Home Savings Bank
- Company typePrivate
- Founded1941
- HeadquartersCovington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Home Savings Bank firmographics
Firmographics- Name
- Home Savings Bank
- Legal name
- Home Savings Bank, FSB
- Website
- https://homesavingsbanknky.com
- Company type
- Private
- Founded year
- 1941
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Home Savings Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Savings Institutions and Other Depository Credit Intermediation (522180), Depository Credit Intermediation (5221)
- SIC
- Savings Institution, Federally Chartered (6035), Mortgage Bankers & Loan Correspondents (6162)
- akta.pro primary industry
- Mutual Savings Banks & Mutual Thrifts (FSABAEAD)
- akta.pro secondary industries
- Bank & Credit Union Personal Loans (Unsecured Installment) (FSAKAAAL), SME Deposits & Business Accounts (Operating, Savings, CDs) (FSABABAC), Closed-End Home Equity Loans (Second Mortgages) (FSALAGAA)
Keywords
Where Home Savings Bank is headquartered
LocationHeadquarters
- HQ city
- Covington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Home Savings Bank business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Deposit Account Fees and Interest Income: Revenue generated from interest rate spreads on deposit accounts (checking, savings, CDs, IRAs) and fee income from monthly maintenance fees, overdraft fees, and account service charges. The bank operates as a mutual savings institution where depositors are effectively owners, with revenue flowing back into the institution.
- Mortgage Lending: Revenue from mortgage loan origination and servicing including fixed-rate mortgages, adjustable-rate mortgages, construction loans, second mortgages, home equity lines of credit (HELOC), and investment property loans. Interest income on outstanding loan balances represents a significant revenue stream.
- Passbook Loans: Secured personal loans using passbook savings accounts or CDs as collateral. Provides favorable interest rates compared to credit cards, generating interest income.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Passbook Savings Account - Basic savings with $10 minimum |
| Subscription | Monthly | Statement Savings Account - Monthly statements with ATM access |
| Other | Pay-as-you-go | Certificates of Deposit - Terms from 182 Days to 5 Years |
| Other | Annual | IRA Account - Tax-deferred retirement savings |
| Subscription | Monthly | Home Standard Account - Basic checking with senior benefits |
| Subscription | Monthly | Small Business Account - Business checking |
| Subscription | Monthly | Gold Account - Tiered interest-bearing account |
| Other | Pay-as-you-go | Passbook Loan - Secured personal loan using savings as collateral |
| Subscription | Weekly | Home for Christmas Club - Seasonal savings account |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Home Savings Bank product offering
Product offeringCore offering
Home Savings Bank is a mutual savings institution that accepts consumer deposits through checking, savings, certificates of deposit, and IRA accounts, and lends those funds out as fixed-rate, adjustable-rate, construction, second-mortgage, HELOC, and investment-property mortgage loans. It also originates passbook-secured personal loans and occasionally sells bank-owned real estate. All products are delivered directly through the bank's single branch in Ludlow, Kentucky, supplemented by an online banking portal and 24-hour drive-up ATM.
Product overview
Home Savings Bank is a mutual savings institution offering a unified portfolio of banking products centered around checking, savings, and mortgage lending services. The checking portfolio includes three account types (Home Standard, Small Business, and Gold accounts) differentiated by minimum balances, fee structures, and interest-bearing features. Savings offerings encompass passbook and statement savings accounts, certificates of deposit in nine term options, a Christmas savings club account, and individual retirement accounts. The mortgage lending suite includes fixed rate, adjustable rate, construction, second mortgage, HELOC, and investment property loans. The bank operates as a single-institution provider without a platform-plus-modules architecture—all products are delivered directly through the bank's own branch network and online banking platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Home Standard Checking Account
- Small Business Checking Account
- Gold Interest-Bearing Checking Account
- Passbook Savings Account
- Statement Savings Account
- Certificates of Deposit
- Passbook Loan
- Home for Christmas Club Account
- Individual Retirement Account (IRA)
- Fixed Rate Mortgage Loans
- Adjustable Rate Mortgage Loans
- Construction Mortgage Loans
- Second Mortgage Loans
- Home Equity Line of Credit (HELOC)
- Investment Property Mortgage Loans
- Bank Owned Real Estate
Quantifiable outcome
- 81+ years of continuous operation serving the community
- +1 more outcomes
Companies that use Home Savings Bank
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Home Savings Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Home Savings Bank partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Home Savings Bank competitors and assessment
Company assessmentRegional players
- Traditional Bank: Traditional Bank is a Kentucky-headquartered community bank offering checking, savings, mortgages, and small business banking across multiple Northern Kentucky locations. It is a direct competing community bank in the same geographic serving area as Home Savings Bank.
- Whitaker Bank: Whitaker Bank is a community bank serving Central and Northern Kentucky, with a comparable deposit-taking and mortgage lending franchise. While larger and more broadly distributed than Home Savings Bank, it competes for the same local consumer and small business relationships in the Kentucky market.
- Kentucky Bank: Kentucky Bank is a community bank headquartered in Paris, KY with branches across Central and Northern Kentucky, offering commercial and consumer loans, deposits, and mortgage products. It is a relevant regional peer competing for similar customer relationships in Kentucky.
Direct peers
- North Shore Bank: North Shore Bank is a Massachusetts-based mutual savings bank with a similar community-oriented deposit and mortgage lending model. While geographically distant, it shares the mutual charter, customer-ownership structure, and relationship-driven approach that defines Home Savings Bank.
- Randolph Savings Bank: Randolph Savings Bank is a small mutual savings bank headquartered in Massachusetts operating a single-branch model focused on deposit accounts and mortgage lending. It is the most directly comparable small mutual savings bank by charter structure, size, and product mix.
- Citizens Deposit Bank and Trust: Citizens Deposit Bank and Trust is a community bank in Vanceburg, KY offering deposit accounts, mortgage loans, and personal banking services in a small Kentucky community. It is one of the few remaining small community banks in Kentucky with a similar single-market operating model.
- Washington Trust Bank: Washington Trust is a community-focused bank with a long operating history offering deposit accounts, mortgage lending, and wealth services. Although larger and more diversified, it shares the small community banking franchise and mortgage-led lending model characteristic of Home Savings Bank.
- First Federal Savings Bank of Kentucky: First Federal Savings Bank of Kentucky is a federally chartered mutual savings bank operating in Kentucky, with a comparable community-focused model of deposit accounts and mortgage lending. It is the closest functional peer to Home Savings Bank in terms of charter structure and product mix.
Broad incumbents
- Community Trust Bank: Community Trust Bank is a larger publicly traded Kentucky-based bank with extensive deposit and mortgage offerings across the state. It is a broad incumbent competitor operating in the same Kentucky geography with a substantially broader product and branch footprint.
- Forcht Bank: Forcht Bank is a Kentucky-based community bank with multiple branches across Central and Northern Kentucky, offering consumer and commercial banking services. It is a larger scale competitor operating in the same Northern Kentucky geography as Home Savings Bank.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Home Savings Bank social profiles
Digital presenceHome Savings Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Home Savings Bank leadership team
Management profileNumber of profiles
Profiles10 records
Home Savings Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Home Savings Bank M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Home Savings Bank
What does Home Savings Bank do?
Home Savings Bank is a mutual savings institution that accepts consumer deposits through checking, savings, certificates of deposit, and IRA accounts, and lends those funds out as fixed-rate, adjustable-rate, construction, second-mortgage, HELOC, and investment-property mortgage loans. It also originates passbook-secured personal loans and occasionally sells bank-owned real estate. All products are delivered directly through the bank's single branch in Ludlow, Kentucky, supplemented by an online banking portal and 24-hour drive-up ATM.
Is Home Savings Bank a public or private company?
Home Savings Bank is a private company. It is classified as management employee owned and is currently operating.
When was Home Savings Bank founded?
Home Savings Bank was founded in 1941. It employs 11 to 50 people.
Where is Home Savings Bank based?
Home Savings Bank is headquartered in Covington, United States, in the North America region.
How does Home Savings Bank make money?
Three revenue lines are on record. Deposit Account Fees and Interest Income is the primary driver. The others are mortgage Lending and passbook Loans.
Who are Home Savings Bank's main competitors?
Regional players on record are Traditional Bank, Whitaker Bank and Kentucky Bank. Direct peers are North Shore Bank, Randolph Savings Bank, Citizens Deposit Bank and Trust, Washington Trust Bank and First Federal Savings Bank of Kentucky. Broad incumbents are Community Trust Bank and Forcht Bank.
Does Home Savings Bank have an API?
No public API is recorded for Home Savings Bank.
What industry is Home Savings Bank in?
Home Savings Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAEAD, Mutual Savings Banks & Mutual Thrifts, with a secondary code of FSAKAAAL, Bank & Credit Union Personal Loans (Unsecured Installment). Its NAICS code is 522180 and its SIC code is 6035.