Automotive Solutions

What Automotive Solutions does

Automotive Solutions is a New Delhi-based proprietorship firm, founded in 2005, that operates as a trader-retailer providing paint and coating solutions on an apply-and-supply basis across India. The company serves automotive, industrial, defense, aerospace, food processing, pharmaceutical, healthcare, and construction segments, offering both products (paints, coatings, ancillaries) and professional application services backed by technical assistance and warranty.

Its core portfolio spans epoxy, polyurethane, and specialty coating systems including aircraft/MIL-specification paints, fire retardant coatings, anti-corrosive coatings, dielectric paints (450 V/mil), EMF/RF shielding paints, food-grade coatings, epoxy and designer metallic flooring, and the proprietary "Clear Guard" copper and brass preventive coating line. Manufacturing is conducted through a tie-up with M/S Protective Paints Pvt Ltd in Vadodara, complemented by an in-house lab for product testing. Notable certifications include ISO 9001:2015, ISO 45001:2018, ISO 14001:2015, ISO 22000 HACCP, FDA, USDA, and AS 9100D for aerospace.

The business generates revenue through product sales (per litre, piece, or kg), application services for epoxy flooring and industrial coatings, and technical consultancy. Distribution is direct via a branch network across Delhi, Bangalore, Trichy, Vadodara, and Punjab, supplemented by the IndiaMART B2B marketplace, the company website, an Android mobile app, and social media channels. Pricing is unit-based and modest—typically Rs 65–890 per sq ft for flooring and Rs 950–3,250 per litre/kg for coatings—consistent with SMB and mid-market customers. The company is registered as an MSME Micro Enterprise with reported annual turnover of 1.5–5 Crore INR.

Name

Automotive Solutions

Legal name

Automotive Solutions

Website

https://www.automotivesolutions.net.in

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Automotive Solutions is a New Delhi-based proprietorship firm, founded in 2005, that supplies paints and coatings and provides application services across automotive, industrial, defense, aerospace, and food processing sectors in India on an apply-and-supply basis.

Ownership category

akta.pro rank

Product category

Industrial and Specialty Coatings

NAICS

Automotive Parts and Accessories Retailers (44133)

SIC

Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Coating, Engraving & Allied Services (3470)

akta.pro primary industry

Paint, refinishing & body shop supplies distribution (coatings, abrasives, tools, consumables) (CRAOANAF)

akta.pro secondary industries

Automotive Surface Materials & Coatings for Interiors/Exteriors Manufacturing (Upholstery Materials/Decor Films/Paints for Trim) (IMACAKAL), Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)

Keywords

• Industrial coatings
• Automotive paints
• Epoxy flooring
• Specialty coatings
• Fire retardant paints

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain, Operations

Revenue model

1. Product Sales: Sale of paints and allied products including automotive paints, industrial coatings, aircraft paints, epoxy coatings, and specialty coatings. Products sold on per litre, per piece, or per kg basis.
2. Application Services: Painting and coating application services provided on apply & supply basis with warranty. Includes epoxy flooring, industrial coating application, and paint services.
3. Technical Assistance: Technical support and consultancy services for paint selection and application

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Automotive Solutions is a New Delhi-based trader-retailer of paints and coatings operating on an apply-and-supply basis across India. The company supplies a broad catalog of automotive, industrial, defense, and aerospace coatings — including epoxy, polyurethane, specialty (Clear Guard), fire retardant, EMI/RF shielding, and MIL specification paints — and delivers them together with professional application services, technical assistance, and a one-year warranty.

Product overview

Automotive Solutions is a paint and coating solutions provider offering a comprehensive portfolio of products and services for automotive, industrial, defense, aerospace, and construction applications. The company operates on an apply-and-supply basis, providing both products and professional application services with technical assistance. The core product portfolio includes Aircraft Paints (fire retardant, MIL specification), Automotive Paints (PU-based, ABS plastic coatings), Industrial Coatings (anti-corrosive, epoxy, polyurethane, specialty coatings like Clear Guard copper and brass coatings), Floor Coatings (epoxy flooring, designer metallic flooring, anti-static flooring, warehouse flooring), Functional Paints (heat resistant, RF shielding, EMI/EMF blocking, dielectric, food grade), and specialized services (paint booth solutions, dehumidification, metal structure painting, consultancy). The company also offers ancillary products including paint booth filters, paper strainers, masking solutions, nitrile gloves, and dehumidifiers. Services include epoxy flooring installation, industrial painting, drone painting for military standards, paint colour matching, and testing services (ROHS, lead content). The offering is structured as a diverse product line with complementary application services rather than a unified software platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Aircraft Paint Specialized high-gloss paints designed for aviation applications meeting stringent industry standards, including fire retardant and high-specification aerospace finishes.
• Automotive Paints (PU Based and ABS Plastic) Polyurethane-based automotive paints (4 litre pack at Rs 950/Litre) and ABS plastic coating paints (10 litre pack at Rs 1,250/Litre) for vehicle bodywork, OEM coating, and high-gloss plastic substrates such as mobile covers and automotive interiors.
• Anti Corrosive Coatings Industrial coatings engineered to protect metal surfaces from corrosion caused by chemical reactions, acids, oxygen, and galvanic action, including high temperature anti-corrosive primers.
• Epoxy Flooring and Epoxy Floor Paint Industrial epoxy flooring systems and floor paints offering excellent chemical resistance, durability, low porosity, and strong bond strength for high traffic areas.
• Industrial Epoxy Flooring Services Professional epoxy flooring installation services offered on an apply-and-supply basis with warranty for pharmaceutical, food processing, and warehouse facilities.
• Heat Resistant and Heat Reflective Paints Specially formulated coatings including PU-based heat reflective roof top paint providing 10-12% heat reduction with a 1-year warranty, plus water tank heat reflective two-layer primer and top coat systems.
• MIL Specification Paints (including CARC and NATO Green) Military specification conformance paints such as Chemical Agent Resistant Coating (CARC) and 8L Infrared Reflective NATO Green paint for defense vehicles, equipment, and military applications.
• Dielectric Paints High-build electrical insulating paints with dielectric strength of 450 volts/mil for 3mm thick specimen, used in electronics, electrical, and telecommunications industry flooring and metal coating.
• RF Shielding and EMF Blocking Anti-Radiation Paints Water-based paints with pure acrylic binder using non-oxidizing copper or similar conductive agents to shield interior and exterior surfaces from microwave radiation and radio waves across the 3 kHz to 300 GHz range.
• Specialty Coatings (Clear Guard Series) Clear Guard specialty coatings for protecting copper and brass surfaces from corrosion, oxidation, acids, alkalis, solvents, salt, and hard water attacks, including HVAC coil and AC coil applications.
• Wood Coating Polyurethane wood finishes providing water resistance, UV protection, heat resistance, and durable protective coating in matt and glossy finishes, including 6 litre packs at Rs 1,411/Litre.
• Flame Retardant Paints Intumescent fire retardant paint systems for wood and masonry providing protection in extreme conditions above 600 degrees and against cellulosic fires.
• Food Grade Coatings Anti-microbial floor and wall coatings for food storage, warehouses, and processing facilities compliant with FDA, USDA, ISO 22000 HACCP, and ASTM/JIS antimicrobial testing standards.
• Polyurethane Paints Modern two-component polyurethane paints forming strong films after chemical curing, offering excellent gloss, flexibility, and resistance to acids and solvents for industrial and OEM uses.
• Copper Conductive Paint Conductive coating priced at Rs 3,250/Kg using non-oxidizing copper as the conductive agent, available in single and two-component systems for EMI shielding, ESD, and electroplating preparation applications.
• Petrol Tank Rusting Tank Seal Epoxy-based fuel tank sealer coating (Rs 6,136/Litre) preventing rust formation inside fuel tanks and surviving all weather conditions; available as a 3-pack system resistant to acids and chemicals.
• Paint Booth Products and Accessories Complete range of paint booth products including microfiber paint filter cones, paper paint strainers in 125 and 190 micron sizes, Kraft perforated paint stop filters, glass fibre paint arrestor media, ceiling filters, masking solutions, booth peelable coatings, and Dust Buster tacky booth coatings reducing dust levels by 70%.
• Water Proofing Services Epoxy waterproofing system starting at Rs 65/sq ft for new construction and existing buildings, effective for basements, foundations, roof tops, and dampness treatment.
• Paint Services Professional painting services including metal structure painting, home painting, paint consultancy, computerized paint colour matching (IS/RAL/FED/BS/RGB), commercial drone painting to Military FED 595 standards with COC certification, and paint consultancy for SOP drafting and product testing.
• ROHS and Lead Testing Services On-site and laboratory testing services for ROHS compliance, hazardous substances in electrical and electronic equipment, and lead content on painted parts as per applicable standards.
• Designer Metallic Epoxy Flooring Decorative high-end epoxy flooring with three-dimensional marbled effect using metallic pigments in clear epoxy base, available in copper, gold, and silver finishes; also includes 5mm warehouse epoxy flooring and transparent resin variants.
• Modular Operation Theatre Flooring Epoxy-based anti-static seamless flooring for operation theaters and diagnostic centers with anti-bacterial and anti-fungal properties.
• 2mm PVC Anti Static Flooring PVC anti-static flooring absorbing static electric charges to protect digital equipment in electronic workspaces.
• Epoxy Paints and Epoxy Screeding Service Two-part epoxy coatings with excellent adhesion on metal substrates, resistant to acids, alkalis, and solvents for industrial applications, plus a floor leveling and smoothing service using high-solid epoxy in thicknesses from 1mm to 15mm.
• Epoxy and PU Primers Industrial primers including zinc phosphate, zinc rich epoxy, rust converter, MIO epoxy, PU primers, polyamide epoxy micacious iron oxide primer for aggressive coastal and industrial environments, and specialty primers for various substrates.
• Chemical Resistant Coatings and Bathroom Taps Restoration Coatings for metal, concrete floors, walls, and wood preventing abrasion from harsh chemicals including acids, oils, and solvents, paired with bathroom taps restoration service offering copper, gold, and silver finishes at Rs 9,990/unit with resistance to hard water and chemicals.
• Anti Bacterial Paint Paint with anti-bacterial properties for hygiene-sensitive environments such as hospitals, laboratories, and clean rooms.
• Steel Pre-Engineered Building Painting Solutions Complete paint solutions for prefabricated structures and metal structures with anti-rust, insulation, anti-fungal, water resistant, and acid resistant properties, including lightning insulation and protection from snow and fog.
• PCB Conformal Coating Protective coating for printed circuit boards guarding against moisture, dust, and contaminants.
• Clear Guard Copper Preventive Coating Single-step coating protecting copper surfaces in HVAC and AC coils from acid, alkali, solvents, salt, and hard water attacks, preventing rusting and gas leak problems; supplied in multiple sizes including 10L fire protective coating.

Quantifiable outcome

• Dust reduction in paint booths by 70% using Dust Buster Booth Coating
• +2 more outcomes

Named customers7 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• M/S Protective Paints Pvt Ltd, VadodaracoreStrategic or Co-development PartnerManufacturing tie-up with Protective Paints Pvt Ltd located in Vadodara, providing advanced processing equipment and latest machinery for production of paint products. Integrated facilities include production unit, quality control unit, logistic unit, and maintenance unit.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kansai Nerolac Paints: One of India's largest automotive and industrial paint manufacturers, offering PU automotive paints, industrial coatings, and refinish products that directly overlap Automotive Solutions' core automotive PU and refinishing portfolio.
• Jotun India: Norwegian coatings major with significant Indian presence in marine, protective and industrial coatings. Directly comparable to Automotive Solutions' specialty industrial, anti-corrosive and protective coating portfolio.
• Hempel India: Specialist in protective and marine coatings with operations in India. Closely comparable in scope to Automotive Solutions' epoxy, anti-corrosive, and chemical-resistant industrial coating offerings.
• Shalimar Paints: Indian specialty and industrial paint manufacturer with offerings in protective, marine, aerospace and industrial coatings. Directly comparable to Automotive Solutions in defense, aerospace and specialty industrial segments.

Broad incumbents

• Asian Paints: India's largest paint manufacturer with a broad decorative, industrial and automotive coatings portfolio. It competes with Automotive Solutions across epoxy flooring, industrial coatings, and automotive refinish, though it operates at vastly greater scale.
• Berger Paints India: Major Indian coatings company offering industrial, protective, marine, automotive and decorative coatings. Overlaps with Automotive Solutions in epoxy flooring, anti-corrosive coatings, and industrial protective paints.
• Akzo Nobel India: Indian arm of the Dutch coatings major, with strong presence in automotive refinishes, marine and protective coatings. It is a benchmark reference point because Automotive Solutions' founder was trained by Akzo Nobel Car Refinishes.
• PPG Asian Paints (PPG India): Joint venture between PPG and Asian Paints offering automotive OEM and refinish paints in India. Overlaps with Automotive Solutions' PU-based automotive paints and refinishing solutions.
• Nippon Paint India: Japanese paint major's Indian subsidiary with automotive, industrial and decorative paints. Competes with Automotive Solutions in automotive refinishing and industrial epoxy flooring.

Emerging players

• Carboline India: US-based specialty protective and fire-retardant coatings company with growing presence in India. Comparable to Automotive Solutions' specialty fire-retardant, anti-corrosive and chemical-resistant coating lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

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Compliance8 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Automotive Solutions