marketplace) and Carlos Slim-affiliated brand equity to compete with Amazon Mexico and Mercado Libre. The business is constrained by its single-vendor dependence on Apple for the core catalog and lacks disclosed financial metrics, but its installed financing relationships, enterprise and education verticals, and omnichannel infrastructure constitute durable go-to-market assets within the Mexican market.

Name

Ishop Mixup

Legal name

iShop Mixup

Website

https://ishopmixup.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

iShop Mixup is the authorized Apple retailer in Mexico, operating physical stores, the ishopmixup.com e-commerce site, and a click-and-collect network as part of Grupo Carso (Carlos Slim). It sells the full Apple portfolio plus accessories, with Banamex and BBVA financing, AppleCare+, Trade-In, enterprise (iShop Empresas), and education (AcadeMix) channels.

Ownership category

akta.pro rank

Product category

Consumer Electronics Retail

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Big-Box Electronics Parts/Components & DIY Maker Retail (CRACAAAL)

Keywords

• Apple authorized retailer
• Consumer electronics retail
• Omnichannel retail
• Mobile device sales
• Apple product distribution

Headquarters

HQ city

Miguel Hidalgo

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hardware Sales: One-time sales of Apple products including iPhones, Macs, iPads, AirPods, Apple Watch, and accessories. Revenue generated per transaction with no recurring component.
2. Financing Revenue: Partnership with Banamex and BBVA for installment payment programs (For Life, GET, Plan) allowing customers to pay in monthly installments (24 or 20 month cycles) with potential interest or promotional rates.
3. Trade-In Program: Trade In program allows customers to exchange existing devices for credit toward new purchases, creating a used device resale revenue stream.
4. AppleCare+ Services: Extended warranty and protection plans sold alongside Apple devices, providing recurring service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

iShop Mixup is an authorized Apple retailer in Mexico that sells the full Apple product catalog (iPhone, Mac, iPad, AirPods, Apple Watch, Apple TV, HomePod, and accessories) through physical iShop and Mixup retail stores and the ishopmixup.com e-commerce platform. The company supplements hardware sales with AppleCare+ extended warranty, a Trade In device-exchange program, financing partnerships (iPhone for Life with Banamex and Plan GET with BBVA), enterprise solutions (iShop Empresas), and education solutions (AcadeMix).

Product overview

iShop Mixup is a Mexico-based omnichannel Apple retailer operated by Grupo Carso (owned by Carlos Slim), operating under a unified brand that combines the former iShop and Mixup retail chains. The company sells the complete Apple product portfolio including iPhone smartphones (iPhone 17e, 17, 17 Pro, 17 Pro Max, 17 Air, 16e, 16, 16 Plus, 15), Mac computers (MacBook Neo, MacBook Air with M5 chip, MacBook Pro with M5/M5 Pro/M5 Max chips, iMac with M4 chip, Mac mini, Mac Studio), iPad tablets (iPad Pro with M5, iPad Air with M4, iPad with A16, iPad mini with A17 Pro), and AirPods audio products (AirPods Pro 3rd gen, AirPods Max 2, AirPods Max USB-C, AirPods 4). The business model is primarily retail-focused (both online at ishopmixup.com and in physical stores), supplemented by complementary services including AppleCare+ extended warranty, Trade In device exchange, financing programs (iPhone for Life with Banamex, Plan GET with BBVA), enterprise business solutions (iShop Empresas), education programs (AcadeMix), and charitable initiatives. The company also sells a full range of accessories for each product category and operates a pre-owned device program (semi-nuevos).

Differentiator

Problem solved

Functional benefit

Brands

• iShop: Apple authorized retailer offering iPhone, Mac, iPad, and Apple accessories

Products and services

• iPhone Lineup Complete Apple iPhone lineup including iPhone 17e, iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, iPhone Air, iPhone 16e, iPhone 16 Plus, iPhone 16, and iPhone 15 sold to individual Mexican consumers with official Apple warranty, available with monthly installment financing and trade-in credit.
• Mac Lineup Apple Mac computers including MacBook Neo, MacBook Air (M5), MacBook Pro (M5/M5 Pro/M5 Max), iMac (M4), Mac mini (M4), and Mac Studio for personal, professional, and creative use, configured from entry-level to high-end workstations.
• iPad Lineup Apple iPad tablets including iPad Pro (M5), iPad Air (M4), iPad (A16), and iPad mini (A17 Pro), offered in Wi-Fi and Cellular variants with Apple Pencil and Magic Keyboard compatibility for personal, creative, and educational use.
• AirPods Apple AirPods family including AirPods Pro (3rd generation), AirPods Max 2, AirPods Max (USB-C), AirPods 4 with USB-C case, and AirPods 4 with active noise cancellation, offering premium wireless audio for music, calls, and fitness.
• Apple Watch
• Apple TV Apple streaming device providing access to Apple TV+, third-party streaming services, and smart home hub integration.
• HomePod Apple HomePod smart speaker with Siri integration, spatial audio, and smart home hub capabilities in standard and mini variants.
• Beats Audio Products Beats-branded on-ear and in-ear headphones and audio accessories sold alongside Apple-branded audio products.
• Apple Accessories Full range of Apple and third-party accessories for iPhone, Mac, iPad, and AirPods including cases, screen protectors, cables, chargers, batteries, mounts, adapters, AirTag, Apple Pencil, Magic Keyboard, hubs, and mice from brands including Apple, Belkin, Zagg, Casemate, Casetify, OtterBox, Logitech, Native Union, Spigen, Decoded, Roka Case, Nomad, Laut, Urban Armor Gear, and LifeTek.
• Semi-nuevos (Certified Pre-owned iPhones) Certified pre-owned and refurbished iPhones sold at discounted prices through mixup.com, offering a lower-cost entry point into the Apple ecosystem for Mexican consumers.
• AppleCare+ Extended Warranty Apple extended warranty and insurance program sold alongside Apple devices, providing recurring service revenue, repairs, technical support, and theft-and-loss coverage options for iPhone models.
• Trade In Program Device trade-in program that allows customers to exchange eligible existing devices for credit toward new Apple device purchases, generating a used-device resale revenue stream.
• iPhone for Life / Plan GET Financing Financing programs exclusive to Banamex (iPhone for Life) and BBVA (Plan GET) credit cards enabling customers to acquire iPhones with monthly installments and upgrade to a new device every 20 or 24 months.
• iShop Empresas Enterprise Solutions Dedicated business solutions program providing expert advisors for enterprise Apple product deployments, with a dedicated enterprise phone line (59 5121 9401) and procurement guidance for businesses.
• AcadeMix (iShop Educación) Holistic education solution under the iShop Educación umbrella delivering Apple-based learning tools, programs, and device bundles to Mexican educational institutions and students.

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration15 records

AI capability15 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Grupo Sanborns / Grupo CarsocoreStrategic or Co-development PartneriShop Mixup is part of Grupo Sanborns operations under Grupo Carso (Carlos Slim's conglomerate). The omnichannel strategy connects physical retail brands Sears, Sanborns, iShop, and Mixup with digital sales channels including the Claro Shop marketplace.
• ApplecoreChannel Partner/ Reseller/ DistributoriShop Mixup operates as an authorized Apple retailer in Mexico, offering full range of Apple products including iPhone, Mac, iPad, AirPods, Apple Watch, and accessories with official warranty support.
• TechPeopleminorImplementation/ SI/ Consulting PartnerTechPeople provides technical support services for iShop Mixup customers. Phone: 55 7583 9999. Website: techpeople.mx
• AcadeMixminorStrategic or Co-development PartnerEducation sector partnership providing holistic Apple solutions for educational institutions and students under iShop Educación program.

Scale indicators2 records

Recent moves6 records

Regional players

• Office Depot Mexico: Office Depot Mexico sells consumer electronics, computers, and accessories through retail and B2B channels, partially overlapping with iShop Mixup's Mac/iPad/accessory and enterprise (iShop Empresas) segments. Comparable in B2B and accessories overlap rather than full Apple lineup.
• iShop / iStore (Latin America peer): iStore is the authorized Apple Premium Reseller chain operating across multiple Latin American countries (Colombia, Chile, etc.) under the same brand legacy as Mexico's iShop. Highly comparable in product focus and store format; differs in geography and ownership.

Direct peers

• Liverpool (El Puerto de Liverpool): Liverpool is one of Mexico's largest department store chains, selling Apple products, electronics, and home goods across physical and digital channels. Directly competes with iShop Mixup in Mexican consumer electronics retail, with a similar omnichannel (store + e-commerce + marketplace) model.
• Coppel: Coppel is a major Mexican retailer with strong presence in electronics, smartphones, and consumer credit — directly competing with iShop Mixup for entry-level and mid-tier Apple device buyers, particularly via its embedded credit/financing offering.
• Elektra (Grupo Elektra): Elektra is a Mexican consumer electronics and appliance retailer known for selling high-end electronics (including Apple products in some formats) on credit to mass-market consumers. Comparable to iShop Mixup as a Mexican omnichannel electronics retailer with strong financing capabilities.

Broad incumbents

• Amazon Mexico: Amazon Mexico competes directly with iShop Mixup in online consumer electronics retail, including Apple products sold by third-party resellers and Apple itself. Comparable on e-commerce scale, Prime shipping, and embedded payment/credit offerings.
• Best Buy: Best Buy is the largest specialty consumer electronics retailer in North America and a major Apple authorized reseller in the US. Comparable to iShop Mixup as a multi-store omnichannel retailer specializing in premium electronics, with similar services attach (Geek Squad protection, trade-in, financing). Different geography, but the closest structural analog.
• Walmart Mexico (Walmex): Walmart Mexico is one of the largest multi-format retailers in Mexico, selling consumer electronics including Apple products through physical stores and e-commerce. Directly competes with iShop Mixup for electronics buyers, particularly on price and convenience.

Others

• Sears Mexico (operated within Grupo Carso): Sears Mexico is a sister brand within the same Grupo Carso/Grupo Sanborns retail ecosystem, sharing omnichannel integration, Claro Shop marketplace, and overlapping electronics assortment with iShop Mixup. Not a direct competitor but a closely adjacent retailer sharing infrastructure and parent capital.

Emerging players

• Mercado Libre Mexico: Mercado Libre Mexico is the dominant Latin American e-commerce marketplace and competes directly with iShop Mixup and Claro Shop for online consumer electronics sales. Differentiated as a marketplace (vs. iShop Mixup's first-party Apple retail), but increasingly overlapping on the same buyer journey.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/ishop_mixup
• YouTubeyoutube.com/user/ishopMixup
• Facebookfacebook.com/pages/iShop/32968570962
• Instagraminstagram.com/ishop_mixup
• LinkedInlinkedin.com/company/techpeople

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ishop Mixup