BITS & Associates

What BITS & Associates does

BITS & Associates LLC is a veteran-owned accounting and tax firm headquartered at 4259 S. Howell Ave, Suite #200 in Milwaukee, Wisconsin. The firm has operated for over 30 years serving individuals and small businesses in the local Milwaukee community, with a stated value proposition centered on personalized, relationship-based client service delivered by founder Frank. Office hours are 10am–5pm Monday–Friday only, consistent with a small principal-led practice.

The firm's core offerings span five categories: accounting and bookkeeping, federal and state tax preparation and planning, business consulting and advisory, payroll processing, and Individual Taxpayer Identification Number (ITIN) application preparation. Distribution is conducted via appointment-based consultations supported by a secure online client portal for document exchange and a third-party payment system (cpacharge.com) for client billing. Marketing is content-led, anchored by a Client Library of articles, white papers, on-demand videos, tax facts, tax history, state resources, a tax calendar subscription, and a suite of over 60 financial calculators covering tax, investment, mortgage, retirement, savings, loans, insurance, and business topics.

The revenue model is purely professional services billed on a quote-upon-inquiry basis with no disclosed pricing. The firm is a private Wisconsin LLC with no institutional backing, no subsidiaries, no parent company, no disclosed funding, no partnerships, and no AI/ML capabilities. Technology is described as standard accounting and tax practice software. The overall profile is a bootstrapped, owner-operated independent professional services firm with a single geographic market and a horizontal SMB/individual customer base.

Name

BITS & Associates

Legal name

BITS and Associates LLC

Website

https://bitsandassociates.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BITS & Associates LLC is a veteran-owned, Milwaukee-based accounting and tax firm offering bookkeeping, tax preparation, payroll, business consulting, and ITIN services to local individuals and small businesses through personalized, founder-led engagements.

Ownership category

akta.pro rank

Product category

Accounting & Tax Services

NAICS

Payroll Services (541214), Accounting, Tax Preparation, Bookkeeping, and Payroll Services (5412), Other Accounting Services (541219)

akta.pro primary industry

Payroll & Employment Tax Services (BPAHABAD)

Keywords

• Accounting services
• Tax preparation
• Bookkeeping services
• Payroll processing
• Business consulting

Headquarters

HQ city

Milwaukee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Tax Preparation Services: Tax return preparation for individuals and businesses, including ITIN applicant preparation.
2. Accounting Services: Ongoing accounting and bookkeeping services for individuals and businesses.
3. Business Consulting: Advisory services helping clients understand complex tax and business regulatory requirements.
4. Payroll Services: Payroll processing services for business clients.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

BITS & Associates provides tax return preparation, ongoing accounting and bookkeeping, business consulting, payroll processing, and ITIN application preparation. The firm serves local individuals and small businesses in the Milwaukee area, with services quoted on a per-engagement basis according to complexity and scope of work.

Product overview

BITS & Associates is a Veteran-owned accounting and tax firm offering a unified suite of professional services. The core offering consists of accounting, taxation, business consulting, payroll processing, and ITIN application preparation services delivered through personalized client engagement. The firm supplements its professional services with digital resources including a secure client portal for document access and a comprehensive set of financial calculators (covering automobile, business, credit cards, mortgage, retirement, insurance, investment, loans, paycheck, real estate, savings, tax, and young adult categories) available through their client library.

Differentiator

Problem solved

Functional benefit

Products and services

• Tax Preparation Services Tax return preparation for individuals and businesses, covering the recurring annual tax filing needs of local Milwaukee-area clients.
• Accounting Services

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Intuit (TurboTax / QuickBooks): Dominant DIY tax and accounting software provider addressing the same SMB and individual tax compliance needs. Represents the structural alternative to assisted services that BITS & Associates competes against.
• RSM US: Top-10 US accounting and advisory firm offering tax, accounting, payroll, and consulting to middle-market businesses. Comparable service portfolio, but at materially larger scale and a broader national footprint.
• Jackson Hewitt: National retail tax preparation franchisor serving individuals and small businesses. Competes directly on tax preparation services, especially with seasonal, value-oriented clients similar to BITS & Associates' SMB and individual segment.
• Liberty Tax: National retail tax preparation service with franchise offices that target individual and small business tax clients. Overlaps with BITS & Associates' tax preparation and basic bookkeeping offerings.
• H&R Block: Largest US retail tax preparation chain with both DIY and assisted offerings. Targets the same individual and small business tax market as BITS & Associates but delivers at retail scale with proprietary software and national reach.

Regional players

• CliftonLarsonAllen (CLA): Major US accounting firm serving SMBs and individuals with tax, accounting, payroll, and advisory services. Comparable service breadth and client mix, but operates nationally and at substantially greater scale.
• Plante Moran: Large Midwest-based CPA and advisory firm serving closely held businesses and individuals. Direct overlap in tax preparation, accounting, payroll, and business consulting for SMB clients.
• Baker Tilly US: Top-15 US accounting and advisory firm with strong Midwest presence. Comparable service offering (tax, accounting, payroll, consulting) and similar middle-market SMB client base, though at significantly larger scale.
• Wipfli: Large regional accounting and advisory firm headquartered in the upper Midwest. Closely comparable to BITS & Associates in providing tax, accounting, payroll, and business consulting to individuals and small businesses, but at a much larger scale and broader geographic footprint.

Direct peers

• Warbird Tax & Accounting (illustrative local CPA): Local neighborhood CPA and tax preparation practices across Milwaukee that offer nearly identical services (tax, accounting, payroll, ITIN) to similar individual and small business segments. Direct head-to-head competitors for BITS & Associates' core relationships.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

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Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BITS & Associates