What Identoi Oy does

Identoi Oy is a Finnish private software company founded in 2006 and headquartered in Oulu, with a secondary office in Piispanristi (Turku). It operates within the Sovelluskehittäjät Group and develops the Celesta software suite: an integrated set of browser-based and Android-mobile applications covering warehouse management (WMS), transport management (TMS), manufacturing execution (MES), and field service management (FSM), supported by the Celesta Mobile application platform for field workers and the Celesta Plan mini-ERP system for office users. The Celesta platform supports barcode/QR and RFID reading, GPS tracking, offline operation, and integrations with major enterprise ERPs (SAP, IFS, iScala) and third-party shipping systems (Consignor). A separate TK sub-brand provides ERP and material management software with RFID-tagged tracking for laundries.

The company sells primarily through direct enterprise sales with fixed-price project implementations and ongoing custom development at contract day rates; pricing is not publicly disclosed. Revenue is generated from software licenses/subscriptions (Celesta WMS/TMS/MES/TK), professional services for bespoke configurations on the Celesta Mobile platform, and complementary hardware (barcode readers, RFID readers, Android terminals, handhelds). Go-to-market is content-led via case studies and 'Request a demo' / 'Contact us' CTAs, with named enterprise customers including DB Schenker (Celesta Mobile for 1,000+ drivers handling 7M shipments annually, 16+ year relationship), Kesko Oyj (retail logistics), Ruukki Construction (TMS with SAP integration), BEWI Finland (formerly Jackon, production reporting), E.T. Listat (Celesta WMS/MES, iScala integration), Lappset Group (Celesta picking connected to IFS via API), Mectalent (IoT machine utilization), and Pernotrans.

The company's geographic footprint is concentrated in Finland with a Baltic extension in 2023 via the Ruukki deployment; product launches in 2023 included an ISO 14083-aligned site-specific carbon footprint calculation. Identoi is led by CEO Sakari Vaara and Business Director Kari Miettinen (RFID and TK products). The company has EU funding for R&D programs related to circular economy and manufacturing-sector software built on Celesta WMS/TMS products.

Name

Identoi Oy

Legal name

Identoi Oy

Website

https://identoi.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Identoi Oy is a Finnish private software company that develops the Celesta suite (WMS, TMS, MES, FSM, Celesta Mobile, Celesta Plan) and the TK ERP for laundries, serving enterprise and mid-market logistics, manufacturing, textile, and IoT customers primarily in Finland with a 2023 Baltic extension.

Ownership category

akta.pro rank

Product category

Logistics and Warehouse Management Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Data Integration, APIs & Telematics Data Platforms (TLABAJAM)

akta.pro secondary industries

Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA), Electronic Document Exchange & eBL/eAWB/eCMR Platforms (EDI/API) (TLAEAOAG)

Keywords

• Warehouse management software
• Transport management software
• Logistics software solutions
• Manufacturing execution systems
• RFID tracking solutions

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Software Licenses (Celesta WMS, TMS, MES): Browser-based cloud solutions for warehouse management, transport management, and manufacturing. Offered as cloud service or on-premise installation. Revenue from software licensing and subscriptions.
2. Custom Software Development: Tailored solutions built on Celesta Mobile platform and Celesta Plan mini-ERP. Implemented at mutually agreed fixed prices. Ongoing development at contract day rates.
3. Mobile Device and Hardware Solutions: Complementary hardware solutions for automatic identification including barcode readers, RFID readers, mobile terminals, and handheld devices. Sold alongside software solutions.
4. TK Software for Laundries: Modern ERP and material management software for laundry businesses. Includes RFID-tagged solutions for inventory and material tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Identoi Oy develops and sells the Celesta software suite for logistics, warehouse management (WMS), transport management (TMS), manufacturing execution (MES), and field service management (FSM). The platform consists of Celesta Plan, a browser-based mini-ERP for office users, and Celesta Mobile, a customizable Android application platform for field workers, with integrated RFID, barcode, GPS, IoT sensor, and ERP (SAP, IFS, iScala) integration capabilities. The company also offers TK, an ERP and material management solution for laundries with RFID-tagged garment tracking.

Product overview

Identoi Oy offers the Celesta software product family for logistics, warehouse management, transport management, production, and RFID-enabled workwear tracking since 2006. The Celesta portfolio consists of Celesta WMS (Warehouse Management System) for warehouse operations, Celesta TMS (Transport Management System) for transport planning and real-time monitoring, and Celesta MES (Manufacturing Execution System) for production planning and recording. These are powered by the Celesta Plan browser-based platform (mini-ERP) for office users and Celesta Mobile platform for field/mobile workers. Celesta FSM (Field Service Management) provides field force monitoring for service and installation operations. The company also offers TK, a separate ERP and material management solution for laundries with RFID tracking capabilities.

Differentiator

Problem solved

Functional benefit

Brands

• Celesta: Software brand for transport management (TMS), warehouse management (WMS), production planning (MES), and field service management (FSM). Includes Celesta Plan for office users and Celesta Mobile for field workers.
• TK

Products and services

• Celesta WMS Warehouse Management System (WMS) for managing warehouses, monitoring stock locations and product balances in real time. Handles receiving, shelving, picking, transferring, releasing, and inventory operations. Includes Celesta Plan WMS for office users and Celesta Mobile app for warehouse workers. Supports both individualized collis/pallets and non-individualized materials.
• Celesta TMS Transport Management System (TMS) for planning and real-time monitoring of transport operations. Includes route planning, fleet tracking on maps, driver communication, ETA calculation, customer notifications, carrier management, and invoicing integration. Consists of Celesta Plan TMS for office/dispatcher users and Celesta Mobile driver application for Android devices.
• Celesta MES Manufacturing Execution System for production planning and production recording. Enables work order management, production line tracking, material and transfer calls from production line interfaces, and tracks finished products with QR code labels or RFID tags. Integrates with ERP systems.
• Celesta Mobile Mobile application platform for field workers to manage daily work queues and report work in real time including hours, materials/spare parts, travel, outputs, exceptions, photos, and GPS coordinates. Works on Android handhelds, smartphones, and tablets with offline capability. Customizable for inspection and work reporting applications.
• Celesta Plan Browser-based mini-ERP system for office users to manage logistics, warehouse, transport, and production operations. Supports multiple language versions and time zones. Functions as the office-side counterpart to the Celesta Mobile field application platform.
• Celesta FSM Field Service Management solution for managing and directing field service specialists in maintenance and installation operations. Provides field force monitoring capabilities as part of the Celesta platform.
• TK (TK Pesu and TK Matha) Modern ERP and material management software for laundries. Includes RFID-tagged solutions for inventory and material tracking. Provides a fully integrated process for managing laundry operations including workwear vending machines processing approximately 200,000 items monthly.

Quantifiable outcome

• 5-30% operational efficiency improvement for customers after implementing solutions
• +4 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Sovelluskehittäjät GroupcoreStrategic or Co-development PartnerIdentoi Oy operates as part of the Sovelluskehittäjät Group (Application Developers Group). The group provides a collaborative framework for Identoi's operations.
• Lappset Group OyminorImplementation/ SI/ Consulting PartnerIdentoi providing Celesta-based collection and picking system for Lappset Group. System connected to Lappset's IFS ERP system via API interfaces. Includes interface software for product information retrieval from Lappset's website.
• E.T. Listat OycoreImplementation/ SI/ Consulting PartnerIdentoi supplying Celesta WMS and Celesta MES systems since 2015. Connected to E.T. Listat's iScala ERP system via interface.
• Ruukki Construction OycoreImplementation/ SI/ Consulting PartnerIdentoi's Celesta Plan TMS transport management solution deployed since 2014. Solution integrated with Ruukki's SAP system for data transfer and invoicing.
• Tehowatti OyminorOthersTehowatti Oy is a contract driver for Ruukki Construction using Celesta Mobile application. Not a formal partnership but operational ecosystem relationship.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/identoi-oy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Identoi Oy