Impact24

What Impact24 does

Impact24 Public Relations (DBA Impact24 PR) is a Los Angeles-headquartered, privately held public relations agency founded in 2017 that specializes in representing below-the-line entertainment professionals, including composers, cinematographers, editors, production designers, costume designers, VFX supervisors, and sound editors across film, television, and digital content. The firm's client roster spans named individual creatives such as Alex Lacamoire and John Powell, as well as projects including EEAAO, Spider-Man: No Way Home, The Last of Us, Wicked, and A Black Lady Sketch Show, demonstrating credibility across both prestige film and episodic television categories.

The agency's core service lines are organized into five integrated offerings: (1) Premieres, Awards & Festivals Services covering event-based visibility and awards consulting; (2) Brand Development for personal narrative and positioning; (3) Social Media Management with milestone-aligned content calendars; (4) the Creative Professionals Network, a structured membership program with bi-monthly advisor meetings and curated industry mixers; and (5) the annual FYC (For Your Consideration) Showcase for awards-season visibility. The operating stack is conventional rather than proprietary, comprising Squarespace for the website, Mailchimp for newsletter distribution, Instagram and Tumblr for social, and IMDb Pro for client roster verification, with no disclosed AI/ML capability or platform technology.

Impact24 PR generates revenue through a mix of recurring retainer engagements, milestone-campaign project billing, and professional services such as awards consulting, with quote-based, custom-tailored pricing rather than publicly disclosed rate cards. Go-to-market is multi-modal and combines direct sales-led client acquisition, community-led pipeline development through the Creative Professionals Network and hosted panels, and event-driven activation at major industry venues including San Diego Comic-Con, New York Comic Con, and Tribeca Film Festival. Geographic operations span Los Angeles (headquarters), New York, the United Kingdom, and Canada, and the firm is independently owned with no disclosed institutional investors, parent entity, or acquisition activity.

Name

Impact24

Legal name

Impact24 Public Relations

Website

https://impact24pr.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Impact24 PR is a Los Angeles-based public relations agency representing below-the-line entertainment professionals including composers, editors, cinematographers, and production designers across film and television, offering premieres support, awards consulting, brand development, social media, and community networking.

Ownership category

akta.pro rank

Product category

Entertainment Public Relations

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industry

Influencer Strategy & Campaign Management (MPAAAHAA)

Keywords

• Entertainment public relations
• Talent publicity services
• Awards season campaigns
• Below-the-line PR
• Film industry communications

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. PR Retainer Services: Ongoing public relations services provided to entertainment industry professionals on a retainer basis, including media relations, career development strategy, industry networking support, and visibility campaigns.
2. Milestone Campaign Services: Focused PR efforts organized around specific time-sensitive moments such as project launches, award nominations, festival appearances, and major announcements. These campaign-based services are integrated with retainer relationships.
3. Creative Professionals Network Membership: Bi-monthly advisory meetings, networking support, and career development resources provided through a structured membership program with 1-on-1 support from Impact24 Advisors.
4. Awards Consulting: Specialized consulting services focused on elevating client profiles for peer recognition during awards season, including strategic press coverage, FYC Graphics, and networking opportunities.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Impact24 is a Los Angeles-based public relations agency that represents below-the-line entertainment industry professionals such as composers, cinematographers, editors, and directors. The firm delivers PR retainers, social media management, brand development, and dedicated support for premieres, awards campaigns, and festivals. It also operates a Creative Professionals Network and an FYC (For Your Consideration) Showcase to support client visibility during awards season.

Product overview

Impact24 PR is a public relations agency offering a unified suite of services for entertainment industry professionals. The core offering comprises five integrated service lines: (1) Premiers, Awards & Festivals Services for event-based visibility; (2) Brand Development for personal narrative and positioning; (3) Social Media Management for digital presence; (4) Creative Professionals Network for community building; and (5) FYC Showcase for awards-season recognition. These services work together to support behind-the-camera talent, digital creators, creative companies, professional organizations, and creative IP through strategic visibility, networking, and narrative development.

Differentiator

Problem solved

Functional benefit

Products and services

• Public Relations Retainers
• Social Media Management
• Brand Development
• Premieres, Awards, and Festivals Support Event-driven publicity and logistics support for film premieres, awards campaigns, and festival appearances on behalf of below-the-line clients.
• Creative Professionals Network An Impact24-operated professional network connecting below-the-line creative talent to enable peer amplification and industry visibility.
• FYC (For Your Consideration) Showcase A dedicated showcase platform operated by Impact24 to support awards-season publicity and For Your Consideration campaigns for technical creative categories.

Quantifiable outcome

• Over 200 composer clients represented over career
• +1 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• The Hollywood ReportercoreGTM or Marketing PartnerImpact24 PR partners with The Hollywood Reporter for the Summit Hollywood Together initiative, a series of panels highlighting storytelling, production, and personal platforms for social justice and diverse talent advancement. The partnership provides high-visibility platform for Impact24 clients and positions the agency alongside a leading entertainment industry publication.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Lede Company: Talent and entertainment publicity firm representing actors, creators, and entertainment brands. Competes with Impact24 for personal publicity work and shares the same below-the-line adjacent buyer base.
• 42West: Entertainment PR division now under TPG-owned Full Picture, serving film, TV, and theater clients with awards-season campaigns and premieres support — overlapping heavily with Impact24's premieres/awards services.
• ID PR: Boutique entertainment PR firm representing below-the-line talent and film/TV projects. Closely comparable to Impact24 in target buyer (creators, editors, composers) and service mix (campaigns, awards, festivals).
• Weinstein PR: Entertainment PR firm focused on film, TV, and awards campaigns. Comparable in boutique structure and awards-season specialization.
• Block Communications: Entertainment publicity agency serving film studios, networks, and below-the-line creatives. Comparable buyer set and project-based engagement model.
• J/PR: Travel, lifestyle, and entertainment PR agency with awards-season and film festival activations. Comparable in boutique agency structure and campaign-driven service delivery.
• Shadow PR: Boutique entertainment and lifestyle PR firm with strong film/TV premieres and festivals capabilities. Directly comparable service mix and boutique positioning to Impact24.
• Mollie Quante Public Relations: Boutique entertainment and talent PR firm working with creatives and personal brand clients. Directly comparable boutique scale and target persona.

Broad incumbents

• Sunshine Sachs: Large entertainment and talent PR firm with broader celebrity, brand, and crisis communications practice. Overlaps with Impact24 in entertainment publicity but operates at materially larger scale.

Regional players

• Brigade Marketing + Communications: Entertainment and culture marketing agency with NYC and London presence. Comparable entertainment focus but with stronger European footprint and a marketing-services rather than pure-PR orientation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/impact24pr
• Xx.com/impact24pr
• Facebookfacebook.com/Impact24PR
• LinkedInlinkedin.com/company/impact24pr

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Impact24