Echo Valley
Echo Valley is a privately held, Ann Arbor-based specialty retailer (founded 1981) selling solar-powered garden décor, hand-blown glass gazing globes, and kinetic yard art to individual consumers via echovalley.com and to retailers globally through a dedicated wholesale portal.
- Company typePrivate
- Founded1981
- HeadquartersAnn Arbor, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Echo Valley does
Echo Valley (legally RSR Sales, Inc.) is a privately held specialty retailer of home and garden décor products founded in 1981 and based in Ann Arbor, Michigan. The company sells solar-powered outdoor lighting, hand-blown glass gazing globes, kinetic yard art, decorative fireplaces, and garden accessories through a Shopify-based direct-to-consumer e-commerce site (echovalley.com) and a separate wholesale portal (wholesale.echovalley.com) serving retailers, garden centers, and resellers globally. It self-identifies as the world's largest supplier of hand-blown glass gazing globes and maintains a 40-year operating history in the category.
The company's product portfolio is anchored by two proprietary technology brands: Echo Valley Illuminaries®, a patented luminescent crystal technology launched in 2004 that absorbs light energy by day and emits a soft green glow for hours after dusk, and LunaLite™, an active solar technology combining solar-powered UV LEDs with luminescent crystals to extend glow duration and brightness. Additional product families include EchoFlame gel-fuel ceramic fireplaces, Solar Spirit Poles, Edi-Sol Edison-style filament solar lanterns, dual-motion hanging windwheels, and hummingbird feeders. The product line combines artisan hand-blown glass craftsmanship with solar-powered electronics across material substrates including glass, polystone, wood, and woven Sea Grass.
Echo Valley operates a dual-channel go-to-market: direct retail sales to individual consumers and garden enthusiasts at fixed unit prices typically ranging from $10 to $140+, and wholesale distribution to retailers and resellers through a separate portal. The company is founder/privately owned under Michigan-incorporated RSR Sales, Inc., with Rick Sig serving as President, and operates with a very small team (1-10 employees). Marketing is primarily organic, relying on SEO-optimized category content, email newsletter (offering 15% off first order), and direct e-commerce. No external funding, M&A activity, or technology platform beyond Shopify is disclosed.
Echo Valley firmographics
Firmographics- Name
- Echo Valley
- Legal name
- RSR Sales, Inc.
- Website
- https://echovalley.com
- Company type
- Private
- Founded year
- 1981
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Echo Valley is a privately held, Ann Arbor-based specialty retailer (founded 1981) selling solar-powered garden décor, hand-blown glass gazing globes, and kinetic yard art to individual consumers via echovalley.com and to retailers globally through a dedicated wholesale portal.
- Ownership category
- akta.pro rank
Echo Valley industry classification
Industry- Product category
- Outdoor Garden Décor
- NAICS
- Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ)
- akta.pro secondary industry
- Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)
Keywords
Where Echo Valley is headquartered
LocationHeadquarters
- HQ city
- Ann Arbor
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Echo Valley business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Retail Sales: The company generates revenue through direct-to-consumer e-commerce sales of garden décor and home products. Products are sold as one-time purchases with no subscription component.
- Wholesale Distribution: Echo Valley operates a wholesale portal for retailers and business customers to purchase products in bulk for resale.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
| Unit Pricing | Pay-as-you-go | Wholesale pricing for registered retailers |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Echo Valley product offering
Product offeringCore offering
Echo Valley designs, manufactures, and sells hand-blown glass gazing globes and solar-powered outdoor garden décor — including gazing globes, LunaLite solar hanging décor and stakes, EchoFlame gel-fuel fireplaces, Solar Spirit Poles, and wind balancers — distributed through its retail e-commerce site echovalley.com and a separate wholesale portal for retailers and resellers.
Product overview
Echo Valley is a direct-to-consumer e-commerce retailer of home and garden décor products. The company operates as a single unified Shopify-based online store (not a platform-plus-modules architecture) offering a broad portfolio of solar-powered outdoor lighting, hand-blown glass gazing globes, kinetic yard art, and decorative fireplaces. The core product family centers on LunaLite branded solar décor (bouncers, balloon spinners, mushroom stakes, toadstools, hummingbird feeders), EchoFlame gel-fuel fireplaces, Illuminaries glow-in-dark products, Solar Spirit Poles, Edi-Sol Edison-style lanterns, and the company's flagship hand-blown glass gazing globes in traditional, mosaic, and art glass varieties. The portfolio spans decorative stakes, hanging accents, wind balancers, and globe stands/accessories. Echo Valley positions itself as the world's largest supplier of hand-blown glass gazing globes, with products distributed via their echovalley.com retail website and wholesale channels.
Differentiator
Problem solved
Functional benefit
Brands
- LunaLite: Family of hanging garden décor products featuring hand-blown art glass globes with luminescent crystals and integrated solar modules, including bouncers and balloon solar spinners.
- EchoFlame
- Illuminaries
Products and services
- LunaLite Bouncers
- LunaLite Balloon Solar Spinners Ornamental steel and sculpted multi-color glass hot air balloon spinners; glass panes catch wind for rotation with LED illumination at night. For outdoor garden display.
- Dual-Motion Hanging Windwheels Self-orienting hanging wind sculptures with counter-rotational movement; hand-crafted with textured colored glass and metal ornamentation. For outdoor garden display.
- Hot Air Balloon Solar Lanterns Self-expanding and collapsible fabric lanterns resembling classic hot air balloons with fade-resistant nylon envelopes, realistic flame lighting effect, and solar-powered LED. For outdoor garden display.
- EchoFlame Accent Fireplaces Hand-crafted ceramic tabletop accent fireplaces made from earthenware clay with concrete finish; indoor-outdoor use with gel-fuel cans. For homeowners seeking to extend outdoor entertaining season into fall.
- Gazing Globes and Accessories Hand-blown glass globes and decorative balls for gardens; Echo Valley is the self-claimed world's largest supplier. Includes traditional globes, Illuminaries glow-in-the-dark globes, mosaic designs, and globe stands. For residential garden display.
- Solar Spirit Poles Art-inspired obelisk-shaped poles with vibrant colors and uplifting messages; solar-powered LED light strands, weather-proof PVC construction with direct-to-surface printing. For garden and yard display.
- Edi-Sol Lanterns Solar lights using LED filaments that simulate Thomas Edison-style tungsten bulb warm amber glow; steel construction with powder-coat finish for outdoor use. For residential garden and patio display.
- LunaLite Hummingbird Feeders Solar-powered hummingbird feeders with hand-blown glass components. For residential garden display.
- Accent Lighting Solar-powered accent lights for outdoor gardens and landscapes. For residential use.
- Decor Stakes Decorative yard stakes for outdoor garden display.
- Hanging Decor Hanging decorative ornaments for outdoor use including hanging spinners and hanging ornaments.
- Plant Accessories Planters, globe stands, and accessories for garden display.
- Americana Solar Dueling Bi-Plane Wind Balancer Kinetic yard art with classic bi-planes featuring spinning propellers; solar panel activates propeller causing planes to fly around stake in endless chase. For outdoor yard display.
- Solar Fantasy Airship Wind Balancer Hand-constructed steel wind balancer featuring 1920s dirigible design with solar motorized propeller for rotational movement under direct sunlight. For outdoor yard display.
- LunaLite Dual-Purpose Mushroom Stake 3pc Set Solar-powered garden stake featuring hand-blown glass mushroom cap with simultaneous up-lighting and down-lighting functionality; the first product of its kind. For outdoor garden display.
- LunaLite Solar Toadstool Hand-blown glass toadstool pedestal light with integrated solar module and bright white LED; steel base with antique copper finish. For outdoor garden display.
- Afterglow Solar Bottle Lantern Kit Eco-friendly solar kit that transforms empty beverage bottles into twinkling lanterns with micro amber LEDs on wire light strands. For outdoor garden display.
- Echo Valley e-Gift Cards Digital gift cards redeemable on the Echo Valley retail e-commerce storefront.
Quantifiable outcome
- Extended garden enjoyment beyond daylight hours with solar-powered nighttime illumination
Companies that use Echo Valley
Customer profileSegments2 records
Ideal customer profiles2 records
Echo Valley technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Echo Valley partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights4 records
Echo Valley competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Echo Valley social profiles
Digital presenceEcho Valley financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echo Valley leadership team
Management profileNumber of profiles
Profiles1 record
Echo Valley funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echo Valley M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echo Valley
What does Echo Valley do?
Echo Valley designs, manufactures, and sells hand-blown glass gazing globes and solar-powered outdoor garden décor — including gazing globes, LunaLite solar hanging décor and stakes, EchoFlame gel-fuel fireplaces, Solar Spirit Poles, and wind balancers — distributed through its retail e-commerce site echovalley.com and a separate wholesale portal for retailers and resellers.
Is Echo Valley a public or private company?
Echo Valley is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Echo Valley founded?
Echo Valley was founded in 1981. It employs 1 to 10 people.
Where is Echo Valley based?
Echo Valley is headquartered in Ann Arbor, United States, in the North America region.
How does Echo Valley make money?
Two revenue lines are on record. Direct Retail Sales are the primary driver. The others are wholesale Distribution.
Does Echo Valley have an API?
No public API is recorded for Echo Valley.
What industry is Echo Valley in?
Echo Valley's product category is Outdoor Garden Décor. Its primary akta.pro industry code is CRAIAIAJ, Outdoor Lighting & Landscape Lighting Retail, with a secondary code of CRAIAIAI, Outdoor Heating, Fire Pits & Fireplaces Retail. Its NAICS code is 4442 and its SIC code is 5200.