Instituto Hexis

What Instituto Hexis does

Instituto Hexis is a private, nonprofit Brazilian organization headquartered in Belo Horizonte, Minas Gerais, that develops and delivers the Programa Bene:), an ethical and socio-emotional formation curriculum for basic education students. The program is grounded in a proprietary framework called Casa de Valores, which integrates 52 moral virtues, 16 socio-emotional competencies, and 43 socio-emotional skills, layered onto developmental psychology references (Big 5, Piaget, Erikson, Kohlberg) and explicitly aligned with Brazil's BNCC requirements for socio-emotional competency development. The delivery package comprises a tiered book collection (Ética Comum and Ética Plena), a digital platform for student-educator-family participation, didactic kits, and diagnostic/formative/summative assessment tools with progress reporting.

The organization operates a direct B2B sales model with four stated target verticals: Educational (the primary segment, targeting schools from early childhood through elementary), Corporate (workplace relationship and mental health programs), Ecclesiastical (church and faith-based groups), and Social (prisons, clinics, and rehabilitation settings). Revenue is generated through licensing the Bene:) program to schools and through professional services for corporate, church, and social institution engagements. Pricing is quote-based and not publicly disclosed. Marketing is content-driven, centered on a blog, social media channels under the Programa Bene brand, and free BNCC compliance events for educators and school administrators. Two named reference customers — Colégio Batista Mineiro and Colégio Batista Daniel De La Touche — are publicly cited, and the organization is structured as a small nonprofit (11-50 employees) with no disclosed funding, parent organization, or external investors.

Name

Instituto Hexis

Legal name

Instituto Hexis

Website

https://institutohexis.org.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Instituto Hexis is a Belo Horizonte-based nonprofit that licenses the Programa Bene:) ethical and socio-emotional formation curriculum to Brazilian schools, with secondary offerings for corporate, ecclesiastical, and social-rehabilitation settings, aligned with the country's BNCC requirements.

Ownership category

akta.pro rank

Product category

Socio-emotional Education Programs

NAICS

Educational Services (611), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAMAIAG

Leadership, Character Education & Values Development

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Life Skills & Personal Development (Study Skills, Executive Function, SEL)

SECONDARYEDACAJAB

Domain-Specific Curriculum (Literacy, Numeracy, Science, SEL, Motor, Arts)

Education/Early Childhood Education/ECE Curriculum, Assessment & Learning Materials

SECONDARYEDAFAKAG

Executive Functioning & Behavioral Support Tools (ADHD, SEL/Behavior Tracking, Routines)

Education/Education Technology (EdTech) & Digital Learning/Accessibility, Assistive Technology & Special Needs EdTech

Keywords

• Socio-emotional education
• Ethics curriculum programs
• Moral virtues training
• Character formation programs
• BNCC compliance training

Headquarters

HQ city

Belo Horizonte

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Educational Program Licensing: The organization licenses its Bene:) program to schools (Colégio Batista Mineiro, Colégio Batista Daniel De La Touche), providing a complete consulting package that includes training materials, teacher manuals, student books (Ética Comum and Ética Plena volumes), platform access, and certification services. Schools receive certification as entities training in Ethics and Socio-Emotional Competencies.
2. Corporate Training Programs: Implementation of ethical and socio-emotional formation programs in corporate environments to improve employee relationships, reduce absenteeism, increase productivity, and support mental health outcomes.
3. Church and Social Institution Programs: Program adaptation for ecclesiastical and social rehabilitation environments (prisons, clinics), with specialized content for small groups, Bible school, and social reintegration contexts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Instituto Hexis develops and licenses the Bene:) Program, a comprehensive ethical and socio-emotional formation curriculum built on 52 moral virtues, 16 socio-emotional competencies, and 43 socio-emotional skills. The offering combines a multi-volume book collection (Casa de Valores: Ética Comum and Ética Plena), a digital platform for students, educators, and families, didactic kits, ongoing consulting, and certification for schools. It is designed to meet Brazilian BNCC socio-emotional competency requirements and is also adapted for corporate, ecclesiastical, and social rehabilitation environments.

Product overview

Instituto Hexis offers the Bene:) Program — a unified ethical and socio-emotional formation platform for basic education, comprising the core Bene:) program, the Casa de Valores book collection (Ética Comum and Ética Plena series), a digital platform for student/educator/family engagement, didactic kits, and consulting services. The program serves educational, corporate, ecclesiastical, and social sectors, addressing BNCC requirements for socio-emotional competency development.

Differentiator

Problem solved

Functional benefit

Brands

• Programa Bene:): A comprehensive ethical and socioemotional formation program for students in basic education, developed by Instituto Hexis. The program focuses on moral virtues and socioemotional skills aligned with BNCC requirements.
• Casa de Valores

Products and services

• Programa Bene:) - Ethical and Socio-emotional Formation Program A comprehensive pedagogical curriculum for ethical and socio-emotional formation aimed at basic education students (educação infantil and ensino fundamental), structured around moral virtues work in permanent dialogue with socio-emotional skills and aligned with BNCC requirements. Designed for Brazilian schools seeking a complete program for socio-emotional competency development and certified training entity status.
• Coleção Casa de Valores (Ética Comum and Ética Plena book collection) A multi-volume book collection covering early childhood education (4 books) and elementary school (5 grades), with two volumes per level: Ética Comum (15 chapters per grade) and Ética Plena (3 chapters with a biblical-Christian approach). Used by schools, families, and institutions implementing the Bene:) program.
• Plataforma Digital Bene:) Digital learning and curriculum management platform that supports active student participation in the Bene:) program, with separate access for educators and families. Includes socio-emotional evaluation tools, progress tracking, and individual and collective comparative analysis reports. Sold as part of the program offering for schools and licensed institutional users.
• Consultoria em Formação Ética e Socioemocional (Ethical and Socio-emotional Formation Consulting) Professional consulting service covering awareness lectures for parents, students, and educators; educator training and certification; program implementation support; and certification of schools as training entities in ethics and socio-emotional competencies. Targeted at schools, corporations, churches, and social institutions that adopt the Bene:) methodology.

Quantifiable outcome

• International scientific studies prove that working on socio-emotional formation improves learning outcomes and favors the development of thinking skills.
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Second Step (Committee for Children): A leading K-12 SEL curriculum provider with classroom kits, teacher training, and assessment — a comparable offering structure to Bene:) in terms of grade-band coverage, didactic materials, and educator enablement.
• Instituto Ayrton Senna: Brazilian nonprofit focused on socio-emotional competency development and whole-child education, also aligned with BNCC priorities. It is the most directly comparable Brazilian SEL organization to Instituto Hexis and competes for the same school-channel partnerships.
• CharacterStrong: Character education and SEL curriculum for K-12 schools combining character virtues with social-emotional skill-building, sold to schools in a similar licensing-plus-training model. Targets overlapping buyer personas (school administrators, counselors).
• Leader in Me (FranklinCovey Education): Whole-school transformation program built around leadership principles and character habits. Comparable to Instituto Hexis in that it sells a virtues/values-based program to schools as a multi-year institutional engagement with educator training.
• The Virtues Project: Internationally distributed virtues-based character education program with a methodology and pedagogical framing (52 virtues, family/school engagement) that closely mirrors Instituto Hexis's Casa de Valores approach. Targets schools and families with structured virtues curriculum.

Regional players

• Instituto Alana: Brazilian nonprofit focused on child welfare, early childhood, and education. Comparable as a Brazilian non-governmental organization working at the intersection of child development, education policy, and family engagement — adjacent to Instituto Hexis's social and educational segments.

Broad incumbents

• CASEL: Defines the dominant SEL framework used across U.S. schools (the five core competencies). Acts as an umbrella standards body and influencer rather than a direct curriculum vendor, but its framework shapes what SEL products — including Instituto Hexis's program — must align to.
• EVERFI: Large K-12 and corporate digital-learning platform that includes SEL and character education modules. Comparable as a broader EdTech incumbent entering the SEL category with scaled digital delivery and school-district sales infrastructure that Instituto Hexis lacks.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ProgramaBene
• Facebookfacebook.com/institutohexis
• Instagraminstagram.com/programabene

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Instituto Hexis