GA Insurance

What GA Insurance does

GA Insurance Limited is a Nairobi-headquartered general and medical insurance group founded in 1979, controlled since 2006 by the promoters of I&M Bank Group. The group underwrites a comprehensive portfolio spanning personal lines (motor, travel, home, personal accident, golf, pets), health (family, SME, senior-focused Hadhi plan), commercial (fire, engineering, marine, aviation, motor fleet, liability, D&O, professional indemnity, WIBA), specialty (political violence, terrorism, K9, bloodstock, aquaculture, EV), and life insurance through its wholly owned GA Life Assurance subsidiary. Operations span four national subsidiaries in Kenya, Tanzania, and Uganda, plus the GA Life arm, with the stated intent to pursue a Pan-Africa footprint.

Revenue is generated primarily through recurring insurance premiums collected upfront at policy inception with annual renewal cycles, supplemented by short-term travel premiums. Distribution is multi-channel: direct branch sales (Nairobi, Mombasa, Kisumu, Dar es Salaam, Kampala), online quote and self-service platforms, a network of approved intermediaries and brokers, and bancassurance partnerships with I&M Bank, Ecobank, NCBA, and Letshego Kenya. The technology stack comprises policy management and claims processing systems with proprietary digital portals — notably the GA Marine Portal for online marine cargo policy management and a Medical Portal (health.gakenya.com) used by healthcare providers for claims — alongside online quote and purchase flows and digital straight-through claims processing for motor and non-motor lines. Operational scale includes 2M+ claims settled across the group, a 96.1% claims settlement ratio, 408 service partners, and Kenya-only gross written premium of Ksh 6 billion in 2018 (up from Ksh 5.6 billion in 2017), with the group ranked 6th in the Kenya market in 2018.

Name

GA Insurance

Legal name

GA Insurance Ltd.

Website

https://gainsuranceltd.com

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

101–250 employees

Short description

GA Insurance is a Nairobi-based general, medical, and life insurer founded in 1979 and owned by I&M Bank Group promoters. It serves individuals, SMEs, and corporates across Kenya, Tanzania, and Uganda via branches, bancassurance, and digital portals.

Ownership category

akta.pro rank

Headquarters

HQ city

Nairobi

HQ country

Kenya

HQ region

Africa

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. General Insurance Premiums: Collection of insurance premiums across all classes of general and medical insurance including motor, fire, accident, engineering, marine, aviation, health, and political violence coverage. Premiums are collected upfront at policy inception with renewal cycles typically annual.
2. Life Insurance Premiums: Collection of life insurance and retirement benefits premiums through GA Life Assurance Limited subsidiary, offering personal pension plans, provident plans, group pension plans, and group life assurance products.
3. Travel Insurance: Short-term travel insurance products sold individually or to groups, covering medical emergencies, trip disruptions, and travel-related risks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

GA Insurance underwrites and distributes a diversified portfolio of general, medical, motor, and life insurance products to individuals and corporate clients across East Africa. Through wholly-owned subsidiaries in Kenya, Tanzania, Uganda, and its GA Life Assurance arm, the company provides personal lines (motor, travel, home, personal accident), health insurance (family, SME, senior), commercial lines (fire, marine, aviation, engineering, liability, bonds, political violence), and life and retirement benefits. Insurance premiums are the primary revenue source, collected upfront at policy inception with annual renewal cycles.

Product overview

GA Insurance offers a comprehensive insurance portfolio across East Africa operating through three regional subsidiaries (Kenya, Tanzania, Uganda) plus a life insurance arm. The product ecosystem is organized into three main segments: Personal Insurance covering motor vehicles, travel, domestic property, personal accident, and specialty lines like golfers and pet insurance; Health Insurance offering family, SME, and senior-specific medical plans; and Commercial Insurance encompassing property (fire, engineering, marine, aviation), casualty (liability, employers liability, professional indemnity, D&O), specialty (political violence, terrorism, bonds, K9, bloodstock, aquaculture), and employee benefits (WIBA, group personal accident). Additionally, GA Life provides retirement and life protection products including pension plans, provident funds, and group life coverage. The company operates digital platforms including a Marine Portal for online policy management and medical provider portals for healthcare administration.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor Private Insurance Comprehensive motor insurance coverage for private vehicles including accidental damage, theft, fire, and third-party liability protection. For individual vehicle owners.
• Travel Insurance Travel insurance products covering outbound, inbound, domestic, student, and corporate group travel with 24-hour emergency medical assistance, personal accident cover, medical expenses, trip cancellation, baggage protection, and worldwide coverage tiers (Africa, Asia, Europe, Worldwide Plus/Extra).
• Domestic Package Insurance Combined home insurance covering household contents, buildings, and personal belongings against fire, theft, and other perils. For individual homeowners.
• Personal Accident Insurance Coverage for accidental death, permanent disability, and temporary disability caused by violent, accidental, external, and visible means. For individuals.
• GA Health Family/Individual Plan Medical insurance coverage for families and individuals with comprehensive health benefits and access to network hospitals.
• GA Health SME Economy Plan Cost-effective health insurance solution designed for small and medium enterprises to provide employee healthcare benefits.
• GA Health SME Premier Plan Premium health insurance plan for SMEs with enhanced coverage, broader network access, and additional benefits.
• Hadhi Health Plan Specialized senior health insurance plan targeting retirees and elderly individuals aged 50+ with age-appropriate coverage.
• Fire Insurance Property insurance covering loss or damage to buildings and contents caused by fire and allied perils. For commercial property owners.
• Engineering Insurance Coverage for construction projects, machinery, and equipment against breakdown, damage, and related risks. Includes Contractors All Risks, Contractors Plant and Machinery, Erections All Risks, Machinery Breakdown, and related industrial coverages.
• Motor Commercial Insurance Fleet and commercial vehicle insurance covering trucks, buses, and business vehicles against accidents and liabilities. For commercial fleet operators.
• Marine Insurance Coverage for goods in transit by sea, land, and air including marine cargo and marine hull (vessels, boats, yachts) protection. Compliant with Kenya Revenue Authority marine insurance requirements for importers.
• Aviation Insurance Aircraft hull and liability insurance covering airlines, private aircraft, and aviation-related risks.
• Political Violence and Terrorism Insurance Coverage against risks of terrorism, sabotage, mutiny, insurrection, rebellion, coup d'etat, riot, strike, and civil commotion. For businesses operating in volatile regions.
• Employers Liability Insurance Protection for employers against bodily injury claims by employees arising from negligence or breach of statutory duty.
• Public Liability Insurance Coverage protecting insured against sums legally payable for damages to third parties for death, injury, or property damage.
• Professional Indemnity Insurance Coverage for professionals against legal liability for acts of negligence in the course of their professional duties.
• Directors and Officers Liability Insurance Protection for company directors and officers against claims arising from wrongful acts in discharging their duties.
• WIBA Insurance (Workmen Injury Benefit Act + Group Personal Accident) Combination of Workmen Injury Benefit Act and Group Personal Accident covers providing employer liability solutions for workplace injuries, available in standard and WIBA Enhanced variants for round-the-clock protection.
• Business Interruption Insurance Coverage for loss of income resulting from interruption to business following insured peril occurrence.
• Bonds Insurance Various surety and guarantee bonds including bid bonds, performance bonds, custom bonds, tender/bid/immigration bonds, and financial guarantees securing contractor compliance.
• All Risks Insurance Broad coverage policy insuring against all risks of physical loss or damage unless specifically excluded.
• GA Life Assurance Life insurance and retirement benefit solutions including Personal Pension Plan, Personal Provident Plan, Group Pension Plan, Group Provident Plans, Group Life Assurance, and Group Credit Life Assurance offered through GA Life Assurance Limited subsidiary.
• Marine Portal Online portal for marine cargo insurance purchases, policy management, renewals, and claims processing. For importers and businesses shipping cargo.

Quantifiable outcome

• 96.1% claims settlement ratio across the group
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• MAPFRE ASISTENCIAcoreTechnology or IntegrationGA Insurance partnered with MAPFRE ASISTENCIA, one of the largest providers of worldwide Travel Insurance, to provide travel insurance products to customers. The partnership leverages MAPFRE's wide network of medical providers for 24-hour emergency medical assistance, claims processing, and worldwide coverage.
• GA Life Assurance LimitedcoreOthersWholly owned subsidiary of GA Insurance Limited, launched in June 2013. Offers life insurance and retirement benefit solutions including personal pension plans, provident plans, group pension plans, group life assurance, and group credit life assurance. Partner company to I&M Bank with regional presence.

Scale indicators10 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Britam Holdings: Leading Kenyan insurance and financial services group with subsidiaries across East Africa offering general insurance, life insurance, asset management, and pensions. Direct competitor across virtually all of GA Insurance's product lines.
• Jubilee Insurance: Largest insurance group in East Africa with operations across Kenya, Uganda, Tanzania, Burundi, and Mauritius, offering general and life insurance. Directly comparable as a multi-line regional carrier serving the same East African customer base.
• UAP Old Mutual: East African insurance group (now part of Old Mutual) operating across Kenya, Uganda, Tanzania, Rwanda, and South Sudan. Directly comparable as a multi-line regional carrier with bancassurance distribution.
• ICEA LION Group: East African insurance group operating in Kenya and Uganda, offering general insurance, life insurance, and pensions. Comparable in regional footprint and multi-line product strategy.
• AAR Insurance: East African insurance company specializing in health and travel insurance across Kenya, Uganda, Tanzania, and Rwanda. Comparable for its regional health insurance focus and East African multi-country platform.
• Resolution Insurance: Kenyan insurance company offering general and life insurance products, including health, motor, and corporate covers. Comparable as a mid-tier Kenyan multi-line insurer competing for similar SME and corporate customers.
• APA Insurance (now Britam General Insurance): Originally Apollo Investments-anchored Kenyan insurer specializing in motor and general insurance, now part of Britam Group. Comparable as a Kenyan-rooted general insurer competing for the same corporate and SME segments.

Others

• African Reinsurance Corporation (Africa Re): Pan-African reinsurer based in Nigeria providing reinsurance capacity to African primary insurers including GA Insurance. Relevant as a key reinsurance partner and infrastructure provider in GA's risk transfer stack.

Broad incumbents

• Sanlam Kenya: Kenyan subsidiary of South African financial services giant Sanlam, offering life insurance and investment products. Comparable as a larger incumbent with broader regional backing serving the Kenyan life insurance market.
• Liberty Life Kenya: Kenyan subsidiary of Liberty Holdings (South Africa), offering life insurance and investment products. Competes with GA Life Assurance in Kenya's group life and individual pension markets.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GAinsuranceltd
• Facebookfacebook.com/GAinsurancelimited
• LinkedInlinkedin.com/company/ga-insurance-limited

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GA Insurance