SBA

What SBA does

SBA (Stichting Bedrijfsfonds Apotheken) is a Dutch sectoral training and development fund (Opleidings- en Ontwikkelingsfonds, O&O-fonds) for the open pharmacy sector, governed jointly by employer and employee organizations including FNV, CNV, NApCo, ASKA and KNMP. Operating from Nieuwegein with 51–100 employees, it serves more than 2,000 Dutch pharmacies and 25,000 pharmacy professionals with an integrated HR, training and workforce compliance stack: the HR Gesprekstool (Trakstar) for performance and development conversations, the SBA Planningstool (Tamigo) for workforce scheduling and JUS (Jaarurensysteem) reporting, SBA Academie (Pluvo) for KNMP-accredited e-learning, Apotheekwerk.nl for vacancies, RI&E Apotheken for occupational health compliance, and the SBA Servicedesk for collective-labor-agreement (Cao Apotheken) interpretation.

SBA's commercial mechanics are anchored in mandatory, CAO-funded sectoral contributions combined with recurring subscription revenue (annual per-employee pricing for the HR Gesprekstool, with pricing published on the 2026 product price list) and event/training fees (the 'Voorkomen is beter dan Verzuimen' tour at €285 per attendee, KNMP-accredited training cohorts). Distribution is omnichannel: the sbaweb.nl website, HR and SBA newsletters via createsend, social media (LinkedIn, Facebook, Instagram, TikTok, YouTube), paid radio (NPO Radio 2, NPO 3FM), cinema, A0 billboards near ROC schools and MBO Kompas study-choice guides, plus the in-person regional event series.

The organization is, in effect, a non-profit quasi-regulatory infrastructure provider for the Dutch pharmacy labor market, with its competitive position reinforced by the general-binding declaration of Cao Apotheken 2024–2027 (effective September 2025) and a national recruitment campaign — 'Het Recept Voor Jouw Toekomst' — targeting 15–16-year-old students and side-entrants to mitigate a structural pharmacy-assistant shortage (25% of current assistants retiring within 10 years per SBA's own Arbeidsmarktonderzoek 2026). All product technology is delivered through partner SaaS platforms rather than proprietary engineering, which is a structural dependency rather than a build-versus-buy choice.

Name

SBA

Legal name

Stichting Bedrijfsfonds Apotheken

Website

https://sbaweb.nl

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

SBA (Stichting Bedrijfsfonds Apotheken) is the Dutch sectoral training and development fund for the open pharmacy sector, providing an integrated HR, workforce-scheduling, e-learning and labor-agreement support stack to more than 2,000 pharmacies and 25,000 pharmacy professionals across the Netherlands.

Ownership category

akta.pro rank

Product category

Pharmacy Workforce Services

NAICS

Insurance and Employee Benefit Funds (5251)

akta.pro primary industry

Pharmacy Benefit Analytics, Reporting & Employer Consulting (HLAEAKAK)

akta.pro secondary industry

Research Administration & Grants Management Support (Pre/Post-Award, Compliance) (EDAEALAO)

Keywords

• Pharmacy HR services
• Workforce development fund
• Collective labor agreement
• Pharmacy e-learning
• Occupational health compliance

Headquarters

HQ city

Nieuwegein

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Subscription / Membership Fees (O&O-fonds): SBA is an O&O-fonds (Opleidings- en Ontwikkelingsfonds / Training and Development Fund) funded by employer and employee organizations in the pharmacy sector. As the industry fund for the pharmacy branch, it operates on contributions from the collective labor agreement (CAO) system, where employers contribute to the fund. SBA provides services including training, HR tools, and advisory services to all pharmacy teams.
2. HR Gesprekstool Annual Subscription: The HR Gesprekstool is available to open pharmacies via an annual subscription per employee. Pricing is published on the SBA product price list (2026). Additional implementation support is available as an extra service.
3. Event Tickets: SBA organizes paid events such as 'Voorkomen is beter dan Verzuimen' (Prevention is better than Absenteeism) at €285 per person. The ticket price includes keynote, two workshop rounds, meals and drinks, and a closing networking reception. An early bird discount is temporarily available.
4. Training Courses: SBA Academie offers training courses for pharmacy teams, including Leadership & HR, Kwaliteitszorg (Quality Care), Stage-/leerlingbegeleiding (Internship guidance), Ontwikkelingsgerichte jaargesprekken (annual conversations), and More Motivation, Less Resistance. The training 'Ontwikkelingsgerichte jaargesprekken' is KNMP accredited for 8 points.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels9 records

Core offering

SBA (Stichting Bedrijfsfonds Apotheken) is the sectoral Training and Development Fund (O&O-fonds) for the Dutch open pharmacy sector, jointly governed by employer and employee organizations. It provides pharmacy employers and employees with an integrated portfolio of HR, training, and workforce tools, including the HR Gesprekstool for performance conversations, the SBA Planningstool (Tamigo) for scheduling, the SBA Academie (Pluvo) e-learning platform, the Apotheekwerk.nl job board, the RI&E Apotheken risk inventory portal, and CAO Apotheken labor agreement support.

Product overview

SBA (Stichting Bedrijfsfonds Apotheken) is an Education and Development Fund for the Dutch pharmacy sector, governed by employer and employee organizations. The organization offers a portfolio of interconnected HR and training products for pharmacies, centered around two core digital platforms: the HR Gesprekstool (based on Trakstar) for managing conversation cycles and performance evaluations, and the SBA Planningstool (based on Tamigo) for workforce scheduling and time management. Supporting these core products are the SBA Academie e-learning platform, Apotheekwerk.nl vacancy bank, and comprehensive HR knowledge bases. Additional offerings include professional competency profiles (BCP), qualification documents, the Cao Apotheken labor agreement framework, and the SBA Servicedesk for HR guidance. The portfolio is complemented by sector-specific tools like the RI&E Apotheken risk assessment system and national recruitment campaigns.

Differentiator

Problem solved

Functional benefit

Brands

• SBA Academie: Training and development academy for pharmacy teams, offering courses in leadership, HR, quality management, and conversation skills.
• SBA Servicedesk
• SBA Planningstool
• HR Gesprekstool
• Apotheekwerk.nl
• RI&E Apotheken
• Arbocatalogus
• Het Recept Voor Jouw Toekomst

Products and services

• HR Gesprekstool (HR Conversation Tool) A digital HR conversation tool that supports the dialogue cycle between pharmacy managers and employees, enabling structured annual interviews, performance reviews, and progress conversations with digital documentation of goals, competencies, and evaluations. Built on the Trakstar platform and offered via annual per-employee subscription to open pharmacies.
• SBA Planningstool (Tamigo)

Quantifiable outcome

• The 'Ontwikkelingsgerichte jaargesprekken' training is rated 8 out of 10 by participants and is KNMP accredited for 8 points.
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• FNV (Federatie Nederlandse Vakbeweging)coreOthersFNV is one of the largest trade unions in the Netherlands representing workers. As a social partner in the pharmacy sector, FNV is jointly responsible for governing SBA as the O&O-fonds (Training and Development Fund) for the pharmacy branch, alongside employer organizations. FNV participates in CAO negotiations and governance of collective labor agreements for pharmacy employees.
• CNV (Christelijk Nationaal Vakverbond)coreOthersCNV is a Dutch trade union representing Christian labor organizations. As a social partner in the pharmacy sector, CNV co-governs SBA as the sectoral O&O-fonds and participates in CAO negotiations and governance for pharmacy employees.
• NApCo (Nederlandse Apotheek Cooperatie)coreOthersNApCo (Dutch Pharmacy Cooperative) is mentioned in the SBA footer alongside FNV and CNV as linked partner organizations. NApCo represents the interests of independent pharmacies in the Netherlands and co-governs SBA as the sectoral training fund.
• ASKA (Organisatie voor Apothekersassistenten)coreOthersASKA is shown in the SBA footer as a linked partner organization. ASKA represents pharmacy assistants and plays a role in the social partnership governing SBA as the O&O-fonds for the pharmacy sector.
• KNMP (Koninklijke Nederlandse Maatschappij ter Bevordering der Pharmacie)coreStrategic or Co-development PartnerKNMP is the professional association of Dutch pharmacists. The KNMP's Labor Affairs department provides the texts of the CAO Apotheken, which SBA publishes unchanged on its website. KNMP also handles accreditation for SBA training courses (e.g., 'Ontwikkelingsgerichte jaargesprekken' is KNMP accredited for 8 points). SBA events apply for KNMP accreditation.
• TamigocoreTechnology or IntegrationTamigo provides the technology platform for SBA's Planningstool (workforce scheduling solution). The SBA Planningstool is the sectoral planning and JUS (annual hours system) management system for Dutch pharmacies. Tamigo's platform supports features including absence management, holiday balance tracking, time registration, and the new JUS report accessible via desktop and mobile app. SBA and Tamigo collaborated on updates in May/June 2025.
• TrakstarcoreTechnology or IntegrationTrakstar provides the technology platform for SBA's HR Gesprekstool (HR Conversation Tool). The tool is branded and supported by SBA, with full service desk support and implementation guidance from SBA. Trakstar enables the digital conversation cycle, competency management, and performance reviews specific to the pharmacy CAO.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• ASKA (Organisatie voor Apothekersassistenten): Dutch association representing pharmacy assistants and a social partner that co-governs SBA. Comparable as the employee-side counterpart in the same pharmacy-sector social partnership, with overlapping focus on training, CAO rights, and professional development.
• AZW (Arbeidsmarkt Zorg en Welzijn): Sectoral O&O-fonds for the Dutch care and welfare sector, structurally analogous to SBA: collects employer contributions, funds training, conducts labor market research, and addresses workforce shortages. The closest structural twin to SBA in the Dutch sectoral-fund landscape.
• AWVN (Algemene Werkgeversvereniging Nederland): Dutch sectoral employers' association that negotiates CAOs and supports employers across multiple sectors. Directly comparable to SBA as a sectoral intermediary operating between employers, employees, and government, with comparable governance and CAO-administration functions.
• KNMP (Koninklijke Nederlandse Maatschappij ter Bevordering der Pharmacie): The Dutch pharmacists' professional association, a social partner of SBA that supplies CAO texts and accredits SBA training. Directly comparable as a sector-defining body governing training standards, professional competencies (BCP), and continuing education for the same pharmacy workforce.
• Cedris: Dutch branch association for social employment and workforce services organizations. Comparable to SBA in its sector-coordination role, with overlapping themes of workforce activation, training, and HR support for member organizations across healthcare-adjacent segments.
• NApCo (Nederlandse Apotheek Cooperatie): Dutch cooperative representing independent pharmacies, also a social partner of SBA. Comparable as an employer-side sector body with overlapping governance over CAO Apotheken, workforce policy, and training-fund direction.

Broad incumbents

• Tempo-Team Nederland: Large Dutch staffing and PEO provider with a dedicated healthcare vertical. Comparable as a broader HR services incumbent that could compete with SBA on scheduling, temporary staffing, and HR administration for pharmacies at scale.
• SD Worx: Benelux-headquartered HR and payroll services provider offering SaaS HRIS, payroll, and workforce management. Comparable as a vendor that could disintermediate SBA's HR Gesprekstool and Planningstool with integrated, sector-customizable HR software sold directly to pharmacy employers.
• Randstad Nederland: Largest Dutch staffing and HR services firm with significant healthcare exposure. Comparable as a broad HR services incumbent whose HR solutions, training programs, and staffing infrastructure overlap functionally with SBA's HR Gesprekstool, Planningstool, and recruitment offerings.

Others

• UWV (Uitvoeringsinstituut Werknemersverzekeringen): Dutch employee insurance agency administering unemployment, disability, and sickness benefits. Comparable as adjacent sectoral infrastructure that touches the same employer/employee workflows and labor-market data that SBA's CAO advisory, absenteeism events, and Arbeidsmarktonderzoek depend on.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@sbaapotheek
• Facebookfacebook.com/sbaapotheek
• LinkedInlinkedin.com/company/stichting-bedrijfsfonds-apotheken
• Instagraminstagram.com/sbaapotheek
• TikToktiktok.com/@apothekersassistentsba
• Xx.com/sbaapotheek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SBA