What Aktieinvest - Issuing Business does

Levler SPQR AB, operating under the brand Levler and the umbrella "Aktieinvest - Issuing Business," is a Swedish digital investment platform founded in 2019 that targets Swedish individual retail investors with a self-serve, low-cost product suite. The platform enables trading of stocks across Nasdaq Stockholm (including First North), US (Nasdaq, NYSE), German (Xetra), and Dutch (Euronext Amsterdam) venues, mutual funds across 2,000+ vehicles, ETFs, cryptocurrency assets, and pension/IPS products, with BankID-based identity verification and ISK tax-advantaged account structures. A savings account is offered in partnership with Borgo at a 2.05% variable interest rate with monthly payouts, and a subscription tier called Levler Plus provides commission-free stock trading.

The technical architecture is a web platform (levler.se) with native iOS and Android applications, built around self-directed account opening, BankID onboarding, and integration with Söderberg & Partners Wealth Management AB as the licensed securities custodian. Finansinspektionen supervises the company as an agent (ombud) to Söderberg & Partners, and customer holdings are protected by Insättningsgarantin (deposit guarantee up to 1,150,000 SEK) and Investerarskyddet (investor protection up to 250,000 SEK). The platform supports fractional share trading, monthly recurring savings across asset classes, and four pre-built fund packages (Fondpaket) to simplify onboarding for less experienced investors.

The business model is anchored on a 25% fee discount versus competitors such as Avanza and Nordnet, monetized through a pass-through agency structure on fund management fees, transaction-linked commissions on standard-tier trading, interest on customer cash balances, and a monthly subscription fee for Levler Plus. Go-to-market is product-led growth via digital channels (social media, content marketing, podcast, app store presence, Trustpilot) targeting Swedish residents exclusively. The app holds a 4.2/5 App Store rating, and the company is privately held with no disclosed funding rounds, headcount, or revenue figures.

Name

Aktieinvest - Issuing Business

Legal name

Levler SPQR AB

Website

https://aktieinvest.se

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Levler (Levler SPQR AB) is a Swedish digital investment platform founded in 2019 that serves Swedish individual retail investors with low-cost self-serve trading in stocks, funds, ETFs, crypto, and savings products, operating as an agent to Söderberg & Partners Wealth Management AB.

Ownership category

akta.pro rank

Product category

Retail Brokerage

NAICS

Securities and Commodity Contracts Intermediation and Brokerage (5231)

SIC

Security Brokers, Dealers & Flotation Companies (6211), Security & Commodity Brokers, Dealers, Exchanges & Services (6200)

akta.pro primary industry

Execution-Only / Self-Directed Investing Platforms (FSAAAAAI)

akta.pro secondary industry

Brokerages & On/Off-Ramps (fiat rails, instant buy/sell) (FSAPADAG)

Keywords

• Retail investment platform
• Stock trading brokerage
• Fund investment services
• Savings account services
• Digital wealth management

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Fund Management Fee Discounts: Levler acts as an agent for funds and offers 25% discount on all fund management fees compared to competitors. They pass through the management fees while taking a portion as revenue.
2. Stock Trading Commissions: Commission-free stock trading with Levler Plus subscription. Standard trading is 25% cheaper than other online brokers. Revenue derived from trading activity volume.
3. Interest on Cash Balances: Interest earned on customer cash holdings in ISK accounts and savings accounts. Savings account offers 2.05% variable rate with monthly payouts.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Aktieinvest's Issuing Business operates the Levler digital investment platform, allowing Swedish retail investors to trade individual stocks, mutual funds, ETFs, cryptocurrencies, and pension products (IPS and private pension), and to hold cash in a savings account. The service is delivered through a web portal and iOS/Android apps, with accounts held in ISK tax wrappers and assets custodied with Söderberg & Partners Wealth Management AB under Finansinspektionen supervision.

Product overview

Levler is a unified Swedish savings and investment platform offering multiple product categories. The core offering includes commission-free stock trading (via Levler Plus subscription), fund trading with guaranteed 25% discount on management fees across 2,000+ funds, and ETF trading. Additional products include a savings account (via Borgo partnership) with 2.05% variable interest, cryptocurrency trading, pension products, and IPS. The platform provides four pre-built fund packages (Fondpaket) for simplified investing and supports monthly recurring savings across all asset classes. Levler operates as a subsidiary of Aktieinvest through Levler SPQR AB, supervised by Finansinspektionen with Söderberg & Partners Wealth Management AB as the underlying custodian.

Differentiator

Problem solved

Functional benefit

Brands

• Levler Plus: Premium subscription service offering commission-free stock trading with 25% lower fees than standard rates.

Products and services

• Levler Aktier Stock trading service that allows Swedish retail investors to buy and sell individual equities on domestic and international exchanges through the Levler web platform and mobile apps, held within an ISK tax wrapper.
• Levler Fonder Mutual fund trading and holding service enabling Swedish retail investors to buy and sell funds within their Levler/ISK account.
• Levler ETF:er Exchange-traded fund (ETF) trading service for Swedish retail investors, accessible alongside stocks and mutual funds on the Levler platform.
• Levler Sparkonto Cash savings account that lets Swedish retail customers hold uninvested cash within the Levler ecosystem and earn a return on deposits.
• Levler Plus Monthly subscription (49 SEK/month) that gives Swedish retail investors zero-commission trading on stocks and funds on the Levler platform.
• Levler Krypto Cryptocurrency trading service that allows Swedish retail investors to buy and sell crypto assets through the Levler platform.
• Levler Pension (IPS) Individual pension savings (IPS) account that lets Swedish retail investors save for retirement through the Levler platform within a tax-advantaged IPS wrapper.
• Levler Fondpaket Pre-built fund package (curated portfolio of funds) offered to Swedish retail investors who want a diversified multi-fund solution rather than picking funds individually.

Quantifiable outcome

• 25% lower fund management fees compared to major online brokers
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• BorgocoreTechnology or IntegrationBorgo provides the underlying savings account infrastructure for Levler's sparkonto product. Levler offers Borgo-backed savings accounts with 2.05% variable interest rate and monthly interest payments, with deposit protection up to 1,150,000 SEK.
• Söderberg & Partners Wealth Management ABcoreChannel Partner/ Reseller/ DistributorLevler SPQR AB operates as an agent (ombud) to Söderberg & Partners Wealth Management AB, which holds the securities business license from Finansinspektionen. Customer ISK and investment fund accounts are held at Söderberg & Partners.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Avanza Bank: Sweden's largest online retail brokerage, explicitly cited by Levler as a primary competitor. Offers self-directed trading, funds, pensions, and savings to Swedish retail investors with a comparable multi-asset proposition and the same BankID onboarding flow.
• Nordnet: Pan-Nordic retail bank/brokerage and Levler's other named head-to-head competitor. Provides self-directed investing, funds, pensions, and savings across Sweden, Norway, Denmark, and Finland with similar product depth and digital onboarding.
• DEGIRO: Low-cost European retail brokerage offering self-directed stock, ETF, fund, and bond trading across multiple European exchanges. Comparable to Levler in its low-fee, execution-only positioning and pan-European market access via a single platform.
• Trading 212: Commission-free self-directed trading platform offering stocks, ETFs, and CFDs across European and US markets with a mobile-first experience. Mirrors Levler's commission-free Plus tier and mobile-led acquisition model.
• eToro: Global multi-asset retail platform offering stocks, ETFs, funds, and crypto trading with social/community features. Comparable to Levler for self-directed retail users seeking low-cost multi-asset access including crypto.
• Saxo Bank: Danish-founded multi-asset trading and investment platform with deep Nordic presence. Offers self-directed trading, funds, and savings products targeted at retail and HNW investors, closely overlapping Levler's product set and self-serve digital model.

Emerging players

• Lysa: Swedish robo-advisor offering automated, low-cost fund portfolios and ISK accounts to Swedish retail investors. Targets the same horizontal Swedish retail segment as Levler with a more passive, advice-led value proposition.

Broad incumbents

• Skandia: Large Swedish insurance and wealth manager offering pension, fund, and savings products including IPS. Overlaps with Levler's pension and IPS offerings as a broader incumbent rather than a self-directed execution-only competitor.
• Interactive Brokers: Global multi-asset brokerage providing execution-only trading across stocks, funds, ETFs, and global exchanges. Overlaps with Levler's self-directed trading proposition but serves a more sophisticated, international active-trader audience.
• IG Group: Established global retail trading and investment platform with multi-asset execution and ISA/savings equivalents. Comparable as a broad incumbent in execution-only retail brokerage, though with a heavier derivatives focus than Levler.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/aktieinvest
• YouTubeyoutube.com/@levlerSE
• Facebookfacebook.com/levlerSE
• LinkedInlinkedin.com/company/levlerse
• Instagraminstagram.com/levler_se

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aktieinvest - Issuing Business