Finworth

What Finworth does

Finworth is a digital banking division of INSBANK, a Tennessee-chartered, FDIC-insured bank headquartered in Nashville. Operationally it is a 1-10 employee, direct-to-consumer online platform whose sole product is a Certificate of Deposit (CD) menu spanning eight term and rate combinations — from a 90-day CD at 3.95% APY to a 3-year CD at 3.30% APY, with a $50,000 minimum and a $240,000 per-CD cap. Customers open accounts through an online self-registration portal hosted on insbank.my.site.com, with applications reviewed during limited business hours (M-F 8:30AM-4:00PM CST) and funding via ACH transfer.

The underlying technology is a conventional online banking dashboard providing account management, viewing, and basic CD administration; there is no mobile app, no public API, and no disclosed integrations. Dependable compliance infrastructure is in place: FDIC deposit insurance through INSBANK, Equal Housing Lender designation, CCPA/CPRA privacy compliance (Privacy Policy dated 2/26/2024), and USA PATRIOT Act Section 326 customer identification.

Finworth's revenue model is the interest-rate spread on CDs: it pays customers a fixed APY (3.20%-4.20%) and earns higher returns on the deposited funds, with interest compounded annually. Its customer segment is narrowly defined as individual US savers seeking guaranteed-return, low-risk savings, with the marketing channel essentially limited to the Finworth website and organic discovery. The division has no disclosed funding rounds, no management team listing, no partnerships, and no awards or patents disclosed in the source material.

Name

Finworth

Legal name

INSBANK

Website

https://finworth.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Finworth is a digital banking division of Tennessee-chartered INSBANK that distributes FDIC-insured online Certificate of Deposit accounts to US individual savers, with terms from 90 days to 3 years and APYs ranging from 3.20% to 4.20%.

Ownership category

akta.pro rank

Product category

Retail Banking - Certificates of Deposit

NAICS

Commercial Banking (522110)

SIC

State Commercial Banks (6022)

akta.pro primary industry

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF)

Keywords

• Certificate of deposit
• Online banking
• FDIC insured deposits
• High-yield savings
• Digital banking platform

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Certificate of Deposit Interest Spread: Finworth generates revenue through the interest rate spread on Certificate of Deposit accounts, offering competitive APYs to customers while earning higher returns on deposited funds. Interest is compounded annually.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Finworth is a digital banking division of INSBANK that offers FDIC-insured Certificate of Deposit (CD) accounts directly to individual consumers through an online self-service platform. Customers open accounts online, fund them via ACH transfer, and select CD terms ranging from 90 days to 3 years with competitive fixed APYs (3.20%-4.20%) and a $50,000 minimum deposit.

Product overview

Finworth is a digital banking platform offering Certificate of Deposit Accounts and an Online Banking Dashboard. The platform provides CD products with various term lengths (90 Days through 3 Years) featuring competitive fixed interest rates, FDIC insurance, and multiple interest payment methods. The Online Banking Dashboard serves as the customer-facing interface for account management, profile creation, and financial tracking. All services are offered through the bank's secure online platform as a division of INSBANK.

Differentiator

Problem solved

Functional benefit

Products and services

• Certificate of Deposit Accounts FDIC-insured Certificate of Deposit accounts with fixed interest rates available in terms ranging from 90 days to 3 years. Offers competitive APYs (3.20%-4.20%), minimum $50,000 deposit, maximum $240,000 per CD, flexible interest payout options (monthly electronic transfer or annual addition to CD), 10-day grace period after maturity, and the ability to open multiple CDs. Designed for individual savers seeking low-risk, guaranteed returns on deposits.
• Online Banking Dashboard Secure digital platform enabling Finworth customers to manage their finances, view account information, register profiles, and perform banking transactions online through a sophisticated, streamlined interface. Accessed via the INSBANK customer portal at insbank.my.site.com.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Capital One: Capital One offers CDs alongside a much broader consumer banking franchise (checking, savings, credit cards). It competes with Finworth on CDs but serves a much wider customer base with cross-sell opportunities.
• American Express National Bank: Amex's FDIC-insured banking arm offers high-yield savings and CDs to its card-member base. It overlaps with Finworth on CDs but leverages a much larger brand and customer ecosystem.

Direct peers

• Marcus by Goldman Sachs: Goldman Sachs' consumer banking arm offering online savings accounts and CDs with competitive APYs. Marcus competes directly with Finworth on rate, brand trust, and digital onboarding for retail savers.
• Ally Bank: Ally is a leading direct-to-consumer online bank offering a broad suite of deposit products including high-yield CDs and savings. It competes head-to-head with Finworth for rate-sensitive digital savers and represents the gold standard for online CD acquisition.
• Discover Bank: Discover Bank offers FDIC-insured CDs and savings accounts marketed through a digital-first experience. It is a direct competitor in the online CD rate-comparison shopper segment.
• Synchrony Bank: Synchrony Bank is a major online CD issuer with a broad term ladder and competitive rates, marketed primarily through digital channels. Its product set closely mirrors Finworth's CD-only focus.
• Bread Financial: Bread Financial (formerly Comenity) offers CDs and savings products directly to consumers online. It is a comparable digital-only deposit issuer competing in the same rate-shopper segment as Finworth.
• CIT Bank (First Citizens): CIT Bank has historically been a top online CD and savings franchise (now part of First Citizens). It competes directly with Finworth on rate, term flexibility, and digital-only deposit acquisition.
• Barclays Bank Delaware: Barclays offers an online CD ladder marketed primarily to U.S. retail savers through digital channels. It competes with Finworth on competitive APYs and term diversity.
• Sallie Mae Bank: Sallie Mae Bank offers FDIC-insured CDs and high-yield savings targeted at retail savers. Its online-only CD product is a near-direct substitute for Finworth's offering.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/finworth-mortgage

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finworth