AUDL

What AUDL does

The Ultimate Frisbee Association (UFA, formerly AUDL) is a privately held professional ultimate frisbee league founded in 2012 and headquartered in Los Gatos, California. It operates more than ten franchise teams across U.S. markets — including Atlanta Hustle, Boston Glory, Minnesota Wind Chill, Salt Lake Shred, Oakland Spiders, Colorado Apex, Indianapolis Flyers, Madison Radicals, Alleycats, Phoenix, and Bighorns — and runs a multi-channel content and commerce platform anchored by WatchUFA.tv, a Roku and Amazon Fire TV streaming product, and a YouTube channel.

The league's product surface spans live and on-demand game streaming (WatchUFA.tv), a mobile app, the Swing Pass Podcast, the weekly Friday Night Frisbee broadcast series, the Tuesday Toss editorial column by Evan Lepler, Power Rankings, and a UFA League Stats data service. It does not operate a proprietary technology platform beyond standard streaming and e-commerce infrastructure; merchandise is sold via shopUFA.com and through authorized partner BE Ultimate, with sponsorship revenue drawn from a roster of mostly minor-tier marketing partners (Delta, VKTRY, 2 Towns Cider House, One Shot Energy, Engine, Disc It Game). The league also runs youth development programs (Ultimate Academy, Camps and Clinics, Disc Grant Program) and exposes league-level investment opportunities to accredited investors via investUFA.com.

Name

AUDL

Legal name

Ultimate Frisbee Association

Website

https://theaudl.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

251–500 employees

Short description

UFA (Ultimate Frisbee Association) is a U.S. professional ultimate frisbee league operating 10+ franchise teams, streaming games via WatchUFA.tv, and generating revenue from sponsorships, merchandise, subscriptions, and accredited-investor capital.

Ownership category

akta.pro rank

Product category

Professional Sports League & Streaming

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Professional Live Sports Leagues & Tours (MPAGAMAA)

Keywords

• Professional ultimate frisbee
• Sports streaming platform
• Merchandise e-commerce
• Sports broadcasting
• Youth sports development

Headquarters

HQ city

Los Gatos

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Broadcasting and Streaming: WatchUFA.tv provides streaming access to all UFA games. The league distributes content through YouTube, Roku, and Amazon Fire TV apps.
2. Merchandise Sales: UFA operates shopUFA.com selling merchandise including jerseys, t-shirts, long sleeve shirts, hoodies, and frisbees. Partnerships with BE Ultimate for replica jerseys.
3. Sponsorships: Partnership with sponsors including Delta (beverage), VKTRY (footwear/apparel for ultimate frisbee), 2 Towns Cider House, One Shot Energy, Engine, and Disc It Game. Sponsors receive logo placement on website and materials.
4. Investment Opportunities: The league offers investment opportunities to accredited investors through investUFA.com, allowing individuals to financially back the league.

Go-to-market motion1 record

Distribution channels7 records

Marketing channels10 records

Core offering

The Ultimate Frisbee Association (UFA) operates the premier professional ultimate frisbee league in North America, fielding 10+ teams and producing live game broadcasts streamed via WatchUFA.tv, YouTube, Roku, and Amazon Fire TV. The league complements competition with merchandise sales (ShopUFA.com, replica jerseys via BE Ultimate), youth development programs (Ultimate Academy, camps, clinics, Disc Grant Program), editorial content (Tuesday Toss, Power Rankings, League Stats), the Swing Pass Podcast, and accredited-investor funding opportunities through investUFA.com.

Product overview

The Ultimate Frisbee Association (UFA) operates a unified platform consisting of WatchUFA.tv as the core streaming product, complemented by the UFA App for mobile access, the Swing Pass Podcast for audio content, and the Friday Night Frisbee streaming series for weekly game broadcasts. Additional offerings include The Tuesday Toss and Power Rankings editorial content, UFA League Stats for performance data, and ShopUFA.com for merchandise. The platform provides comprehensive coverage of professional ultimate frisbee including live game streaming, on-demand highlights, league news, statistics, and fantasy/investment opportunities.

Differentiator

Problem solved

Functional benefit

Brands

• WatchUFA.tv: Streaming platform for watching UFA games
• Friday Night Frisbee
• Swing Pass Podcast

Products and services

• WatchUFA.tv

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered minor and core.

• Delta (drinkdelta.com)minorGTM or Marketing PartnerDelta is a beverage sponsor of the UFA. Delta branding appears on the website through banner advertisements and sponsorship placements on game broadcasts and content.
• VKTRY (vktry.com)minorGTM or Marketing PartnerVKTRY is an athletic footwear/apparel company specializing in ultimate frisbee products. Partner provides website banner advertising and promotional placement for ultimate frisbee-specific athletic gear.
• BE Ultimate (shop.beultimate.com)coreChannel Partner/ Reseller/ DistributorBE Ultimate is an authorized merchandise partner selling UFA replica jerseys. This is a key retail partnership for distributing official team merchandise to fans.
• Disc It Game (discitgame.com)minorGTM or Marketing PartnerDisc It Game is a partner listed in the 'Thanks to Our Partners' section. Partnership involves promotional and marketing collaboration.
• 2 Towns Cider House (2townsciderhouse.com)minorGTM or Marketing Partner2 Towns Cider House is a beverage partner with UFA, appearing in the partner section. Partnership involves promotional marketing and branding.
• One Shot Energy (1shotenergy.com)minorGTM or Marketing PartnerOne Shot Energy is an energy drink brand partner with UFA. Partnership involves website banner advertising and promotional placement.
• Engine (engine.com)minorGTM or Marketing PartnerEngine is a partner listed in the 'Thanks to Our Partners' section. Partnership involves promotional collaboration through engine.com/partner/ufa.

Scale indicators1 record

Recent moves1 record

Expansion highlights4 records

Emerging players

• USA Ultimate: National governing body for the sport of ultimate in the United States; not a direct commercial competitor but the most relevant ecosystem counterpart whose participation base feeds AUDL's player and fan pipeline.
• Disc Golf Pro Tour: Professional circuit in a related disc sport; AUDL fans and participants overlap heavily with disc golf audiences, making DGPT both a complementary property and indirect competitor for the same niche audience's attention and sponsorship dollars.

Direct peers

• Premier Lacrosse League: North American alternative professional sports league built around a niche traditionally amateur sport; competes with AUDL for streaming subscribers, sponsors, and the same younger 'alt-sports' sports-media consumer.
• World Surf League: Established global professional league for a niche/action sport with streaming, sponsorship, and event-based revenue; comparable to AUDL's alternative-sports league business model and challenge of mainstream-sponsor penetration.
• Major League Rugby: Alternative professional sports league operating US franchises with streaming-first distribution, mirroring AUDL's model of niche-league monetization through WatchUFA.tv, sponsorships, and merchandise.
• Athletes Unlimited: Innovative professional sports league structure with player-led teams and content-first distribution; comparable to AUDL in targeting alternative-sports audiences through streaming and multi-platform content.
• Big3 Basketball: Alternative professional basketball league using streaming and OTT distribution to monetize niche audiences; structurally similar to AUDL in franchise-scale league operations and direct-to-consumer media strategy.

Broad incumbents

• National Lacrosse League: Established North American professional indoor lacrosse league with similar franchise footprint to AUDL; competes for alternative-sports sponsorship dollars and league-level media partnerships.
• United Soccer League: Multi-division North American professional soccer league below MLS; relevant comparable for AUDL's franchise-based league economics, streaming distribution, and second-tier sponsorship monetization.

Others

• Ultiworld: Dedicated ultimate frisbee media outlet covering AUDL and the broader ultimate ecosystem; not a competitor but the closest sector media peer whose audience, content focus, and editorial overlap directly with AUDL's owned-and-operated channels.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xbsky.app/profile/ufaleague.bsky.social
• YouTubeyoutube.com/@watchUFAtv/featured
• Facebookfacebook.com/watchUFAtv
• Instagraminstagram.com/ufaleague

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUDL