Contractor Marketing
Contractor Marketing is a Dayton, Ohio-based construction consulting firm that provides strategic planning, business development, and executive recruiting services to non-residential general contractors, using proprietary assessment frameworks and led by principal consultant Larry Silver.
- Company typePrivate
- Founded2015
- HeadquartersDayton, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Contractor Marketing does
Contractor Marketing is a privately held construction consulting firm headquartered in Dayton, Ohio, that delivers strategic planning, business development and marketing advisory, and executive recruiting services to non-residential general contractors. The firm operates under a deliberately boutique model, working with a limited number of clients annually to provide personalized engagements facilitated primarily by principal consultant Larry Silver, whose cross-functional background (national publicist, recruiter, BD/marketer) is the firm's principal differentiator.
The core technology consists of a codified methodology packaged as roughly 12 proprietary diagnostic assessment matrices — including the Strategic Planning Grade, Growth Grade, Hiring Grade, Business Development Grade, End Game Grade, Marketing Toolbox Grade, Pre-Qualification Grade, Building Company Evaluation, and PM/Superintendent Grade — plus a One Page Business Plan template. These tools are delivered both as consulting engagement deliverables and as standalone public web resources used for lead generation. The firm has also productized its methodology into a self-serve online course, 'Fast Track: Build To Win!' (originally listed at $10,000, currently sold at a steep promotional discount), delivered through a third-party member portal.
Revenue is generated primarily through bespoke professional services engagements (quote-based, not publicly disclosed) with enterprise construction clients, supplemented by online course sales and free eBook-driven lead capture. The go-to-market is sales-led, relying on direct consultation bookings, content marketing via blog and podcast appearances, LinkedIn, and an email-gated eBook funnel. Geographic reach is concentrated in the Midwest USA with no global footprint claimed, and there are no disclosed funding rounds, partnerships, or acquisitions.
Contractor Marketing firmographics
Firmographics- Name
- Contractor Marketing
- Legal name
- Contractor Marketing, Inc.
- Website
- https://contractormarketing.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Contractor Marketing is a Dayton, Ohio-based construction consulting firm that provides strategic planning, business development, and executive recruiting services to non-residential general contractors, using proprietary assessment frameworks and led by principal consultant Larry Silver.
- Ownership category
- akta.pro rank
Where Contractor Marketing is headquartered
LocationHeadquarters
- HQ city
- Dayton
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Contractor Marketing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Strategic Planning and Implementation Consulting: Consulting services to help construction companies implement strategic planning for short-term and long-term growth goals. Includes assessment, retreat facilitation, and implementation oversight.
- Business Development and Marketing Consulting: Advisory services helping contractors with BD functions, relationship building, strategic positioning, and team development.
- Executive Recruiting Services: Recruitment of key leaders for construction companies to help achieve strategic goals.
- FastTrack Online Course: Step-by-step video instruction course guiding contractors through the strategic planning process. Priced as one-time purchase at promotional pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | FastTrack Course - Build to Win |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Contractor Marketing product offering
Product offeringCore offering
Contractor Marketing is a construction consulting firm that provides strategic planning, business development/marketing advisory, and executive recruiting services to non-residential general contractors. The firm helps contractors implement strategic planning using SWOT analysis and structured retreats, develop business development cultures, and recruit key leaders. It also sells an online video course (FastTrack: Build To Win!) that teaches its five-step strategic planning methodology, supported by a suite of proprietary diagnostic assessment matrices.
Product overview
Contractor Marketing is a construction consulting firm offering a portfolio of strategic planning, business development, and executive recruiting services to non-residential general contractors. The core offering includes Strategic Planning and Implementation services using SWOT analysis and strategic retreats, Business Development and Marketing consulting, and Executive Recruiting. The firm also provides an online course called 'Fast Track: Build To Win!' that teaches a five-step strategic planning methodology. Additionally, the company offers a suite of diagnostic assessment tools including Growth Grade, Strategic Planning Grade, Hiring Grade, Growth Opportunity Grade, Business Development Grade, End Game Grade, Marketing Toolbox Grade, Pre-Qualification Grade, Building Company Evaluation Grade, and Project Manager/Superintendent Grade. These tools serve as both consulting deliverables and standalone resources. A One Page Business Plan template and Strategic Planning 101 eBook are also available as supplementary resources.
Differentiator
Problem solved
Functional benefit
Brands
- Fast Track - Build to Win: An online course teaching strategic planning processes for construction firms to control growth and achieve business objectives.
Products and services
- Strategic Planning and Implementation Consulting service that helps contractors assess current business position, identify growth opportunities, and develop actionable strategic plans using SWOT analysis, the Strategic Planning Grade Matrix, and structured strategic planning retreats with implementation oversight.
- Business Development and Marketing Consulting service focused on helping non-residential general contractors develop business development culture, pre-qualify opportunities, build relationships with target clients, and transition from hard-bid to negotiated work through relationship-based BD and marketing advisory.
- Executive Recruiting Recruitment service for identifying, vetting, and placing key-leader talent within contractor organizations to help achieve their strategic goals and fill critical leadership roles.
- Fast Track: Build To Win! Self-paced online video course that teaches construction firm owners Larry Silver's five-step strategic planning methodology, including worksheet exercises and an optional one-hour phone/video consultation per step. Originally priced at $10,000 and offered at a promotional price.
- Growth Grade Assessment Diagnostic matrix evaluating an organization's capabilities across areas necessary for growth, indicating strengths and weaknesses for strategic planning purposes.
- Strategic Planning Grade Assessment Ten-category diagnostic tool with weighted point values evaluating a firm's ability to plan and execute growth over time, covering Written Strategic Plan, Champions, Implementation, HR, Leadership Development, Target Market Focus, Vision/Mission/Goals, Internal Communication, Monitoring, and Marketplace Position.
- Hiring Grade Assessment Evaluation matrix assessing a firm's current hiring practices to identify areas needing improvement and adjustment.
- Growth Opportunity Grade Assessment
Quantifiable outcome
- Over 80% of Best of Class Contractors do regular and consistent planning
- +1 more outcomes
Companies that use Contractor Marketing
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Contractor Marketing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature12 records
Contractor Marketing partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Contractor Marketing competitors and assessment
Company assessmentOthers
- Procore Technologies: Construction management software platform serving general contractors and specialty trades — adjacent ecosystem player whose contractor customers increasingly seek strategic and BD advisory, making it a complementary rather than competing presence.
Broad incumbents
- Deloitte: Big 4 professional services firm with a Capital Projects & Infrastructure practice advising construction and engineering clients on strategy, operations, and digital transformation — a large incumbent that competes for the same contractor CIO/CFO advisory spend.
- The Ken Blanchard Companies: Leadership and management training and consulting firm serving organizations across industries including construction — comparable in its executive development and organizational consulting mix, though not construction-specialized.
- AECOM: Global infrastructure consulting firm with construction management and advisory capabilities serving public and private sector clients — a large incumbent with overlapping capabilities in construction strategy and program advisory.
- McKinsey & Company: Global management consulting firm with a dedicated Capital Projects & Infrastructure Practice serving construction and engineering clients — a much larger incumbent whose strategy work can compete for the same GC clients at the top end.
Direct peers
- Turner & Townsend: International professional services firm delivering cost, project, and advisory consulting across real estate and construction — comparable as a higher-scale construction advisory peer serving similar end-clients.
- PSMJ Resources: Consulting, training, and publishing firm serving architecture, engineering, and construction firms with management, marketing, and strategic planning services — overlapping with Contractor Marketing's BD and strategic planning offerings.
- Hill International: Global construction consulting firm providing project management, construction claims, and advisory services to owners and contractors — overlapping with Contractor Marketing's advisory positioning for the construction industry.
- FMI Corporation: Management consulting and investment banking firm focused exclusively on the engineering and construction industry, serving general contractors and specialty trades with strategy, leadership, and advisory services — directly comparable to Contractor Marketing's niche.
- Morrissey Goodale: Management consulting firm focused on the A/E/C industry, advising firms on strategy, growth, mergers and acquisitions, and leadership development — a closely comparable niche consulting model serving similar contractor and design firm clients.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Contractor Marketing social profiles
Digital presenceContractor Marketing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Contractor Marketing leadership team
Management profileNumber of profiles
Profiles1 record
Contractor Marketing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Contractor Marketing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Contractor Marketing
What does Contractor Marketing do?
Contractor Marketing is a construction consulting firm that provides strategic planning, business development/marketing advisory, and executive recruiting services to non-residential general contractors. The firm helps contractors implement strategic planning using SWOT analysis and structured retreats, develop business development cultures, and recruit key leaders. It also sells an online video course (FastTrack: Build To Win!) that teaches its five-step strategic planning methodology, supported by a suite of proprietary diagnostic assessment matrices.
Is Contractor Marketing a public or private company?
Contractor Marketing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Contractor Marketing founded?
Contractor Marketing was founded in 2015. It employs 11 to 50 people.
Where is Contractor Marketing based?
Contractor Marketing is headquartered in Dayton, United States, in the North America region.
How does Contractor Marketing make money?
Four revenue lines are on record. Strategic Planning and Implementation Consulting is the primary driver. The others are business Development and Marketing Consulting, executive Recruiting Services and fastTrack Online Course.
Who are Contractor Marketing's main competitors?
Procore Technologies is listed as an others. Broad incumbents are Deloitte, The Ken Blanchard Companies, AECOM and McKinsey & Company. Direct peers are Turner & Townsend, PSMJ Resources, Hill International, FMI Corporation and Morrissey Goodale.
Does Contractor Marketing have an API?
No public API is recorded for Contractor Marketing.