Total Licensing
- Company typePrivate
- Founded2003
- HeadquartersWadhurst, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
Total Licensing firmographics
Firmographics- Name
- Total Licensing
- Legal name
- Total Licensing Ltd.
- Website
- https://totallicensing.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Total Licensing industry classification
Industry- Product category
- Licensing Industry Trade Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- Merchandising, Character & Brand Licensing (MPADALAF)
- akta.pro secondary industry
- International Rights, Export & Cross-Border Distribution (MPAJAKAI)
Keywords
Where Total Licensing is headquartered
LocationHeadquarters
- HQ city
- Wadhurst
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Total Licensing business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Magazine Subscriptions and Sales: Revenue generated from quarterly and semi-annual magazine subscriptions and single-issue sales of Total Licensing publications. The flagship Total Licensing magazine is published quarterly, Total Brand Licensing publishes Summer and Autumn in print/digital with Winter digital-only, Total Art Licensing publishes in January and May, and regional editions have their own publication schedules.
- Advertising: Primary revenue stream from advertising across print and digital issues. Advertisers from more than 35 countries place ads in the publications. Special advertising options include gatefolds, heavy stock ads, video/Flash in digital issues, issue sponsorship, and multi-page button ads.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Total Licensing product offering
Product offeringCore offering
Total Licensing publishes five specialized trade magazines covering the worldwide licensing industry in both print and digital formats. Its flagship Total Licensing magazine is published quarterly, supplemented by Total Brand Licensing (brand extension/art/lifestyle), Total Art Licensing, Total Licensing China (Mandarin/English), and Total Licensing Australia. The company sells advertising space and subscriptions to licensees, brand owners, manufacturers, retailers, and agents worldwide, reaching 82,000+ industry professionals across 104+ countries.
Product overview
Total Licensing is a multi-publication media company serving the global licensing industry with five distinct magazine titles. The portfolio includes Total Licensing (the flagship quarterly magazine covering entertainment, brand, celebrity, and sports licensing worldwide), Total Brand Licensing (dedicated to brand extension, art and lifestyle licensing), Total Art Licensing (covering the art and design licensing sector), Total Licensing China (bilingual Mandarin/English edition for the Chinese market), and Total Licensing Australia (annual regional edition). All publications are distributed in both print and digital formats, reaching over 82,000 licensing professionals across 104 countries through trade show distribution, subscriptions, and digital platforms including Issuu.
Differentiator
Problem solved
Functional benefit
Brands
- Total Licensing (Flagship): The flagship magazine published quarterly, covering entertainment, brand, celebrity, sports licensing sectors worldwide.
- Total Brand Licensing
- Total Art Licensing
- Total Licensing China
- Total Licensing Australia
Products and services
- Total Licensing (Flagship) Flagship quarterly magazine providing detailed insight, features, news, trends and developments across entertainment, brand, celebrity, and sports licensing worldwide. Distributed in both print and digital formats, reaching licensing industry professionals in 104+ countries.
- Total Brand Licensing Magazine dedicated to brand, brand extension, art and lifestyle licensing on a global basis — described as the only magazine of its kind serving the brand licensing sector. Published in print and digital (Summer, Autumn, Winter digital, Spring) editions.
- Total Art Licensing Worldwide magazine for the art and design licensing industries, distributed in print and digital in January and May. Covers all aspects of art and design licensing for key decision-making buyers, manufacturers, and retailers in over 60 countries.
- Total Licensing China Bilingual Mandarin/English edition covering the expanding Chinese licensing marketplace with focus on entertainment, art and design, lifestyle and fashion, heritage, corporate and brand, and sports licensing.
- Total Licensing Australia Annual standalone regional magazine covering the Australian licensing market, distributed throughout the Australian Toy & Hobby Fair and inserted into the Spring issue of Total Licensing. Sent to Australian retailers, buyers, manufacturers, promotional companies, and licensing companies.
Companies that use Total Licensing
Customer profileSegments4 records
Ideal customer profiles4 records
Total Licensing technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Total Licensing partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights4 records
Total Licensing competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Total Licensing social profiles
Digital presenceTotal Licensing financial estimates
Financial estimateRevenue estimate
Valuation estimate
Total Licensing leadership team
Management profileNumber of profiles
Profiles5 records
Total Licensing funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Total Licensing M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Total Licensing
What does Total Licensing do?
Total Licensing publishes five specialized trade magazines covering the worldwide licensing industry in both print and digital formats. Its flagship Total Licensing magazine is published quarterly, supplemented by Total Brand Licensing (brand extension/art/lifestyle), Total Art Licensing, Total Licensing China (Mandarin/English), and Total Licensing Australia. The company sells advertising space and subscriptions to licensees, brand owners, manufacturers, retailers, and agents worldwide, reaching 82,000+ industry professionals across 104+ countries.
Is Total Licensing a public or private company?
Total Licensing is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Total Licensing founded?
Total Licensing was founded in 2003. It employs 1 to 10 people.
Where is Total Licensing based?
Total Licensing is headquartered in Wadhurst, United Kingdom, in the Europe region.
How does Total Licensing make money?
Two revenue lines are on record. Magazine Subscriptions and Sales are the primary driver. The others are advertising.
Does Total Licensing have an API?
No public API is recorded for Total Licensing.
What industry is Total Licensing in?
Total Licensing's product category is Licensing Industry Trade Publishing. Its primary akta.pro industry code is MPADALAF, Merchandising, Character & Brand Licensing, with a secondary code of MPAJAKAI, International Rights, Export & Cross-Border Distribution. Its NAICS code is 513120 and its SIC code is 2721.