Coppens

What Coppens does

Coppens S.A. is a family-owned Argentine manufacturer of home appliances founded in 1967 in Mar del Plata, where it operates a 40,000+ m² industrial plant in Batán employing 230 people and producing 15,000-20,000 units per month across a catalog of 30+ products. The company's portfolio spans four main categories: water heaters (termotanques), both gas (TTQ-RS series, GMAX high-recovery line up to 800 liters/hour) and electric (Ecobianco line); gas and electric space heaters/convectors (Peltre Acero line with multiple draft configurations, Vytro electric, Hotspot portable); cooking appliances (built-in and freestanding electric ovens including a premium 61L model with AirFry, vitroceramic and gas cooktops); and range hoods.

Underlying technology includes vitroceramic enameled combustion chambers for durability and heat distribution, polyurethane insulation in water heater tanks for energy retention, electronic ignition systems, and touch-control vitroceramic cooktops. The company has continuously evolved its product base from the original 1967 liquid-fuel heater to a diversified portfolio covering gas and electric modalities, and it has launched multiple sub-brands (Peltre Acero, GMAX, Ecobianco, Vytro, Hotspot) targeting distinct price-performance segments.

Coppens generates revenue exclusively through hardware appliance sales, distributed via a network of authorized retail dealers across Argentine provinces and cities; pricing is not publicly disclosed and customers must contact dealers directly. Exports extend into Latin American markets. The company does not sell direct-to-consumer online, relies on WhatsApp for after-sales support, and participates in the Kaizen Tango continuous improvement program with INTI and JIKA. It is structured as an Argentine Sociedad Anónima with no external institutional investors, no public listing, and no disclosed funding rounds — a bootstrapped, founder-controlled manufacturer.

Name

Coppens

Legal name

Coppens S.A.

Website

https://coppens.com.ar

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Batán

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Hardware Appliance Sales: Coppens generates revenue primarily through the sale of home heating appliances (gas and electric convectors), water heaters (gas and electric termotanques), electric ovens, cooktops (gas and electric anafes), and range hoods. The company manufactures all products at its 40,000 m² facility in Mar del Plata, Argentina, and sells through a network of retail dealers across the country, with exports to Latin American markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Coppens designs, manufactures, and distributes gas and electric home heating convectors, gas and electric water heaters (termotanques), electric ovens, gas and vitroceramic cooktops (anafes), and range hoods (campanas). The company produces these appliances at its 40,000+ m² plant in Batán, Mar del Plata, and sells them through an authorized dealer network across Argentina with exports to Latin American markets.

Product overview

Coppens is an Argentine family-owned manufacturer of heating and hot water appliances founded in 1967, producing over 30 different products across four main categories: (1) Water heaters (termotanques) including gas units (TTQ-RS series with simultaneous recovery, GMAX high-recovery series) and electric ECOBIANCO models; (2) Gas and electric heaters/convectors including Peltre Acero series (with various draft options: balanced, natural, no-draft), mobile convectors, and the VYTRO electric convector; (3) Cooking products including electric and gas cooktops (anafes), built-in electric ovens, and (4) Range hoods (campanas). The company operates a 40,000 m² plant in Mar del Plata and exports to Latin American countries.

Differentiator

Problem solved

Functional benefit

Brands

• Ecobianco: Line of electric water heaters (termotanques eléctricos) featuring sustainable materials and design for energy efficiency.
• GMAX
• Hotspot
• Vytro
• Peltre Acero

Products and services

• TTQ Gas Water Heater Series (50 / 80 / 120 liters) Gas water heaters with capacities of 50, 80, and 120 liters featuring simultaneous recovery systems, multigas compatibility, vitreous ceramic enamel tanks, and expanded polyurethane insulation for Argentine households needing year-round hot water.
• GMAX High-Recovery Gas Water Heater Series (210 / 310 / 800 L/h) High-recovery gas water heaters with recovery rates of 210, 310, and 800 liters per hour, featuring boiler-type burners and vitreous ceramic enamel tanks; the GMAX 800 is positioned for high-volume commercial and industrial hot water demand.
• Ecobianco Electric Water Heater Series (40 / 65 / 95 liters) Electric water heaters with capacities of 40, 65, and 95 liters at 1500W, built with enameled tanks, inalterable materials, polyurethane insulation, and a sustainable-design focus for energy-efficient residential hot water.
• Peltre Acero Gas Convector Series (2500 / 4000 / 6000 kcal/h) Steel and cast iron gas convectors with heat outputs from 2500 to 6000 kcal/h, available with balanced draft (Tiro Balanceado), natural draft (Tiro Natural), or no-draft (Sin Tiro) configurations and multiple outlet options for diverse home installations.
• Peltre Acero ST Gas Convector Series (3000 / 5000 kcal/h) Gas convectors with 3000 and 5000 kcal/h outputs for ventilated spaces, featuring no-draft design with steel chambers and vitreous ceramic enamel finish.
• Convector Móvil 5.0 Portable Gas Convector Portable gas convector with 4300 kcal/h output, mobile wheels, and operation on 10 kg LPG cylinders for households needing movable heating.
• Hotspot Portable Convector New 2024 launch of a portable gas convector with minimalist contemporary design, premium finish, 360° wheels for mobility, overheating protection, certified safety valve, and LPG cylinder operation targeting modern living rooms, bedrooms, and home offices.
• Vytro 2000 Electric Convector Electric convector at 2000W with tempered glass front, dual shielded resistances, and both wall-mounted and floor-standing installation options for homes without gas supply.
• Coppens Electric Ovens (50 LTS / 65 LTS / Premium Built-in) Freestanding electric ovens with 50L and 65L capacities at 2000W with convection function, plus a built-in Premium oven with 61L capacity, 2900W, 100-250°C control, four resistances, and 9 functions including an AirFry accessory for residential kitchens.
• Anafe Eléctrico Vitrocerámico (Electric Cooktop) Vitroceramic electric cooktop with four cooking zones, touch-control interface with nine power levels, Stop+Go function, and child safety lock for residential kitchens.
• Anafe a Gas (Gas Cooktop) Gas cooktop with four burners including a 3.3 kW triple-flame burner, semi-rapid and auxiliary burners, electronic ignition, Push-&-Turn safety knobs, and cast iron grates for residential kitchens.
• Campana Extractora 5006 Range Hood Extractor range hood with a 360W motor, four speeds, 1000 m³/h extraction capacity, multilayer aluminum filters, and LED lighting for residential kitchens.
• Campana Purificadora 3029 C Range Hood Purifying range hood with a 95W motor, three speeds, 250 m³/h extraction capacity, stainless steel finish, and push-button controls for residential kitchen ventilation.

Quantifiable outcome

• 7-year warranty on water heaters, demonstrating confidence in product durability
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Kaizen Tango (INTI & JIKA)moderateStrategic or Co-development PartnerCoppens participates in the Kaizen Tango continuous improvement program, selected by Argentina's National Institute of Industrial Technology (INTI) and JIKA for a cooperation project between Japan and Argentina. The Kaizen methodology (Japanese for 'continuous improvement') benefits product users and demonstrates commitment to operational excellence.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Orbis: Argentine electrical products manufacturer with water heater and heating offerings, plus broader electrical components. Comparable as a domestic Argentine producer competing in the same termotanque and heater categories.
• Aurora: Argentine water heater manufacturer historically focused on termotanques and related heating products. Direct peer in the residential water heating segment where Coppens sells TTQ, GMAX, and ECOBIANCO lines.
• Spar: Argentine manufacturer of gas water heaters (termotanques) and heating appliances with strong domestic brand recognition. Direct peer competing in the same gas-fired water heating and convection heating categories Coppens dominates.
• Longvie: Argentine home appliance manufacturer with overlapping product lines including gas heaters (convectores), water heaters, cooktops, ovens, and range hoods. Direct competitor serving the same residential Argentine market through a similar dealer-based distribution model.

Broad incumbents

• Ariston (Argentina operations): Global water heating specialist (part of Ariston Group) with significant Latin American presence in gas and electric water heaters. Direct overlap with Coppens' termotanque portfolio as an imported/regional competitor in the water heating category.
• Rheem: Global water heater and heating manufacturer with Argentine distribution, particularly strong in high-recovery commercial/industrial water heating — a segment where Coppens competes via the GMAX 800 model.
• Bosch Home Appliances Argentina: Premium European appliance brand with Argentine distribution in cooking and built-in appliances. Comparable in the higher-end oven, cooktop, and range hood segments where Coppens is launching premium offerings like the empotrable Premium oven.
• Mabe: Latin American home appliance multinational with Argentine operations producing cooking, refrigeration, and laundry appliances. Comparable as a larger incumbent with broader portfolio but presence in adjacent categories like cooktops and ovens.
• Whirlpool Argentina: Global appliance major with Argentine manufacturing footprint across multiple home appliance categories. Competes in cooktops, ovens, and range hoods that overlap with Coppens' kitchen line.

Regional players

• Drean: Iconic Argentine appliance brand historically strong in washing machines and small appliances, with adjacent presence in kitchen and home categories. Comparable as a long-established Argentine domestic manufacturer in the home appliance space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/coppens.ar
• LinkedInlinkedin.com/company/grupocoppens-s-a

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Coppens