Dablon Winery
Dablon Winery is a family-owned estate winery in Baroda, Michigan producing 7,000+ cases annually from 45 acres of vineyards. It sells direct-to-consumer through a tasting room, wine club, e-commerce shipping to four states, and private events.
- Company typePrivate
- Founded2009
- HeadquartersBaroda, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dablon Winery does
Dablon Vineyards & Winery is a family-owned estate winery located in Baroda, Michigan, founded in 2009. The property spans 75 acres with 45 acres planted to vineyards, producing 17 grape varietals and over 30 wines, with an annual production of approximately 7,000+ cases. The estate is operated by owners William Schopf and Brody Sheldon, with Rudy Shafer as Head Winemaker, April Bredy as General Manager, and supporting staff across tasting room, wine club/sales, and events functions (reported headcount of 1–10 employees).
The business operates a direct-to-consumer model built around four primary channels: an on-site tasting room, a wine club, e-commerce shipping, and private events. Wines are currently shipped to four states — Michigan, Minnesota, Ohio, and Florida — and the winery maintains an experiential offering that includes wine tastings ($35–$50/person) and private event minimums starting at $250–$300. The estate has built third-party credibility through awards, including a #8 ranking in USA TODAY's 10Best Tasting Rooms and designation as Best Winery in the Midwest 2023 by Midwest Living.
Revenue is generated through retail bottle sales (price points of roughly $24–$58), tasting room experiences, recurring wine club memberships, private event bookings, and a co-branded private-label wine partnership with the Music Box Theatre of Chicago. The model is asset-heavy relative to peers (owned vineyard land, on-site production) but operationally lean, with no outside investors, no debt or funding rounds disclosed, and no public-facing technology platform beyond standard e-commerce.
Dablon Winery firmographics
Firmographics- Name
- Dablon Winery
- Legal name
- Dablon Vineyards & Winery
- Website
- https://dablon.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dablon Winery is a family-owned estate winery in Baroda, Michigan producing 7,000+ cases annually from 45 acres of vineyards. It sells direct-to-consumer through a tasting room, wine club, e-commerce shipping to four states, and private events.
- Ownership category
- akta.pro rank
Dablon Winery industry classification
Industry- Product category
- Winery
- NAICS
- Wineries (312130), Beer, Wine, and Liquor Retailers (445320), Grape Vineyards (111332)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
Keywords
Where Dablon Winery is headquartered
LocationHeadquarters
- HQ city
- Baroda
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Dablon Winery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Direct Wine Sales at Tasting Room: On-site wine tasting and bottle sales at the Tasting Room in Baroda, MI. Visitors pay for tastings and purchase bottles to take home.
- Wine Club Membership: Recurring shipments of 6 or 12 bottles per order (twice yearly: April 30th and October 31st). Four club tiers: Old World Reds, New France Whites, Voyager, and Explorer. Members receive discounts, priority access to new releases, and exclusive event invitations.
- E-commerce / Direct-to-Consumer Shipping: Online shop with shipping throughout Michigan, Minnesota, Ohio, and Florida. Orders are hand-packed and shipped by the Dablon team via FedEx.
- Private Event Hosting: Revenue from private tasting experiences and bottle/glass service events in the barrel room. Option A (guided tasting) at $35/person; Option B (bottle service) requires $250 wine minimum spend with total minimum of $300 including taxes and gratuity.
- Guided Tours and Tastings: Saturday vineyard and production tours with curated wine tasting at $50 per person (includes $10 credit toward same-day bottle purchase). Private tours available year-round by reservation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Saturday Tours & Tastings (June–October) |
| Unit Pricing | Pay-as-you-go | Private Tour & Tasting (Year-round) |
| Unit Pricing | Pay-as-you-go | Private Tasting Experience (Option A) |
| Transaction based/ take rate | Pay-as-you-go | Bottle & Glass Service (Option B) |
| Unit Pricing | Pay-as-you-go | Cabernet Sauvignon Vertical Tasting |
| Unit Pricing | Pay-as-you-go | Wine Bottle Prices (Selected Wines) |
| Subscription | Multi-year contract | Wine Club Membership (Old World Reds, New France Whites, Voyager, Explorer) |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
Dablon Winery product offering
Product offeringCore offering
Dablon Vineyards & Winery is a family-owned estate winery that produces and bottles estate-grown wines across 17 grape varietals and more than 30 SKUs, spanning dry reds, dry whites, rosé, sparkling, and sweet wines. The winery sells directly to consumers through its on-site Tasting Room in Baroda, Michigan, an online shop shipping to four U.S. states, and a Wine Club membership program with four tiered subscriptions. The estate also generates revenue from guided vineyard tours, private barrel room tasting experiences, corporate and private events, and a private-label wine partnership with the Music Box Theatre of Chicago.
Product overview
Dablon Vineyards & Winery is a family-owned estate winery in Southwest Michigan offering estate-grown, produced, and bottled wines. The portfolio includes over 30 wines across 17 varietals including rare varieties such as Carmenere, Malbec, Petit Verdot, Tannat, Tempranillo, and Nebbiolo. The core product is the wine collection (spanning dry reds, dry whites, rosé, sparkling, and sweet wines), supplemented by a Wine Club membership with four tiers offering priority access and exclusive member pricing. Experiential offerings include tasting room experiences, guided vineyard and estate tours, private barrel room events, seasonal special events (Cellar Raid, Industry Sips, Cabernet Sauvignon Vertical tastings), Music Box Films movie nights, winter snowshoe tours, and charitable fundraising events. The winery also produces wine for the Music Box Theatre of Chicago.
Differentiator
Problem solved
Functional benefit
Brands
- Old World Reds Club: Wine club package featuring dry red wines inspired by the Burgundy and Bordeaux regions of France
- New France Whites Club
- Voyager Club
- Explorer Club
- Music Box Matinee Red
Products and services
- Estate-Grown Wines
Quantifiable outcome
- Ranked #8 Nationally in USA TODAY 10Best Readers' Choice Awards for Tasting Rooms
- +2 more outcomes
Companies that use Dablon Winery
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Dablon Winery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature4 records
Dablon Winery partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Music Box Theatre of ChicagominorDablon produces and bottles a private-label wine (Music Box Matinee Red) for the Music Box Theatre of Chicago, described as one of the world's most beautiful cinemas. Discounted Dablon wines are also available for sale at the theatre venue, extending Dablon's brand presence to Chicago consumers.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Dablon Winery competitors and assessment
Company assessmentDirect peers
- St. Julian Winery: Michigan's largest winery, also based in the Lake Michigan Shore AVA with a tasting room, wine club, and DTC e-commerce — the most direct comparable for a Michigan estate winery pursuing a DTC-led model.
- Black Star Farms: Michigan estate winery and inn offering tasting room experiences, tours, wine club, and events — closely comparable in experiential DTC model, estate-grown production, and premium positioning.
- Domaine Carneros: California estate winery specializing in sparkling and still wines with a château-style tasting room and wine club — comparable premium estate DTC model focused on Burgundy/Champagne-style production.
- Tabor Hill Winery & Restaurant: Michigan estate winery combining vineyard production with on-premise dining, tastings, and events — similar multi-revenue DTC structure in the same competitive regional market.
- Round Barn Winery: Southwest Michigan estate winery with tasting room, wine club, and on-site events including a distillery — directly comparable estate-DTC and event-revenue model in the same broader Michigan wine region.
- Ponzi Vineyards: Family-owned Oregon estate winery with tasting room, wine club, and DTC focus on Pinot Noir and Chardonnay — comparable family-owned estate structure and Burgundy-style positioning.
- L. Mawby Vineyards: Michigan producer specializing in estate-grown sparkling and still wines with tasting room and DTC sales — comparable boutique estate producer with a tasting-room-led DTC model.
- Chateau Chantal: Family-owned Michigan estate winery on Old Mission Peninsula with tasting room, wine club, and bed-and-breakfast — comparable in estate scale, family ownership, and tourism-driven DTC strategy.
Broad incumbents
- Biltmore Estate Winery: Estate winery at a major tourism destination with tasting room, tours, wine club, and broad experiential retail — directly comparable tourism- and experience-driven DTC estate winery model.
- Willamette Valley Vineyards: Oregon publicly-traded estate winery with tasting room, wine club, and broader distribution — a larger, established estate-DTC model that Dablon's premium estate and wine club approach mirrors at a different scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Dablon Winery social profiles
Digital presenceDablon Winery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dablon Winery leadership team
Management profileNumber of profiles
Profiles7 records
Dablon Winery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dablon Winery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dablon Winery
What does Dablon Winery do?
Dablon Vineyards & Winery is a family-owned estate winery that produces and bottles estate-grown wines across 17 grape varietals and more than 30 SKUs, spanning dry reds, dry whites, rosé, sparkling, and sweet wines. The winery sells directly to consumers through its on-site Tasting Room in Baroda, Michigan, an online shop shipping to four U.S. states, and a Wine Club membership program with four tiered subscriptions. The estate also generates revenue from guided vineyard tours, private barrel room tasting experiences, corporate and private events, and a private-label wine partnership with the Music Box Theatre of Chicago.
Is Dablon Winery a public or private company?
Dablon Winery is a private company. It is classified as family owned and is currently operating.
When was Dablon Winery founded?
Dablon Winery was founded in 2009. It employs 1 to 10 people.
Where is Dablon Winery based?
Dablon Winery is headquartered in Baroda, United States, in the North America region.
How does Dablon Winery make money?
Five revenue lines are on record. Direct Wine Sales at Tasting Room is the primary driver. The others are wine Club Membership, E-commerce / Direct-to-Consumer Shipping, private Event Hosting and guided Tours and Tastings.
Who are Dablon Winery's main competitors?
Direct peers on record are St. Julian Winery, Black Star Farms, Domaine Carneros, Tabor Hill Winery & Restaurant, Round Barn Winery, Ponzi Vineyards, L. Mawby Vineyards and Chateau Chantal. Broad incumbents are Biltmore Estate Winery and Willamette Valley Vineyards.
Does Dablon Winery have an API?
No public API is recorded for Dablon Winery.
What industry is Dablon Winery in?
Dablon Winery's product category is Winery. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands. Its NAICS code is 312130 and its SIC code is 2080.