On The One Merchandising
On The One Merchandising is a California-based custom merchandise manufacturer founded in 2017 that specializes in water-based 'soft hand' discharge screen printing, custom organic apparel, and on-site embroidery for small businesses, corporate events, nonprofits, and craft beverage brands.
- Company typePrivate
- Founded2017
- HeadquartersLagunitas, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
On The One Merchandising firmographics
Firmographics- Name
- On The One Merchandising
- Legal name
- On The One Merchandising
- Website
- https://ontheonemerch.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Short description
- On The One Merchandising is a California-based custom merchandise manufacturer founded in 2017 that specializes in water-based 'soft hand' discharge screen printing, custom organic apparel, and on-site embroidery for small businesses, corporate events, nonprofits, and craft beverage brands.
- Ownership category
- akta.pro rank
On The One Merchandising industry classification
Industry- Product category
- Custom Apparel Manufacturing
- NAICS
- Apparel Manufacturing (315)
- SIC
- Apparel & Other Finishd Prods Of Fabrics & Similar Matl (2300)
- akta.pro primary industry
- Apparel Dyeing, Printing, Finishing & Laundries (CRAAAAAM)
Keywords
Where On The One Merchandising is headquartered
LocationHeadquarters
- HQ city
- Lagunitas
- HQ country
- United States
- HQ region
- North America
Markets served
On The One Merchandising business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Custom Merchandise Production: One-time custom merchandise orders where customers select apparel and promotional products that are customized to order. Revenue is generated per order based on garment quantity, customization type, and product selection. No recurring revenue model indicated.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Custom quote required for all orders |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
On The One Merchandising product offering
Product offeringCore offering
On The One Merchandising produces custom-branded apparel and promotional merchandise, specializing in "soft hand" discharge screen printing using water-based inks. The company offers custom t-shirts, hoodies, hats, and accessories, alongside an organic apparel program (organic cotton and recycled plastic garments manufactured in California) and local embroidery services for garments and accessories.
Differentiator
Problem solved
Functional benefit
Products and services
- Custom Merchandise (T-Shirts, Hoodies, Hats, Accessories) Custom printed apparel including t-shirts, hoodies, hats, and accessories customized to order for businesses, organizations, and events for branding, promotional giveaways, fundraising, and awareness.
- Discharge Screen Printing Specialized printing technique using water-based inks that creates a soft, comfortable feel on garments, enabling vibrant custom designs on apparel.
- Organics Program Custom organic apparel line featuring organic cotton and recycled plastic materials with custom fit, custom dye, and custom print options for men, women, and kids, manufactured in California.
- Local Embroidery On-site embroidery services for local customization of garments and accessories, available alongside screen printing.
- Promotional Products Non-garment promotional items and accessories chosen for function and design, with emphasis on eco-friendly and fairly traded options.
Companies that use On The One Merchandising
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles4 records
On The One Merchandising technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
On The One Merchandising partnerships and signals
Strategic signalScale indicators3 records
On The One Merchandising competitors and assessment
Company assessmentDirect peers
- Broken Arrow Wearhouse: Broken Arrow is a custom apparel manufacturer offering screen printing, embroidery, and promotional products for businesses, schools, and events. It is directly comparable to On The One's multi-vertical, multi-decoration model.
- CustomInk: CustomInk is a leading online custom apparel printing company serving small businesses, groups, and enterprise customers with screen printing and embroidery. It directly competes with On The One Merchandising in the custom decorated apparel space, but operates at significantly larger scale with a digital-first ordering platform.
- RushOrderTees: RushOrderTees specializes in custom screen-printed apparel with rapid turnaround for groups, events, and businesses. It competes head-on with On The One Merchandising's core offering of fast custom screen-printed merch, and is particularly relevant given On The One's Salesforce rush-order capability.
- Quality Logo Products: Quality Logo Products is an online promotional products distributor with a strong custom apparel and decoration offering. It is comparable to On The One in promotional/screen-printed merchandise but operates at greater scale with a national digital channel.
- Underground Printing: Underground Printing operates collegiate and custom apparel screen printing with multiple production facilities. It competes with On The One in custom decorated apparel for universities, events, and brands, and represents a scaled regional/national comparable in the same niche.
- Anthem Screen Printing: Anthem is a custom screen printing and embroidery shop serving brands, events, and merchandise programs. It is directly comparable to On The One's discharge-screen-printing and embroidery services for promotional apparel.
Others
- SanMar: SanMar is one of North America's largest apparel wholesalers, supplying blank apparel to screen printers and decorators. It is not a direct competitor but is a key upstream supplier to On The One's industry and shapes the blank apparel economics of custom decoration.
Emerging players
- Printful: Printful is a print-on-demand and fulfillment platform for custom apparel and accessories, targeting ecommerce brands and creators. It overlaps with On The One's custom decorated apparel offering but competes via a digital, no-minimum, on-demand model rather than local batch production.
Broad incumbents
- 4imprint: 4imprint is one of the largest promotional products distributors in North America, offering custom apparel and merchandise alongside a much broader catalog. It competes with On The One in promotional apparel/giveaways but at a wider product breadth and national scale.
- Cimpress (Vistaprint): Cimpress, parent of Vistaprint, is a large-scale custom printing and promotional products platform. While primarily digital print-focused, it competes with On The One in small-business custom apparel and merchandise, and represents the broader incumbent in custom printing services.
Market position
Customer concentration
On The One Merchandising financial estimates
Financial estimateRevenue estimate
Valuation estimate
On The One Merchandising leadership team
Management profileNumber of profiles
On The One Merchandising funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
On The One Merchandising M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about On The One Merchandising
What does On The One Merchandising do?
On The One Merchandising produces custom-branded apparel and promotional merchandise, specializing in "soft hand" discharge screen printing using water-based inks. The company offers custom t-shirts, hoodies, hats, and accessories, alongside an organic apparel program (organic cotton and recycled plastic garments manufactured in California) and local embroidery services for garments and accessories.
Is On The One Merchandising a public or private company?
On The One Merchandising is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was On The One Merchandising founded?
On The One Merchandising was founded in 2017.
Where is On The One Merchandising based?
On The One Merchandising is headquartered in Lagunitas, United States, in the North America region.
How does On The One Merchandising make money?
One revenue line is on record: custom Merchandise Production.
Who are On The One Merchandising's main competitors?
Direct peers on record are Broken Arrow Wearhouse, CustomInk, RushOrderTees, Quality Logo Products, Underground Printing and Anthem Screen Printing. SanMar is listed as an others. Printful is listed as an emerging player. Broad incumbents are 4imprint and Cimpress (Vistaprint).
Does On The One Merchandising have an API?
No public API is recorded for On The One Merchandising.
What industry is On The One Merchandising in?
On The One Merchandising's product category is Custom Apparel Manufacturing. Its primary akta.pro industry code is CRAAAAAM, Apparel Dyeing, Printing, Finishing & Laundries. Its NAICS code is 315 and its SIC code is 2300.