Linolie & Pigment

What Linolie & Pigment does

Linolie & Pigment A/S is a privately held Danish craft manufacturer of traditional linseed oil-based paints and coatings, operating from the former cooperative dairy buildings in Øsby, Haderslev, Denmark. The company was acquired by current owner Thor Grabow around 2010 and produces its portfolio using historical recipes, cold-pressed linseed oil binders, and a wooden three-roll mill grinding process that processes pigments 2-5 times into a homogeneous paste. Core products include Linoliemaling (linseed paint for wood and metal), Satin Wood Oil (co-developed with Dinesen for indoor absorbent surfaces), Aqualinum® (a water-linseed oil emulsion wall paint), Retrolak® (surface lacquer), and supporting products such as ground colour paste, wood tar, and linseed oil in multiple grades; the range spans 99+ standard colours produced from 21 base pigments, with a custom colour-matching service that archives paste recipes for future reorders.

The business serves a hybrid customer base spanning individual consumers, professional painters and contractors, heritage and museum institutions (Amalienborg, ARoS, Museum Ovartaci, Den Gamle By), historic estates (Gyldenholm, Højgården), and premium Danish design and architecture firms (Dinesen, FRAMA, noma, Høyjer Arkitektur, Spacon & X, Ocular ApS). Revenue is generated through one-time sales of finished paint, oil products, custom-mixed colours, and accessories via direct-to-consumer e-commerce on linolie.dk, with global shipping and no disclosed retail or distributor network. Production capacity is constrained at approximately 40-60 liters of pigment paste per day (80-120 liters of finished paint) by a single small three-roll mill. All main products carry Environmental Product Declarations (EPDs). The company has received support from the European Agricultural Fund for Rural Development (ELFUL) but has not raised institutional equity or undergone M&A activity.

Name

Linolie & Pigment

Legal name

Linolie & Pigment A/S

Website

https://linolie.dk

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Linolie & Pigment is a Danish craft manufacturer producing traditional linseed oil-based paints, wood oils, and wall coatings using historical recipes and three-roll mill grinding, serving consumers, professional painters, heritage institutions, and design studios via direct e-commerce.

Ownership category

akta.pro rank

Product category

Traditional Linseed Oil Paints and Coatings

NAICS

Paint and Coating Manufacturing (325510)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)

akta.pro primary industry

Wood Coatings & Finishes (IMAEAGAG)

akta.pro secondary industry

Wood Coatings & Finishes (IMAEAHAF)

Keywords

• Linseed oil paint
• Traditional wood finishes
• Natural wall paints
• Heritage restoration coatings
• Natural pigment paints

Headquarters

HQ city

Haderslev

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Paint and Oil Products: Sale of linseed paint, wood oils, wall paints, and related finishing products. Both finished paint and DIY mixing pastes available. Products sold directly to consumers and professionals through e-commerce and potentially through retailers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Linolie & Pigment manufactures traditional linseed oil-based paints, wood oils, wall paints (Aqualinum®), lacquers (Retrolak®), and related finishing products using historical recipes, a three-roll mill grinding process, and natural or semi-synthetic pigments. The company produces its paints by hand in Øsby, Denmark, from cold-pressed linseed oil and 21 base pigments, offering 99+ standard colors plus custom color matching, and serves both consumer DIY projects and professional heritage restoration, architecture, and design work.

Product overview

Linolie & Pigment is a craftsman company producing traditional linseed oil-based paints and coatings according to historical recipes and craft traditions. The product portfolio centers on Linoliemaling (linseed paint) as the core product, complemented by Satin Wood Oil for indoor wood surfaces, Aqualinum® for interior walls, and Retrolak® for surface protection. Supporting products include raw materials (linseed oil in various grades, ground colour paste), restoration products (wood tar, pigments), and accessories (colour cards, painting tools). The company emphasizes handcrafted quality using natural raw materials free from microplastics and unnecessary additives, operating from the old cooperative dairy buildings in Øsby, Denmark. All main products have Environmental Product Declarations (EPD).

Differentiator

Problem solved

Functional benefit

Brands

• Aqualinum®: A traditional interior wall and ceiling paint based on an emulsion of water and linseed oil. Free from preservatives, solvents, and microplastics. Available in 99 standard colours.
• Satin Wood Oil
• Retrolak®
• Oliereven Pasta (Ground Colour Paste)
• Trætjære (Wood Tar)
• Lakpolish

Products and services

• Linoliemaling (Linseed Paint) Traditional linseed oil-based paint for wood and metal surfaces, manufactured according to historical recipes using cold-pressed linseed oil and natural pigments. Suitable for windows, doors, facades, and heritage restoration.
• Satin Wood Oil Indoor linseed oil product for colouring and saturating untreated wood, concrete, cork, and other absorbent materials. Developed in collaboration with Dinesen Gulve with three times the durability of conventional oil.
• Aqualinum® Interior wall and ceiling paint based on a water and linseed oil emulsion, free from preservatives, solvents, and microplastics. Known since the 16th century and suitable for modern interior applications.
• Retrolak® Lacquer product applied as a topcoat over Satin Wood Oil treated surfaces, providing additional protection and fixing pigment to prevent transfer.
• Linolie (Linseed Oil) Pure linseed oil produced from flax seeds, available in cold-pressed, warm-pressed, and bleached varieties for wood treatment and paint maintenance.
• Oliereven Pasta (Ground Colour Paste) Pre-ground colour paste used as the base ingredient for stirring custom linseed paint, made from 21 different natural, synthetic, and semi-synthetic pigments.
• Trætjære (Wood Tar) Kiln-burned wood tar for treating outdoor woodwork, providing a natural protective layer that ranges from golden to near-black over multiple seasons.
• Lakpolish Polish product applied as a topcoat over hardened Satin Wood Oil to provide additional protection and prevent pigment transfer.
• Specialfarver (Custom Colours) Custom colour mixing service allowing customers to specify colours from small paint scrapes, objects, or colour codes; colour paste soldiers are archived for future reorders.
• Pigmenter (Pigments) Historical and natural pigments for restoration work, including 21 different pigment types sourced from natural, synthetic, and semi-synthetic origins for indoor and outdoor use.
• Specialprodukter (Special Products) Specialised restoration products for historical building preservation.

Quantifiable outcome

• Satin Wood Oil has 3x stronger durability compared to conventional oil
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Dinesen GulvecoreStrategic or Co-development PartnerSatin Wood Oil developed in collaboration with Dinesen Gulve. Durability and strength tested on Dinesen's own kitchen floors. Products used together in Dinesen showroom projects and Country Home installations.
• FRAMAminorStrategic or Co-development PartnerCopenhagen-based design brand that creates lifestyle objects and furniture using Linolie & Pigment's Satin Wood Oil in various design projects, including the AML Stool.

Scale indicators4 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Keimfarben: Established German mineral silicate paint manufacturer with broad architectural and heritage restoration portfolio. Larger-scale incumbent serving similar heritage/institutional customers but with a wider product portfolio and global distribution.
• Farrow & Ball: UK premium decorative paint brand serving high-end residential and design customers with historic colour palettes and estate-style finishes. Comparable positioning in the premium/design-led paint segment with much broader global distribution.

Direct peers

• Kreidezeit Naturfarben: German manufacturer of natural paints, wood oils, and casein coatings using traditional recipes. Direct competitor in the European natural/traditional paint segment with overlapping product categories (wood oils, wall paints, pigments).
• BEECK'sche Farbwerke: German maker of mineral silicate paints, linseed oil paints, and historical restoration coatings. Strongly comparable product range (silicate + linseed paint systems) with shared heritage restoration customer base.
• Ottosson Färgmakeri: Swedish traditional paint maker producing linseed oil paints, glazes, and pigments following historical recipes. Comparable as a Nordic craft paint specialist with heritage restoration and architectural customers.
• Auro Naturfarben: German manufacturer of natural paints, wood finishes, and cleaning products. Direct competitor in the European eco-paint segment, with broader scale distribution and overlapping product categories in wood and wall paints.
• Allbäck Linoljeprodukter: Swedish manufacturer of traditional linseed oil paints, wood oils, and related craft coatings. Closest direct peer: same heritage recipe approach, three-roll mill production, Nordic market focus, and direct-to-consumer + B2B distribution to heritage and design customers.
• BIOFA Naturprodukte: German producer of natural oils, waxes, and paints for wood and interior surfaces. Comparable product portfolio (hard wax oils, wood oils, natural paints) and shared emphasis on microplastic-free, sustainable formulations.

Emerging players

• Graphenstone: European manufacturer of graphene-enhanced natural mineral paints with sustainability positioning. Emerging competitor in the healthy-building paint segment with some overlap in heritage and architectural customer segments.
• Earthborn Paints: UK-based natural and clay paint manufacturer with eco-friendly positioning serving consumers and designers. Comparable natural-paint formulation ethos but focused on interior wall paints rather than heritage wood coatings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/linolie.dk
• Instagraminstagram.com/linolie.dk
• Pinterestdk.pinterest.com/linoliepigment
• LinkedInlinkedin.com/company/linolie-pigment

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linolie & Pigment