House of Swiss Golf

What House of Swiss Golf does

House of Swiss Golf AG is a privately held Swiss golf lifestyle holding company headquartered in Altendorf, Canton of Schwyz, operating a diversified portfolio of complementary brands across the golf value chain. The company serves three primary customer segments: corporate clients seeking high-end bespoke golf events for client entertainment and brand experiences; affluent individual amateur golfers consuming tournaments, training, travel, equipment, and media; and golf clubs and organizations purchasing B2B data and event services. Its portfolio includes training facilities (Swiss Golf Park in Wädenswil), amateur tournament series (birdie-open.com with 50+ tournaments on 30+ Swiss courses; Grand Slam Tour across four premium European destinations), corporate golf event services, a curated e-commerce retail business (Swiss Golf Shop), bespoke golf travel (birdie-traveller.com), publishing (Magazin Golf with 70+ years of heritage; Golf Italia Magazine as a licensed edition of Today's Golfer), the annual Swiss Golf Awards, and B2B Golf Data Management & Services.

The company's underlying technology is limited to standard digital platforms — websites, e-commerce storefronts, and tournament registration systems — rather than proprietary technology. It is not a technology company but rather a brand-and-experiences operator, with intellectual property residing in brand names, content libraries, and event series rather than software or models. Revenue is generated through seven identifiable streams: corporate event fees, tournament registration fees, training services, travel curation, hardware/apparel retail sales, magazine subscriptions and advertising, and B2B professional services. Pricing across all streams is not publicly disclosed; corporate event fees are quote-based. Go-to-market combines direct B2B sales for corporate clients with owned digital channels for consumers, supplemented by content marketing through magazines, social media, and email.

The company is led by Mani Lindeberg and operates an Italian subsidiary (House of Italian Golf) based in Milan, marking its primary international expansion. No institutional investors, funding rounds, or public shareholders are disclosed. Core partnerships include Engadin Golf Club and Tourismusbüro St. Moritz (for Snow Golf Days) and journalist Massimo De Luca (for Golf Italia Magazine).

Name

House of Swiss Golf

Legal name

House of Swiss Golf AG

Website

https://houseofswissgolf.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

House of Swiss Golf AG is a privately held Swiss golf lifestyle holding company operating a diversified portfolio of brands across corporate golf events, amateur tournaments (birdie-open, Grand Slam Tour), training facilities, retail, travel, publishing, and B2B data services for golfers and corporate clients in Switzerland and Italy.

Ownership category

akta.pro rank

NAICS

Spectator Sports (7112), Spectator Sports (71121), Hobby, Toy, and Game Retailers (45912)

SIC

Services-Amusement & Recreation Services (7900), Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)

akta.pro secondary industries

Golf Equipment, Apparel & Pro Shop Retail (CRAMABAG), Golf Tours & Professional Circuits (MPAKAAAK), Golf Equipment & Accessories Distribution (CRAOAJAK)

Keywords

• Corporate golf events
• Golf tournament management
• Golf training facilities
• Golf travel services
• Golf retail ecommerce

Headquarters

HQ city

Altendorf

HQ country

Switzerland

HQ region

Europe

Offices3 records

Markets served

Revenue model

1. Corporate Golf Events: Design and execution of high-end corporate golf events for businesses, including branding, hospitality, logistics, and entertainment. Revenue generated through event fees paid by corporate clients.
2. Golf Tournament Series: Operation of amateur golf tournament series (birdie-open.com with 50+ tournaments, Grand Slam Tour with 4 premium destinations) generating revenue through player registration fees.
3. Golf Training Facilities: Operation of Swiss Golf Park training facility in Wädenswil, offering golf instruction and practice for all skill levels.
4. Golf Travel Services: Bespoke golf travel curation through birdie-traveller.com, partnering with venues and accommodations worldwide.
5. E-commerce Retail: Swiss Golf Shop operating e-commerce storefront for premium golf equipment, apparel, accessories, and custom fitting services.
6. Publishing & Media: Operation of golf magazines including Magazin Golf (under Swiss Golf Sports GmbH) and Golf Italia (licensed edition of Today's Golfer), generating revenue through subscriptions and advertising.
7. B2B Data & Event Services: Golf Data Management & Services offering CRM, analytics, marketing strategies, software solutions, quality control, and event organization to golf clubs, organizations, and brands.

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

House of Swiss Golf AG operates a diversified portfolio of premium golf lifestyle businesses under one Swiss umbrella brand. It designs and executes high-end corporate golf events, runs amateur tournament series (birdie-open.com with 50+ events and the Grand Slam Tour across four European destinations), operates a golf training facility (Swiss Golf Park in Wädenswil), curates bespoke golf travel (birdie-traveller.com), sells premium equipment via Swiss Golf Shop, publishes golf magazines (Magazin Golf and Golf Italia), organizes the Swiss Golf Awards, runs the Snow Golf Days on frozen Lake St. Moritz, and provides B2B data, analytics, CRM, and event services to golf clubs and brands through Golf Data Management & Services.

Product overview

House of Swiss Golf AG operates as a diversified golf lifestyle company offering a portfolio of complementary products and services united under the Swiss quality brand. The portfolio includes event series (birdie-open.com, The Grand Slam Tour, Snow Golf Days), facilities (Swiss Golf Park), retail (Swiss Golf Shop), travel (birdie-traveller.com), publications (Magazin Golf, Golf Italia Magazin), recognition (Swiss Golf Awards), B2B services (Golf Data Management & Services, Corporate Golf Events), and an international subsidiary (House of Italian Golf). The company functions as an umbrella brand managing these distinct offerings that span the entire golf ecosystem from training and events to travel, media, and business services.

Differentiator

Problem solved

Functional benefit

Brands

• Swiss Golf Park: Golf training facility in Wädenswil offering conditions for golf learning and skill development
• birdie-open.com
• The Grand Slam Tour
• Swiss Golf Shop
• birdie-traveller.com
• Swiss Golf Awards
• House of Italian Golf
• Snow Golf Days
• Golf Data Management & Services
• Magazin Golf
• Golf Italia Magazine

Segments3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Engadin Golf ClubcoreStrategic or Co-development PartnerCollaboration partner for Snow Golf Days events held annually in February on frozen Lake St. Moritz. The partnership creates unique alpine golf experiences combining the Engadin Golf Club venue with winter tourism and the White Turf racing weekends.
• Tourismusbüro St. MoritzcoreStrategic or Co-development PartnerPartnership with St. Moritz tourism authority for Snow Golf Days events. Combines sports, nature, and luxury in a setting unique to St. Moritz, leveraging the region's winter tourism ecosystem.
• Massimo De LucaminorOthersRenowned Italian sports journalist serving as Editor-in-Chief of Golf Italia magazine, developed through collaboration with House of Italian Golf management. The magazine is a licensed edition of Today's Golfer for the Italian market.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Pebble Beach Company: Operates the iconic Pebble Beach Golf Links and hosts the AT&T Pebble Beach Pro-Am, combining luxury golf destination, tournament hosting, corporate hospitality, and retail experiences. Directly comparable to House of Swiss Golf's mix of tournament hosting, corporate events, and premium golf lifestyle experiences.
• TPC Network (PGA Tour): Network of tournament-host golf clubs operated by the PGA Tour, combining championship golf venues with corporate hospitality, events, and member services. Directly comparable to House of Swiss Golf's tournament hosting, Grand Slam Tour, and corporate event model.
• Golfbreaks: Specialist golf travel company curating bespoke and package golf trips worldwide, partnering with leading courses and accommodations. Directly comparable to House of Swiss Golf's birdie-traveller.com bespoke golf travel business.
• ClubCorp: Owns and operates a large portfolio of golf and country clubs, providing member services, events, and golf lifestyle amenities. Comparable to House of Swiss Golf's training facility and member-style community ecosystem built around birdie-open, Swiss Golf Awards, and corporate events.
• Troon Golf: Largest golf club management company in the world, operating hundreds of golf facilities and providing related hospitality, retail, and member services. Comparable to House of Swiss Golf's Swiss Golf Park training facility and broader golf hospitality/facility operations.

Broad incumbents

• Callaway Golf Company: Major golf equipment and apparel brand (Callaway, Odyssey, TravisMathew) with global retail and custom fitting presence. Comparable to House of Swiss Golf's Swiss Golf Shop retail and custom fitting business, though operating at the manufacturer/scale level.
• Golf Digest: Leading global golf media brand covering instruction, equipment, travel, and tournament coverage across digital, print, and events. Comparable to House of Swiss Golf's Magazin Golf and Golf Italia publishing operations and broader golf media authority.
• IMG (Endeavor): Global sports management and event organization business within Endeavor that operates golf events, athlete management, and licensing. Comparable to House of Swiss Golf's corporate events, tournament organization, and brand portfolio approach, but at significantly larger scale across multiple sports.
• Acushnet Holdings (Titleist / FootJoy): Public golf equipment and apparel company owning Titleist, FootJoy, and other brands, with global retail and custom fitting operations. Comparable to House of Swiss Golf's Swiss Golf Shop retail and custom fitting business, but at vastly larger scale and as a manufacturer.

Emerging players

• Topgolf: Golf entertainment and lifestyle brand combining tech-enabled golf venues, events, and retail. Comparable to House of Swiss Golf's lifestyle positioning and event-driven model, but with a much larger, tech-centric entertainment focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@houseofswissgolf8656
• Facebookfacebook.com/houseofswissgolf
• LinkedInlinkedin.com/company/7940284
• Instagraminstagram.com/house.of.swiss.golf
• Xx.com/golf_swiss

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about House of Swiss Golf