Pawz Dog Boots
Pawz Dog Boots is a Brooklyn-based private company that designs and sells biodegradable natural-rubber dog boots and a multi-SKU paw-care system (SANIPAW sanitizers, MAX WAX balm, travel accessories) to dog owners in the US and 25+ international markets via Shopify DTC and 12,000+ retail doors.
- Company typePrivate
- Founded-
- HeadquartersBrooklyn, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Pawz Dog Boots does
Pawz Dog Boots (legal entity PawzDogBoots, Brooklyn, NY) is a private, small-scale pet care company that designs and sells disposable, reusable, waterproof dog boots manufactured from biodegradable natural rubber (rubber tree sap). Its core product, PawZ Rubber Dog Boots, ships in 12-boot packs across seven sizes (Tiny to X-Large) and multiple colors, and is positioned to protect paws from hot pavement, snow, ice, ice-melting chemicals, and post-surgical wound sites.
The company has built out a multi-SKU paw-care system beyond the original boot. Sub-brand SANIPAW is a paw sanitization line — daily paw wipes, a trigger spray, and a foaming cleanser — using a chlorine dioxide active ingredient claimed to eliminate 99.999% (or 99.9999% for the foaming cleanser) of bacteria, viruses, and fungi. Sub-brand MAX WAX is a beeswax/lanolin/vitamin E paw and nose balm offered in travel stick, small jar, and large jar formats. A new Travel Elevated Feeder has been added under the 'On-The-Go' collection, and Bundle & Save kits aggregate multiple SKUs.
Commercially, the business is a hybrid Shopify direct-to-consumer storefront plus wholesale distribution through PetSmart, Petco, Target, Menards, and CVS, giving it shelf presence in 12,000+ US retail doors and DTC reach into 25+ countries. Headcount is 1–10 employees, no funding rounds or parent company are disclosed, and the firm is founder-operated (Michael Friedland). Pricing is unit-based with a low-AOV consumable mix ($7.99–$21.49 per balm SKU, $9.99+ for wipes, $13.49 spray, $15.99 foaming cleanser, $17.99 per 12-boot pack) and a free-shipping threshold around $30–$35.
Pawz Dog Boots firmographics
Firmographics- Name
- Pawz Dog Boots
- Legal name
- PawzDogBoots
- Website
- https://pawzdogboots.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Pawz Dog Boots is a Brooklyn-based private company that designs and sells biodegradable natural-rubber dog boots and a multi-SKU paw-care system (SANIPAW sanitizers, MAX WAX balm, travel accessories) to dog owners in the US and 25+ international markets via Shopify DTC and 12,000+ retail doors.
- Ownership category
- akta.pro rank
Pawz Dog Boots industry classification
Industry- Product category
- Pet Paw Care Products
- NAICS
- Footwear Manufacturing (3162), Pet and Pet Supplies Retailers (45991)
- SIC
- Rubber & Plastics Footwear (3021)
- akta.pro primary industry
- Paw Care (Pad Treatments, Pawdicures) (HSANAGAE)
- akta.pro secondary industries
- Deodorizing & Odor Control Treatments (HSANALAN), Boot Manufacturing (Work/Fashion/Western/Combat) (IMAOAIAF)
Keywords
Where Pawz Dog Boots is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
Pawz Dog Boots business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Rubber Dog Boots Sales: One-time purchase model for reusable rubber dog boots sold in packs of 12. Available in 7 sizes from Tiny to X-Large and multiple colors including Classic Colors, Pink, Teak Brown, Black, and Olive.
- Consumable Paw Care Products: Recurring revenue from consumable products including SANIPAW sprays, wipes, foaming cleanser, and MAX WAX paw balm in various sizes. These are repeat-purchase items for ongoing pet care.
- Bundle and Kit Sales: Pre-configured bundles such as The Trail-to-Home Paw Kit, The On-The-Go Paw Care Kit, and The Boots + Balm Kit offering value-priced combinations of multiple products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rubber Dog Boots - 12 boots per pack |
| Unit Pricing | Pay-as-you-go | SANIPAW Daily Paw Spray |
| Unit Pricing | Pay-as-you-go | PawZ Foaming Cleanser |
| Unit Pricing | Pay-as-you-go | SANIPAW Paw Wipes |
| Unit Pricing | Pay-as-you-go | MAX WAX Paw Balm |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels5 records
Pawz Dog Boots product offering
Product offeringCore offering
Pawz Dog Boots manufactures and sells reusable, biodegradable natural rubber dog boots in seven sizes, designed to protect dog paws from hot pavement, snow, ice, and chemical irritants. The company has expanded into a complete paw care ecosystem with the SANIPAW line of sanitizing wipes, sprays, and foaming cleansers, plus MAX WAX natural paw balm, sold direct-to-consumer and through 12,000+ retail locations.
Product overview
Pawz Dog Boots offers a comprehensive pet paw care product line centered around protective rubber dog boots as the core offering. The product portfolio includes: PawZ Rubber Dog Boots available in multiple colors (Classic, Pink, Teak Brown, Black, Olive) and 7 sizes; the SANIPAW® line of sanitizing products including daily paw wipes, spray, and foaming cleanser; and MAX WAX™ natural paw balm in various sizes. The products are designed to protect dog paws from environmental hazards (hot pavement, snow, ice, chemicals) and maintain paw hygiene through sanitization and moisturizing care. The brand sells directly to consumers via their Shopify e-commerce platform and is available at major retail chains including Petco, PetSmart, Target, and Menards.
Differentiator
Problem solved
Functional benefit
Brands
- SANIPAW®: Brand line of unscented, lickable, hypoallergenic paw sanitization products including wipes, spray, and foaming cleanser
- MAX WAX™
Products and services
- PawZ Rubber Dog Boots Protective reusable rubber dog boots made from sustainable, biodegradable natural rubber tree sap. Designed to shield paws from hot pavement, snow, ice, and harmful chemicals. Available in 7 sizes (Tiny to X-Large) and multiple colorways including Classic Colors, Pink, Teak Brown, Black, and Olive. Sold in 12-boot packs at $17.99.
- PawZ SANIPAW Daily Paw Wipes Unscented, lickable, hypoallergenic paw wipes that eliminate 99.999% of bacteria, viruses, fungi, and odors using chlorine dioxide technology. Alcohol-free formula with glycerin, aloe vera, and Vitamin E. Available in Travel Size (30 wipes) and Full Size (60 wipes) from $9.99.
- PawZ SANIPAW Daily Paw Spray Lickable, hypoallergenic, alcohol-free spray in an 8 oz trigger spray bottle. Eliminates 99.999% of bacteria, viruses, fungi, and odors using chlorine dioxide technology. Contains glycerin, aloe vera, and Vitamin E. Priced at $13.49.
- PawZ Foaming Cleanser for Dog Paws No-rinse foaming cleanser with plant-based ingredients including tea tree oil. Features a built-in silicone brush for deep cleaning between toe beans. Kills 99.9999% of bacteria and germs while moisturizing paws. Priced at $15.99 per bottle.
- PawZ MAX WAX 100% Natural Dog Paw & Nose Balm Natural paw protection balm made with human-grade beeswax, lanolin, and vitamin E. Shields against snow, ice, chemical ice melters, and hot pavement burns while moisturizing and healing dry or cracked paw pads. Available in Travel Stick (14g) from $7.99, Small Jar (60g), and Large Jar (200g) at $21.49.
- Travel Elevated Feeder Portable elevated dog feeder for on-the-go use during travel; complements the on-the-go travel paw care collection.
- Paw Care Bundles and Kits Pre-configured value-priced bundles combining multiple Pawz products, including The Trail-to-Home Paw Kit, The On-The-Go Paw Care Kit, and The Boots + Balm Kit.
Quantifiable outcome
- SANIPAW products eliminate 99.999% of bacteria, viruses, fungi, and odors on contact
- +1 more outcomes
Companies that use Pawz Dog Boots
Customer profileSegments1 record
Ideal customer profiles1 record
Pawz Dog Boots technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Pawz Dog Boots partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- PetSmartcoreMajor pet specialty retailer selling Pawz rubber dog boots and paw care products in their retail stores across the United States
- PetcocorePet specialty retailer partner distributing Pawz dog boots and paw care products through their store network
- TargetcoreMass-market retailer partner selling Pawz products in their general merchandise stores
- CVSminorPharmacy and health retailer distributing Pawz paw care products in their stores
- MenardsminorHome improvement retailer partner selling Pawz products in their stores
- Downtown Pet SupplyminorListed as 'Our Brands' - another distribution channel for Pawz products
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Pawz Dog Boots competitors and assessment
Company assessmentDirect peers
- Ultra Paws: Ultra Paws manufactures and sells protective dog boots and paw care products marketed for the same environmental hazards (hot/cold/rough surfaces), making it a head-to-head competitor in the dog boot category.
- Musher's Secret: Musher's Secret is a wax-based paw protection product for dogs addressing the same environmental hazards (snow, ice, hot pavement); it is the closest analogue to Pawz's MAX WAX line and competes for the same shelf and customer occasion.
- Ruffwear: Ruffwear is a leading outdoor dog gear brand whose core lineup includes protective dog boots and trail paw protection, directly competing in the same use cases (hot pavement, snow, ice, terrain) with similar retail distribution in pet specialty and outdoor stores.
- PawFlex: PawFlex makes disposable, flexible dog boots explicitly designed for short-term paw protection against paw hazards — the closest direct concept-comparable competitor to Pawz's natural rubber disposable boots.
- Muttluks: Muttluks is a long-standing dog boot brand offering all-weather protective boots for dogs, directly overlapping with Pawz in core product, customer use cases, and retail channel mix.
Broad incumbents
- Kurgo: Kurgo is a broader dog gear and accessories brand selling outdoor/travel products including dog booties; comparable as a multi-category dog gear peer with overlapping retail distribution in pet specialty.
- PetSafe (Radio Systems): PetSafe is a large, broadly distributed pet products brand covering outdoor/travel/wellness categories; comparable as a deep-pocketed incumbent that could expand into paw protection and absorb shelf space currently held by Pawz.
- Outward Hound: Outward Hound is a broad pet products brand whose portfolio overlaps in travel/outdoor dog accessories, with significant retail distribution including mass-market stores comparable to Pawz's Target and PetSmart presence.
Emerging players
- Burt's Bees for Dogs: Burt's Bees for Dogs offers natural paw and nose balm products that directly overlap with Pawz's MAX WAX balm, with broader CPG distribution backing and a recognizable natural-ingredients brand.
- Bag Balm: Bag Balm is a heritage healing balm product marketed for pets (and livestock) with comparable moisturizing/healing use case for cracked paws and noses, directly competitive to MAX WAX in the balm SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Pawz Dog Boots social profiles
Digital presencePawz Dog Boots financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pawz Dog Boots leadership team
Management profileNumber of profiles
Profiles1 record
Pawz Dog Boots funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pawz Dog Boots M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pawz Dog Boots
What does Pawz Dog Boots do?
Pawz Dog Boots manufactures and sells reusable, biodegradable natural rubber dog boots in seven sizes, designed to protect dog paws from hot pavement, snow, ice, and chemical irritants. The company has expanded into a complete paw care ecosystem with the SANIPAW line of sanitizing wipes, sprays, and foaming cleansers, plus MAX WAX natural paw balm, sold direct-to-consumer and through 12,000+ retail locations.
Is Pawz Dog Boots a public or private company?
Pawz Dog Boots is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Pawz Dog Boots founded?
Pawz Dog Boots was founded in -1. It employs 1 to 10 people.
Where is Pawz Dog Boots based?
Pawz Dog Boots is headquartered in Brooklyn, United States, in the North America region.
How does Pawz Dog Boots make money?
Three revenue lines are on record. Rubber Dog Boots Sales are the primary driver. The others are consumable Paw Care Products and bundle and Kit Sales.
Who are Pawz Dog Boots's main competitors?
Direct peers on record are Ultra Paws, Musher's Secret, Ruffwear, PawFlex and Muttluks. Broad incumbents are Kurgo, PetSafe (Radio Systems) and Outward Hound. Emerging players are Burt's Bees for Dogs and Bag Balm.
Does Pawz Dog Boots have an API?
No public API is recorded for Pawz Dog Boots.
What industry is Pawz Dog Boots in?
Pawz Dog Boots's product category is Pet Paw Care Products. Its primary akta.pro industry code is HSANAGAE, Paw Care (Pad Treatments, Pawdicures), with a secondary code of HSANALAN, Deodorizing & Odor Control Treatments. Its NAICS code is 3162 and its SIC code is 3021.