What Sandmeier Consulting does

Sandmeier Consulting GmbH is a privately held German IT management consultancy founded in 2009 by Dr. Michael Sandmeier and headquartered in Bielefeld with an additional office in Hamburg. The firm operates in three service lines: SAP License Excellence (independent SAP license consulting, contract analysis, compliance checks, S/4HANA migration advisory, and audit defense), SAP Security Excellence (license-efficient and audit-proof SAP authorization concept design, plus XAMS implementation), and Digital Excellence (process automation using UiPath RPA and AI implementation via Microsoft Power Platform). Customers are primarily German Mittelstand companies and international corporations with DACH presence, including named engagements with REHAU Automotive, DKV Mobility Services, Autoneum Management AG, Arntz Optibelt Gruppe, Vesta Technology, and TraXall Germany. The leadership team combines Dr. Michael Sandmeier (founder, doctorate in mathematics/CS, ex-IDS Scheer) and Lisa Tomeit (Managing Director since 2023), supported by an 11–50 employee specialist team.

The firm's productized assets center on three proprietary technologies. The samplics rule set translates SAP price lists into measurable authorization objects and is available across Snow Optimizer for SAP, Flexera, ServiceNow SAM, and the firm's own license one platform. The samplics STAR ruleset (launched 2024) is an adapted version of SAP's own STAR (S/4HANA Trusted Authorization Review) ruleset that resolves inconsistencies in engine-based licensing. The license one cloud platform, built on Microsoft Power Platform (Power Apps, Power Automate, Power BI, Azure), delivers what-if simulations, decision templates, and benchmarks for SAP OnPrem and SAP Cloud architectures, with claimed 60% reduction in SAP measurement effort. The Digital SAP License Manager combines Snow Optimizer with UiPath to fully automate license management workflows.

The business model combines four revenue streams: project-based professional services (license and authorization consulting, S/4HANA migration), managed services (annual SAP survey as a service), recurring subscription revenue from the license one SaaS platform, and training delivery (public and in-house seminars, RPA & AI workshops at €1,790 per attendee). Go-to-market is exclusively sales-led direct engagement with IT and purchasing decision-makers; no self-service channel exists. The firm has held TOP CONSULTANT recognition for four consecutive years (2022–2025), serving customers across Germany, Austria, Switzerland, and the USA.

Name

Sandmeier Consulting

Legal name

Sandmeier Consulting GmbH

Website

https://sandmeier-consulting.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Sandmeier Consulting is a German IT management consultancy specializing in SAP license consulting, SAP authorization management, and digital process automation (RPA/AI), serving Mittelstand companies and international corporations across the DACH region with proprietary license intelligence tools (license one, samplics).

Ownership category

akta.pro rank

Product category

SAP License Management Consulting

NAICS

Management Consulting Services (54161), Other Management Consulting Services (541618), Other Computer Related Services (541519)

SIC

Services-Management Consulting Services (8742), Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Enterprise Application License Advisory, Vendor Management & Optimization (BPAEAGAO)

akta.pro secondary industries

ERP, CRM & Enterprise Applications Consulting (BPAHAEAI), Vendor & Contract Management (Software/Cloud) (BPAEAOAD)

Keywords

• SAP license consulting
• Software asset management
• Process automation services
• SAP authorization management
• Digital transformation advisory

Headquarters

HQ city

Bielefeld

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Management Consulting Services: Project-based consulting engagements for SAP license consulting, SAP authorization management, digital excellence, and process automation. Services include contract analysis, compliance checks, potential analysis, S/4HANA migrations, license and maintenance tendering, and quality assurance in IT projects.
2. SAP License Management Services: Annual SAP survey management (SAP Vermessung als Service), SAP usage analysis, role analysis from SAP license perspective (STAR), Digital Access analysis, and compliance checks for indirect use. Offered as service or on basis of preconfigured solutions.
3. License One SaaS Platform: Cloud-based SAP License Intelligence platform providing usage analysis, role analysis, Digital Access analysis, SAP Cloud cost transparency, and integration capabilities. Revenue derived from subscription/saas licensing of the platform.
4. Seminars and Workshops: Public seminars (SAP Licensing Intensive - 2-day seminar, Road(map) to S/4HANA - 1-day update seminar, All Eyes on Automation - 2-day hands-on workshop for RPA & AI) and in-house seminars. Conducted with partners and independently.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Sandmeier Consulting is a vendor-neutral IT management consultancy specializing in SAP license consulting, SAP authorization management, and digital transformation services. The firm delivers project-based consulting engagements and managed services, and sells proprietary software including the license one cloud-based SAP License Intelligence platform and samplics rule sets for SAP license measurement. Offerings target mid-sized companies and international corporations in the DACH region, combining strategic license advisory with software-driven automation.

Product overview

Sandmeier Consulting is a management consultancy offering SAP License Excellence services and Digital Excellence solutions. The core products include license one (cloud-based SAP License Intelligence platform with 60% measurement effort reduction) and samplics (rule set for translating SAP price lists into measurable transactions). The Digital SAP License Manager combines Snow Optimizer with UiPath for automated license management. Services span SAP license consulting (contract analysis, compliance checks, S/4HANA conversion), SAP authorization management (Best Practice authorizations, XAMS implementation), and intelligent automation (RPA with UiPath, AI implementation using Microsoft Power Platform). Training offerings include SAP Licensing Intensive and All Eyes on Automation workshops.

Differentiator

Problem solved

Functional benefit

Brands

• license one: SAP License Intelligence cloud platform providing what-if simulations, decision templates, and benchmarks for SAP OnPrem and SAP Cloud architectures. Built on proven best practices, AI methods, and Microsoft Power Platform low-code methods.
• samplics
• samplics STAR

Products and services

• license one Cloud-based SAP License Intelligence platform that provides intelligent decision templates, what-if simulations, forecasts, and benchmarks for SAP OnPrem and SAP Cloud architectures, reducing SAP measurement effort by 60%. Includes usage analysis, role analysis, Digital Access analysis, SAP Cloud cost transparency, and integration with SAP OnPrem and cloud solutions.
• samplics Predefined rule set that translates SAP price lists into permissible SAP transactions, forming the basis for usage-based rule sets and SAP measurements. Available for multiple SAM tools including Snow Software, Flexera, and ServiceNow. Covers both old ECC models and new S/4HANA user models.
• samplics STAR Adapted STAR rule set that resolves inconsistencies between engine usage and user classification. Provides audit-secure SAP measurements according to authorizations with documented deviations from SAP's original STAR rules.
• Digital SAP License Manager Intelligent automation solution combining Snow Optimizer for SAP with UiPath that fully automates SAP license management processes including execution and documentation, with AI-supported expert input. Manual activities are fully automated and expert input is supported by AI.
• Quick Check: S/4HANA Licenses License analysis service that creates transparency regarding conversion to S/4HANA authorization-based measurement, simulating license type distributions based on both actual usage and assigned authorizations.
• SAP Survey as a Service Annual SAP survey preparation service including installation of samplics rule set, license optimization, customer review of results, and compliant SAP survey submission.
• SAP Usage Analysis Analysis of SAP user behavior to establish links to current license inventory, identifying potentials and risks while ensuring compliance with license conditions.
• Role Analysis (STAR) Simulation and analysis of license distribution under S/4HANA based on both actual usage and assigned authorizations, determining necessary changes to role concepts.
• Digital Access Analysis of Digital Access Estimation Report results with plausibility checking against Passport Report, providing recommendations for optimal commercial acquisition of Digital Access licenses.
• Snow Optimizer for SAP Implementation Technical implementation of SAP-certified Snow Optimizer for SAP application, enriched with samplics rule sets and preconfigured user profiles for complete license data overview.
• Best Practice SAP Authorizations License-efficient SAP authorization concept combining actual transaction usage data with predefined role templates, analyzing critical authorizations, SoD conflicts, emergency roles and compliance risks.
• XAMS Implementation Implementation of Xiting Authorizations Management Suite (XAMS) in SAP environments using proven methodologies for efficient and secure authorization landscape management.
• Process Automation with UiPath
• RPA Proof of Value One-day workshop providing overview of robotic process automation possibilities, including automation potential identification and roadmap for first process implementation.
• AI Implementation
• AI Proof of Value
• All Eyes on Automation Workshop RPA & KI Two-day hands-on workshop covering RPA and AI for business process automation, including Microsoft PowerAutomate and AI Builder introduction with project-experienced trainers. Priced at €1,790 per person (excl. VAT).
• SAP Licensing Intensive Two-day intensive seminar on SAP licensing providing comprehensive knowledge to become a true SAP license expert.
• Road(map) to S/4HANA One-day update seminar for SAP license managers to raise knowledge of S/4HANA licensing to a higher level.

Quantifiable outcome

• €110 million in savings invested and annual costs achieved for clients (year 2022, horizon 3 years)
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability8 records

Feature4 records

Partnerships

Ten partnerships are on record, tiered core and supporting.

• Snow SoftwarecoreTechnology or IntegrationLong-standing partnership as Snow Software partner. Sandmeier offers SAP license services based on Snow Optimizer for SAP, extending the software with samplics rule sets and preconfigured user profiles. Provides technical implementation of Snow Optimizer for SAP for customers.
• XitingcoreStrategic or Co-development PartnerStrategic partnership for Xiting Authorizations Management Suite (XAMS) implementation. Close cooperation and numerous joint projects have made Sandmeier experts in XAMS usage. Comprehensive implementation of XAMS provided to clients for efficient authorization management.
• IBS SchreibersupportingStrategic or Co-development PartnerPartnership for extended Security & License Check offering. IBS Schreiber experts analyze SAP systems for security vulnerabilities. Combined with Sandmeier's license analysis, provides comprehensive analysis of authorization concepts from both security and licensing perspectives.
• UiPathsupportingTechnology or IntegrationTechnology partnership for Robotic Process Automation development. Sandmeier develops software robots supporting employees in daily tasks using UiPath. Consultants master both analysis and implementation of robots in UiPath, with transfourm expertise backing.
• FlexerasupportingTechnology or IntegrationPartnership for FlexNet Manager for SAP Applications integration. The samplics ruleset is available for Flexera tools, enabling audit-proof SAP license measurement.
• ServiceNowsupportingTechnology or IntegrationPartnership for Software Asset Management publisher pack for SAP integration. The samplics ruleset is available for ServiceNow, enabling audit-proof SAP license measurement.
• MicrosoftcoreTechnology or IntegrationTechnology partnership for Microsoft Power Platform. License one cloud platform is built on Microsoft Power Platform (Power Apps, Power Automate, Power BI, Azure). Digital automation solutions use Microsoft technologies.
• FHDW (Fachhochschule der Wirtschaft)supportingOthersEducational partnership offering part-time Master's program 'IT Management and Information Systems'. Students start at Sandmeier as Consulting Analysts with focus on license management or project management, while completing studies at FHDW Bielefeld.
• DSAG (Deutschsprachige SAP Anwendergruppe)supportingOthersActive participation in DSAG Annual Congress (German-speaking SAP User Group). DSAG is a key industry association for SAP users in DACH region.
• transfourmsupportingOthersConsulting partner referenced in UiPath development context. Transfourm provides expertise supporting Sandmeier consultants in RPA implementations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Regional players

• valantic: European digital transformation and SAP consultancy with strong DACH presence, offering ERP, CRM, supply chain, and digital excellence services. Comparable in addressing Mittelstand digital and SAP transformation needs, though with broader scope than Sandmeier's licensing niche.
• All for One Group: DACH-focused SAP consultancy serving Mittelstand and mid-market customers with ERP, S/4HANA, and digital transformation services. Overlaps with Sandmeier in target buyer (German Mittelstand) and SAP focus, but operates at significantly larger scale with broader service portfolio.
• SNP Schneider-Neureither & Partner: Heidelberg-based consultancy specialized in SAP S/4HANA migration, data transformation, and selective data transition. Targets the same DACH Mittelstand base for S/4HANA programs and competes with Sandmeier's Road(map) to S/4HANA and Quick Check offerings.
• TIMETOACT: German IT consultancy with SAP, Microsoft, and digital workplace practices, serving mid-market and enterprise customers in DACH. Comparable in Mittelstand orientation and SAP/digital consulting scope, overlapping with Sandmeier in target buyer profile.

Broad incumbents

• NTT Data Business Solutions (formerly itelligence): One of the largest SAP consultancies globally and the successor to Schmidt, Vogel & Partner where founder Dr. Michael Sandmeier previously worked. Competes with Sandmeier for SAP transformation, S/4HANA, and license advisory work, but at far greater scale and broader scope.
• ServiceNow (Software Asset Management): ServiceNow's SAM publisher pack for SAP integrates Sandmeier's samplics rulesets. As a broader incumbent platform, ServiceNow competes for the overall SAM budget inside large enterprises; SAM for SAP is one slice of a much larger IT service management portfolio.

Direct peers

• Xiting: Xiting is both a strategic implementation partner and a peer in SAP authorization management, offering the Xiting Authorizations Management Suite (XAMS). Sandmeier delivers XAMS implementation services, and Xiting's offerings sit alongside Sandmeier's Best Practice SAP Authorizations and license-related services in the same buyer conversations.
• Snow Software (Flexera): Snow Optimizer for SAP is Sandmeier's primary implementation partner platform; both address SAP license measurement, compliance, and optimization for mid-market and enterprise customers. Snow is now part of Flexera, but the Snow brand remains the principal SAM tool Sandmeier extends with samplics.
• Flexera: Flexera's FlexNet Manager for SAP Applications is one of the three SAM platforms Sandmeier's samplics rulesets integrate with. Both compete and co-operate in delivering audit-proof SAP license measurement to enterprises, making Flexera the closest direct peer in software asset management for SAP.
• USU (Aspera/SmartTrack): USU's Aspera/SmartTrack is one of the leading SAP license management tools and competes head-to-head with license one, Snow Optimizer for SAP, and FlexNet Manager for SAP. Overlap with Sandmeier is in SAP-specific license measurement and optimization for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sandmeier Consulting