Rotary Club of Jacksonville

What Rotary Club of Jacksonville does

The Rotary Club of Jacksonville Florida, Inc. is a 501(c)(4) nonprofit civic service organization founded in 1900 and headquartered in Jacksonville, Florida. The club operates as a local affiliate of Rotary International, the global service organization with approximately 1.2 million members worldwide, and falls under the governance of Rotary International's District 6970. Its mission centers on community service, youth development, charitable grant-making, and international humanitarian initiatives, serving a horizontal cross-section of the Jacksonville community that includes local families, nonprofit organizations, K-12 schools and students, and military personnel and veterans.

The organization delivers value through volunteer-driven service projects and its affiliated foundation (RCJF, the Rotary Club of Jacksonville Foundation). Its most visible initiatives include Project FinLit, a financial literacy education program delivered in Duval County Public Schools through partnerships with the FoolProof Foundation and Florida State College at Jacksonville; Project Emerald Trail, a multi-year urban trail development supported by a $147 million federal grant in partnership with Groundworks Jacksonville; an annual Salvation Army bell-ringing drive; recurring food drives with Feeding Northeast Florida; and youth programs including Rotary Youth Exchange, Williams Visionary Scholars, and the 2026 Kinne Scholarship. The club also coordinates international service through the broader Rotary International network and maintains a relationship with the World Affairs Council for speaker programming.

From a business model standpoint, the club is funded by member dues and charitable contributions rather than product or service revenue; specific financials are not publicly disclosed. Communications and member management rely on the DACdb platform and the club's website (jaxrotary.org), and the organization operates the Rotary brand under formal license from Rotary International. In its 2025-26 grant cycle, the foundation awarded approximately $83,798 to six local nonprofit recipients, providing one of the few quantitative signals of operational scale. Leadership is volunteer-based, with Howard Dale currently serving as President and an active pipeline of past presidents including Jim Agee (2022-2023), Traci Jenks (2019), and Tom Bryan continuing in member-sponsorship roles.

Name

Rotary Club of Jacksonville

Legal name

Rotary Club of Jacksonville Florida, Inc.

Website

https://jaxrotary.org

Company type

Private

Founded year

1900

Operating status

Operating

Headcount range

11–50 employees

Short description

The Rotary Club of Jacksonville Florida, Inc. is a 501(c)(4) nonprofit civic service club founded in 1900, serving Jacksonville families, nonprofits, schools, and veterans through volunteer projects, charitable grants, and youth programs as a local affiliate of Rotary International.

Ownership category

akta.pro rank

Product category

Civic & Community Service Organization

NAICS

Civic and Social Organizations (8134), Civic and Social Organizations (813410)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYMPAKACAE

Local Amateur Clubs & Community Sports Organizations

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Collegiate & Amateur Sports Organizations (NCAA, Federations, Clubs)

SECONDARYBPAGAKAB

Community Foundations

Business & Public Services/Nonprofit, NGO & Social Services/Philanthropy, Foundations & Grantmaking

Keywords

• Civic service organization
• Community service programs
• Volunteer organization
• Community grants
• Youth leadership programs

Headquarters

HQ city

Jacksonville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Others

Distribution channels1 record

Marketing channels3 records

Core offering

Rotary Club of Jacksonville is a 501(c)(4) civic service organization affiliated with Rotary International, founded in 1900 and based in Jacksonville, Florida. The organization delivers community service programs including youth leadership initiatives, financial literacy education, and the Emerald Trail civic infrastructure project, while awarding community grants to local nonprofit initiatives.

Product overview

Rotary Club of Jacksonville is a nonprofit service organization and is not a technology product company. It does not offer software products, SaaS platforms, or technology services. The organization is part of Rotary International and District 6970, focused on community service, youth programs, and charitable initiatives including financial literacy education, the Emerald Trail project, and various fellowship programs.

Differentiator

Problem solved

Functional benefit

Brands

• Project FinLit (Project Financial Literacy): The club's financial literacy initiative providing presentations and education to local elementary school students
• Project Emerald Trail
• RCJF (Rotary Club of Jacksonville Foundation)

Products and services

• Community Grants Program Grant funding awarded to local Jacksonville nonprofit organizations and community initiatives to support civic service projects and community improvement efforts.
• Youth Leadership Programs Structured youth-focused programs designed to develop leadership skills and civic engagement among young people in the Jacksonville community.
• Financial Literacy Education Educational programs providing financial literacy instruction to community members, particularly youth, to build economic knowledge and personal finance skills.
• Emerald Trail Project A civic infrastructure initiative supporting the development of a trail system in Jacksonville, Florida, contributing to community recreation, connectivity, and urban green space.
• Rotary Club Membership Membership offering for Jacksonville-area adults providing structured opportunities for civic engagement, professional networking, and participation in community service initiatives.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core, major and minor.

• Rotary InternationalcoreStrategic or Co-development PartnerParent organization providing the Rotary brand, global network of 1.2 million members, and operational framework for local clubs.
• District 6970coreStrategic or Co-development PartnerRegional Rotary district providing governance, leadership support, and coordination among clubs in the district.
• Groundworks of JacksonvillecoreStrategic or Co-development PartnerPartner organization for Emerald Trail development. Club members staff water stations, direct traffic, and provide Hands-On support for Emerald Trail Run events.
• Salvation ArmycoreStrategic or Co-development PartnerAnnual partnership for Salvation Army kettle drive/bell ringing at Riverside Publix Grocery Store. Members raise money during December holiday season.
• Feeding Northeast FloridamajorStrategic or Co-development PartnerFood bank partnership for annual food drives. Club members collect canned goods and shelf-stable items for local food banks.
• Florida State College at Jacksonville (FSCJ)majorStrategic or Co-development PartnerHost venue for Financial Literacy Summit training sessions for high school students.
• Jacksonville Public LibrarymajorStrategic or Co-development PartnerPartner for River City Readers city-wide literacy challenge. Club provides volunteer support for events.
• FoolProof FoundationmajorStrategic or Co-development PartnerPartner for Financial Literacy (Fin-Lit) school presentations. Mike Sheffer serves as Director of Education.
• Duval County Public SchoolsmajorStrategic or Co-development PartnerPartner for Fin-Lit in Schools program. District leadership including School Board Chair Darryl Willie participate in events.
• World Affairs CouncilminorStrategic or Co-development PartnerAffiliated organization with programming and speaker events.
• Sheila BairminorOthersFormer FDIC Chairwoman serves as guest speaker for Financial Literacy Summit and school visits, reading Money Tales books to students.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kiwanis International: Global civic service club organization with a similar membership-based model, local chapter structure, youth programs, and community grantmaking. Closest non-Rotary peer in operating model.
• Junior League of Jacksonville: Local civic volunteer organization with similar member-driven model, community service projects, partnership with local nonprofits, and youth/education programming in the Jacksonville market.
• Rotary Club of Atlanta: Large urban Rotary Club with a similar century-old community service model, local foundation, and major civic project partnerships. Directly comparable in scale, structure, and programming mix.
• Lions Clubs International: Parallel civic service club federation with local chapters, community service focus, and youth programming (Leo Clubs). Directly comparable in operating model and member-base profile.
• Rotary Club of New York: One of the largest and oldest Rotary Clubs in the United States, with comparable community service, foundation grantmaking, and major civic partnership activity in a major metropolitan market.
• Rotary Club of Tampa: Another large Florida-based Rotary Club with similar urban community service profile, foundation structure, and major civic project engagement in the same state.
• Optimist International: Civic service organization with strong emphasis on youth programs (Optimist International Junior Optimist), community grants, and local chapter structure — directly comparable to Rotary's youth-focused programming.

Regional players

• United Way of Northeast Florida: Local community impact organization serving the same Jacksonville/Northeast Florida geography, with comparable donor cultivation, grantmaking to local nonprofits, and partnership ecosystem. Operates as a community foundation-style entity in the same market.
• Community Foundation for Northeast Florida: Regional community foundation operating in the same Jacksonville/Northeast Florida market, with comparable grantmaking to local nonprofits and donor fund management — comparable to the RCJF foundation arm.

Broad incumbents

• Rotary International: The parent organization providing the Rotary brand, operational framework, and 1.2 million-member global network that the Rotary Club of Jacksonville operates under. Broad incumbent at the federation level.

Market position

Strengths5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rotaractjax
• Xx.com/jaxrotary
• LinkedInlinkedin.com/company/rotary-club-of-jacksonville-fl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rotary Club of Jacksonville