AUTO&Wirtschaft

What AUTO&Wirtschaft does

AUTO&Wirtschaft is a Swiss B-to-B trade publishing house serving the automotive industry, headquartered in Dietikon, Switzerland, and operated through its legal entity A&W Verlag AG, a subsidiary of the diversified media group ZT Medien AG. Founded in 2004 and employing between 11 and 50 people, the company publishes six integrated magazine titles — AUTO&Wirtschaft (the flagship B-to-B trade title), AUTO&Technik (technical), AUTO&Economie (economic), AUTO&Carrosserie (bodywork), AW Guide, and electric WOW (electric mobility) — alongside affiliated brands in the ZT Medien AG portfolio such as aboutFLEET, AUTO BILD Schweiz, AW-Guide, Transporter Guide, and FLEETguide. Content is distributed through print subscriptions, a weekly newsletter, the auto-wirtschaft.ch website, annual industry events (A&W Branchenanlass, A&W Mobilitätstagung), and photo/video galleries. The customer base consists primarily of Swiss garage owners, workshops, fleet managers, and automotive service businesses seeking industry news, technical information, regulatory updates, and business insights.

The business operates multiple revenue streams. Subscription-based recurring revenue comes from standard and premium (A&W Premium Abo) magazine subscriptions, with advertising sold to automotive industry suppliers across print and digital channels. The company also generates transactional revenue from e-commerce lines covering textile merchandise, commercial print products (business cards, letterhead, envelopes, flyers, roll-ups), and promotional items (pens, notebooks, USB hubs, bags), as well as professional services revenue from events and automotive training and education programs (Aus- und Weiterbildung), including teaching materials on alternative propulsion. Pricing is published in CHF, with promotional items starting at CHF 2.50 and print products starting at CHF 49.00. Go-to-market is sales-led, targeting Swiss automotive professionals through a combination of direct subscriptions, advertising sales, events, and newsletter engagement.

The technology foundation is a publishing platform with integrated digital content management supporting the magazine portfolio, newsletter distribution, and e-commerce storefronts; no proprietary AI features, APIs, or third-party integrations were disclosed. The company does not have venture capital, private equity, or public ownership, and no financial figures are publicly disclosed. Strategic emphasis has shifted toward electric mobility content (electric WOW, alternative propulsion teaching materials) and adjacent revenue lines (merchandise, training, events), reflecting the broader transition pressure on the Swiss automotive aftermarket.

Name

AUTO&Wirtschaft

Legal name

A&W Verlag AG

Website

https://auto-wirtschaft.ch

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AUTO&Wirtschaft is a Swiss B-to-B trade magazine publisher serving garage owners, workshops, fleet managers, and automotive businesses in Switzerland through six integrated magazine titles, subscriptions, advertising, events, training, and merchandise, operated by A&W Verlag AG under ZT Medien AG.

Ownership category

akta.pro rank

Product category

Trade Publishing (B2B Automotive Media)

NAICS

Periodical Publishers (513120), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Automotive & Transportation Magazines (MPAJAEAI)

akta.pro secondary industry

Business, Finance & Industry Trade Magazines (MPAJAEAM)

Keywords

• Automotive trade media
• Swiss B2B publishing
• Fleet management magazines
• Automotive industry news
• Trade journal publishing

Headquarters

HQ city

Dietikon

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Magazine Subscriptions: Monthly B-to-B trade magazine subscriptions for AUTO&Wirtschaft and related titles including AUTO&Technik, AUTO&Carrosserie, and AW Guide.
2. Advertising: Advertising space sold to automotive industry companies in magazine and digital channels.
3. Premium Services: Premium subscription (A&W Premium Abo) with enhanced content and benefits.
4. Events: Industry events including A&W Branchenanlass for automotive professionals.
5. Merchandise Products: Promotional items including pens, notebooks, bags, bottles, and branded merchandise.
6. Print Products: Commercial printing services for business materials including business cards, letterhead, envelopes, flyers, and roll-ups.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

AUTO&Wirtschaft is the leading Swiss B-to-B trade magazine for the automotive industry, published monthly by A&W Verlag AG under parent company ZT Medien AG. The company publishes a portfolio of specialized automotive titles (AUTO&Wirtschaft, AUTO&Technik, AUTO&Economie, AUTO&Carrosserie, AW Guide, electric WOW), complemented by merchandise goods (textile, print, promotional items), print and digital subscriptions, a free newsletter, training materials on alternative propulsion, and industry events such as the A&W Branchenanlass.

Product overview

AUTO&Wirtschaft is a Swiss B-to-B publishing house offering a comprehensive portfolio of automotive industry publications and merchandise. The core offering consists of multiple magazine titles including AUTO&Wirtschaft (the flagship B-to-B trade magazine), AUTO&Technik (technical focus), AUTO&Economie (economic focus), AUTO&Carrosserie (bodywork focus), AW Guide, and electric WOW (electric mobility focus). The product line extends to merchandise products including textile products, print products (business cards, letterhead, envelopes, flyers, roll-ups), and promotional items (pens, notebooks, USB hubs, laptop bags, beverage containers, shoe care sets, umbrellas). Additional services include subscription offerings (standard and premium tiers), a weekly newsletter, and professional training and education materials covering alternative propulsion technologies. The company operates as part of ZT Medien AG and is a member of a network including aboutFLEET, AUTO BILD Schweiz, AW-Guide, Transporter Guide, and FLEETguide.

Differentiator

Problem solved

Functional benefit

Brands

• AUTO&Technik: Integrated technical magazine alongside AUTO&Wirtschaft focusing on automotive technology
• AUTO&Economie
• AUTO&Carrosserie
• AW Guide
• electric WOW
• aboutFLEET
• AUTO BILD Schweiz
• AW-Guide
• Transporter Guide
• FLEETguide
• A&W Mobilitätstagung

Products and services

• AUTO&Wirtschaft magazine Monthly flagship B-to-B trade magazine for the Swiss automotive industry, targeting garage owners, workshop operators, fleet managers, and bodyshop professionals with industry news, technical coverage, and business management content.
• AUTO&Technik magazine Specialized trade publication covering automotive technology topics for Swiss automotive professionals.
• AUTO&Economie magazine Specialized trade publication covering business economics, financial management, and commercial aspects of the automotive trade for Swiss industry professionals.
• AUTO&Carrosserie magazine Specialized trade publication covering bodyshop, paintwork, and carrosserie topics for Swiss automotive body-repair professionals.
• AW Guide Premium guide edition published by A&W Verlag AG as part of the AUTO&Wirtschaft product portfolio for Swiss automotive professionals.
• electric WOW magazine Specialized trade publication focused on electromobility and electric-vehicle topics for Swiss automotive professionals.
• Textile merchandise (caps, T-shirts, etc.) Branded textile products (caps, T-shirts, and similar items) sold through the AUTO&Wirtschaft online store to automotive industry readers and fans.
• Print merchandise (poster, etc.) Branded print merchandise such as posters sold via the AUTO&Wirtschaft online store.
• Promotional items Branded promotional items offered through the AUTO&Wirtschaft online store for readers and the automotive trade.
• A&W Newsletter Free email newsletter delivering Swiss automotive industry news and updates to opted-in readers of AUTO&Wirtschaft.
• Alternative-propulsion training Training and educational material on alternative propulsion systems (e.g., hybrid, electric, hydrogen) sold by A&W Verlag AG to Swiss automotive professionals for upskilling.
• A&W Branchenanlass (industry event) Annual in-person industry event organized by AUTO&Wirtschaft for Swiss automotive trade professionals, combining networking, content, and sponsorship opportunities.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• ZT Medien AGcoreOthersParent company of A&W Verlag AG. ZT Medien AG is the umbrella organization overseeing AUTO&Wirtschaft and related media brands including aboutFLEET, electric WOW, AUTO BILD Schweiz, AW-Guide, FLEETguide, and Transporter Guide.
• AUTO Bild SchweizminorOthersPart of the ZT Medien AG media portfolio, sharing resources and potentially cross-promotional opportunities with AUTO&Wirtschaft.
• aboutFLEETminorOthersFleet-focused media brand under ZT Medien AG, complementary to AUTO&Wirtschaft's broader automotive coverage.
• electric WOWminorOthersElectric mobility focused media brand under ZT Medien AG, aligned with AUTO&Wirtschaft's coverage of alternative propulsion topics.
• AW-GuideminorOthersGuide/catalog brand under ZT Medien AG, complementing AUTO&Wirtschaft's automotive industry coverage.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-wirtschaft

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO&Wirtschaft