Apeer

What Apeer does

Apeer (a brand of New World Developments Ltd) is a UK and Ireland-based manufacturer of composite front doors, headquartered in Ballymena, County Antrim, Northern Ireland, with a workforce of 51-100. The company produces composite doorsets built from fibreglass (GRP) skins over a high-density polyurethane core — most prominently a 70mm thick super-strong core with expanded mesh reinforcement and a vertical steel bar — finished with sprayed, bonded and sealed paint and fitted with multi-point locking systems and, on 70mm doors, 48mm triple-glazed units as standard. The portfolio spans over 70 door styles across Traditional (23), Contemporary (29), Silka and Modo (27 combined), Apeer44, Accessibility, Stable, Rose Gold, Rose Red, Coloro and A++ Energy Saving collections, with optional bespoke colour-matching to RAL and British Standard references and an in-house glass studio.

Apeer sells exclusively through an approved network of trade retailers and window/door installers across the UK and Ireland; it does not sell directly to consumers or carry out installations. Pricing is not publicly disclosed — every door is made to order with quotes routed via approved local retailers, and the typical installed cost in the UK market ranges from £1,500 to £4,000+ depending on specification. The company's go-to-market combines enterprise-style field sales to recruit and manage trade accounts, a product-led growth layer in the form of a free DoorBuilder online configurator that visualises custom doors on the homeowner's house, and a reverse lead-generation mechanism in which Apeer's consumer marketing campaigns deliver qualified homeowner enquiries to installers free of charge. Adjacent sub-brands Silka Windows and Lumi Windows and Doors extend the offering into windows from the same Ballymena production footprint.

The business is privately held under New World Developments Ltd (a sister entity to Ace Fixings Ltd at the same address), with no disclosed venture or private-equity backing. Competitive positioning rests on security credentials (Secured by Design and PAS24 compliance), thermal performance (U-values as low as 0.7 W/m²K, A++ ratings), a stated 30+ year product lifespan, and trade-channel support infrastructure — including technical, sales and marketing assistance, co-branded digital assets and a customised installer-facing version of the DoorBuilder tool.

Name

Apeer

Legal name

New World Developments Limited

Website

https://apeer.co.uk

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Apeer is a UK and Ireland-based composite door manufacturer (brand of New World Developments Ltd) that sells exclusively through an approved network of trade retailers and installers, specialising in 70mm GRP-skinned polyurethane-core doors with Secured by Design and A++ energy ratings.

Ownership category

akta.pro rank

Product category

Composite Door Manufacturing

NAICS

Wood Window and Door Manufacturing (321911)

SIC

Metal Doors, Sash, Frames, Moldings & Trim (3442)

akta.pro primary industry

Exterior Doors (IMADAIAA)

akta.pro secondary industries

Interior Doors (IMADAIAB), Interior Door Replacement (Slab/Prehung) (HSAPAJAC)

Keywords

• Composite door manufacturing
• Residential front doors
• Trade door supply
• Energy efficient doors
• Secured by design doors

Headquarters

HQ city

Ballymena

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Composite Door Manufacturing & Sales: Apeer manufactures composite doors and sells them exclusively to trade companies who are window and door retailers. The company does not install doors directly and cannot quote consumers for full installation. Approved retailers purchase the doorsets and quote/install for end consumers.
2. Lead Generation for Approved Installers: Apeer runs high-profile consumer marketing campaigns generating qualified leads that are delivered to approved installers free of charge. A customized version of the DoorBuilder tool is provided to help installers convert these leads.

Pricing tiers

Go-to-market motion3 records

Distribution channels1 record

Marketing channels12 records

Core offering

Apeer manufactures composite front and back doorsets using fibreglass (GRP) skins bonded to a high-density polyurethane core, available in 44mm and 70mm thicknesses and over 70 door styles across Traditional, Contemporary, Silka, Modo, Accessibility, Stable, Rose Gold, Rose Red, Coloro, and A++ Energy Saving collections. All doorsets are made-to-order and sold exclusively through an approved network of UK and Ireland window and door retailers/installers; Apeer does not install or sell directly to consumers. A free DoorBuilder online tool lets customers configure their door, visualise it on their own home, and generate qualified enquiries that are routed to approved local retailers.

Product overview

Apeer is a UK and Ireland-based manufacturer of composite front doors operating as a brand of New World Developments Ltd. Their product portfolio centers on composite doors made from fibreglass skins and high-density polyurethane cores, available in three core door thicknesses: 44mm, 70mm, and 120mm. The main product ranges include Traditional Doors (23 styles), Contemporary Doors (29 styles), Silka Doors, Modo Collection, Accessibility Collection, Stable Doors, Rose Gold Collection, and Rose Red Collection. All doors feature triple glazing (48mm thick triple glazed units standard for 70mm doors), multi-point locking systems, and A++ energy ratings. Key offerings include the Magic Wreath Holder (built-in magnetic system for wreath hanging) and a Door Builder online platform for custom door design. Apeer sells exclusively through an approved trade retailer network across the UK and Ireland.

Differentiator

Problem solved

Functional benefit

Brands

• Silka Windows: Windows product line manufactured by Apeer
• Lumi Windows and Doors

Products and services

• Traditional Doors A range of 23 classic composite front door styles with elegantly timeless designs, intended for homeowners seeking traditional aesthetics, and sold through approved UK and Ireland installers.
• Contemporary Doors A range of 29 modern composite door styles with clean lines and polished angular details, positioned for contemporary homes and forward-thinking owners, distributed via approved installers.
• Silka Doors Smooth, sleek and effortlessly luxurious composite doors with a contemporary design statement, sold through the approved Apeer installer network.
• Modo Collection Contemporary composite door collection with modern design aesthetics, supplied to approved trade retailers and installers.
• Accessibility Collection Composite doors designed for wheelchair accessibility, with a maximum width of 1088mm and specialised thresholds, distributed through approved installers for accessibility-conscious homeowners.
• Apeer44 Entry-level 44mm thick composite door providing dependable strength and thermal performance, designed for straightforward upgrades by homeowners via approved installers.
• A++ Energy Saving Doors Premium A++ rated composite doors with U-values as low as 0.7 W/m²K, designed to minimise heat loss and reduce energy bills, supplied through approved installers.
• Stable Doors Composite stable doors split into two sections allowing the top and bottom halves to open independently, sold through approved installers for homeowners who want ventilation without compromising security.
• Rose Gold Collection Bespoke composite doors featuring rose gold door furniture and glass designs with accent tints in flat matt or mirrored chrome finish, supplied through approved installers.
• Rose Red Collection Limited edition composite doors in intense rose red (RAL 3004) with the exclusive Heart Knocker accessory, distributed via approved installers.
• Coloro Collection Color-focused composite door collection offering an extensive palette for homeowner customisation, sold through approved Apeer installers.

Quantifiable outcome

• U-values as low as 0.7 W/m²K — far exceeding Building Regulation requirements
• +4 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• TruFrame: Larger UK fabricator of PVC-U windows and composite doors supplying trade; broader product portfolio than Apeer but overlapping in composite doors and trade channel.
• Masonite (UK Composite Doors): Global door manufacturer whose UK operations (including the Solidor brand) compete with Apeer in the composite front door category; broader portfolio and deeper capital base.

Direct peers

• Force 8: UK composite door and window manufacturer selling to trade installers; competes with Apeer in product, channel, and regional footprint.
• Endurance Doors: UK composite door manufacturer with a comparable trade-only distribution model, overlapping product specs (security, insulation) and customer base of trade installers across the UK.
• Hurst Plastics: UK manufacturer of composite and PVC-U doors and panels supplying the trade market; directly comparable as a domestic door manufacturer serving installer channels.
• Solidor: UK manufacturer of solid timber-core composite doors distributed through a national installer network, competing head-to-head with Apeer in the premium composite front door segment.
• Distinction Doors: UK composite door supplier with a wide style range and national trade installer network, directly comparable in business model and target customer to Apeer.
• Vista Panels: Composite and FD30 fire door manufacturer for the UK trade market; comparable business model with trade installer focus and composite door construction.
• Door-Stop International: One of the UK's largest composite door manufacturers, selling through trade installers; overlaps with Apeer in product positioning, channel (trade), and end customer (homeowners).
• Palladio Composite Doors: Composite door manufacturer selling through UK and Ireland trade networks; comparable in product offering, channel strategy, and customer base to Apeer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/apeerdoors
• Facebookfacebook.com/ApeerDoors
• LinkedInlinkedin.com/company/apeer-doors-lumi-windows
• Instagraminstagram.com/apeercompositedoors

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apeer