What Apex Wealth Management does

Apex Wealth Management, LLC is a privately held financial advisory firm headquartered in Orlando, Florida, serving U.S. individuals and families with a focus on pre-retirees and retirees. The firm provides retirement income planning with inflation-adjusted income strategies, Social Security benefit optimization, investment management, estate planning, insurance advisory, and tax planning, supported by a credentialed team that includes CPAs and CFP® professionals. Its go-to-market is relationship-based and sales-led, with financial advisors developing custom financial plans delivered through direct client consultations and a self-service educational library of articles, calculators, and videos.

The firm operates as an affiliated practice of Osaic Wealth, Inc. (Member FINRA/SIPC), which provides the underlying broker-dealer and regulatory infrastructure for securities and advisory services. The underlying technology is non-proprietary: the client-facing portal is built on MoneyGuidePro, and the firm relies on standard financial planning software rather than any in-house platform. There are no disclosed AI/ML capabilities, proprietary models, or data assets. The team consists of four named individuals — a Managing Partner (Daryl D. Jones, CPA), a Partner (Ken Patton, CFP®, CPA), a Financial Advisor (Chris Strickland, CFP®, with FINRA Series 7/66/24), and a Client Service Manager (Amara Latorre) — consistent with the firmographic headcount of 1-10.

Revenue is generated through fee-based and/or commission-based advisory services, with no public pricing disclosure. The firm is privately held with no venture, private equity, or parent-company ownership indicated, and no funding rounds, acquisitions, or restructuring events are documented in the available data. As a single-office regional practice, Apex Wealth Management competes primarily on personalized service and fiduciary positioning within the Orlando market rather than on scale, technology differentiation, or multi-state distribution.

Name

Apex Wealth Management

Legal name

Apex Wealth Management, LLC

Website

https://apexwealthmanagement.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Apex Wealth Management is a privately held Orlando-based financial advisory firm serving U.S. individuals, families, and pre-retirees with retirement income planning, investment management, estate, tax, and insurance planning through credentialed CFP® and CPA advisors operating under the Osaic Wealth broker-dealer platform.

Ownership category

akta.pro rank

Product category

Financial Advisory and Wealth Management

NAICS

Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)

SIC

Investment Advice (6282), Security Brokers, Dealers & Flotation Companies (6211)

akta.pro primary industry

Registered Investment Advisor (RIA) Wealth Management (FSAEABAA)

akta.pro secondary industries

Financial Planning & Goals-Based Advice (Mass Affluent) (FSAAAAAF), Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Retirement & Pension Wealth (401(k)/IRA/SIPP/Superannuation Retail) (FSAAAAAJ)

Keywords

• Wealth management services
• Financial planning services
• Retirement income planning
• Investment advisory services
• Estate planning services

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Financial Advisory and Wealth Management Services: Fee-based and/or commission-based wealth management services including retirement income planning, investment management, estate planning, and insurance advisory. Services offered through Osaic Wealth, Inc. (Member FINRA/SIPC) for securities and advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Apex Wealth Management provides personalized financial planning and wealth management advisory services to individuals and families, with emphasis on retirement income planning, Social Security optimization, estate planning, investment management, insurance advisory, and tax planning. Services are delivered by credentialed advisors (CPA and CFP®) and securities/advisory transactions are executed through Osaic Wealth, Inc. (Member FINRA/SIPC).

Product overview

Apex Wealth Management offers a suite of financial planning and wealth management services centered around their core advisory practice. The company provides comprehensive financial planning including retirement income planning with Social Security optimization, estate planning, investment management, insurance planning, and tax strategy services. The firm differentiates through client portal access via MoneyGuidePro, an extensive library of financial calculators covering retirement, estate, investment, insurance, tax, and lifestyle topics, plus educational video content and articles. The product architecture combines direct advisory services with self-service digital tools (calculators, videos, articles) to serve clients across the full wealth management lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• Financial Planning Services Comprehensive financial planning service for individuals and families covering retirement income planning, investment management, estate planning, insurance planning, tax planning, and Social Security optimization, delivered by credentialed advisors and tracked via the MoneyGuidePro client portal.
• Retirement Income Planning Retirement-focused planning service that builds inflation-adjusted income strategies, manages retirement accounts (401k, IRA, Roth 401k), calculates required minimum distributions, and develops Social Security benefit maximization strategies for individuals entering or in retirement.
• Wealth Management Advisory Managed investment advisory service delivered by Apex Wealth Management financial advisors providing personalized financial strategies, ongoing portfolio management, and continuous financial guidance through scheduled consultations.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Osaic Wealth, Inc.coreChannel Partner/ Reseller/ DistributorSecurities and Advisory Services offered through Osaic Wealth, Inc., Member FINRA/SIPC. Apex Wealth Management operates as an affiliated practice under the Osaic Wealth broker-dealer platform, utilizing their regulatory infrastructure and investment products.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cetera Advisor Networks: Broker-dealer and RIA platform that hosts independent advisors delivering retirement, investment, and estate planning to individuals. Directly comparable structurally to Apex as an affiliated advisory practice under a third-party broker-dealer.
• Carson Group: RIA platform and broker-dealer that supports independent financial advisors with compliance, technology, and operations — advisors serve individuals and families with holistic planning. Directly comparable given the same affiliated-practice model Apex uses under Osaic Wealth.
• Commonwealth Financial Network: Independent broker-dealer and RIA platform supporting advisors serving individuals and families with retirement, wealth, and tax planning. Similar affiliated-advisor model as Apex's arrangement with Osaic Wealth.

Emerging players

• Betterment: Leading robo-advisor offering automated investment management, retirement planning tools, and tax-loss harvesting to retail investors. Adjacent competitor in the same retirement and wealth management category but with a fully digital model versus Apex's advisor-led approach.
• Facet Wealth: Tech-enabled RIA providing flat-fee financial planning and investment advice to individuals nationwide via remote CFP® professionals. Comparable because it targets the same mass-affluent planning client but with a virtual-first delivery model Apex does not employ.

Broad incumbents

• Buckingham Strategic Wealth: National RIA focused on evidence-based financial planning and retirement income strategies for individuals and families. Comparable given its fiduciary, advice-led model and overlap with Apex's retirement and wealth management offerings.
• Fisher Investments: Large private RIA primarily serving high-net-worth individuals and institutions with portfolio management and retirement planning. Comparable in core offerings (investment management, retirement income) though it operates at far greater scale.
• Edelman Financial Engines: Large RIA specializing in retirement planning, portfolio management, and financial planning for employees and individuals. Comparable because it directly overlaps with Apex's retirement-income and Social Security optimization use cases.
• Schwab Wealth Advisory: Charles Schwab's mass-affluent managed-account and advisory program offering portfolio management and financial planning to retail clients. Comparable given overlap with Apex's investor clientele and retirement/wealth planning services.
• Creative Planning: Large national RIA offering comprehensive financial planning, retirement, estate, and tax advisory to individuals and families. Comparable because it serves the same mass-affluent and retiree client base with the same holistic advice-led model, though at vastly greater scale than Apex.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apex-wealth-management-llc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Wealth Management