Best Stasjon

What Best Stasjon does

YX Norge, operating under the legacy name Best Stasjon, is a Norwegian nationwide fuel station chain organized as a selveierkjede — a cooperative-style franchise in which each station is independently owned and operated by a local selveier (self-owner) under the unified YX brand. It is positioned as the only nationally Norwegian-owned fuel chain with stations distributed across all of Norway, differentiating itself from multinational competitors through local ownership, community embedding, and a "Norwegian-owned" brand identity.

The product platform centers on fuel retail — 95 unleaded, 98 unleaded, diesel, tax-free diesel, HVO 100, and AdBlue — supplemented by a broad ancillary service stack: rapid EV charging (Hurtiglading), automated and self-service car wash, in-station shop and café, trailer rental, workshop and air services, propane gas, dedicated truck facilities, and corporate/truck fuel cards. The YX Mat APP provides mobile food ordering and pickup scheduling at participating stations, and a Coop membership integration delivers bonus points on fuel purchases, embedding the chain into Norway's largest consumer loyalty program.

The business model is transaction-based across all revenue streams — fuel sales, convenience and food, ancillary services, fleet cards, and EV charging — with pay-as-you-go pricing at station level. Go-to-market combines direct-to-consumer physical retail, franchise/local-community marketing, and channel partnerships (notably Coop). The company is currently executing an ongoing rebrand of Best stations to the YX brand while preserving the same operators, agreements, and service standards.

Name

Best Stasjon

Legal name

YX Norge

Website

http://www.beststasjon.no

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

YX Norge (formerly Best Stasjon) is a nationwide Norwegian fuel station chain operating as a cooperative-style franchise of independently owned local stations, serving individual drivers, fleet customers, and truck operators with fuel, EV charging, car wash, food, and ancillary services.

Ownership category

akta.pro rank

Product category

Fuel Station Services

NAICS

Gasoline Stations with Convenience Stores (457110), Gasoline Stations (4571)

akta.pro primary industry

Convenience Retail & Foodservice at Forecourts (C-Store/QSR) (EUALAIAE)

akta.pro secondary industry

Commercial & Fleet Fueling (Cardlock, On-Site Tanks, Bulk Delivery) (EUALAIAD)

Keywords

• Fuel station network
• EV charging services
• Convenience retail
• Car wash services
• Fleet fuel cards

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Electric Vehicle Charging: Revenue from EV rapid charging stations at select locations
2. Fuel Sales: Sale of petroleum products including 95 Blyfri, 98 Blyfri, Diesel, Avgiftsfri Diesel, HVO 100, and AdBlue through owned and franchise station network across Norway
3. Convenience Store and Food Service: Sale of food, beverages, and convenience items at station stores and through the YX Mat APP
4. Ancillary Services: Revenue from car wash facilities, self-service wash bays, trailer rental, workshop services, and propane gas sales
5. Fleet and Business Cards: Corporate fuel card programs for business customers with invoicing and fleet management capabilities

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels4 records

Core offering

Best Stasjon (operating as YX Norge) is a Norwegian fuel station chain that sells petroleum products including 95 Blyfri, 98 Blyfri, Diesel, Avgiftsfri Diesel, HVO 100, and AdBlue, alongside electric vehicle fast charging, car wash, convenience store and food service, trailer rental, workshop, propane gas, and dedicated truck facilities. The chain operates through a self-owner-operated franchise model (selveierkjede) with stations across Norway, and supports customers with a mobile food ordering app and corporate fleet card programs.

Product overview

YX Norge (formerly Best Stasjon) is a nationwide Norwegian fuel station chain operated as a dealer-owned franchise network. The company offers a unified service platform centered on fuel products (gasoline, diesel, HVO, AdBlue), enhanced by ancillary services including electric vehicle fast charging, car wash facilities, retail shops, food service, trailer rental, workshop services, and propane gas. The product portfolio also includes a mobile food ordering app, business fleet cards, and Coop membership loyalty benefits. The company is currently undergoing an ongoing rebranding from the Best Stasjon brand to YX, maintaining the same operators, agreements, and service standards throughout the transition.

Differentiator

Problem solved

Functional benefit

Products and services

• YX Drivstoff (Fuel) Petroleum products including 95 Blyfri (95 unleaded), 98 Blyfri (98 unleaded), Diesel, Avgiftsfri Diesel (tax-free diesel), HVO 100, and AdBlue for vehicle refueling needs across the YX station network in Norway.
• Hurtiglading (Fast Charging) Electric vehicle rapid charging facilities available at select YX stations for fast charging of electric vehicles.
• Maskin og selvvask (Car Wash) Automated and self-service car wash facilities at YX stations for vehicle cleaning.
• Butikk og servering (Shop and Cafe) Retail shop and food service offerings at YX stations, including prepared foods, beverages, and convenience items.
• Tilhengerutleie (Trailer Rental) Trailer rental service available at YX stations for customers needing to transport goods or equipment.
• Verksted og luft (Workshop and Air) Workshop facilities and air pressure services for vehicle maintenance and tire inflation at YX stations.
• Propangass (Propane Gas) Propane gas sales available at YX stations for heating, cooking, and other propane-dependent applications.
• Truck-fasiliteter (Truck Facilities) Dedicated facilities and services for truck drivers and commercial vehicles at YX stations, including rest areas and food service.
• Firma- og truckkort (Business and Truck Cards) Corporate fuel cards and truck fleet cards for business customers, enabling simplified fuel purchasing, invoicing, and expense management for fleet operators.
• YX Mat APP (Food Ordering App) Mobile application allowing customers to order food at participating YX stations and pick up when convenient.

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core.

• CoopcoreGTM or Marketing PartnerCoop membership partnership providing bonus points on fuel purchases at YX stations. This cross-promotional relationship brings Coop's membership base into the YX customer ecosystem, offering loyalty benefits to both parties' customers.
• Selveiere (Independent Station Owners)coreChannel Partner/ Reseller/ DistributorIndependent local business owners who operate individual YX stations under the franchise model. Each selveier owns and manages their station with local autonomy while benefiting from the YX brand, collective purchasing power, and national marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Circle K (Alimentation Couche-Tard): Circle K operates the largest fuel and convenience network in Norway, directly competing with YX on fuel, c-store, QSR and EV charging at the same forecourt format. It is the closest direct competitor given overlapping service mix and nationwide Norwegian footprint.
• Uno-X: Uno-X is a Norwegian/Nordic fuel and convenience chain that competes head-to-head with YX on fuel, car wash, EV charging and convenience retail. It is one of the most direct peers given similar Nordic market focus and forecourt service offering.
• St1: St1 is a Nordic fuel retailer with Norwegian stations selling gasoline, diesel and renewable fuels, plus convenience and EV charging. It mirrors YX's fuel-plus-ancillary-services model in the same Norwegian market.

Broad incumbents

• Shell Norge: Shell operates a broad network of branded fuel stations across Norway with convenience stores and EV charging as part of its global downstream portfolio. It is a much larger incumbent offering overlapping forecourt services rather than specializing in the domestic-community niche YX occupies.
• Esso Norge: Esso (ExxonMobil) runs branded fuel stations across Norway with on-site convenience and truck services. It is a broad incumbent competitor with deeper capex capacity than YX but overlapping service mix.

Regional players

• OKQ8: OKQ8 is a Swedish fuel and convenience chain with a similar forecourt-plus-services model. It is comparable as a Nordic peer but operates primarily in Sweden rather than competing directly with YX in Norway.
• Preem: Preem is a major Swedish fuel retailer with growing renewable diesel (HVO) exposure. It is comparable on fuel product mix and Nordic footprint but is primarily a Sweden-based operator.

Emerging players

• 7-Eleven Norge: 7-Eleven Norway is a convenience-led chain with some fuel partnerships, overlapping with YX on the c-store and food-service side of the forecourt model. It is an emerging-format competitor focused more on convenience than fuel.

Others

• Coop Norge: Coop is YX's primary loyalty partner but also a large Norwegian retailer with adjacent grocery and consumer reach. It is comparable as a strategic ecosystem participant rather than a direct forecourt competitor.
• Reitan Convenience: Reitan Convenience operates convenience and foodservice brands (Narvesen, 7-Eleven, REMA 1000-adjacent) in Norway, overlapping with YX on c-store and QSR economics at the forecourt. It is a thematic adjacent peer rather than a direct fuel competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/best-stasjon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Stasjon