Say Hueque Journeys

What Say Hueque Journeys does

Say Hueque Journeys (legal entity Say Hueque Patagonia SRL) is a Buenos Aires-based, privately held destination management company and travel agency founded in 1999 that designs and sells fully customized travel packages to Argentina, Chile, and broader South America. The company operates an asset-light, direct-to-consumer model with no third-party resellers or OTA distribution, generating revenue through bespoke itineraries that bundle accommodations, transportation, guided tours, activities, and logistics. Pricing is quote-based and varies by destination, duration, accommodation tier (Luxury, Superior, Comfort, Inn and BB), and traveler count, with sample per-person pricing ranging from $1,640 for shorter Patagonia tours to $6,800+ for luxury escapes and longer itineraries. The company offers 102+ itineraries across Argentina, Chile, Peru, Brazil, and Antarctica, with Patagonia (both Argentine and Chilean sides) as the core specialty.

The company uses a sales-led go-to-market model with a consultative conversion process: travelers submit preferences via website contact forms, and named travel specialists (Mery, Andrea, Micaela, Milagros, Claudia, Julieta) craft custom itineraries and respond within 24 hours. The supporting technology stack is deliberately minimal: a digital quote request system, Google Calendar-based appointment scheduling for video consultations, and the Vamoos mobile app for delivering trip documentation, maps, weather, and flight information to travelers. There is no proprietary AI, no API platform, and no native mobile application. Marketing is driven by an extensive multilingual travel blog (English, Spanish, German), SEO-optimized destination pages, social media presence (Instagram, YouTube, Facebook), email newsletter, and earned media features in National Geographic, The New York Times, Lonely Planet, CNN Travel, and Travel + Leisure.

Since 2021 the company has anchored its positioning around a 'Beyond Sustainable' philosophy, formalized in 2023 with B Corp certification. The program commits to planting 10 native trees per trip through a ReforestArg partnership (with a 500,000-trees-by-2030 goal), directs 80% of traveler spending to local communities, and includes partnerships with Lechería de la Solidaridad, Isla Maciel Community Tourism Initiative, and Río Tigre Natural Reserve. The company is also a signatory to the Glasgow Declaration on Climate Action in Tourism, Tourism Declares Climate Emergency, and the Future of Tourism Coalition guiding principles. The company is licensed as Argentina Authorized Travel Agency # 11320 Res. 1118/08 and holds 421+ verified traveler reviews with 4.5/5 TripAdvisor and 4.7/5 Google ratings.

Name

Say Hueque Journeys

Legal name

Say Hueque Patagonia SRL

Website

https://sayhueque.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Say Hueque Journeys is a Buenos Aires-based private travel agency founded in 1999 that designs and sells fully customized, tailor-made travel packages to Argentina, Chile, and broader South America through a direct, consultative sales-led model targeting leisure travelers.

Ownership category

akta.pro rank

Product category

Custom Travel Services

NAICS

Tour Operators (561520), Travel Agencies (561510)

akta.pro primary industry

Bespoke Multi-Day Itinerary Planning & Custom Tour Design (THAJALAB)

akta.pro secondary industries

Domestic/In-Country Multi-Day Tour Operators (THAKADAL), Luxury Multi-Day Tour Operators (THAKADAE), Group, Family & Multi-Generational Travel Planning (HSACAKAK), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL), Group & Small-Group Custom Itinerary Planning (THAKAOAF)

Keywords

• Custom travel packages
• Patagonia tours
• Tailor-made vacations
• South america tours
• Destination management

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Custom Travel Packages: Say Hueque generates revenue by designing and selling fully customized travel packages to Argentina, Chile, and broader South America. Each package bundles accommodations, transportation, guided tours, activities, and logistics. Pricing varies by destination, trip duration, accommodation tier (Luxury, Superior, Comfort, Inn & BB), number of travelers, and specific activities requested. The company does not charge a separate planning fee—the margin is embedded in the package price.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Say Hueque Journeys designs and sells fully customized, 100% tailor-made travel packages to Argentina, Chile, and broader South America. Each package bundles accommodations across four tiers (Luxury, Superior, Comfort, Inn & BB), transportation, expert local guides, guided tours, activities, and end-to-end logistics. The company specializes in Patagonia and operates as a destination management company (DMC), serving families, couples, solo travelers, luxury travelers, and adventure/hiking enthusiasts with 102+ sample itineraries across Patagonia, Iguazú Falls, Buenos Aires, Mendoza, Atacama, Peru, Brazil, and Antarctica.

Product overview

Say Hueque Journeys is a custom travel agency specializing in tailor-made vacations to Argentina, Chile, and broader South America since 1999. The company offers 100% personalized itineraries organized into destination-based products (Patagonia Tours, Iguazú Falls Tours, Buenos Aires Tours, Mendoza Tours, Salta & Jujuy Tours, Atacama & Uyuni Tours, Chile Tours, Peru Tours, Rio de Janeiro Tours, Antarctic Cruises) and trip-type products (Guided Group Trips to Patagonia, Hiking Patagonia Trips, Family Trips, Luxury Tours, Wildlife & Nature Tours, Couples Packages, Food & Wine Tours, Self-Drive Trips, Multi-Country Tours). All trips are custom-designed based on traveler preferences, with recommended trip lengths of 5-10 days, 11-15 days, or 15+ days. The company positions itself as a destination management company (DMC) with expertise in Patagonia and offers its sample itineraries as customizable starting points.

Differentiator

Problem solved

Functional benefit

Products and services

• Patagonia Tours Tailor-made travel experiences throughout Patagonia on both Argentine and Chilean sides, covering Torres del Paine, El Chaltén, El Calafate, Bariloche, and Ushuaia destinations for individual travelers, couples, families, and groups.
• Iguazú Falls Tours Customized tours to Iguazú Falls on the Argentina-Brazil border, including lodging options inside the national park and combined itineraries with other destinations for individuals and families.
• Buenos Aires Tours Personalized city experiences in Buenos Aires including food tours, cultural excursions, and neighborhood exploration, often combined with broader Argentina itineraries.
• Guided Group Trips to Patagonia

Quantifiable outcome

• Over 9,200 plastic bottles saved per year through zero-plastic policy
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• ReforestArgcoreStrategic or Co-development PartnerPartnership with ReforestArg for tree planting initiatives in Patagonia. Say Hueque contributes 10 native trees planted per trip booked. The program supports nurseries that create local jobs in the Río Tigre Natural Reserve near Cholila, Chubut. Goal of planting 500,000 trees by 2030.
• Lechería de la SolidaridadcoreStrategic or Co-development PartnerCollaboration with this nonprofit community center in Buenos Aires (operating since 1986) that provides education, support, and vocational training to children and adolescents. Say Hueque creates tours and excursions that allow children to explore their city and country, expanding their knowledge through tourism.
• Isla Maciel Community Tourism InitiativecoreStrategic or Co-development PartnerPartnership with community-led tourism initiative in Isla Maciel, a neighborhood across from La Boca in Buenos Aires. Say Hueque provides strategic connections, promotion assistance, and visitor referrals to position tourism as a driver for economic development. Also sponsors heritage recovery project at Museo Comunitario Isla Maciel.
• Río Tigre Natural ReserveminorStrategic or Co-development PartnerOngoing reforestation efforts in the Río Tigre Natural Reserve near Cholila, Chubut, in response to wildfires that devastated native forests. Site of tree planting activities and environmental restoration work.

Scale indicators5 records

Recent moves6 records

Expansion highlights10 records

Direct peers

• Adventure Life: Adventure Life is a US-based bespoke tour operator with deep South America coverage including Patagonia, Peru, and Galápagos. Comparable to Say Hueque in custom small-group adventure model and traveler demographic.
• Patagonia Travel: Patagonia Travel is a destination management company specializing in tailor-made Patagonia itineraries, trekking, and wildlife trips. Direct overlap with Say Hueque on geography, product mix, and custom-trip distribution model.
• Geographic Expeditions (GeoEx): GeoEx designs custom small-group trips worldwide with a notable Patagonia and South America footprint. Highly comparable to Say Hueque in high-touch bespoke adventure itineraries and experiential travel positioning.
• Wild Patagonia: Wild Patagonia is a Patagonia-focused tour operator designing custom and small-group trips across Argentine and Chilean Patagonia. Highly comparable to Say Hueque in destination focus, bespoke model, and adventure traveler customer base.
• Swoop Patagonia: Swoop Patagonia specializes in bespoke Patagonia trips across Argentina and Chile, offering tailor-made itineraries and adventure-focused packages. It is a direct competitor to Say Hueque in the Patagonia custom travel niche with overlapping customer segments.

Broad incumbents

• Kensington Tours: Kensington Tours is a luxury bespoke tour operator with global coverage including a dedicated South America portfolio. Comparable to Say Hueque in premium custom travel and luxury tier, but at significantly larger scale.
• Black Tomato: Black Tomato is a boutique luxury travel agency designing bespoke experiential trips worldwide, including South America. Comparable to Say Hueque in bespoke high-end positioning and experiential travel ethos.
• Intrepid Travel: Intrepid Travel is a global small-group adventure operator with extensive South America itineraries and a strong responsible-travel positioning. Comparable to Say Hueque in adventure travel and sustainability narrative, but at vastly larger scale and via group departures rather than fully bespoke.
• Audley Travel: Audley Travel is a UK-based bespoke travel specialist with country specialists across global destinations including South America. Operates a similar consultative, specialist-led model but at much larger scale and broader geography than Say Hueque.

Emerging players

• Responsible Travel: Responsible Travel is a marketplace focused on sustainable and locally-rooted holidays across many destinations including Argentina and Chile. Comparable to Say Hueque in sustainability positioning and curated local experiences, though it operates as a platform aggregator rather than a DMC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/SayHuequeArgentina/videos
• Facebookfacebook.com/SayHuequeArgentinaJourneys
• Instagraminstagram.com/sayhueque_argentinatravel

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Say Hueque Journeys