Winchester Gardens
Winchester Gardens is a non-profit Life Plan Community in Maplewood, New Jersey, operating since ~1920 under Springpoint. It serves older adults in Essex County with a full continuum of care, from independent living through skilled nursing, on a single historic campus.
- Company typePrivate
- Founded1920
- HeadquartersMaplewood, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Winchester Gardens does
Winchester Gardens is a non-profit Life Plan Community (Continuing Care Retirement Community) located at 333 Elmwood Avenue in Maplewood, New Jersey, operating since approximately 1920 under the Springpoint Senior Living parent organization. It serves active older adults and their families in Essex County, NJ, offering a full continuum of care on a single campus: Independent Living in villas or apartments, Assisted Living, Memory Care, Skilled Nursing, Rehabilitation, Home Care, and Respite Care. The community is differentiated by its Oxford/Cambridge-inspired architecture, nearly a century of operational legacy, and a boutique hospitality positioning emphasizing cultural programming, wellness, dining, and landscaped grounds.
The business model is recurring-fee based, with residents paying monthly fees for independent living accommodations, amenities, and dining, plus tiered service fees as care needs escalate into assisted living, memory care, or skilled nursing. Respite care generates short-stay revenue, while home care extends the service line to seniors aging in place off-campus. Pricing is not publicly disclosed; prospective residents are funneled through a dedicated sales line (973-275-8099) and a Roobrik-powered online financial assessment tool that qualifies affordability before tours. Distribution is regional and direct-to-consumer: on-site tours, community events such as 'Cocktails and Conversation,' downloadable educational guides, resident testimonials, and a Facebook presence drive lead generation and conversion. Revenue, headcount, and occupancy figures are not publicly disclosed, consistent with non-profit reporting norms.
Winchester Gardens firmographics
Firmographics- Name
- Winchester Gardens
- Legal name
- Winchester Gardens
- Website
- https://winchestergardens.com
- Company type
- Private
- Founded year
- 1920
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Winchester Gardens is a non-profit Life Plan Community in Maplewood, New Jersey, operating since ~1920 under Springpoint. It serves older adults in Essex County with a full continuum of care, from independent living through skilled nursing, on a single historic campus.
- Ownership category
- akta.pro rank
Winchester Gardens industry classification
Industry- Product category
- Senior Living Services
- NAICS
- Continuing Care Retirement Communities (623311), Continuing Care Retirement Communities and Assisted Living Facilities for the Elderly (6233), Nursing and Residential Care Facilities (623), Nursing Care Facilities (Skilled Nursing Facilities) (62311)
- SIC
- Services-Nursing & Personal Care Facilities (8050)
- akta.pro primary industry
- Luxury/Resort-Style Independent Living Communities (HLADAAAC)
- akta.pro secondary industries
- Senior & Assisted Living Residential Property Management (BPAJAFAE), Senior Living Property Management (BPAJAGAI)
Keywords
Where Winchester Gardens is headquartered
LocationHeadquarters
- HQ city
- Maplewood
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Winchester Gardens business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Others
Revenue model
- Independent Living Fees: Monthly fees for maintenance-free residential living in villas or apartments within the Life Plan Community, including amenities, dining, and lifestyle services.
- Healthcare and Care Services: Fees for assisted living, memory care, skilled nursing, rehabilitation, and home care services provided on-site as residents' care needs change.
- Respite Care: Short-term stay fees for temporary care services, providing relief for caregivers.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Winchester Gardens product offering
Product offeringCore offering
Winchester Gardens is a Life Plan Community (Continuing Care Retirement Community) in Maplewood, New Jersey that sells residential senior living and a full continuum of on-site healthcare services. Residents enter through independent living in villas or apartments and have access to assisted living, memory care, skilled nursing, rehabilitation, home care, and respite care as their needs change, all on a single campus operated by the non-profit Springpoint organization.
Product overview
Winchester Gardens is a Life Plan Community (Continuing Care Retirement Community) offering a comprehensive portfolio of senior living services. The core offering is Independent Living for active older adults, with seamless access to a full continuum of care including Assisted Living, Memory Care, Skilled Nursing, Rehabilitation, Home Care, and Respite Care. The community also provides downloadable educational resources and hosts community events. All services are unified under the Springpoint non-profit family, providing residents with the security of knowing care needs can be met as they change over time.
Differentiator
Problem solved
Functional benefit
Products and services
- Independent Living
Companies that use Winchester Gardens
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles1 record
Winchester Gardens technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Winchester Gardens partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Springpoint Senior LivingcoreSpringpoint Senior Living is the parent organization and non-profit operator of Winchester Gardens. As part of the Springpoint family, Winchester Gardens benefits from organizational resources, best practices sharing, and the financial stability of a larger non-profit system. Springpoint operates multiple senior living communities.
Scale indicators2 records
Expansion highlights2 records
Winchester Gardens competitors and assessment
Company assessmentDirect peers
- Life Care Services (LCS): LCS is one of the largest operators and developers of Life Plan Communities / CCRCs in the U.S., managing over 140 communities. Directly comparable as a CCRC operator with a continuum-of-care model, though at significantly larger scale.
- Brightview Senior Living: Brightview operates senior living communities primarily in the Northeast/Mid-Atlantic, including New Jersey, with independent living, assisted living, and memory care offerings. Comparable luxury positioning and resident demographic.
- Juniper Communities: Juniper operates senior living communities in the Northeast including New Jersey, offering independent living, assisted living, memory care, and skilled nursing. Boutique-style operations make it a close analog to Winchester Gardens' positioning.
- Sunrise Senior Living: Sunrise operates a national portfolio of senior living communities with a strong presence in the Mid-Atlantic and Northeast. Provides independent living, assisted living, memory care, and coordinated care services comparable to Winchester Gardens' continuum.
- Springpoint Senior Living (parent): Winchester Gardens is itself a Springpoint community. Springpoint operates multiple Life Plan Communities across New Jersey, offering the same continuum-of-care model (independent living, assisted living, skilled nursing, memory care). Direct operational and brand peer.
- Brandywine Living: Brandywine Living operates luxury assisted living and memory care communities across the Northeast/Mid-Atlantic, including New Jersey. Comparable luxury positioning, similar resident profile, and overlapping service lines in independent living, assisted living, and memory care.
- Five Star Senior Living: Five Star Senior Living operates a national portfolio of independent living, assisted living, and memory care communities. Comparable service offerings and Mid-Atlantic/Northeast footprint, though generally not branded as CCRCs.
- Atria Senior Living: Atria is a large operator of senior living communities across the U.S., with multiple locations in New Jersey and the New York metro area. Offers independent living, assisted living, and memory care in comparable luxury settings, directly competing for the same affluent Essex County demographic.
Broad incumbents
- Brookdale Senior Living: Brookdale is the largest U.S. senior living operator with hundreds of communities nationwide, offering independent living, assisted living, memory care, and skilled nursing. Competitor for the same NJ resident pool but as a high-volume, geographically diversified incumbent.
Others
- Roobrik (technology partner): Roobrik is a technology partner providing financial assessment tools integrated into Winchester Gardens' website. Adjacent ecosystem participant rather than a direct competitor — included as a relevant vendor/partner comparable.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Winchester Gardens social profiles
Digital presenceWinchester Gardens financial estimates
Financial estimateRevenue estimate
Valuation estimate
Winchester Gardens leadership team
Management profileNumber of profiles
Winchester Gardens funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Winchester Gardens M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Winchester Gardens
What does Winchester Gardens do?
Winchester Gardens is a Life Plan Community (Continuing Care Retirement Community) in Maplewood, New Jersey that sells residential senior living and a full continuum of on-site healthcare services. Residents enter through independent living in villas or apartments and have access to assisted living, memory care, skilled nursing, rehabilitation, home care, and respite care as their needs change, all on a single campus operated by the non-profit Springpoint organization.
Is Winchester Gardens a public or private company?
Winchester Gardens is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Winchester Gardens founded?
Winchester Gardens was founded in 1920. It employs 251 to 500 people.
Where is Winchester Gardens based?
Winchester Gardens is headquartered in Maplewood, United States, in the North America region.
How does Winchester Gardens make money?
Three revenue lines are on record. Independent Living Fees are the primary driver. The others are healthcare and Care Services and respite Care.
Who are Winchester Gardens's main competitors?
Direct peers on record are Life Care Services (LCS), Brightview Senior Living, Juniper Communities, Sunrise Senior Living, Springpoint Senior Living (parent), Brandywine Living, Five Star Senior Living and Atria Senior Living. Brookdale Senior Living is listed as a broad incumbent. Roobrik (technology partner) is listed as an others.
Does Winchester Gardens have an API?
No public API is recorded for Winchester Gardens.
What industry is Winchester Gardens in?
Winchester Gardens's product category is Senior Living Services. Its primary akta.pro industry code is HLADAAAC, Luxury/Resort-Style Independent Living Communities, with a secondary code of BPAJAFAE, Senior & Assisted Living Residential Property Management. Its NAICS code is 623311 and its SIC code is 8050.