Dekoral
Dekoral is a Polish decorative paint brand owned by PPG Deco Polska (PPG Industries subsidiary) that manufactures interior, exterior, and specialty coatings for DIY homeowners and professional painters across Poland, distributed through hardware retailers, independent paint stores, and DTC e-commerce.
- Company typePrivate
- Founded1998
- HeadquartersWroclaw, Poland
- Headcount501–1,000
- GTM typeB2C
- OfferingHardware or Manufacturing
What Dekoral does
Dekoral is a Polish decorative paint brand founded in 1998, owned and operated by PPG Deco Polska Sp. z o.o. — the Polish decorative coatings subsidiary of global paints major PPG Industries — and headquartered at ul. Kwidzyńska 8, Wrocław, Poland. The company manufactures and sells interior wall paints (EFFECT 3in1 stain-resistant, MOC KOLORU latex, AKRYLIT W UV-stable white, ŁAZIENKA & KUCHNIA for wet rooms), exterior facade paints with silicone-based moisture protection, and specialty coatings including the EXPRESS TOP quick-drying acrylic enamel and the 2025-launched MULTIMETAL anti-corrosive metal paint. Its underlying technology is formulation-driven: proprietary stain-resistant and washable polymer systems, hydrophobic additives for mold and moisture protection, UV-stable dispersions, and an acrylic-resin anti-corrosive system providing 11 years of metal protection without primers.
The brand is sold primarily to two customer segments — DIY homeowners undertaking residential interior and exterior projects, and professional painters and decorators — through a three-channel distribution model: a network of hardware and building supply retailers across Poland, a store-locator-driven network of independent paint shops, and direct-to-consumer e-commerce via the Estudios Koloru platform (estudiokoloru.pl). Pricing is not publicly disclosed and is set at the retail and e-commerce point of sale; revenue is generated on a per-unit hardware-sales basis (cans of paint and coatings). The company is privately held, has 501-1,000 employees, and operates exclusively in the Polish market. No independent management team, funding history, M&A activity, or financial disclosures are provided in the available material; strategic and operational decisions are made within the PPG Deco Polska / PPG Industries group context.
Dekoral firmographics
Firmographics- Name
- Dekoral
- Legal name
- PPG Deco Polska Sp. z o.o.
- Website
- https://dekoral.pl
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Dekoral is a Polish decorative paint brand owned by PPG Deco Polska (PPG Industries subsidiary) that manufactures interior, exterior, and specialty coatings for DIY homeowners and professional painters across Poland, distributed through hardware retailers, independent paint stores, and DTC e-commerce.
- Ownership category
- akta.pro rank
Dekoral industry classification
Industry- Product category
- Decorative Paints and Coatings
- NAICS
- Paint and Coating Manufacturing (325510), Paint and Wallpaper Retailers (444120)
- SIC
- Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Architectural & Decorative Paints (IMADAKAA)
- akta.pro secondary industries
- Architectural & Decorative Coatings (IMAEAGAA), Architectural & Decorative Paints (IMAEAHAA)
Keywords
Where Dekoral is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
Dekoral business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Paint and coating sales: Dekoral generates revenue through the sale of interior and exterior paints, enamels, and specialty coatings to consumers and professionals. Products are sold through retail hardware stores, dedicated paint stores, and e-commerce channels.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Dekoral product offering
Product offeringCore offering
Dekoral manufactures and sells decorative interior and exterior paints, enamels, and specialty coatings for residential applications in Poland. The product portfolio includes stain-resistant interior latex paints (EFFECT 3in1, MOC KOLORU, AKRYLIT W), bathroom/kitchen-specific paints, quick-drying acrylic enamels (EXPRESS TOP), facade paints with silicone additives, and anti-corrosive metal paints (MULTIMETAL). Products are sold through hardware retailers, paint stores, and the dedicated e-commerce platform estudioskoloru.pl, primarily targeting DIY homeowners with secondary reach to professional painters.
Differentiator
Problem solved
Functional benefit
Products and services
- Dekoral EFFECT 3in1 A stain-resistant interior latex paint designed for all rooms in residential properties. Offers highest resistance to stains, washing, scrubbing, and mold fungi, with strong coverage and easy no-splash application. Targeted at DIY homeowners looking for durable, easy-to-clean wall finishes.
- Dekoral MOC KOLORU A matte latex paint for interior walls and ceilings. Provides a durable, scrub-resistant coating with long-lasting color that does not fade over time. Designed for residential interiors where color retention and finish durability matter.
- Dekoral AKRYLIT W A snow-white, UV-resistant latex paint for decorative painting of interior walls and ceilings. Does not yellow over time, guarantees 5 years of whiteness, and supports wall microventilation. Targeted at DIY homeowners seeking bright, long-lasting white finishes.
- Dekoral EXPRESS TOP A quick-drying, water-dilutable acrylic enamel for general-purpose use. Designed for decorative painting of wooden objects, metal elements, dado rails, and other surfaces. Suitable for renovation and DIY projects requiring fast-drying finishes.
- Dekoral MULTIMETAL An anti-corrosive metal paint based on acrylic resin that provides 11 years of anti-corrosion protection. Can be applied directly to metal surfaces without primers or undercoats. Targeted at DIY homeowners and professionals needing durable metal surface protection.
- Dekoral FARBA DO FASAD An acrylic facade paint with silicone additive designed for painting building exteriors and interior walls. Protects substrates from moisture and provides resistance to weather conditions. Used by homeowners and professionals for exterior facade renovation.
Companies that use Dekoral
Customer profileSegments2 records
Ideal customer profiles2 records
Dekoral technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dekoral partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- PPG Deco Polska Sp. z o.o.coreDekoral is a brand owned and operated by PPG Deco Polska Sp. z o.o., a subsidiary of PPG Industries. PPG Deco Polska is the parent company managing the Dekoral brand, headquartered in Wrocław, Poland.
Scale indicators2 records
Recent moves4 records
Expansion highlights4 records
Dekoral competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Dekoral social profiles
Digital presenceDekoral financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dekoral leadership team
Management profileNumber of profiles
Dekoral funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dekoral M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dekoral
What does Dekoral do?
Dekoral manufactures and sells decorative interior and exterior paints, enamels, and specialty coatings for residential applications in Poland. The product portfolio includes stain-resistant interior latex paints (EFFECT 3in1, MOC KOLORU, AKRYLIT W), bathroom/kitchen-specific paints, quick-drying acrylic enamels (EXPRESS TOP), facade paints with silicone additives, and anti-corrosive metal paints (MULTIMETAL). Products are sold through hardware retailers, paint stores, and the dedicated e-commerce platform estudioskoloru.pl, primarily targeting DIY homeowners with secondary reach to professional painters.
Is Dekoral a public or private company?
Dekoral is a private company. It is classified as corporate owned and is currently operating.
When was Dekoral founded?
Dekoral was founded in 1998. It employs 501 to 1,000 people.
Where is Dekoral based?
Dekoral is headquartered in Wroclaw, Poland, in the Europe region.
How does Dekoral make money?
One revenue line is on record: paint and coating sales.
Does Dekoral have an API?
No public API is recorded for Dekoral.
What industry is Dekoral in?
Dekoral's product category is Decorative Paints and Coatings. Its primary akta.pro industry code is IMADAKAA, Architectural & Decorative Paints, with a secondary code of IMAEAGAA, Architectural & Decorative Coatings. Its NAICS code is 325510 and its SIC code is 2851.