What LRF Konsult does

Ludvig & Co (formerly LRF Konsult) is a Sweden-based, privately held multi-service advisory firm serving approximately 45,000 small and medium-sized enterprise (SME) clients across the country. Founded in 1910 and rebranded under the current name in 2020, the firm employs over 1,000 advisors and operates from approximately 100 physical locations spanning from Luleå in northern Sweden to Trelleborg in the south. The company describes itself as 'Sveriges största rådgivningsföretag för småföretagare' (Sweden's largest advisory firm for small business owners) and reports a customer satisfaction score of 9 out of 10.

The firm delivers an integrated service stack across five core categories: accounting and financial management (bookkeeping, payroll, financial statements, outsourcing, interim CFO services); tax advisory covering Swedish-specific regimes including fåmansbolag (closely-held corporations), VAT, and ownership transitions; legal services spanning business law, real estate law, family law, dispute resolution, and environmental law; specialist business advisory (business development, financial management, transaction support); and real estate brokerage, where the firm claims to be Sweden's largest broker of forest and agricultural properties. Industry specialization is provided across 10+ verticals including housing cooperatives (BRF), e-commerce, agriculture, forestry, construction, restaurants, transport/logistics, and franchising.

Revenue is generated primarily through recurring professional advisory engagements (accounting, tax, legal) supplemented by transaction-fee real estate brokerage commissions. Pricing is quote-based rather than standardized, and contracts are typically multi-year. The digital layer comprises the MittKontor customer portal for self-service financial data access, the Värdeindikatorn property valuation tool, and the Trygghetstestet legal-readiness assessment — these are web-based service platforms rather than AI-driven products. Go-to-market is hybrid: face-to-face relationship-based advisory through the nationwide branch network is paired with content marketing (the Företagarbloggen entrepreneur blog, knowledge bank, webinars) for top-of-funnel lead generation.

Name

LRF Konsult

Legal name

Ludvig & Co

Website

https://lrfkonsult.se

Company type

Private

Founded year

1910

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Ludvig & Co (formerly LRF Konsult) is a Swedish accounting, tax, legal, and real estate advisory firm serving 45,000 small and medium-sized business clients through 1,000+ employees across approximately 100 locations nationwide.

Ownership category

akta.pro rank

Product category

Accounting and Business Advisory Services

NAICS

Professional, Scientific, and Technical Services (54), Management Consulting Services (54161), Offices of Real Estate Agents and Brokers (5312)

SIC

Services-Engineering, Accounting, Research, Management (8700), Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Transfer Pricing & International Tax Services (BPAHABAI)

Keywords

• Accounting services
• Tax advisory
• Legal consulting
• Business advisory
• Real estate brokerage

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Advisory Services: Recurring advisory and consulting engagements across accounting, tax, legal, and business development. Revenue generated through ongoing client relationships and project-based engagements.
2. Real Estate Brokerage: Commission-based real estate brokerage services, particularly focused on forestry and agricultural properties. They are Sweden's largest broker of forest and agricultural properties.
3. Interim Management: Temporary CFO and financial management services for clients who need immediate expertise without permanent hiring.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

LRF Konsult (now Ludvig & Co) provides integrated accounting, tax, legal, and business advisory services to Swedish small businesses, complemented by commission-based real estate brokerage focused on forestry and agricultural properties. The firm delivers these services through a hybrid model of ~100 local offices nationwide and a digital customer portal (MittKontor), serving approximately 45,000 customers with 1,000+ specialist advisors.

Product overview

Ludvig & Co (formerly LRF Konsult) operates as a multi-service advisory firm offering integrated financial, legal, tax, and real estate services. The core offering consists of Ekonomitjänster (accounting/bookkeeping, payroll, financial statements), Skatterådgivning (tax advisory for corporations and individuals), Juridik (full-service legal counsel), Rådgivning (business development and specialist advisory), and Fastighetsförmedling (real estate brokerage specializing in forestry and agricultural properties). These services are delivered through a network of over 1,000 employees across 100 locations in Sweden, serving 45,000 customers. Digital service access is provided through the Mitt Kontor customer portal.

Differentiator

Problem solved

Functional benefit

Products and services

• Ekonomitjänster (Accounting and Financial Management Services) Full-service accounting, bookkeeping, payroll, financial statements, annual reports, and declaration services for small and medium-sized businesses in Sweden. Includes sub-services such as outsourced accounting, interim financial management, payroll administration, year-end closing, and tax declaration filing.
• Skatterådgivning (Tax Advisory) Tax advisory covering corporate taxation, owner/shareholder taxation for fåmansbolag under the 3:12 rules, sole proprietorships, VAT advice, ownership transitions, and industry-specific tax guidance for construction and real estate companies. Targeted at Swedish SME owners and entrepreneurs.
• Juridik (Legal Services) Legal advisory services for SMEs and individuals, covering business law, real estate law, lease and usufruct rights, generational transfers, land and environmental law, family law, and dispute resolution. Delivered by experienced lawyers in support of small business owners and entrepreneurs.
• Fastighetsförmedling (Real Estate Brokerage) Real estate brokerage services for buying, selling, and valuing properties in Sweden, with a specialization in forestry and agricultural properties. Includes support throughout the sale, purchase, and valuation process, and access to listed properties nationwide.
• Rådgivning (Specialist Business Advisory) Specialist advisory covering business development, financial management and control, interim business leadership, transaction advisory, and industry-tailored consulting. Built for SME owners needing strategic, financial, or operational expertise alongside ongoing accounting and tax support.
• Värdeindikatorn (Property Value Indicator) Online property valuation tool that provides immediate estimates of property value, particularly for forestry and agricultural properties, enabling owners and prospective buyers to gauge market worth before engaging the full brokerage service.
• Trygghetstestet (Security / Legal Readiness Assessment) Online legal assessment tool that delivers a legal analysis of a business along with recommendations from Ludvig & Co experts, designed as a structured starting point for engaging the firm's legal advisory services.

Quantifiable outcome

• 9 out of 10 customer satisfaction rating based on ongoing measurement of how satisfied customers are with advisory services

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• PwC Sweden: Big 4 firm in Sweden offering audit, tax, legal, and advisory services. Overlaps with Ludvig & Co's full-service portfolio but serves larger enterprise clients and has a different scale and brand profile; competes for upper-end of Ludvig & Co's customer base.
• Deloitte Sweden: Big 4 firm in Sweden providing audit, consulting, tax, and advisory services. Operates in the same broad professional services space with deeper enterprise focus; competes for the same talent pool and high-end clients.
• KPMG Sweden: Big 4 firm in Sweden with audit, tax, and advisory practices. Broad incumbent in Swedish professional services market, competing for the same mid-market and enterprise clients that overlap with Ludvig & Co's upper segment.

Direct peers

• Mazars Sweden: Sweden office of international accounting and advisory firm serving mid-market and SMB clients. Comparable service breadth (audit, tax, advisory) and customer profile, competing for the same Swedish advisory engagements.
• RSM Sweden: Sweden office of global mid-tier accounting network providing audit, tax, and consulting to mid-market and SMB clients. Comparable in service portfolio and target segment, serving as a direct alternative for Swedish SMB advisory engagements.
• Azets: Nordic-headquartered accounting, payroll, and advisory firm with strong presence in Sweden serving SMBs. Comparable multi-service model, SMB customer focus, and Nordic geography make it a close competitor for both customers and advisor talent.
• Grant Thornton Sweden: Sweden office of global mid-tier advisory network providing accounting, tax, and transaction advisory. Comparable mid-tier positioning targeting growing Swedish businesses, overlapping with Ludvig & Co on advisory services.
• BDO Sweden: Mid-tier accounting and advisory network in Sweden offering audit, tax, and advisory services to SMBs and mid-market clients. Directly comparable in service breadth, SMB focus, and Swedish-market positioning, though smaller in scale than Ludvig & Co.
• Baker Tilly Sweden: Sweden office of international accounting and advisory network focused on mid-market and SMB clients. Directly comparable in offering (accounting, tax, advisory) and Swedish SMB customer base.

Emerging players

• Fortnox: Swedish cloud-based accounting, payroll, and ERP platform serving SMBs. Represents a different delivery model (SaaS) targeting the same SMB customer base, potentially commoditizing the lower-end bookkeeping services that are a core Ludvig & Co offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/lrf-konsult

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LRF Konsult